What Carrefour Pro does

Carrefour Pro is the B2B division of French retail conglomerate Carrefour Group (parent: Carrefour SA, Euronext Paris: CA), providing purchasing and professional-services solutions to enterprises (TPE/PME), public administrations, associations, and CSEs (Comité Social et Économique works councils) in France. The unit was founded around 1995 and is headquartered in Massy, Île-de-France. The headcount of 11 reflects a dedicated B2B team; operational fulfilment is delivered through Carrefour France's existing retail and service infrastructure.

The core offering is the Club Pro loyalty program, which grants free membership with access to more than 80,000 SKUs across approximately 600 Hyper and Market stores, online invoicing, and flexible payment (including deferred payment via the Chorus portal for public-sector customers). Built around Club Pro is a service portfolio comprising gift cards (Carrefour and Everywish multi-brand), the Carte Carburant PRO fleet fuel card, Carrefour Location vehicle rental (800+ agencies), Carrefour Voyages business travel, Carrefour Spectacles entertainment tickets (210,000+ events), Carrefour Énergies (EV charging and solar installations for businesses), and Espace Avantages — a self-serve e-boutique platform for CSE employee benefits aggregated from 300+ partner brands. The platform is a cloud-based B2B e-commerce layer integrated with the parent's retail systems, with a dedicated tender-response (appel d'offres) cell handling large-volume procurement requests.

The business model combines a freemium membership tier (Club Pro is free with no commitment) with transactional economics on adjacent services: unit-pricing on gift cards, transaction-based commissions on vehicle rentals, fleet-card services for fleet operators, and specialized B2B sales for tender-based procurement. Customers are segmented vertically across enterprise, public-administration, association, and CSE use cases, with each supported by a dedicated regional commercial manager. Pricing for ancillary services is unitised (gift cards €5–€250; vehicle rental from €25/day), while fuel card and Espace Avantages are managed under recurring or volume-based commercial terms. Marketing is a hybrid of direct sales, LinkedIn organic presence, email newsletters, and content marketing via the Conseils de Pro blog.

Name

Carrefour Pro

Legal name

Carrefour France

Website

https://pro.carrefour.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrefour Pro is the B2B division of Carrefour Group, providing professional purchasing, gift cards, fleet fuel cards, vehicle rental, travel, entertainment, and energy solutions to enterprises, public administrations, associations, and works councils across France via the free Club Pro loyalty program.

Ownership category

akta.pro rank

Product category

B2B Professional Services and Procurement

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• B2B procurement services
• Professional loyalty programs
• Corporate gift cards
• Fleet fuel cards
• Employee benefits platform

Headquarters

HQ city

Massy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail): Revenue from sale of food and non-food products to professional customers through Club Pro membership in Carrefour Hyper and Market stores, via drive, or delivery. Customers access 80,000+ products with negotiated discounts.
2. Gift Card Commission: Revenue from Everywish gift cards exchanged across 500+ partner brands, and Carrefour gift cards valid in 3,000+ stores. Commission likely earned on each card sold.
3. Vehicle Rental: Revenue from Carrefour Location vehicle rentals at preferential prices through a network of 800+ agencies in France, covering utility vehicles, cars, and minibuses.
4. Fuel Card Services: Revenue from fleet fuel card management services for businesses, including simplified invoicing and TVA recovery across Carrefour, Carrefour Market, Carrefour Contact, Carrefour Express, and Carrefour City stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Carrefour Pro is a B2B professional services platform offering businesses, public administrations, associations, and works councils (CSEs) a comprehensive suite including a free Club Pro loyalty program with access to 80,000+ products at negotiated prices, corporate gift cards (Carrefour and Everywish), an employee benefits e-boutique, vehicle rental, fleet fuel cards, business travel, entertainment tickets, energy transition solutions, and custom procurement via a call-for-tender service. The platform is anchored by Carrefour's network of 600+ Hyper and Market stores across France.

