Private Art Consulting

What Private Art Consulting does

Private Art Consulting (PAC), legally Private Art Consulting LLC, is a Miami-based strategic consultancy and art advisory founded by Dana Cohen in Los Angeles in 2020. The firm serves four distinct client segments through dedicated service lines: private and institutional art collectors (brokerage, advisory, collection management), trade professionals such as interior designers, architects, and developers (art sourcing, curation, installation oversight), brands seeking art-led creative strategy (branding, creative direction, campaigns, artist collaborations), and professional artists (strategic positioning, marketing, and growth advisory). PAC positions itself explicitly as an independent advisor free of gallery and auction-house affiliations, arguing that this independence enables unbiased curation and execution on behalf of clients.

The company's revenue model combines subscription-based advisory retainers (typically structured around a six-month minimum with monthly billing) and project-based professional services for brand engagements, with custom pricing determined by scope, duration, and complexity. A secondary merchandise line, "PAC Merch," distributes branded apparel, accessories, and candles through a Squarespace storefront at unit prices of $18–$74, functioning primarily as brand reinforcement rather than a primary revenue stream. Distribution is exclusively direct and high-touch: clients engage via website inquiry forms, discovery consultations, and founder-led outreach, with no third-party resellers, marketplace listings, or outbound sales motion. Marketing is built on thought leadership content (the Professional Artist Insights blog), organic social, earned media placements in publications such as Haute Living, industry event presence (Art Basel and similar), and client referrals within the HNWI and luxury communities.

PAC's technology footprint is composed entirely of standard commercial SaaS tools rather than proprietary platforms: Squarespace for website and ecommerce, HubSpot for CRM and email campaigns, Stripe and PayPal for payment processing, Acuity for scheduling, and Google Analytics plus Meta tracking pixels for web analytics. The firm has no disclosed AI/ML capabilities, no proprietary software, and no data assets. With a six-person team anchored in Miami, Los Angeles, and New York and a claimed global partner network, PAC operates as a boutique, founder-led service business whose revenue is driven by relationship capital and creative judgment rather than scalable technology.

Name

Private Art Consulting

Legal name

Private Art Consulting LLC

Website

https://privateartconsulting.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Private Art Consulting (PAC) is a Miami-based, founder-led art advisory and strategic consultancy founded in 2020, serving private collectors, trade professionals, brands, and professional artists through custom advisory retainers, project-based creative services, and art brokerage.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Professional Services / Advisory Retainers: PAC offers custom-tailored consulting and advisory engagements for artists and collectors. Services include strategic planning, positioning, brand development, marketing support, and project implementation. More comprehensive ongoing advisory and implementation engagements are generally structured around a six-month minimum commitment with monthly retainers. Brand clients often work on retainer for long-term support.
2. Creative Services for Brands: Project-based creative strategy, branding, creative direction, design, production, and marketing services for brands seeking art-led solutions. Engagements range from focused projects (charity auctions, campaign launches, art activations) to ongoing retainer relationships.
3. Art Brokerage and Procurement: Full-service art acquisition support for private and institutional collectors including sourcing, vetting, purchasing, framing, shipping, insurance, and installation. PAC acts as an independent advisor not tied to any gallery or roster, securing works through private sales or directly from artists.
4. Merchandise Sales: PAC sells branded merchandise including apparel (hoodies, tanks, polo shirts), accessories (clear tote bags), and candles through its e-commerce storefront. Items range from $18-$74 with free US shipping on orders over $75.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Private Art Consulting is an independent strategic consultancy and art advisory that delivers four core service lines: art brokerage and collection management for private and institutional collectors; art procurement and site-specific curation for interior designers, architects, and developers; art-led creative strategy, branding, and campaign execution for brands; and strategic growth advisory for professional artists. Services are complemented by white-glove logistics (sourcing, vetting, framing, shipping, insurance, installation) and a small branded merchandise line sold direct-to-consumer online.

