What Proactive Health does

Proactive Health is a private, founder-owned multidisciplinary rehabilitation clinic located at 13351 Commerce Parkway in Richmond, British Columbia. Founded in 2019 by David Kemp following his graduation from the UBC School of Kinesiology, the clinic delivers an integrated service portfolio spanning physiotherapy, registered massage therapy (RMT), kinesiology and active rehabilitation, fascial stretch therapy (FST), motor vehicle accident (MVA) active rehabilitation, and a budget-tier Body Worker Massage offering. The clinic employs 14 staff, including one physiotherapist (Mohammad Dazham), one owner-clinician (David Kemp, a Level 3 Certified Fascial Stretch Therapist and kinesiologist), and seven RMTs with specialties ranging from TMJ dysfunction and prenatal/postnatal care to sports and paediatric massage.

The clinic operates a direct-to-consumer healthcare model, with patients self-referring and self-scheduling through the Jane App platform or by phone, and no physician referral required for most services. Treatment is grounded in evidence-based modalities — manual therapy, therapeutic exercise, movement retraining, traction therapy, and therapist-guided fascial stretching — coordinated across disciplines under a single roof. Distribution is enabled by direct billing integrations with ICBC, WorkSafeBC, Pacific Blue Cross, Sun Life, and Manulife, which substantially reduce patient out-of-pocket friction across the dominant Canadian payer channels for MVA, workplace injury, and extended health benefits.

Revenue is generated on a fee-for-service basis, with RMT sessions priced at CAD $90-$150 per hour and pricing varying by service type and clinician experience. Patient acquisition relies on local SEO, an educational blog targeting conditions such as whiplash, sciatica, sleep, and TMJ, and an active Facebook/Instagram presence. The clinic reports 1,000+ completed appointments and a 5.0 Google rating across 200+ reviews, and serves patients across Richmond neighbourhoods including Broadmoor, Seafair, South Arm, Steveston, City Centre, and Ironwood. No public listing, institutional investment, or M&A activity is associated with the business.

Name

Proactive Health

Legal name

Proactive Health

Website

https://proactivehealth.online

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Proactive Health is a founder-owned, multidisciplinary rehabilitation clinic in Richmond, BC, founded in 2019, delivering integrated physiotherapy, registered massage therapy, kinesiology, fascial stretch therapy, and MVA active rehabilitation to individual patients through direct billing to ICBC, WorkSafeBC, and major Canadian insurers.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

akta.pro secondary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

Keywords

• Physiotherapy services
• Registered massage therapy
• Fascial stretch therapy
• Active rehabilitation
• Motor vehicle accident rehab

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Service Sessions: The clinic generates revenue through fee-for-service sessions for physiotherapy, registered massage therapy, kinesiology, fascial stretch therapy, and body worker massage. Prices vary by service type and therapist experience level. Insurance direct billing to ICBC, WorkSafeBC, and extended health providers generates significant revenue. Out-of-pocket payments are also accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Proactive Health is a multidisciplinary rehabilitation clinic that sells physiotherapy, registered massage therapy, kinesiology and active rehabilitation, fascial stretch therapy, MVA active rehabilitation, and Body Worker Massage services. The clinic delivers evidence-based, patient-centered treatment combining manual therapy, therapeutic exercise, movement retraining, traction, and various massage modalities. It also operates direct billing with ICBC, WorkSafeBC, and major extended health insurers to streamline patient access to care.

Product overview

Proactive Health is a multi-disciplinary physiotherapy and rehabilitation clinic in Richmond, BC offering an integrated portfolio of healthcare services. The core service lineup includes Physiotherapy, Registered Massage Therapy (RMT), Kinesiology and Active Rehabilitation, and Fascial Stretch Therapy (FST) — all designed to work together as a coordinated care approach. Specialized programs include MVA Active Rehabilitation for motor vehicle accident recovery (covered by ICBC) and a budget-friendly Body Worker Massage option for those paying out of pocket. The clinic's integrated model allows physiotherapists, RMTs, kinesiologists, and fascial stretch therapists to collaborate on personalized treatment plans, addressing everything from acute injuries to chronic pain and sports rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Evidence-based physiotherapy services using manual therapy, therapeutic exercise, movement retraining, traction therapy, and patient education to restore movement, reduce pain, and treat conditions including arthritis, sports injuries, post-surgical recovery, neurological conditions, and motor vehicle accident rehabilitation. Targeted at individual patients seeking injury recovery, chronic pain management, and rehabilitation.
• Registered Massage Therapy (RMT) Clinical-grade massage therapy delivered by licensed RMTs regulated under the College of Complementary Health Professionals of BC (CCHPBC), covering deep tissue, Swedish, sports, trigger point, prenatal, TMJ, and lymphatic drainage techniques. Targeted at individual patients seeking pain management, stress relief, injury recovery, prenatal/postnatal care, TMJ treatment, or general wellness, often using extended health insurance benefits at $90 to $150 per hour.
• Kinesiology and Active Rehabilitation Science-based movement rehabilitation focusing on restoring strength, mobility, and function through targeted exercise, movement strategies, posture retraining, and biomechanics correction. Delivered as structured one-on-one programs combining guided therapeutic exercises, mobility training, posture retraining, and home exercise programs for injury recovery and chronic conditions. Targeted at individual clients recovering from injury, managing chronic pain, or rebuilding strength and function.
• Fascial Stretch Therapy (FST) Therapist-guided stretching technique targeting the body's fascia (connective tissue network) and entire fascial lines rather than isolated muscles to restore mobility, reduce tension, improve flexibility, and enhance athletic performance through gentle traction, movement, and joint mobilization. Targeted at athletes, active individuals, and patients seeking mobility, flexibility improvement, or chronic tightness relief.
• MVA Active Rehabilitation Motor vehicle accident rehabilitation program combining physiotherapy, registered massage therapy, kinesiology, and fascial stretch therapy to address whiplash, back pain, concussions, soft tissue injuries, and restore function after car accidents under ICBC coverage. Targeted at individuals recovering from car accidents who have filed an ICBC claim and can begin treatment immediately without a doctor referral.
• Body Worker Massage Affordable massage therapy performed by massage therapy students in final training stages or graduates awaiting licensing, offering relaxation, tension relief, and wellness maintenance using Swedish and deep tissue approaches at a lower cost than RMT sessions. Targeted at out-of-pocket clients seeking budget-friendly massage options, with these sessions typically not covered by insurance.

Quantifiable outcome

• 1000+ appointments completed by patients
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CBI Health Group: National Canadian healthcare services operator offering physiotherapy, active rehabilitation, occupational therapy, and return-to-work programs. Comparable rehabilitation and insurer-billing capabilities, with broader scale and program scope.

Direct peers

• Lifemark Health Group: Canada's largest network of physiotherapy, massage therapy, and rehabilitation clinics with direct billing to insurers including ICBC and WorkSafeBC. Directly comparable multi-modality service model and payer mix in the same Canadian market.
• Myodetox: Network of manual therapy, physiotherapy, and recovery clinics combining hands-on treatment, mobility work, and active rehab. Directly comparable multi-modality, consumer-facing clinic model with similar focus on integrated musculoskeletal care.
• Cornerstone Physiotherapy: Canadian multi-clinic physiotherapy and rehabilitation provider offering manual therapy, active rehab, massage therapy, and direct billing. Comparable multidisciplinary clinic model and patient segments, primarily operating in Ontario.
• Athlete Training Centre: Sports performance and rehabilitation clinic combining physiotherapy, athletic training, and recovery services. Comparable focus on active individuals, athletes, and injury recovery with integrated care offerings.
• MSK Health: Canadian chain of physiotherapy, sports medicine, and rehabilitation clinics providing integrated musculoskeletal care. Directly comparable service mix including physiotherapy, massage therapy, and active rehab.
• Optimove Physiotherapy & Sports Injury: Independent physiotherapy and sports injury clinic offering manual therapy, active rehabilitation, and massage therapy with direct insurance billing. Comparable independent, multi-modality clinic model serving similar patient use cases.
• Restore Physiotherapy & Sports Injury Clinic: Canadian physiotherapy and sports injury clinic offering manual therapy, active rehabilitation, and massage therapy. Comparable service mix and direct billing model targeting similar patient segments.
• Build Physio: Canadian physiotherapy and rehabilitation chain combining hands-on therapy, exercise-based rehab, and performance training. Comparable integrated treatment model and direct-to-consumer positioning.

Emerging players

• Kinective Health: Emerging Canadian multidisciplinary clinic offering physiotherapy, chiropractic, massage therapy, and active rehab. Comparable multi-modality service model with overlapping patient base and direct-billing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/davidkempthetrainer
• Instagraminstagram.com/proactivehealth.rehab
• LinkedInlinkedin.com/company/proactivehealth-richmond

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Health