PRIZM Singapore

What PRIZM Singapore does

PRIZM Singapore is the Singapore operating entity of PRIZM Group, a Hong Kong-headquartered full-service digital marketing agency founded in 2012, with the Singapore unit established in 2021 and headquartered at 320 Serangoon Road, Centrium Square #12-04. The agency serves enterprise brands and SMEs across Singapore with four pillars of service: Creative Strategy (branding, video production, brand research), Social Media Marketing (account management, content, influencer marketing, TikTok, media buy), China Marketing (WeChat, Weibo, Xiaohongshu, China media buy, WeChat Mini Programs), and Digital Marketing (AR filters, digital installations, AI-powered chatbots, web development). PRIZM holds Xiaohongshu Official Partner status and operates a dedicated Guangzhou team to execute cross-border Chinese commerce campaigns for clients engaging diaspora and Mainland Chinese consumers.

Technology and product capabilities span text-based conversational chatbots (NLP for product selection, ordering, service booking, and CRM integration), image-based AR filters with facial recognition (used in campaigns such as the Olympics 2020 sailboat activation), video production with sound design and VFX, and web development on Drupal, Joomla, and WordPress. WeChat Mini Program development is a productized offering priced at S$15,000 to S$100,000+, and the agency has published thought-leadership content on metaverse and NFT marketing.

The business model is professional services delivered on a project, retainer, and multi-year contract basis with custom quote-based pricing. Customer segments include Enterprise Brands (retailers, F&B, beauty, financial institutions), SMEs seeking China market access, and brands targeting Chinese-speaking consumer markets in Singapore, Malaysia, and the broader SEA diaspora. Notable clients include FairPrice, CHAGEE, KFC Singapore, Takashimaya, SHISEIDO, Pandora, TWG Tea, Yamaha, Taobao, FILA, HSBC, McDonald's, MGM Macau, and Western Union. Distribution combines enterprise field sales, inside sales for SME engagements, educational workshops via Singapore Business Federation, and a multi-office network across Singapore, Hong Kong, Guangzhou, Tokyo, and New Zealand. Group-level scale is 1,000+ clients across the network with 50+ clients served by the Singapore entity.

Name

PRIZM Singapore

Legal name

PRIZM

Website

https://prizmgroup.com.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIZM Singapore is the Singapore entity of Hong Kong-headquartered PRIZM Group, a full-service digital marketing agency serving enterprise brands and SMEs with social media, influencer marketing, and China marketing — with particular specialization in Xiaohongshu and WeChat ecosystem campaigns targeting Chinese-speaking consumers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Digital marketing agency
• Social media marketing
• China marketing services
• Influencer marketing campaigns
• Brand creative strategy

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Agency Services: PRIZM Singapore operates as a full-service digital marketing agency offering creative strategy, social media marketing, China marketing, and digital marketing services. Revenue is generated through project-based fees, retainer contracts, and campaign management charges. Services include account management, content creation, influencer marketing, media buying, and technology solutions (AR filters, chatbots, web development).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

PRIZM Singapore is a full-service digital marketing agency offering creative strategy, social media marketing, China marketing (Xiaohongshu, WeChat, Weibo), and digital technology solutions (AR filters, AI chatbots, digital installations, web development). The agency specializes in cross-border commerce, helping brands reach Chinese consumers and Singaporean brands expand overseas, with measurable campaign outcomes across influencer marketing, KOL/KOC activations, and platform-specific advertising.

Product overview

PRIZM Singapore is a global digital marketing agency offering integrated marketing technology solutions across four core service pillars: Creative Strategy (branding, video production, brand research), Social Media Marketing (account management, content, influencer, TikTok, media buy), China Marketing (WeChat, Weibo, Xiaohongshu, China media buy, Mini Programs), and Digital Marketing (AR filters, digital installations, AI chatbots, web development). The agency specializes in cross-border commerce, particularly helping Western brands enter Chinese markets and Singaporean brands expand overseas. Core digital capabilities include augmented reality filter development using facial recognition, AI-powered chatbot systems with natural language processing, and comprehensive Xiaohongshu/WeChat ecosystem management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• FairPrice Group: 20,000+ followers in 6 months on Xiaohongshu
• +12 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Singapore Business FederationcoreStrategic or Co-development Partner · 1 January 2024PRIZM partnered with the Singapore Business Federation to offer a specialized course on Xiaohongshu marketing for SMEs. Lyn Rosmarin from Prizm Digital delivered the course covering content creation, influencer collaborations, community engagement, and brand promotion strategies for the Chinese social commerce platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hakuhodo: Japan-founded global advertising network with deep APAC presence including Singapore, Hong Kong, and China operations. Comparable as a broad incumbent offering integrated digital, social, creative, and media services to enterprise clients overlapping with PRIZM's roster.
• Dentsu: Global advertising and marketing services network with major APAC operations across Singapore, Hong Kong, Japan, and Greater China. Broader incumbent competitor with full-service digital, media, creative, and martech offerings targeting the same enterprise accounts as PRIZM.
• VMLY&R: Global digital-first creative agency within WPP, with significant APAC operations. Comparable to PRIZM on creative strategy, social media, CRM/loyalty, and brand transformation engagements for large enterprise clients across Asia.

Direct peers

• Gushcloud: APAC-focused influencer marketing and talent management agency operating across SEA, Greater China, and Korea. Directly comparable to PRIZM for KOL/KOC campaign work, Xiaohongshu and TikTok activations, and enterprise influencer strategy.
• We Are Social: Global social media creative agency with strong APAC presence (Singapore, Hong Kong, Shanghai offices). Direct peer in social media account management, content creation, influencer marketing, and cross-market campaign delivery across Chinese and Western platforms.
• Hashmeta: Singapore-based digital marketing agency offering social media, content, SEO, and influencer marketing services to APAC brands. Comparable to PRIZM Singapore as a similarly sized regional specialist competing for the same enterprise and SME digital marketing budgets across SEA.
• VaynerMedia: Global social-first digital agency with APAC presence, offering social media management, content production, and influencer marketing. Direct peer on social-led campaign execution and enterprise brand storytelling for global accounts.
• Click2View: Singapore-based influencer and social media marketing agency specializing in KOL/KOC campaigns across Instagram, TikTok, and Xiaohongshu. Directly competes with PRIZM for enterprise influencer briefs and Chinese-consumer targeting mandates.
• Lion & Lion: Kuala Lumpur-headquartered digital marketing agency with Singapore operations, offering media, social, content, and creative services. Comparable to PRIZM as a regional mid-sized competitor targeting similar enterprise and brand clients across SEA.

Emerging players

• iClick Interactive: Hong Kong-headquartered digital marketing and data platform with focus on China and SEA cross-border campaigns. Comparable to PRIZM's China marketing and Xiaohongshu/WeChat capabilities but with a more platform/SaaS-led approach to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prizm.digital.singapore
• LinkedInlinkedin.com/company/prizm-group-singapore
• Instagraminstagram.com/prizm.digital.sg
• TikToktiktok.com/@prizmdigitalsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIZM Singapore