Princess Party Productions

What Princess Party Productions does

Princess Party Productions is a privately held children's entertainment company headquartered at 3000 Route 88 in Point Pleasant Beach (also referenced as Brick), New Jersey. The company serves families with young children—primarily ages 3–12—by providing turnkey themed birthday parties and character experiences. It operates under two service delivery models: (1) in-studio private venue experiences, anchored by the Glam and Glow 2-Hour Party Experience ($999) and the 90-Minute Spa Glam Room Package ($699), and (2) out-of-studio mobile character services delivered at customer locations, spanning tiered packages from $100 (Once Upon a Time, 30 minutes) to $525 (Magical, 2 hours). The company also offers specialty parties (Pretty Spa, Mermaid Pool, Slime/Paint/Build-a-Buddy), custom party decor, and more than 30 add-on services including bounce houses, DJ, photo booth, and craft activities. Revenue is generated entirely through one-time event-based transactions, with a $499 non-refundable deposit at booking and balance due 24 hours prior to the event.

The business is built around a roster of 50+ theme-park trained character impersonators covering Disney princesses, Marvel/DC superheroes (Captain America, etc.), animated characters (Mickey Mouse, Minnie Mouse, Olaf, Woody, Buzz, Pikachu, Hello Kitty), and contemporary pop culture figures (Taylor Swift, Ariana Grande, JoJo Siwa, Barbie). Booking is conducted via phone (732-600-1068), text, and a website contact form, with inquiries handled Monday–Thursday 11am–4pm and Friday 11am–2pm. The company is founder-owned and operated by Danielle Ippolito (Owner & Creative Director), with 10 total employees and no institutional capital, parent company, or external partnerships disclosed. Marketing is limited to organic Instagram content, Google AdSense paid display, and word-of-mouth referrals, with all revenue generated within the New Jersey regional market. There is no proprietary technology, no mobile app, no AI/ML capability, and no intellectual property beyond the brand identity and content library.

Name

Princess Party Productions

Legal name

Princess Party Productions

Website

https://princesspartynj.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Princess Party Productions is a New Jersey-based children's entertainment company providing turnkey themed birthday parties and character experiences through in-studio and mobile delivery, serving families with children ages 3–12 via a roster of 50+ theme-park trained character impersonators.

Ownership category

akta.pro rank

Product category

Children's Party Entertainment Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Party Games, Activities & Interactive Entertainment (HSACACAJ), Group/Party Makeup Services (HSALAHAK)

Keywords

• Children's party entertainment
• Character birthday parties
• Themed party services
• Princess character events
• Kids party packages

Headquarters

HQ city

Point Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. In-Studio Party Packages: Two primary in-studio party packages: 90 Minute Spa Glam Room Package at $699 base (up to 10 guests, $20/additional child) and Glam and Glow 2 Hour Party Experience at $999 base (up to 10 kids, $15/additional child thereafter). Revenue is one-time event-based with potential for add-ons.
2. Out-of-Studio Character Parties: Four to seven package tiers ranging from $100 (Once Upon a Time 30 min) to $525 (Magical 2-hour package). Additional character add-ons priced at $150-$300. Revenue is one-time event-based.
3. Specialty Parties: Pretty Spa Package at $399, Mermaid Pool Parties ranging $239-$499 based on duration, with character add-ons at $150.
4. Custom Party Decor: Balloon arches, tablescapes, and dessert tables available individually or bundled. Can be added to Out of Studio Character Package or standalone. Pricing determined during planning process.
5. Add-on Services: Extensive add-on menu including bounce houses ($99-$200), DJ services ($150/hour), crafts ($5-$20/child), cotton candy ($75), face painter ($150), photo booth ($99), and many more. Travel and holiday fees may apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Princess Party Productions sells themed children's birthday party entertainment in two delivery formats: (1) private in-studio party experiences at its Point Pleasant, NJ venue, including the Glam and Glow 2-Hour Party Experience and the 90-Minute Spa Glam Room Package, and (2) out-of-studio character parties sent to customer locations, spanning princess, superhero, mascot, pop star, spa, mermaid, slime, paint, and build-a-buddy themes. Offerings feature 50+ theme-park trained character impersonators, pampering activities (manicures, hair styling, makeup), crafts, games, themed decorations, food, and full setup/cleanup, packaged as one-time bookable events.

Product overview

Princess Party Productions is a children's entertainment company offering two primary venue models: in-studio private party experiences and out-of-studio character appearances at customer locations. The in-studio offerings include the Glam and Glow 2 Hour Party Experience ($999) and 90 Minute Spa Glam Room Package ($699), both featuring themed decorations, beauty treatments, activities, food, and full staff service. The out-of-studio offerings span multiple packages (Once Upon a Time, Fairytale, Enchantment as best seller, Magical, Princess Glam, Superhero, Mascot, and Pop Star) ranging from $100 to $525. Specialty parties include Pretty Spa Package, Mermaid and Princess Pool Parties, and Slime/Paint/Build-a-Buddy parties. The company provides over 50 theme-park trained character impersonators spanning Disney princesses, Marvel/DC heroes, animated characters, and pop culture figures. Over 30 add-on options are available including bounce houses, DJ services, craft activities, and entertainment enhancements. Custom party decor services offer balloon arches, tablescapes, and full-setup/decoration packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Glam and Glow 2 Hour Party Experience
• 90 Minute Spa Glam Room Package
• Enchantment Package
• Magical Package
• Fairytale Package
• Princess Glam Package
• Once Upon a Time Package
• Superhero Package
• Mascot Character Package
• Pop Star Party Package
• Pretty Spa Package

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chuck E. Cheese: Established national chain offering turnkey children's birthday party packages at dedicated entertainment venues; broad incumbent competing for the same parent-driven birthday party wallet.
• Pump It Up: Franchised indoor inflatable party venue chain offering turnkey birthday party packages; competes for parents seeking hosted, venue-based children's parties with included activities and decor.
• Disney: Owner of the most in-demand princess and character IP that Princess Party Productions licenses indirectly through character portrayal; also operates branded party experiences and parks that compete for premium family spending.
• The Little Gym: Franchised children's activity and party venue operator offering themed birthday parties as a core service, serving a similar parent demographic with structured, hosted experiences.
• Build-A-Bear Workshop: National incumbent in children's party and plush-stuffing experiences; competes at the venue-based birthday party tier with broader scale, brand recognition, and retail footprint.

Direct peers

• It's A Princess Party: Direct competitor offering princess and character-themed birthday parties for children with mobile character appearances, closely overlapping Princess Party Productions' core service line and target demographic.
• Princess and a Hero: Character party provider delivering princess, superhero, and pop-culture character appearances to children's events, with similar package tiers and mobile delivery model.
• Fairytale Birthday Company: Princess and character party specialist offering themed entertainment packages for children's birthdays, directly competing on the same character-entertainment value proposition.

Emerging players

• Once Upon a Party: Independent themed children's party provider with overlapping princess/character party offerings, generally at smaller scale and more local geographic reach.

Others

• Mindset Media Group: Digital marketing and web development partner that built and maintains the Princess Party Productions website; relevant as an ecosystem enabler rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/princesspartyproductions
• LinkedInlinkedin.com/company/princess-party-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princess Party Productions