PRIMMO

What PRIMMO does

PRIMMO is a French regional land promoter and subdivider (promoteur-lotisseur) headquartered in Chazey-Bons, Ain department, founded in 2003 by Marc Dumas. The company acquires constructible land in the Ain, Savoie, and Isère departments, obtains permis d'aménager, develops infrastructure (viabilisation), and sells ready-to-build parcels to individuals for residential construction. Subdivision projects range from 5 to 23 lots, with named programs including Les Terres du Château (23 lots in Cressin-Rochefort), Les Prés de CONDON (9 lots in Andert-et-Condon), Chant de Campagne (5 lots in Belley), and Bellevue du Mont (8 lots in Saint-Genix-les-Villages).

The company has operated for 22 years, completed 60 real estate operations, and served 450 families. Since 2020, Maxime Dumas has served as Director General. PRIMMO extends its model through a co-promotion partnership with C&V Habitat, a wood-frame construction specialist, to deliver turnkey housing programs including Le Domaine d'Etanna (19 homes in Yenne), Les Jardins du Centre (10 villas in Belley), and L'Écrin (14 apartments in Virignin). The company also purchases built properties for renovation or demolition to expand its pipeline.

Revenue is generated entirely through one-time parcel and housing unit sales, with no disclosed pricing and individually negotiated transactions. GTM is direct and sales-led: customers reach PRIMMO via the company website, social media (Facebook, LinkedIn, Instagram), Google reviews, phone, email, and referrals from a tightly integrated local partner network of notaries, geometer-experts, architects, geotechnicians, masons, earthwork contractors, Eiffage, bankers, and financial advisors. PRIMMO holds no proprietary technology platform; its operational advantage derives from local market knowledge, regulatory navigation (PLU/OAP), civil engineering expertise inherited from parent entity DUMAS TP, and family-led continuity of project execution.

Name

PRIMMO

Legal name

PRIMMO

Website

https://primmo-dumas.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIMMO is a French regional land promoter and subdivider founded in 2003 that develops viabilized building plots and turnkey housing through co-promotion with C&V Habitat, serving individual land buyers and property sellers across Ain, Savoie, and Isère.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (2372), Real Estate and Rental and Leasing (53)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industry

Regional & Land Use Planning (BPAHAKAE)

Keywords

• Land subdivision development
• Residential real estate
• Building plot sales
• Turnkey housing programs
• Property development

Headquarters

HQ city

Chazey-Bons

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Land Subdivision Development and Sales: PRIMMO acquires raw or underutilized land, obtains necessary permits (permis d'aménager), develops infrastructure (viabilisation), and sells ready-to-build parcels to individuals for residential construction. Revenue is generated through the margin between land acquisition costs, development costs, and sale prices of subdivided parcels. Projects typically range from 2 to several dozen lots.
2. Turnkey Housing Programs (Co-promotion): Through co-promotion partnerships (e.g., with C&V Habitat), PRIMMO develops complete housing programs including land subdivision and construction of new homes sold to buyers. This includes new housing developments like 'Le Domaine d'Etanna' in Yenne and 'Les Jardins du Centre' in Belley, offering villas and apartments with construction completed.
3. Property Acquisition: PRIMMO purchases built properties (old buildings, residential homes, town buildings) for renovation, subdivision, or demolition projects. This enables the company to expand its land bank and development pipeline by acquiring properties in strategic locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PRIMMO is a land promoter and subdivider (promoteur-lotisseur) that acquires constructible land in the Ain, Savoie, and Isère regions, obtains urban planning permits, develops infrastructure (viabilisation), and sells ready-to-build parcels to individuals for residential construction. It also delivers turnkey housing programs through co-promotion with C&V Habitat, combining land subdivision with finished timber-frame villas and apartments.

Product overview

PRIMMO operates as a promoteur-lotisseur (real estate developer and land subdivider) offering a dual-core product portfolio: (1) terrain viabilisé (ready-to-build building plots) sold in lotissements across the Ain, Savoie, and Nord-Isère regions, including named programs like Les Prés de CONDON, Les Terres du Château, Chant de Campagne, and Bellevue du Mont; and (2) programmes neufs (turnkey new housing) delivered through co-promotion with C&V Habitat, including Le Domaine d'Etanna, Les Jardins du Centre, and L'Écrin. The company also provides ancillary services for land development, property acquisition, and collective development support for local authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Terrains à vendre (Building plots for sale) Viabilized building plots available for sale in the Ain, Savoie, and Nord-Isère regions, including lotissement (subdivision) and hors-lotissement (standalone) terrains, with all necessary connections ready for residential construction.
• Programmes neufs (Turnkey housing programs) Turnkey new housing programs delivered in co-promotion with C&V Habitat, offering villas, houses, and apartments in the Ain and Savoie regions with full architectural design, construction, and buyer guarantees.
• Les Prés de CONDON Residential subdivision program in Andert et Condon (01) featuring 9 building plots ranging from 500m² to 750m², with single-direction road, pedestrian paths, and common green spaces.
• Les Terres du Château Subdivision program in Cressin-Rochefort (01) offering 23 viabilized building plots ranging from 300m² to 1,400m², located 50 meters from the town hall and school.
• Chant de Campagne Subdivision program in Belley (01) featuring 5 fully viabilized plots ranging from 600m² to 850m², located in the Meuillens district near the city center.
• Bellevue du Mont Residential subdivision in Saint-Genix-les-Villages (73) with 8 plots ranging from 310m² to 1,000m², offering individual, semi-detached, or grouped housing options.
• Le Domaine d'Etanna Co-promotion with C&V Habitat in Yenne (73) featuring 19 villas and duplex houses (90m² to 100m²) with timber-frame construction, delivered in 2024.
• Les Jardins du Centre Co-promotion with C&V Habitat in Belley (01) featuring 10 new villas (90m² to 116m²) located in the town center, respecting classified building architectural codes.
• L'Écrin Co-promotion with C&V Habitat in Virignin (01) featuring 14 apartments (T3 to T4, 65m² to 90m²) with heat pump heating and quality fittings.
• Achat de propriétés bâties (Built property acquisition) Purchase service for built properties including old buildings to renovate or demolish, residential houses to restore and divide, and city buildings to transform or rehabilitate.
• Vente de terrains (Land sale service) Land purchase service for constructible plots in the Ain, Avant-Pays-Savoyard, and Nord-Isère regions, handling regulatory and planning procedures for developments of 2 to dozens of lots.
• Aménagement de lotissements (Subdivision development service) Subdivision development service including preliminary studies, regulatory adaptations, architectural analyses, environmental solutions, project assembly and monitoring, work management, and post-delivery structuring.

