What PRO32 does

PRO32 is a Russian antivirus and endpoint protection software vendor founded in 2005 and operated through PRO32 Trade LLC (OOO «PRO32 Трейд»), headquartered in Moscow. The company sells subscription-based antivirus and security products for Windows and Android devices across two segments: home users (PRO32 Total Security, PRO32 Ultimate Security, PRO32 Mobile Security) and businesses (PRO32 Endpoint Security Standard and Advanced, PRO32 Office Security Base). The underlying detection technology is co-developed with K7 Computing of India and combines signature-based scanning, heuristic analysis, behavioral detection, and threat-intelligence updates; PRO32 handles localization, distribution, and customer support for the Russian and CIS markets. Add-on products include itHelper Безопасная сеть (safe network service), OfficeSuite, extended technical support, and a free online password generator built on the Web Crypto API.

The business model is subscription-based, with annual or multi-year licenses (1, 2, or 3 years for home products; minimum 5 computers for business products) and a 30-day free trial across all SKUs. Revenue is generated primarily through consumer and SMB license sales, supplemented by extended technical support services. Distribution combines direct-to-consumer e-commerce via pro32.com, mobile app store presence on Google Play and Huawei AppGallery, direct enterprise sales with volume licensing, and a partner/reseller portal at partner.pro32.com. Marketing is content-led, leveraging SEO, an educational cybersecurity blog, email newsletters, customer testimonials, and the annual Territory of Security Forum.

PRO32's named enterprise customers span food service (Dodo Pizza), recruitment (HeadHunter), retail (Familia), energy (Rosseti), education (Skolkovo, RANEPA), construction (POLATI), investment (RVM Capital), media (START), telecommunications (Nauka-Svyaz), and healthcare (Mechnikov+), with the company claiming to serve thousands of businesses alongside its home-user base. Operations are confined to the CIS region, with localized storefronts for Russia, Belarus, and Kazakhstan. The company is privately held with 11 employees and no disclosed external funding.

Name

PRO32

Legal name

OOO «PRO32 Трейд» (ООО «ПРО32 Трейд»)

Website

https://pro32.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

PRO32 is a Russian antivirus and cybersecurity software vendor, founded in 2005, offering subscription-based endpoint protection products for home users and businesses across Russia, Belarus, and Kazakhstan, built on K7 Computing technology.

Ownership category

akta.pro rank

Product category

Cybersecurity Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Endpoint Security for End Users (EDR/XDR, Patch/Vuln, Zero Trust Endpoint) (BPAEAIAG)

akta.pro secondary industries

Endpoint Application Control & Allowlisting (HDADAEAI), Endpoint Deception & Anti-Ransomware (HDADAEAL), Device, Network & Endpoint Security for Schools (MDM/Filtering) (EDAFALAJ)

Keywords

• Antivirus software
• Endpoint security
• Cybersecurity solutions
• Malware protection
• Business security software

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses - Home Products: Annual subscription licenses for home antivirus products (PRO32 Total Security, PRO32 Ultimate Security, PRO32 Mobile Security). Licenses are sold for 1, 2, or 3 years and cover 1-5 devices depending on tier. Revenue is recurring as customers renew annually.
2. Software Licenses - Business Products: Corporate antivirus solutions including PRO32 Endpoint Security Standard, PRO32 Endpoint Security Advanced, and PRO32 Office Security Base. Sold as annual or multi-year subscriptions with volume pricing for multiple devices. Delivery within 1-2 business days via email.
3. Technical Support Services: Extended technical support services offered as an add-on to antivirus products. Provides priority assistance and advanced troubleshooting capabilities for customers needing additional help.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PRO32 develops and sells antivirus and endpoint security software for Windows and Android devices, with separate product lines for home users (Total Security, Ultimate Security, Mobile Security) and businesses (Endpoint Security Standard, Endpoint Security Advanced, Office Security Base). The technology is built in partnership with K7 Computing (India) and licensed on 1–3 year subscriptions, with 30-day free trials and electronic delivery.

Product overview

PRO32 is a Russian antivirus and cybersecurity provider offering a portfolio of products for both home and business users. The home portfolio includes PRO32 Total Security for Windows PCs, PRO32 Ultimate Security for comprehensive Windows and Android protection, and PRO32 Mobile Security for Android devices. Business solutions comprise PRO32 Endpoint Security Standard (for small businesses), PRO32 Endpoint Security Advanced (for large enterprises), and PRO32 Office Security Base (for micro-businesses). Additional offerings include itHelper Безопасная сеть (safe network service), OfficeSuite office application, extended technical support, and a free online password generator tool. The products are developed based on K7 Computing technologies and are positioned as reliable, fast, and effective security solutions with minimal system impact.

