Private Care

What Private Care does

Private Care Center (operating as Private Care) is a DHA-licensed home healthcare provider headquartered in Dubai, United Arab Emirates, delivering clinical and caregiving services directly to patients' homes across the UAE. The company was previously known as ALRAHMA Elderly Care and has rebranded into a multi-segment home health platform. Its core service portfolio includes Doctor at Home visits, Elderly Care (both non-medical daily support and medical care such as palliative, post-surgery, and Alzheimer's care), Maternity & Baby Care, Special Needs Care (speech therapy, autism care), Physiotherapy, Laboratory Tests at Home, Travel Assistance, Skilled Nursing, Home Rehabilitation, Palliative Care, IV Drip Therapy, and Home Salon Services. Care is delivered through a credentialed clinical workforce—reported as 136 DHA-certified nurses, midwives, physiotherapists, and doctors—with services bookable 24/7 via phone, WhatsApp, email, and the company website.

The underlying operations are organized around a direct-to-consumer home-delivery model rather than a modular software platform. The technology stack is described as a home healthcare service delivery platform with digital health monitoring and coordination tools, supplemented by a bilingual (English/Arabic) website, CRM-style inquiry capture, and WhatsApp-based booking; no proprietary software products, APIs, or AI/ML systems are disclosed. ACHC (Accreditation Commission for Health Care) accreditation is held alongside the DHA license, providing regulatory and quality-assurance credibility in a market where home-based clinical delivery is gated by licensing.

Monetization is fee-for-service professional services across the UAE, with flexible packages ranging from single visits to 24/7 live-in care. Pricing is not publicly listed and is provided via quote after a free consultation; payment is accepted via bank transfer, card, cash, and approved insurance providers (AlMadallah, Nextcare, Enaya). Customer segments are dominated by individuals and families—primarily seniors, mothers and newborns, patients with special needs, and general patients needing doctor or physiotherapy visits at home—with secondary institutional flow via government and quasi-government partners including the UAE Ministry of Defence, Zayed Military Hospital, Dubai Police, Dubai Health, Community Development Authority, Family Development Foundation, and the Government of Sharjah Social Services Department. The company claims 9,000+ satisfied patients, 20,000 successful home visits, and 136 licensed healthcare professionals as cumulative operating metrics.

Name

Private Care

Legal name

Private Care Center

Website

https://privatecare.ae

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Private Care Center is a DHA-licensed, ACHC-accredited home healthcare provider based in Dubai, UAE, delivering doctor visits, nursing, elderly care, maternity and baby care, special needs care, physiotherapy, and lab testing directly to patients' homes across the UAE on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro industry

PRIMARYHLADAGAL

Private Duty Personal Care Agencies (Non-Medical Home Care Providers)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHLADAFAD

Private Duty Skilled Nursing (RN/LPN) in the Home

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHLAFAEAB

Personal Care / Non-Medical Home Care (Private Duty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABAMAB

Private-Duty Caregiver Staffing Agencies

Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services

Keywords

• Home healthcare services
• Elderly care
• Maternity care
• Physiotherapy services
• Doctor on call

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Healthcare Services: Fee-for-service model for home healthcare delivery including nursing care, doctor visits, elderly care, maternity/baby care, physiotherapy, laboratory tests, and other medical services delivered at patients' homes. Services can be arranged as short-term, part-time, or continuous live-in care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Private Care (also known as Private Care Center) is a DHA-licensed home healthcare provider based in Dubai, UAE. It delivers a broad range of in-home services to individual consumers and families, including doctor visits, elderly care, maternity and baby care, special needs care, physiotherapy, lab tests, skilled nursing, home rehabilitation, palliative care, IV drip therapy, travel assistance, and home salon services.

Product overview

Private Care Center is a DHA-licensed home healthcare provider offering personalized nursing and caregiving services across the UAE. The company operates as a unified service portfolio rather than a modular platform, with core offerings including Doctor at Home visits, Elderly Care (both non-medical support and medical care including palliative and Alzheimer's care), Maternity & Baby Care, Special Needs Care (speech therapy and autism care), Physiotherapy Services, Laboratory Tests at Home, and Travel Assistance. Supporting services include Skilled Nursing Care, Home Rehabilitation, Palliative Care, Home Salon Services, and IV Drip Therapy. All services are delivered by licensed professionals in the patient's home, with care plans customized to individual needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Doctor at Home DHA-licensed physicians visit patients at home across Dubai, UAE, for consultations, diagnosis, and treatment. Targeted at individuals and families seeking in-home medical attention.
• Elderly Care Comprehensive home-based care services tailored for elderly patients, including daily living assistance and medical support delivered in the patient's residence.
• Maternity and Baby Care Postnatal and infant care services delivered at home for new mothers and their babies, supporting recovery and newborn care in the family residence.
• Special Needs Care Dedicated in-home care for individuals with special needs, providing tailored medical and personal support delivered by trained professionals.
• Physiotherapy In-home physiotherapy sessions delivered by licensed therapists for rehabilitation, mobility support, and recovery from injury or surgery.
• Lab Tests at Home Sample collection and diagnostic lab testing conducted at the patient's home, with results coordinated through Private Care's clinical network.
• Skilled Nursing Licensed nurses provide clinical care at home, including wound care, medication administration, and ongoing patient monitoring.
• Home Rehabilitation Rehabilitation programs delivered at home for patients recovering from surgery, illness, or injury, combining therapy and clinical oversight.
• Palliative Care Comfort-focused home care for patients with serious or terminal illnesses, emphasizing symptom management and quality of life.
• IV Drip Therapy Intravenous vitamin, hydration, and wellness therapy administered at the patient's home by licensed clinical staff.
• Travel Assistance Medical travel assistance services for patients needing clinical or mobility support during travel in or beyond the UAE.
• Home Salon Personal grooming and salon services delivered at the patient's residence as part of Private Care's in-home personal care offerings.