Quantifiable outcome

• 22 years of experience in land promotion and subdivision development
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• C&V HabitatcoreStrategic or Co-development PartnerCo-promotion partnership for turnkey housing programs combining PRIMMO's land development expertise with C&V Habitat's wood-frame construction capabilities. Together they deliver complete housing solutions including land parcels and finished homes. The partnership enables response to increasingly complex urban planning regulations while offering buyers ready-to-inhabit properties. Collaboration involves Maxime Dumas working with Julien Vapillon and Yannick Crozet at C&V Habitat.
• DUMAS TPcoreOthersParent company founded by Marc Dumas, providing public works expertise that underpins PRIMMO's land development capabilities. DUMAS TP is the original family business based in Chazey-Bons that created PRIMMO in 2003 to serve landowners and land buyers.
• Local Notaries (Notaire, Notaire Ruffieux)coreOthersPartnership with local notaries for property transaction legal processes, documentation, and closing procedures. Notaries are essential partners for all land and property sales in French real estate transactions.
• Eiffage (Eiffage Enrobé)supportingTechnology or IntegrationInfrastructure construction partner for road surfaces (enrobé/victrophalt) and civil engineering works in subdivisions. Eiffage handles road construction, surfacing, and related infrastructure development for PRIMMO lotissement projects.
• Local Service Providers NetworksupportingOthersComprehensive local partner network including: geometers (land surveyors), architects, geotechnicians, landscapers, masons, earthwork contractors (terrassiers), bailiffs (huissiers), real estate agents, bankers, financial advisors, and mortgage brokers. All partners are local to the Ain, Savoie, and Isère regions, contributing to local economic development and circular economy while ensuring reliable service delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Réalités: Listed French real estate developer headquartered in western France with growing nationwide exposure in residential, healthcare and subdivision development. Comparable as a multi-regional French promoteur/lotisseur.
• Icade: French REIT/real estate company (subsidiary of Caisse des Dépôts) covering residential, commercial and land development. Overlaps PRIMMO's residential promotion activities and serves as a comparable institutional operator in the same regulatory environment.
• Altarea (Cogedim): Major French real estate group (parent of Cogedim brand) covering residential development, mixed-use and serviced plots across France. Same promoteur business model with nationwide presence, including regions bordering PRIMMO's territories.
• Les Nouveaux Constructeurs (LNC): Mid-sized French residential developer active in serviced plots, individual houses and apartments across multiple French regions. Directly comparable land-promotion model to PRIMMO but at greater geographic scale.
• European Homes: French homebuilder and land developer operating residential subdivisions and individual housing programs across multiple French regions. Closely comparable lotisseur/promoteur model to PRIMMO with similar project types.
• Nexity: France's largest listed real estate developer spanning residential, commercial and land development. Overlaps PRIMMO's residential promotion and subdivision activities but at national scale and across all customer segments.
• Vinci Immobilier: Real estate development arm of the Vinci group, active across French residential, serviced-lot and subdivision markets. Same fundamental land-promoter business model as PRIMMO but with national footprint and institutional capital base.
• Kaufman & Broad: Major French homebuilder and land developer (subsidiary of LVMH's property arm historically, now independent) operating nationwide in single-family homes, apartments and serviced land. Directly comparable as a French promoteur but at materially larger scale than PRIMMO.
• Eiffage Immobilier: Real estate subsidiary of Eiffage Group — note Eiffage (via Eiffage Enrobé) is also an infrastructure partner to PRIMMO on road/viabilisation works. Comparable as a French residential developer and lotisseur with broader geographic reach and integrated construction capabilities.
• Groupe Pichet: Family-owned French real estate developer operating across residential, serviced-lot and subdivision markets. Same family-business DNA and promoteur/lotisseur activity profile as PRIMMO, but with broader French footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/toutcommenceparunterrain
• LinkedInlinkedin.com/company/primmo-dumas
• Instagraminstagram.com/primmo_promoteur_lotisseur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMMO