What Pro-Bit does

Pro-Bit (legal entity PRO BIT DOO BEOGRAD) is a Serbian privately-held software company founded on 8 April 1989 in Belgrade, specializing in cloud-based ERP software for small, medium, and large enterprises across Central Europe. The company operates in Serbia, Slovenia, Croatia, and Poland, with a stated base of 1,000+ clients and 50+ employees, and positions itself as a long-tenured regional vendor of integrated business management software.

The company's flagship product, Pro-Bit Cloud ERP (fifth-generation PRO.4, launched in 2014), is a modular cloud platform built with Python, Angular JS, ReactJS, and ReactNative, accessible from Windows, Linux, OS X, Android, iOS, and tablet devices. The platform comprises over 30 interconnected modules spanning finance (Finansije, PDV, Platni promet, Osnovna sredstva), human resources (HRM, Obračun zarada, ERV, Putni nalozi), manufacturing (Proizvodnja), sales channels (Veleprodaja, Maloprodaja, E-otpremnice), document management (Elektronski arhiv, Arhivska knjiga), workflow automation, and analytics (KPI analiza, Kontrolna tabla, MiS, Master Mind, QUAMA). API integrations and SEF (Serbian Electronic Invoice) connectivity are embedded as compliance and interoperability features. The product evolved through five technology generations from Clipper (1989) through FoxPro, Visual FoxPro, and .NET C# to the current cloud stack.

Pro-Bit monetizes through a per-user monthly subscription model (currently promoted at €25–35/user/month for cloud wholesale plus all modules) supplemented by professional services for consulting, implementation, configuration, training, and custom programming. Go-to-market is sales-led, combining enterprise field sales with inside sales responding to website inquiries; free 15-minute online meetings, customized presentations, and free production-process evaluations serve as lead-conversion mechanisms. Target customers span micro and small enterprises, manufacturing companies, trading firms, service providers, accounting services, associations, and public-sector institutions, with named reference customers including Eaton Electric, La Linea Verde, La Fantana, Mona Plaza, Central Securities Registry, and Zavod za urgentnu medicinu. The company is bootstrapped, with no disclosed external funding, parent company, or acquisition history.

Name

Pro-Bit

Legal name

PRO BIT DOO BEOGRAD

Website

https://pro-bit.rs

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro-Bit is a Belgrade-based ERP software vendor founded in 1989, serving SMBs and enterprises across Serbia, Slovenia, Croatia, and Poland with a modular cloud platform covering finance, HR, manufacturing, retail, wholesale, and document management.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• Cloud ERP software
• Enterprise resource planning
• Business management software
• Financial management software
• Manufacturing ERP systems

Headquarters

HQ city

Beograd (Novi Beograd)

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cloud ERP Subscription: Monthly subscription-based pricing model for cloud ERP access. Customers pay per user per month for access to the cloud ERP system with all modules and e-delivery note integration. Special promotional pricing available for February through April.
2. Software Consulting and Implementation: Consulting and implementation services for Pro-Bit software. Includes system setup, configuration according to specific organizational needs, and user training.
3. Custom Programming Services: Custom development and programming services for specialized software solutions tailored to specific business requirements.
4. Customer Support and Remote Access Services: Ongoing customer support services including remote access support for troubleshooting and system maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pro-Bit develops, sells, and supports a modular Cloud ERP software platform used by small, medium, and large enterprises to manage finance, HR/payroll, manufacturing, CRM, wholesale, retail/POS, fixed assets, documents, and reporting. The solution is delivered as a cloud-hosted subscription service with companion iOS and Android mobile apps and integrates with SAP and Microsoft environments.

