Primo Grill

What Primo Grill does

Primo Grill is a privately held, single-location Mediterranean restaurant operating at 2701 6th Avenue in Tacoma, Washington. Founded in 1999 and relocated in August 2014 to its current site next to sister establishment Crown Bar, the restaurant offers a "Mediterranean by Northwest" farm-to-table dinner concept built around direct relationships with local farmers and a curated menu of starters ($6-$23), salads ($11-$14), pastas ($26-$27), thin-crust pizzas ($24-$25), and entrées ($32-$54), plus a full cocktail and wine program.

The business operates four revenue streams: dine-in dinner service (Sunday-Thursday 4:00-8:30 PM, Friday-Saturday 4:00-9:30 PM), online ordering and pickup through a SpotHopper-built website, catering for corporate and private events, and group reservations/private parties with customized menus. A happy hour runs Monday-Saturday 4:00-6:00 PM with discounted items.

The underlying technology is a standard restaurant-industry SpotHopper/SpotApps website platform handling menu display, online ordering, email newsletter capture, and basic social media integration; reservations are routed to OpenTable as a third-party service. With 8 employees and no disclosed investors, funding, or parent company, Primo Grill operates as an independent, owner-operated establishment whose primary competitive positioning is brand longevity (25+ years in the local market), chef-driven cuisine, and a complementary co-tenancy with Crown Bar.

Name

Primo Grill

Legal name

Primo Grill

Website

https://primogrilltacoma.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Primo Grill is a privately held, single-location Mediterranean restaurant in Tacoma, WA, founded in 1999, serving farm-to-table dinner, online pickup, catering, and private events from one 8-employee site.

Ownership category

akta.pro rank

Product category

Mediterranean Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

akta.pro secondary industries

Full-Service Catering (Off-Premise) (HSACAGAA), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Mediterranean restaurant
• Farm-to-table dining
• Event catering services
• Online food ordering
• Private party hosting

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at the restaurant, including food, beverages, cocktails, wine, and beer. Dinner service Friday-Saturday 4:00 PM - 9:30 PM, Sunday-Thursday 4:00 PM - 8:30 PM.
2. Online Ordering/Takeout: Revenue from online orders placed through their website for pickup, allowing customers to order favorites for at-home consumption.
3. Catering Services: Catering revenue from corporate gatherings, celebrations, and private dinners featuring Mediterranean-inspired dishes. Customers can book catering for events.
4. Private Events and Parties: Revenue from group reservations and private parties, including customized menus and table settings for celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Primo Grill is a chef-driven, single-location Mediterranean restaurant in Tacoma, WA serving farm-to-table "Mediterranean by Northwest" cuisine for dinner, with wood-fired pizzas and entrées, full bar service, and a curated wine and cocktail list. The restaurant complements its dine-in service with online ordering for pickup, catering for corporate and private events, private-party and group reservations, and a Monday–Saturday happy hour. Sister establishment Crown Bar operates adjacent to the restaurant in Tacoma.

Product overview

Primo Grill is a chef-driven Mediterranean restaurant offering a unified dining experience centered on farm-to-table cuisine featuring Mediterranean by Northwest dishes. The core offering is its full-service dinner restaurant with a curated menu of starters, pastas, pizzas, and main courses. Supporting services include an online ordering system for pickup, catering for events, group reservations and private party hosting, and a happy hour program. The restaurant emphasizes relationships with local farmers and features the freshest local produce and seafood.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Mediterranean Restaurant Service Full-service chef-driven farm-to-table Mediterranean restaurant in Tacoma, WA serving dinner Sunday–Thursday 4:00 PM–8:30 PM and Friday–Saturday 4:00 PM–9:30 PM. Menu spans starters, salads, pastas, wood-fired thin-crust pizzas, grilled and smoked entrées, craft cocktails, wine, and beer.
• Online Ordering and Pickup Online ordering service on the SpotApps platform letting customers order Primo Grill favorites for convenient pickup from the Tacoma location.
• Catering Services Off-premise catering service for corporate gatherings, celebrations, and private dinners, featuring Mediterranean-inspired dishes crafted by Primo Grill for events.
• Group Reservations and Private Parties In-house private-party and group reservation service at the Tacoma restaurant that handles customized menus, table settings, and event details for celebrations.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Andaluca Restaurant: Mediterranean-focused full-service restaurant in Seattle serving a comparable Pacific Northwest urban clientele with farm-driven cuisine, craft cocktails, and an upscale-casual price point — direct concept peer to Primo Grill within the same region.
• Spinasse: Chef-driven Italian/Mediterranean restaurant in Seattle offering a similar seasonal farm-to-table menu and pasta/pizza-driven format. Comparable positioning to Primo as an upscale-casual Mediterranean concept serving a Pacific Northwest foodie audience.
• Crown Bar: Sister establishment adjacent to Primo Grill at the same 6th and Oakes location in Tacoma. Same ownership, complementary cocktail-bar/lounge concept, comparable Mediterranean-influenced small-plates menu, and shared customer base — the closest operational peer available.
• The Pink Door: Long-running Italian/Mediterranean full-service restaurant in Seattle's Post Alley with an entertainment-inclusive dining concept (cabaret, live acts) and similar dinner-only operating hours. Highly comparable to Primo in cuisine family, market tier, and customer profile.
• Coastal Kitchen: Long-standing Pacific Northwest farm-to-table restaurant in Seattle with a rotating seasonal menu and similar dinner-focused full-service model. Comparable concept and audience overlap with Primo Grill's Mediterranean-by-Northwest positioning.

Regional players

• Indaco (Tacoma, inside Hotel Murano): Italian/Mediterranean restaurant operating in the same Tacoma dining market with a comparable wood-fired pizza and pasta format. Directly relevant as a regional Mediterranean competitor for customer share.
• Pacific Grill (Tacoma): Long-established upscale Pacific Northwest seafood/grill restaurant in Tacoma operating in the same fine-casual price band as Primo. Comparable local competitor for dinner traffic in the Tacoma market.

Broad incumbents

• CAVA Group (CAVA Mediter­ranean + Zoe's Kitchen): National publicly-traded Mediterranean restaurant operator and category-defining brand with material scale (700+ locations). Relevant as the broad incumbent defining the Mediterranean space Primo competes against, though Primo is full-service and CAVA primarily fast-casual.

Emerging players

• Pita Mediterranean Streetfood: Small Mediterranean chain concept offering bowls/pitas at a different price point. Loosely comparable as a Mediterranean-format peer, not a direct local competitor but useful concept benchmark.

Others

• OpenTable (private events / catering lead-gen peer): Reservation and private-event platform Primo already uses for table bookings and group reservations. Relevant as an infrastructure/enabling partner in Primo's distribution stack rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primo-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primo Grill