Product overview

Private Art Consulting (PAC) is a Miami-based strategic consultancy and art advisory that operates as a service-based business rather than a software platform. The company offers four core service lines: Art Advisory for Private Collectors (brokerage, advisory, and collection management), Art Procurement & Curation for Trade Partners (sourcing, curation, and installation for interior designers, architects, and developers), Art-Led Creative Strategy for Brands (branding, creative direction, campaigns, and artist collaborations), and Strategic Growth for Professional Artists (positioning and marketing advisory). Additionally, PAC operates a merchandise sub-brand called PAC Merch, which includes apparel items such as hoodies, tanks, polo shirts, tote bags, and candles. The company also publishes Professional Artist Insights, an educational content resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Advisory for Private Collectors Art brokerage, advisory, and collection management for private and institutional collectors, providing white-glove curatorial support, global art market access, off-market artwork sourcing, vetting, framing, shipping, insurance, and confidential installation.
• Art Procurement & Curation for Trade Partners Art sourcing, curation, procurement, installation, and project oversight for interior designers, architects, and real estate developers across residential, hospitality, public, and commercial spaces.
• Art-Led Creative Strategy for Brands Strategic branding, creative direction, cultural strategy, artist collaborations, campaign development, design, production, and full-service execution combining art advisory with marketing services for brands seeking art-led solutions.
• Strategic Growth for Professional Artists Advisory and project support services for professional full-time artists seeking to elevate their position in the global art market through strategic positioning, brand development, pricing strategy, collector development, marketing support, and long-term growth planning.
• PAC Clear Tote Transparent tote bag featuring PAC branding, measuring 12" x 6" x 12" with sturdy handles, priced at $32.00 per unit.
• Women's Premium PAC Cropped Hoodie Premium cropped hoodie with PAC embroidered logo, contemporary cropped silhouette with relaxed dropped-shoulder cut, made from 52% Airlume combed and ring-spun cotton and 48% poly fleece, priced at $55.00 per unit.
• Women's Black PAC Tank Women's tank top featuring PAC logo with scoop neckline and racerback design, made from 60% combed ringspun cotton and 40% polyester lightweight jersey, priced at $28.00 per unit.
• Women's Bouquet Tank Women's tank top featuring PAC artwork with scoop neckline and racerback cut, made from lightweight jersey fabric in black.
• Women's Citrus Double Kiss Tank Women's tank featuring artwork by PAC with scoop neckline and racerback cut, made from lightweight jersey fabric, priced at $28.00 per unit.
• Premium Men's PAC Polo Shirt Classic fit polo with PAC embroidered logo on left chest, made from 100% combed ring-spun cotton with ribbed collar and tone-on-tone 3-button placket, priced at $45.00 per unit.
• Premium Men's PAC Hoodie Premium pullover hoodie with PAC embroidered logo, made with 100% cotton face and 65% ring-spun cotton / 35% polyester, priced at $74.00 per unit.
• PAC Unscented Candle 9 oz unscented candle made from 100% natural soy wax with 100% cotton wick, providing 50-60 hour burn time and responsibly sourced within the United States, priced at $18.00 per unit.

Quantifiable outcome

• Highest-selling artwork at Bentley/Inner City Arts charity auction with over 15 rounds of competitive bidding
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Inner City ArtsminorStrategic or Co-development PartnerPAC served as advisor for Art in Motion, a charity auction benefiting Inner City Arts, featuring 'Afterglow' by Mikael B., commissioned by Bentley Motors. PAC advised on auction strategy for the highest-selling artwork of the auction initiative.
• Challenged Athletes FoundationminorStrategic or Co-development PartnerPAC led the Art for Athletes campaign aligning Wisdom Audio with the Challenged Athletes Foundation mission through an online charity auction. Proceeds benefited the foundation which empowers over 40,000 adaptive athletes across 70+ countries.
• House of SaccicoreStrategic or Co-development PartnerPAC led House of Sacci's branding, packaging, digital, and content strategy including logo and website design, original art licensing, multi-SKU product development, original asset production, and the ZPK art collaboration with Brooklyn-based artist KQUE. This is a flagship brand partnership demonstrating PAC's full-service creative capabilities.
• Bentley MotorscoreStrategic or Co-development PartnerPAC served as advisor for Art in Motion featuring 'Afterglow' by Mikael B., commissioned by Bentley. PAC advised on auction strategy for this charity initiative benefiting Inner City Arts.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Phillips: Phillips is a global auction house with a private sales and advisory practice for collectors. Comparable to PAC as an alternative to traditional gallery representation for collector acquisitions.
• Christie's: Christie's offers private sales and advisory services in addition to its auction business, serving HNW collectors and institutions seeking discrete acquisitions. Comparable to PAC in the collector advisory vertical.
• Gagosian: Gagosian is a leading global gallery representing major artists and advising institutional and private collectors. Comparable to PAC at the high end of the art advisory market, though with a fixed artist roster rather than independent model.
• Pace Gallery: Pace Gallery is a major contemporary art gallery with global locations and deep relationships with collectors, museums, and brands. Comparable to PAC in the collector-advisory and brand-art collaboration space.
• Sotheby's: Sotheby's operates a global auction business with a dedicated private advisory and sales division serving collectors and institutions. Comparable to PAC because it competes directly for collector advisory mandates, though with vastly greater inventory and brand reach.

Emerging players

• Masterworks: Masterworks is a fintech platform enabling fractional ownership of blue-chip art. Comparable to PAC because it operates in art-adjacent advisory for collectors but with a fundamentally different, tech-driven ownership model.

Direct peers

• Artnet: Artnet provides art market intelligence, dealer directories, and auction records, and operates an advisory and private sales division for collectors. Comparable to PAC because both serve collector decision-making with independent data and brokerage services.
• 1stDibs: 1stDibs is an online marketplace for luxury items including fine art, connecting collectors, interior designers, and dealers. Comparable to PAC in serving trade professionals and collectors seeking curated art and luxury goods.
• Artsy: Artsy is an online art marketplace connecting collectors, galleries, and artists globally. Comparable to PAC in serving collector acquisition and gallery-collector matchmaking, though at much larger scale and on a platform model.

Others

• Artlogic: Artlogic provides inventory management, CRM, and website platforms for galleries and artists. Comparable to PAC as an ecosystem participant serving art businesses, though it is a software/infrastructure provider rather than a direct advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/privateartconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Art Consulting