What Proactive Physio does

Proactive Physio is a privately owned physiotherapy and sports rehabilitation clinic operating since 2008 in the Queenstown region of New Zealand, with two physical locations: the original Terrace Junction clinic in Frankton (with private treatment rooms and full gym access) and a second site inside the Wakatipu Medical Centre in Lower Shotover. The clinic is fully accredited by the Accident Compensation Corporation (ACC) and delivers a comprehensive service mix including physiotherapy, ACC Stay at Work and vocational rehabilitation, acupuncture and dry needling, orthopaedic prehab and post-surgical rehab, massage therapy (sports, deep tissue, relaxation, myofascial release), core stability and circuit group classes, and a specialized PGA Certified golf analysis offering using high-speed video swing assessment. The business is led by Director and Senior Physiotherapist Sonya Anderson (20+ years of experience, PGA Certified golf specialization), alongside Senior Physiotherapist Catherine Jensen, Physiotherapist/Massage Therapist Odett Weissenbacher, and Office Manager Holly Huggins.

The revenue model is fee-for-service across all offerings, accepting ACC claims and direct billing with private health insurers, supplemented by group class fees. The go-to-market is direct-to-consumer, supported by a professional website with integrated Gensolve online booking, active Facebook and Instagram channels, and a deep community sponsorship ecosystem spanning Arrowtown Rugby Club, Wakatipu Junior Golf, the Queenstown International Marathon, the Routeburn Classic, and local hockey, cricket, and ice skating clubs. Customer segments span injured individuals requiring rehabilitation, regional athletes and sports enthusiasts (skiers, runners, cyclists, golfers), employers and ACC coordinating return-to-work programmes, and general wellness seekers pursuing core and postural health.

Name

Proactive Physio

Legal name

Proactive Physio

Website

https://proactivephysio.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Proactive Physio is a privately owned, ACC-accredited physiotherapy and sports rehabilitation clinic in Queenstown, New Zealand, operating two locations since 2008 and serving injured individuals, athletes, employers, and wellness seekers with manual therapy, rehabilitation, massage, and PGA Certified golf analysis services.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

akta.pro secondary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Physiotherapy services
• Sports rehabilitation
• Massage therapy
• Orthopaedic rehabilitation
• ACC accredited treatments

Headquarters

HQ city

Frankton, Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy consultations and treatments. ACC accredited provider accepting ACC claims for covered treatments. Also accepts private health insurance.
2. Massage Therapy Services: Therapeutic massage services including sports massage, deep tissue, and relaxation massage. Provided as standalone service or integrated with physiotherapy treatment plans.
3. Golf Analysis Services: PGA Certified golf analysis service using high speed video technology. Individual and group sessions available for junior and experienced golfers.
4. Group Classes (Core Stability & Circuit): Core strengthening classes and circuits offered during daytime and evening hours. Small group format for improved core, posture, and overall function.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Proactive Physio provides ACC-accredited physiotherapy, sports rehabilitation, massage therapy, acupuncture, orthopaedic rehab, vocational return-to-work programmes, core stability classes, and PGA-certified golf swing analysis. Services are delivered in person at two clinic locations in Queenstown, New Zealand, with online booking via the Gensolve system. The practice combines manual therapy, exercise-based rehabilitation, and preventative techniques for individual consumers.

Product overview

Proactive Physio is a single-brand physiotherapy and sports rehabilitation clinic offering a comprehensive range of services including physiotherapy, ACC vocational rehabilitation, acupuncture, core stability classes, massage therapy, orthopaedic rehab, and golf analysis. Open since 2008 with two locations in Queenstown (Terrace Junction in Frankton and Wakatipu Medical Centre in Lower Shotover), the clinic is fully ACC accredited and provides individual treatment plans combining manual therapy, exercise-based rehabilitation, and preventative techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Services ACC-accredited physiotherapy services with a strong manual therapy approach, one-on-one treatment sessions, injury assessment, and individual rehabilitation planning for patients in Queenstown.
• ACC Stay at Work Programmes & Vocational Rehabilitation Individual rehabilitation programmes designed with ACC and employers to help injured persons return to work safely, quickly, and sustainably through early intervention.
• Acupuncture Acupuncture and dry needling services offered in conjunction with physiotherapy, accepted under the ACC system, used to stimulate the body's healing processes and increase blood flow.
• Core Stability & Circuit Classes Core strengthening classes and circuit training sessions offered during daytime and evening hours, aimed at improving core function, posture, and overall health.
• Massage Therapy Massage treatments including therapeutic (sports, deep tissue, relaxation), sports massage (pre-event, post-event, injury prevention), and myofascial release for soft tissue injuries and enhanced sporting performance.
• Orthopaedic Rehab Pre and post-surgical orthopaedic rehabilitation services including prehab, x-rays and ultrasound scans ordering, and specialist referrals when required.
• Golf Analysis PGA Certified golf physiotherapy service using high-speed video analysis of swing and body motor patterns to optimize golf performance at any age and ability level, with group sessions available for junior and experienced golfers.

Quantifiable outcome

• 17+ years of operation in Queenstown since 2008

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Arrowtown Rugby ClubcoreStrategic or Co-development PartnerLong-standing sponsorship relationship. Sonya Anderson has been working with Arrowtown Rugby Club for 12 years as physiotherapist and development support. Provides sports injury assessment, treatment, and rehabilitation services.
• Wakatipu Junior GolfcoreStrategic or Co-development PartnerSponsorship and development support for junior golf programme. Sonya Anderson works on development with Wakatipu Junior Golf and provides golf analysis services.
• Queenstown International MarathonminorGTM or Marketing PartnerEvent sponsor providing on-site physiotherapy support and community visibility.
• Routeburn ClassicminorGTM or Marketing PartnerEvent sponsor and provider of physiotherapy services at this trail running event.
• ACC (Accident Compensation Corporation)coreStrategic or Co-development PartnerACC accredited provider delivering ACC Stay at Work programmes, vocational rehabilitation, and injury treatment covered under the ACC scheme. Works with both ACC and employers on early intervention and rehabilitation.
• Wakatipu Hockey ClubminorStrategic or Co-development PartnerCommunity sponsorship providing physiotherapy services to club members.
• Queenstown Ice Skating ClubminorStrategic or Co-development PartnerCathy Jensen has been involved working with the Queenstown Ice Skating Club training figure skaters on and off the ice with off-season strength, conditioning, balance, and flexibility training.
• Massage NZ (MNZ)minorOthersProfessional association membership requirement for massage therapists. Proactive Physio requires massage therapist applicants to have MNZ membership.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Axis Sports Medicine: Specialist sports medicine and physiotherapy clinic combining injury treatment, orthopaedic referral, and performance analysis; relevant comparator for Proactive Physio's sports-focused, golf-and-rugby specialisation.
• Habit Health: New Zealand's largest physiotherapy and rehabilitation network with ACC contracts across multiple regions; directly comparable service mix (physio, vocational rehab, sports injury) but at substantially greater scale, illustrating the multi-clinic trajectory Proactive Physio could pursue.
• Active+: New Zealand physiotherapy group offering ACC-accredited sports injury treatment, rehabilitation, and prevention services through a multi-clinic model; closely mirrors Proactive Physio's core service offering and community-clinic positioning.
• TBI Health: New Zealand multidisciplinary health provider offering physiotherapy, pain management, and vocational rehabilitation under ACC contracts; directly comparable to Proactive Physio's ACC-accredited rehab and Stay at Work programmes.
• Back In Motion: Australian-founded physiotherapy franchise with NZ locations, focused on evidence-based musculoskeletal and sports injury treatment with strong community positioning; a relevant franchise-style model Proactive Physio could emulate for expansion.
• Symmetry Health: New Zealand multidisciplinary clinic offering physiotherapy, sports medicine, and rehabilitation services with multiple locations; overlaps Proactive Physio's clinical service mix and target patient segments.

Others

• Physitrack: Global physiotherapy exercise prescription and patient engagement platform widely used by clinics like Proactive Physio; an adjacent technology vendor whose adoption reflects the digital tooling available to a small NZ practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/proactivephysioQT
• Instagraminstagram.com/proactivephysioqt
• LinkedInlinkedin.com/company/proactive-physio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Physio