Programa de Atención al Deportista de Alto Nivel - Consejo Superior de Deportes

What Programa de Atención al Deportista de Alto Nivel - Consejo Superior de Deportes does

PROAD (Programa de Atención al Deportista de Alto Nivel) is a Spanish government support program operated by the Consejo Superior de Deportes (CSD), an autonomous body under Spain's Ministry of Culture and Sport. Established to address the dual-career challenge faced by elite athletes, the program serves Spain's recognized high-level athletes (Deportistas de Alto Nivel, or DAN) and a specialized sub-cohort of underage athletes (DAN-Menores), with a registered base exceeding 10,000 athletes. PROAD delivers services through a centralized web portal (proad.csd.gob.es) backed by a network of dedicated tutors who coordinate directly with universities, employers, and regional governments on behalf of individual athletes.

The program's service offering is organized around four functional pillars: Formación (education — academic guidance, university coordination, and study-resources), Empleo (employment — job listings, CV support, career counseling, and entrepreneurship resources), Becas y ayudas (scholarships and grants — including CAR/CNTD residential scholarships), and PROAD Atención al Menor (minor-athlete protections and guidance). The underlying technology stack is a conventional web platform built on the Yootheme CMS template, with Google Analytics for site analytics and a custom cookie-consent layer; no proprietary technology, APIs, mobile apps, or third-party integrations beyond the public web portal are disclosed.

PROAD's business model is non-commercial: it is fully funded through the CSD's public budget and provides all services to athletes free of charge, generating no direct revenue. Its economic value is delivered indirectly through a two-sided ecosystem of more than 8,000 collaborating entities — universities, corporates (IKEA, Repsol, Telefónica, Airbus, Accenture, Adidas, Stellantis, Randstad, among others), foundations, and regional governments (Junta de Extremadura, Generalitat Valenciana, Diputación de Pontevedra) — that contribute scholarships, discounts, employment opportunities, and training programs. Since the program's launch, this ecosystem has facilitated more than 1,670 job placements and 590,000 discrete actions involving athletes and partners.

Name

Programa de Atención al Deportista de Alto Nivel - Consejo Superior de Deportes

Legal name

PROAD del Consejo Superior de Deportes

Website

https://proad.csd.gob.es

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

PROAD is a Spanish government program under the Consejo Superior de Deportes that supports elite athletes' dual careers through education, employment, scholarships, and entrepreneurship services, delivered via a web portal and a network of 8,000+ collaborating universities, companies, and regional governments.

Ownership category

akta.pro rank

Product category

Athlete Dual Career Support Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Athlete dual career services
• Elite sports education support
• Athlete employment assistance
• Scholarship and grant advisory
• High-performance athlete program

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Funding: PROAD is fully funded by the Consejo Superior de Deportes (CSD), a government body under Spain's Ministry of Culture and Sport. It provides free services to athletes, funded through public budgets. No revenue is generated from athletes.

Distribution channels4 records

Marketing channels6 records

Core offering

PROAD is a Spanish government support program operated by the Consejo Superior de Deportes (CSD) that provides dual career services to high-level (DAN) and minor (DAN-Menores) elite athletes in Spain. Its core offerings span four pillars: education advisory and academic resources (Formación), employment guidance and job placement (Empleo), scholarships and financial aid information (Becas y ayudas), and specialized support for minor athletes (PROAD Atención al Menor). Services are delivered via the proad.csd.gob.es web portal and dedicated tutors, leveraging a national network of more than 8,000 collaborating universities, companies, and sports institutions.

Product overview

PROAD (Programa de Atención al Deportista de Alto Nivel) is a government support program run by the Consejo Superior de Deportes (CSD) that provides services to elite athletes in Spain. The program offers three main service areas: Formación (education and training support), Empleo (employment assistance and job placement), and Becas y ayudas (scholarships and financial assistance). Additionally, the program facilitates business partnerships through its Empresas section, connecting athletes with collaborating companies. PROAD is not a technology product but rather an institutional support service designed to help athletes balance their sporting careers with academic studies and professional development, facilitating their transition into the workforce after their competitive sports careers end.

Differentiator

Problem solved

Functional benefit

Products and services

• PROAD Formación (Education Advisory and Resources)
• PROAD Empleo (Employment Advisory and Job Placement)

Quantifiable outcome

• 10,000+ high-level athletes attended by the PROAD program
• +3 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

43 partnerships are on record, tiered core, minor and regional.

• UNIVERSAEcoreGTM or Marketing PartnerUNIVERSAE signed a collaboration agreement with the CSD through PROAD to offer scholarships and discounts for PROAD athletes in vocational training programs. This partnership expands educational opportunities for high-level athletes.
• Universidad Pontificia de Salamanca (UPSA)coreGTM or Marketing PartnerThe CSD, through PROAD, signed a collaboration agreement with the Universidad Pontificia de Salamanca (UPSA) to support dual careers for athletes, facilitating academic studies alongside sports training.
• Universidad de VigocoreGTM or Marketing PartnerUniversidad de Vigo facilitates academic and sports reconciliation for elite and high-level athletes, offering tools and programs so athletes can advance their sports careers while studying.
• Centro de Estudios GarriguescoreGTM or Marketing PartnerCentro de Estudios Garrigues, a PROAD collaborating entity, offers 5 full scholarships for PROAD athletes to attend the Executive Program in Sports Management.
• PONS Escuela de NegocioscoreGTM or Marketing PartnerPONS Escuela de Negocios, in collaboration with CSD through PROAD, offers 2 scholarships covering 50% of tuition for PROAD athletes in its Master in Representation and Management of Artists and Athletes (XIII edition).
• CECA (Confederación Española de Cajas de Ahorros)coreGTM or Marketing PartnerCECA, in collaboration with PROAD, launched the 4th edition of the free online course 'Financial Education for Athletes' (basic level), offering 60 spots with priority for DAN athletes. The course covers practical tools for managing personal finances.
• Grupo CTO / Fundación Grupo CTOcoreGTM or Marketing PartnerThe collaboration between PROAD and Grupo CTO, through its Foundation, provides economic and academic support to DAN athletes who wish to combine their sports career with MIR (medical residency exam) preparation.
• Johan Cruyff InstitutecoreGTM or Marketing PartnerJohan Cruyff Institute, a PROAD collaborating entity for over a decade, renewed its commitment to the dual career program in 2026, offering a new edition of the PROAD Scholarship Program for high-level athletes.
• Santander X (Banco Santander)coreGTM or Marketing PartnerBanco Santander launched the 2nd edition of Santander X Explorer 2026, a entrepreneurship program for PROAD athletes, teaching entrepreneurship in the AI era and connecting participants with a global community of entrepreneurs.
• ParadoresminorGTM or Marketing PartnerParadores extended its 15% discount for high-level athletes (DAN) and their first-degree family members throughout 2026, when accompanied by the beneficiary.
• Fundación Jóvenes y Deporte - Junta de ExtremaduraregionalGTM or Marketing PartnerRegional government entity in Extremadura that collaborates with PROAD to support high-level athletes at the regional level.
• Generalitat Valenciana - Conselleria d'EducacióregionalGTM or Marketing PartnerRegional government entity in the Valencian Community that collaborates with PROAD to support high-level athletes at the regional level.
• Universidad Oberta de Catalunya (UOC)coreGTM or Marketing PartnerUOC is listed as a collaborating entity on the PROAD portal, offering distance learning options for athletes.
• Universidad Isabel IcoreGTM or Marketing PartnerUniversidad Isabel I is listed as a PROAD collaborating entity, offering online education programs for athletes.
• Universidad Camilo José CelacoreGTM or Marketing PartnerUniversidad Camilo José Cela is listed as a PROAD collaborating entity offering educational programs for athletes.
• Universidad Alfonso X El Sabio (UAX)coreGTM or Marketing PartnerUniversidad Alfonso X El Sabio is listed as a PROAD collaborating entity.
• UNISPORTcoreGTM or Marketing PartnerUNISPORT is listed as a PROAD collaborating entity.
• UNIR - La Universidad de InternetcoreGTM or Marketing PartnerUNIR is listed as a PROAD collaborating entity, offering online education for athletes.
• Telefónica España S.A.U.coreGTM or Marketing PartnerTelefónica España is listed as a PROAD collaborating entity, offering professional and digital services for athletes.
• StellantiscoreGTM or Marketing PartnerStellantis is listed as a PROAD collaborating entity.
• SEKcoreGTM or Marketing PartnerSEK institution is listed as a PROAD collaborating entity.
• RepsolcoreGTM or Marketing PartnerRepsol is listed as a PROAD collaborating entity.
• MEDACcoreGTM or Marketing PartnerMEDAC is listed as a PROAD collaborating entity.
• MasterDcoreGTM or Marketing PartnerMasterD is listed as a PROAD collaborating entity.
• IKEAcoreGTM or Marketing PartnerIKEA is listed as a PROAD collaborating entity.
• Randstad (Grupo Randstad)coreGTM or Marketing PartnerRandstad is listed as a PROAD collaborating entity, providing employment services and job placement support for athletes.
• Grupo PascualcoreGTM or Marketing PartnerGrupo Pascual is listed as a PROAD collaborating entity.
• Grupo CalichecoreGTM or Marketing PartnerGrupo Caliche is listed as a PROAD collaborating entity.
• Fundación SEPIcoreGTM or Marketing PartnerFundación SEPI is listed as a PROAD collaborating entity.
• Fundación PreventcoreGTM or Marketing PartnerFundación Prevent is listed as a PROAD collaborating entity.
• Fundación ONCEcoreGTM or Marketing PartnerFundación ONCE is listed as a PROAD collaborating entity.
• Dualiza (Fundación Bankia)coreGTM or Marketing PartnerFundación Bankia Dualiza is listed as a PROAD collaborating entity.
• DomusVicoreGTM or Marketing PartnerDomusVi is listed as a PROAD collaborating entity.
• CEUcoreGTM or Marketing PartnerCEU San Pablo is listed as a PROAD collaborating entity.
• Caser SeguroscoreGTM or Marketing PartnerCaser Seguros is listed as a PROAD collaborating entity.
• Applus+coreGTM or Marketing PartnerApplus+ is a leading testing, inspection, certification and technology services company listed as a PROAD collaborating entity, present on 5 continents and in more than 25 sectors.
• AgioGlobalcoreGTM or Marketing PartnerAgioGlobal is a comprehensive HR services company listed as a PROAD collaborating entity.
• AdidascoreGTM or Marketing PartnerAdidas has been part of the sports world for nearly 80 years and is listed as a PROAD collaborating entity, providing sports footwear, clothing, articles and accessories.
• AccionacoreGTM or Marketing PartnerAcciona is a Spanish multinational committed to social well-being and sustainable development, listed on the IBEX-35. It aims to promote the integration of people with the values developed in high-level sports careers (effort, merit, cooperation, high performance) into Acciona.
• AirbuscoreGTM or Marketing PartnerAirbus is a pioneer in sustainable aerospace and is listed as a PROAD collaborating entity, providing solutions in aerospace, defense and connectivity.
• AccenturecoreGTM or Marketing PartnerAccenture is a global professional services company listed as a PROAD collaborating entity, helping leading companies, governments and organizations develop their digital core, optimize operations, accelerate revenue growth, and improve citizen services.
• ACADE (Asociación de Centros Autónomos de Enseñanza Privada)coreGTM or Marketing PartnerACADE is an business organization representing over 3,000 private educational centers across Spain. Founded in 1978, it advocates for private education and is listed as a PROAD collaborating entity.
• Diputación de PontevedraregionalGTM or Marketing PartnerDiputación de Pontevedra has called for aids for high-level sports and sports talent in the province for 2026, linked to DEPO_DAN, DEPO_DAN+ and DEPO_TALENTO categories.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• NCAA (National Collegiate Athletic Association): U.S. governing body for collegiate athletics — broader incumbent combining elite sport with academic pathways for athletes, analogous in principle to PROAD's education-and-sport dual career model.
• Australian Institute of Sport (AIS): Australia's national high-performance sport agency, providing athlete development, education, and post-career support services — a broader incumbent with comparable dual-career and athlete welfare functions.

Direct peers

• Stiftung Deutsche Sporthilfe: German foundation supporting elite athletes with financial aid, education grants, and dual-career services; structurally similar as a publicly-backed athlete support program serving national elite athletes.
• High Performance Sport New Zealand: New Zealand's national agency for elite athlete development and dual-career support — comparable government mandate for elite-athlete education, employment, and post-career transition.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance): French national elite sport training and support institute providing dual-career, educational and professional transition services to high-performance athletes — directly comparable in scope and government stewardship.
• Talented Athlete Scholarship Scheme (TASS): UK government-backed dual-career support scheme that helps elite athletes balance sport with education and employment — directly comparable in mission and beneficiary model to PROAD.
• Athlete Career Transition (ACT — Canada): Canadian not-for-profit providing career transition and education services to elite athletes — closely comparable mission of supporting dual careers for national-level high-performance athletes.

Emerging players

• ADDO (Asociación de Deportistas de Alto Nivel y Olímpicos): Spanish association representing elite and Olympic athletes' interests — adjacent to PROAD within Spain, providing representation and complementary career support services.
• World Academy of Sport: International provider of athlete-focused education, dual-career and professional development programs — directly comparable as a niche emerging player in athlete career education.

Others

• Johan Cruyff Institute: Specialized sports management education provider and decade-long PROAD collaborator; comparable as an ecosystem education partner delivering scholarships and dual-career curricula to elite athletes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proad-programa-de-atenci%C3%B3n-al-deportista-de-alto-nivel-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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