Quantifiable outcome

• 9,000+ satisfied patients served across the UAE
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Government of Sharjah Social Services DepartmentcoreStrategic or Co-development PartnerGovernment partnership providing social services coordination for home healthcare delivery
• UAE Ministry of DefencecoreStrategic or Co-development PartnerMilitary healthcare partnership for providing home care services to defence personnel and families
• Zayed Military HospitalcoreStrategic or Co-development PartnerHealthcare coordination with military hospital for patient care and referrals
• Community Development AuthoritycoreStrategic or Co-development PartnerPartnership with CDA for community health services and social development programs
• Dubai HealthcoreStrategic or Co-development PartnerHealthcare ecosystem partnership with Dubai Health authority and facilities
• Family Development FoundationcoreStrategic or Co-development PartnerFamily-focused healthcare partnership for maternal and child care services
• AlMadallahminorChannel Partner/ Reseller/ DistributorInsurance provider partnership for coverage and billing
• NextcareminorChannel Partner/ Reseller/ DistributorInsurance provider partnership for coverage and billing
• EnayaminorChannel Partner/ Reseller/ DistributorInsurance provider partnership for coverage and billing
• Dubai PolicecoreStrategic or Co-development PartnerGovernment partnership for healthcare services to police personnel and families
• AspireminorStrategic or Co-development PartnerHealthcare support partnership
• Hayat InstituteminorStrategic or Co-development PartnerHealthcare training and education partnership
• Access Abilities ExpominorGTM or Marketing PartnerParticipation in disability and rehabilitation expo for marketing and awareness

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Meraas Home Nursing Services: Home nursing and elderly care services operating in the UAE. Comparable in service scope and Dubai focus, though typically aligned with specific residential or community developments.
• Al Amal Home Healthcare: UAE-based home healthcare provider with comparable elderly and nursing services. Operates in the same regulatory environment (DHA) with a similar consumer-driven delivery model.

Direct peers

• Thumbay Home Healthcare: Home healthcare arm of the Thumbay Group operating in the UAE with a comparable portfolio of doctor home visits, nursing, lab, and elderly support. Comparable as a multi-service licensed homecare operator in the same geography.
• Manzil Healthcare Services: UAE-based home healthcare provider offering nursing, elderly care, and physician visits at home. Directly comparable to Private Care in service mix, DHA-licensed delivery model, and Dubai/UAE customer base.
• Right Health Home Healthcare: UAE home healthcare provider offering doctor visits, nursing, and elderly care services across emirates. Comparable as a DHA-licensed, direct-to-consumer competitor targeting families and seniors.
• Emirates Home Nursing: Dubai-based home nursing and elderly care provider with a similar DHA-licensed, direct-to-consumer model. Competes head-to-head for skilled nursing, elderly care, and post-acute home visits in the UAE.
• Bayti Home Healthcare: UAE-based home healthcare provider focused on nursing, physiotherapy, and elderly care delivered at home. Comparable in service mix, target customer (families and seniors), and in-home care delivery model.
• Fakeeh Home Healthcare: Home healthcare services from the Fakeeh Care Group in the UAE, offering hospital-at-home, nursing, and physician visits. Directly comparable in DHA-licensed clinical homecare delivery and Dubai footprint.

Broad incumbents

• Medcare Home Healthcare: Home healthcare extension of Medcare Hospitals in the UAE. Broader incumbent with hospital-backed clinical infrastructure, providing an overlapping but wider portfolio versus Private Care's standalone homecare focus.
• Saudi German Health Homecare: Hospital group with home healthcare services in the UAE and wider region. Comparable as a multi-specialty incumbent offering home nursing and doctor visits, but operating as part of a much larger hospital network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/center_private
• YouTubeyoutube.com/channel/UC1scFP89wJuH2BfwCf7SJFA
• Facebookfacebook.com/privatecarehome
• LinkedInlinkedin.com/company/privatecare
• Instagraminstagram.com/pcc_health_care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Care