Differentiator

Problem solved

Functional benefit

Brands

• PRO32 Total Security: Antivirus for Windows computers and laptops with device and Wi-Fi control in public places.
• PRO32 Ultimate Security
• PRO32 Mobile Security
• PRO32 Endpoint Security Standard
• PRO32 Endpoint Security Advanced
• PRO32 Office Security Base
• itHelper Безопасная сеть
• OfficeSuite

Products and services

• PRO32 Total Security Antivirus for Windows computers and laptops that detects and neutralizes viruses, monitors built-in devices, and protects Wi-Fi connections in public places. Sold as a 1, 2, or 3-year subscription covering 1-5 devices.
• PRO32 Ultimate Security Comprehensive antivirus for Windows and Android providing protection against viruses, ransomware, phishing, webcam hacking, secure online payments, Wi-Fi protection, data backup, and parental controls. Available as 1–3 year subscription for 3 or 5 devices.
• PRO32 Mobile Security Mobile antivirus for Android smartphones and tablets providing malware and phishing protection, call blocking, anti-theft tracking, and contact backup. Joint project with K7 Computing. License covers 3 devices for 1 year.
• PRO32 Endpoint Security Standard Antivirus with standard protection optimized for small businesses, providing essential endpoint protection including firewall, application control, and web filtering. Minimum 5 computers, 30-day free trial available.
• PRO32 Endpoint Security Advanced Extended security solution for large enterprises including advanced threat protection, file server protection, and USB device control. Minimum 5 computers per license.
• PRO32 Office Security Base Basic security solution for micro-businesses that closes main security threats and reduces the risk of successful attacks penetrating through protection levels. Minimum 5 computers per license.
• PRO32 Extended Technical Support (Расширенная техподдержка) Paid extended technical support service providing professional, priority assistance and advanced troubleshooting beyond standard support for PRO32 antivirus products.

Quantifiable outcome

• Minimal system impact - requires only 1 GB RAM for operation
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• K7 ComputingcoreTechnology or IntegrationJoint development partnership between PRO32 and K7 Computing (India). PRO32 products are based on K7 Computing technology and represent a co-development of Russian and Indian programmers. K7 provides the core antivirus engine and signature databases while PRO32 handles localization, distribution, and support for the Russian and CIS markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sophos: Enterprise-focused endpoint security vendor serving SMBs and large organizations. Comparable in the PRO32 Endpoint Security Advanced segment, with deeper managed-service capability.
• Norton / Gen Digital: Legacy consumer antivirus brand now under Gen Digital. Historically competed with PRO32 in the Russian consumer market before Western vendor exits; serves as a benchmark for premium consumer antivirus packaging.
• Avast / Gen Digital: Global consumer antivirus leader (Free, Premium, Ultimate) under Gen Digital. Comparable product structure and freemium trial-led acquisition model, though operating at vastly larger scale.

Direct peers

• Malwarebytes: Consumer and SMB-focused endpoint security vendor with lightweight protection positioning. Overlaps with PRO32 in the small office and home segments, though with a different go-to-market.
• Kaspersky Lab: Russia's dominant endpoint security vendor offering consumer and enterprise antivirus products across the same customer segments PRO32 targets. Direct head-to-head competitor in the Russian market with vastly larger resources.
• Bitdefender: Romanian antivirus and endpoint security vendor with strong consumer and SMB franchises. Similar product-led growth model with multi-year licensing and lightweight performance positioning.
• Dr.Web: Russian antivirus vendor with a long-standing consumer and SMB endpoint security portfolio. Competes with PRO32 in the home and small business segments with similar sovereignty positioning.
• 360 Total Security: Chinese consumer antivirus vendor offering free and freemium endpoint protection. Comparable lightweight positioning and product-led distribution, particularly relevant given shared Asian-tech-partnership model.
• ESET: Slovak-headquartered cybersecurity vendor offering NOD32 antivirus and endpoint security products. Comparable product architecture, target customer mix, and positioning as a European non-US alternative.

Others

• K7 Computing: Indian cybersecurity vendor from which PRO32 sources its core antivirus engine. A technology partner rather than direct competitor, but operates its own consumer antivirus product in parallel markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro32

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO32