UniSport
UniSport is a Finnish non-profit operating six sports centers and digital fitness services for students and staff of Aalto University, Hanken, the University of Helsinki, and the University of the Arts Helsinki. It serves about 27,000 customers annually across gym, group exercise, ball sports, and online offerings, with a seventh center opening in Viikki in autumn 2026.
- Company typePrivate
- Founded1967
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What UniSport does
UniSport is a non-profit sports and wellness service organization headquartered in Helsinki, Finland, jointly owned by Aalto University, Hanken, the University of Helsinki, and the University of the Arts Helsinki. Founded in 1967 as Yliopistoliikunta and rebranded in 2011, the organization operates a network of six sports centers on Helsinki-area campuses (Kluuvi, Kumpula, Meilahti, Otaniemi, Töölö) with a seventh facility scheduled to open at Viikki in autumn 2026. UniSport serves approximately 27,000 customers and records over one million individual visits annually, and from 1 July 2026 will exclusively serve the university community and the owning universities' affiliate and benefit groups.
The core product is a multi-location membership covering gym access, group exercise classes (Les Mills, yoga, pilates, HIIT, spinning), ball sports groups, and online services. The technology stack combines the Enkora reservation and customer information system with the Technogym/Mywellness mobile platform for online classes, video recordings, and workout tracking, integrated via HAKA authentication for university students and staff. Ancillary paid services include personal training and nutrition coaching, massage therapy, Neurosonic relaxation, court and hall rentals, structured courses (Gymstart, running), InBody body composition analysis, and workplace wellness software (Break Pro). All products are sold direct-to-consumer through the UniSport website, the Enkora self-service shop, the mobile app, and on-site customer service desks, with a separate corporate channel for university department bookings.
Revenue is generated almost entirely from membership subscriptions (monthly from ~€10 or annual prepaid €99–€248), prepaid 10-visit and single-visit cards (€5–€6 per visit, €40–€50 for 10 visits), and per-session fees for personal training, massage, courts, courses, and online access (€62–€68/year). Pricing is heavily discounted for affiliated university members, with payment supported through bank cards and Finnish benefit vouchers (Smartum, Edenred, ePassi, Tyky). As a non-profit, surplus is reinvested in services rather than distributed; UniSport competes not on commercial terms but on captive institutional access to a captive user base of students, faculty, and staff.
UniSport firmographics
Firmographics- Name
- UniSport
- Legal name
- UniSport, University of Helsinki
- Website
- https://unisport.fi
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UniSport is a Finnish non-profit operating six sports centers and digital fitness services for students and staff of Aalto University, Hanken, the University of Helsinki, and the University of the Arts Helsinki. It serves about 27,000 customers annually across gym, group exercise, ball sports, and online offerings, with a seventh center opening in Viikki in autumn 2026.
- Ownership category
- akta.pro rank
UniSport industry classification
Industry- Product category
- University Fitness and Wellness Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)
- akta.pro secondary industries
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where UniSport is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices7 records
Markets served
UniSport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Membership Fees: Monthly and annual membership subscriptions providing access to gyms, group exercise, ball sports groups, and online services across all sports centers
- 10-Visit Cards and Single Visits: Prepaid visit packages and pay-per-visit options for gym, group exercise, and ball sports
- Personal Training Services: Individual and duo personal training sessions and nutrition coaching
- Massage Services: Massage therapy services provided by self-employed massage therapists
- Neurosonic Services: Specialized relaxation and recovery sessions
- Court and Hall Rentals: Badminton, court, and hall bookings for sports activities
- Courses and Training Programs: Fitness start courses, running courses, and specialized training courses for groups
- InBody Measurements: Body composition analysis with instructor feedback or drop-in options
- Online Membership: Online-only membership for group exercise classes and video recordings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Student monthly membership - flexible monthly payment |
| Subscription | Annual | Student annual membership - prepaid 12 months |
| Subscription | Monthly | Staff monthly membership - flexible monthly payment |
| Subscription | Annual | Staff annual membership - prepaid 12 months |
| Unit Pricing | Pay-as-you-go | 10-visit card for students |
| Unit Pricing | Pay-as-you-go | Single visit for students |
| Unit Pricing | Pay-as-you-go | PT Solo (3 sessions) |
| Unit Pricing | Pay-as-you-go | PT Solo (10 sessions) |
| Unit Pricing | Pay-as-you-go | Massage 45 min |
| Unit Pricing | Pay-as-you-go | Massage 60 min |
| Unit Pricing | Pay-as-you-go | Neurosonic 60 min |
| Subscription | Annual | Online membership 12 months |
| Usage-based | Pay-as-you-go | Online 24h access |
| Unit Pricing | Pay-as-you-go | Badminton booking Sun-Thu 16-21 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
UniSport product offering
Product offeringCore offering
UniSport operates six physical sports centers across Helsinki campuses that provide gym access, group exercise classes, ball sports groups, personal training, massage therapy, and online fitness content. Customers purchase memberships, prepaid visit cards, or single visits, and access services either in-person at the centers or virtually through the Technogym/Mywellness platform. The organization also offers specialized programs such as workplace break exercise (Break Pro), InBody body composition measurements, court and hall rentals, and structured courses like Gymstart and running schools.