Product overview

Pro-Bit offers a modular Cloud ERP platform called Pro-Bit Cloud ERP (fifth generation, 2014) developed with Python, Angular JS, ReactJS, and ReactNative. The system comprises over 30 interconnected modules including: Core ERP modules (Finansije, CRM, HRM, Proizvodnja), Business process modules (Veleprodaja, Maloprodaja, Workflow, Platni promet), Document management (Elektronski arhiv, Arhivska knjiga, E-otpremnice), Analytics (MiS, KPI analiza, Kontrolna tabla, Master Mind), and Operational modules (Obračun zarada, PDV, Osnovna sredstva, Putni nalozi, ERV, QUAMA). All modules are interconnected, customizable, and designed to improve business efficiency, control, and digitalization. The platform supports Windows, Linux, macOS, Android, and iOS, and integrates with SEF (Serbian Electronic Invoice system). PRO-BIT targets small to large enterprises in Central Europe, particularly Serbia, Slovenia, Croatia, and Poland.

Differentiator

Problem solved

Functional benefit

Brands

• PRO.4: Cloud-based ERP platform using Python, Angular JS, ReactJS, and ReactNative
• PRO.3
• PRO.4#1

Products and services

• Pro-Bit Cloud ERP A modular, cloud-hosted ERP software platform for small, medium, and large enterprises in Central Europe. It consolidates finance, HR/payroll, CRM, wholesale, retail, document management, and reporting into a single system and is sold on a per-user monthly subscription with mobile app access.
• Pro-Bit Cloud ERP with Manufacturing A version of the Pro-Bit Cloud ERP platform that extends the core system with a manufacturing module, enabling production planning, work order management, and shop-floor execution for manufacturing enterprises.
• Pro-Bit Mobile App A mobile application (iOS and Android) that gives Pro-Bit Cloud ERP users remote access to key ERP data, reports, approvals, and workflows from smartphones and tablets.

Quantifiable outcome

• Up to 80% time and cost savings through systematic, measurable improvements
• +4 more outcomes

Named customers51 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Infor CloudSuite Industrial (SyteLine): Infor's CloudSuite Industrial (formerly SyteLine) is a leading ERP for discrete and process manufacturers, including in CEE. Comparable to Pro-Bit's manufacturing ERP module but geared to larger enterprises.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a broad cloud ERP/CRM suite widely adopted across mid-market enterprises globally, including CEE. Competes with Pro-Bit for the same manufacturing and trading customers but with far deeper partner ecosystems.
• Sage (Sage 100 / Sage X3): Sage offers ERP and accounting solutions to SMBs and mid-market firms globally, including Eastern Europe. Comparable to Pro-Bit in target customer profile (SMB accounting and operations) but operates at much larger scale.
• SAP Business One: SAP Business One is the global incumbent for SMB and mid-market ERP, including in CEE, with manufacturing, financials, and CRM modules. Overlaps directly with Pro-Bit's offering but operates at much larger scale and price point.
• Oracle NetSuite: Oracle NetSuite is a leading cloud ERP platform serving SMBs to mid-market firms worldwide with financials, manufacturing, and CRM. Comparable functionality to Pro-Bit but targets larger customers and lacks Pro-Bit's regional fiscal localization depth.

Direct peers

• Odoo: Odoo is an open-source modular ERP/CRM suite with a broad app marketplace covering manufacturing, accounting, HR, and inventory. Comparable to Pro-Bit's modular approach and SMB focus, and increasingly present in CEE.
• Comarch ERP: Comarch is a Polish-headquartered ERP and business software vendor with strong manufacturing, retail, and local fiscal compliance modules across CEE. Comparable to Pro-Bit in targeting CEE mid-market manufacturers with localized, industry-tailored ERP suites.
• Exact (now part of Visma): Exact is a European SMB ERP/accounting software vendor (now part of Visma) with a strong footprint in the Netherlands, Belgium, and increasingly across Europe. Comparable modular cloud ERP offering aimed at SMBs and accounting partners.
• Datalab (Pantheon ERP): Datalab's Pantheon is a Slovenia-based ERP platform serving SMBs and accounting partners across the former Yugoslav and CEE markets. Closely comparable to Pro-Bit in regional focus, customer profile (accounting firms, SMBs), and emphasis on local fiscal compliance.

Regional players

• 1C:Enterprise: 1C is the dominant Russian/CIS ERP and accounting platform widely used by SMBs and enterprises across Eastern Europe. Comparable to Pro-Bit in regional focus and SMB ERP functionality, with deep localization for CIS markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-bit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Bit