Product overview

Carrefour Pro is a B2B services platform offering a comprehensive suite of solutions for professionals including businesses (TPE/PME), public administrations, associations, and CSEs (Works Councils). The core offering centers on Club Pro, a loyalty program providing access to over 80,000 products with exclusive pricing and flexible payment options. The platform extends through complementary services including gift cards (Carrefour and Everywish brands), vehicle rental, fuel cards, travel services, entertainment tickets, energy solutions, and a dedicated call-for-bids service. The architecture functions as an integrated ecosystem where Club Pro serves as the central membership program, while specialized products like Espace Avantages for CSEs, Carrefour Location, Carte Carburant PRO, and Carrefour Voyages provide targeted solutions for specific professional needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Pro

Quantifiable outcome

• Access to 80,000+ products and 600+ stores through a single free membership
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• EverywishcoreGTM or Marketing PartnerEverywish is a multi-brand gift card partner enabling Carrefour Pro customers to offer employee rewards valid at 500+ partner retailers. This partnership extends the value proposition of gift card programs beyond the Carrefour ecosystem, providing greater flexibility for corporate reward and incentive programs.
• Carrefour Spectacles (Third-party entertainment provider)supportingTechnology or IntegrationPartnership providing access to over 60,000 cultural events, concerts, shows, and leisure activities for Carrefour Pro customers through integrated booking platform. Enables CSEs and enterprises to offer employee entertainment benefits.
• Carrefour VoyagessupportingChannel Partner/ Reseller/ DistributorInternal Carrefour travel service offering negotiated rates for group business travel, seminars, and team building trips. Exclusive 5% discount at integrated agencies and gift card reversions at revenue milestones for partners.
• Carrefour LocationsupportingChannel Partner/ Reseller/ DistributorVehicle rental subsidiary with 800+ agencies across France offering preferential rates for Club Pro members. Vehicles include utility vans (3-20m³), passenger cars, and minibuses for professional and group transportation needs.
• Carrefour ÉnergiessupportingChannel Partner/ Reseller/ DistributorEnergy transition partner offering electric vehicle charging station installation and solar panel services for businesses. Provides exclusive negotiated rates for professionals transitioning to sustainable energy solutions.
• Chorus (French Public Finance Portal)supportingTechnology or IntegrationIntegration with Chorus public invoicing portal enables public administration customers to deposit invoices directly for streamlined government procurement payment processing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sysco: Sysco is a leading B2B foodservice distributor serving restaurants, caterers, public institutions and CSEs - the same professional buyer profiles Carrefour Pro targets through Club Pro and its tender response cell. Comparable go-to-market using account managers and bulk catalogue pricing.
• METRO France: METRO operates the canonical cash-and-carry / membership wholesale club model for HoReCa and professional buyers in France. It overlaps directly with Carrefour Pro's 80,000+ SKU professional catalogue and trade-account offering for SMEs, public-sector caterers and associations.
• Brakes Group / Sysco France direct peers: Brakes (a Sysco subsidiary) is a French foodservice distributor serving professional kitchens with bulk purchasing, invoicing and delivery - directly comparable to Carrefour Pro's professional procurement catalogue and tender-driven sales motion for SMEs and associations.
• Auchan Pro (Auchan Retail): Auchan's B2B/professional offer in France targets the same enterprises, public administrations, associations and CSE segments as Carrefour Pro with comparable retail-anchored access to catalogue, invoicing and bulk pricing. It is the closest French grocery-retail peer to Carrefour Pro's wholesale-club-plus-services model.

Emerging players

• Lyreco: Lyreco is a European B2B distributor of workplace and office supplies serving professional buyers in France. It represents the same kind of catalogue-based B2B procurement relationship Carrefour Pro targets through Club Pro for SMEs, public administrations and associations.
• Pluxee: Pluxee is the Sodexo BRS benefits services business spun off as a standalone - a French-rooted competitor in employee benefit cards, gift platforms and CSE servicing that directly overlaps with Carrefour Pro's gift card and Espace Avantages lineup.
• Swile: Swile is a French digital employee-benefits platform combining gift cards, meal vouchers, mobility and CSE tooling - the same Espace Avantages / Everywish territory Carrefour Pro pursues via the E-Boutique. It is a sharper, digital-native competitor in the benefits and CSE subsegment.

Broad incumbents

• Edenred: Edenred is the incumbent French-origin employee-benefits and prepaid corporate-payment network (Ticket Restaurant, Kadéos gift cards). Its 500+ brand acceptance footprint closely mirrors Everywish's value proposition inside Carrefour Pro's gift card offering.

Regional players

• E.Leclerc Pro: E.Leclerc operates a French retail B2B/pro offer addressing similar customer segments (enterprises, associations, CSEs) at competitive volume pricing. It overlaps with Carrefour Pro on retail procurement and fuel-card functionality but is less bundled than Carrefour Pro's full professional service stack.
• Intermarché Pro / Les Mousquetaires: Intermarché Super and its Les Mousquetaires cooperative operate the Intermarché Pro channel in France for enterprises and local public buyers. It competes for the same Club Pro type of professional account relationships and bulk-purchase pain points that Carrefour Pro addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carrefourpro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrefour Pro