Product overview
UniSport is a multi-location sports and wellness service organization offering a comprehensive portfolio of fitness services across Helsinki. The core offering consists of membership-based access to gym facilities, group exercise classes, ball sports, and online services. Additional services include massage therapy, Neurosonic relaxation, Personal Training, structured courses, court rentals, and break exercise programs. Services are accessed through a unified customer system with Technogym application for online bookings and video content. The organization operates six sports centers across Helsinki metropolitan area.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership (Jäsenyys)
Quantifiable outcome
- 27,000 annual customers with 1M+ visits
Companies that use UniSport
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
UniSport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UniSport partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Enkora OycoreProvides the customer information system and reservation platform used for bookings, membership management, and customer data handling across all UniSport services.
- Technogym/MywellnesscoreProvides the digital platform for online services including live group exercise classes, video recordings, and workout tracking accessible via mobile application.
- Verifone Finland OycoreProvides secure payment processing for the online store, including credit card transactions and various Finnish payment methods. PCI DSS certified.
- Westend Indians (Otnäs bollhall)minorHandles standard bookings and other bookings for Otnäs ball hall and multi-hall from autumn 2024. Contact: [email protected]
Scale indicators5 records
Recent moves12 records
Expansion highlights5 records
UniSport competitors and assessment
Company assessmentBroad incumbents
- SATS Group: SATS is the largest Nordic fitness chain operating full-service clubs across the Nordics with membership, group exercise, PT, and digital offerings. Directly comparable business model and service mix to UniSport, but operates as a broad commercial incumbent rather than a university-focused specialist.
- Elixia Finland (now SATS): Elixia is a long-established Finnish fitness chain with full-service gyms, group classes, and PT, now part of the SATS group. Closely comparable to UniSport in service offering and Finnish market positioning, but as a commercial chain rather than a non-profit university operator.
Others
- Smartum Oy: Finland's leading provider of wellness, exercise, and culture benefit vouchers used by employers (Smartum, ePassi, Edenred). UniSport accepts Smartum among other benefit vouchers. Ecosystem/partner rather than competitor — distribution channel for corporate wellness users.
- OLL – Opiskelijaliikuntaliitto (Finnish Student Sports Federation): National federation coordinating student sports across Finnish universities and universities of applied sciences. Coordinates University Sports Week and student sports advocacy. Thematically related as the umbrella body for university fitness operators like UniSport.
Direct peers
- University of Jyväskylä Sports Services (Liikuntapalvelut): Provides fitness facilities and organized sports services for the University of Jyväskylä community, including the Liikunta campus center. Operates the same university-community fitness model as UniSport but in a single-institution context.
- MyFitness Finland: MyFitness operates low-cost 24/7 gyms across Finland with a digital-first approach, targeting a similar value-conscious segment including students. Comparable to UniSport's basic gym offering and digital capabilities.
- Liikku (Tampere university sports): Liikku provides fitness facilities, group classes, and sports services to the Tampere university community (TAMK, TUNI, etc.) under a similar university-owned non-profit model. The most direct peer in terms of business model, customer base, and service mix.
- EasyFit Finland: EasyFit operates a network of 24/7 self-service fitness clubs across Finland with low-cost membership. Comparable core offering (gym access) and Finnish market presence, targeting price-sensitive consumers including students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UniSport social profiles
Digital presenceUniSport financial estimates
Financial estimateRevenue estimate
Valuation estimate
UniSport leadership team
Management profileNumber of profiles
Profiles4 records
UniSport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UniSport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UniSport
What does UniSport do?
UniSport operates six physical sports centers across Helsinki campuses that provide gym access, group exercise classes, ball sports groups, personal training, massage therapy, and online fitness content. Customers purchase memberships, prepaid visit cards, or single visits, and access services either in-person at the centers or virtually through the Technogym/Mywellness platform. The organization also offers specialized programs such as workplace break exercise (Break Pro), InBody body composition measurements, court and hall rentals, and structured courses like Gymstart and running schools.
Is UniSport a public or private company?
UniSport is a private company. It is classified as state government owned and is currently operating.
When was UniSport founded?
UniSport was founded in 1967. It employs 51 to 100 people.
Where is UniSport based?
UniSport is headquartered in Helsinki, Finland, in the Europe region.
How does UniSport make money?
Nine revenue lines are on record. Membership Fees are the primary driver. The others are 10-Visit Cards and Single Visits, personal Training Services, massage Services, neurosonic Services, court and Hall Rentals, courses and Training Programs, inBody Measurements and online Membership.
Who are UniSport's main competitors?
Broad incumbents on record are SATS Group and Elixia Finland (now SATS). Others are Smartum Oy and OLL – Opiskelijaliikuntaliitto (Finnish Student Sports Federation). Direct peers are University of Jyväskylä Sports Services (Liikuntapalvelut), MyFitness Finland, Liikku (Tampere university sports) and EasyFit Finland.
Does UniSport have an API?
No public API is recorded for UniSport.
What industry is UniSport in?
UniSport's product category is University Fitness and Wellness Services. Its primary akta.pro industry code is EDALAIAD, Campus Recreation Centers & Fitness Facilities Operations, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.