What EVERYWISH LTD does

EVERYWISH operates an e-commerce platform selling universal multi-brand gift vouchers and personalized physical and digital gift cards, redeemable at over 500 partner retailers including Amazon, ASOS, JD Sports, TK Maxx, Marks & Spencer, Uber Eats, H&M, Mango, Adidas, Foot Locker, and Zalando. The platform is operated by Wishcard UK GmbH, a German private limited company (GmbH) headquartered in Munich at Rosental 6, 80331 Munich, and is registered at the Local Court of Munich (Amtsgericht München) under HRB 303088. The primary customer is the UK individual consumer purchasing gifts for birthdays, Christmas, weddings, thank-you occasions, and other personal milestones, alongside a B2B corporate gifting vertical served through [email protected]. Customer acquisition is a hybrid of direct self-serve e-commerce through every-wish.co.uk and physical retail shelf placement across major UK chains including The Range, WH Smith, ASDA, Sainsbury's, Boots, cardfactory, home bargains, Currys, and Tesco.

The storefront is built on Shopify with payment integrations covering Shop Pay, PayPal, Apple Pay, Google Pay, Stripe, Amazon Pay, Mastercard, Visa, American Express, and Maestro, plus Google reCAPTCHA for bot and fraud mitigation. Two fulfillment formats are supported: physical cards mailed in 4-6 working days (free standard, £10 premium for 3-4 days) and instant digital delivery via PDF email. A standalone web app at app.every-wish.co.uk handles redemption by issuing a partner-brand voucher against the Everywish balance. The recently launched Digital Experience layer adds customizable animated greeting cards with stickers, GIFs, and personal messages, shareable via WhatsApp or email. Gift cards are sold at fixed denominations from £15 to £150 with a two-year validity from purchase.

The revenue model is unit pricing on gift card sales at face value (£15 to £150) with optional premium shipping as an ancillary fee and B2B bulk order revenue; the margin is generated on the spread between purchase price and partner-redemption value. The Everywish UK storefront is one of six country-specific storefronts operated by the same group, alongside wunschgutschein.de (Germany), wunschgutschein.at (Austria), wishcard.ch (Switzerland), everywish.fr (France), and everywish.be (Belgium). Marketing combines Google Ads and Meta/Facebook campaigns, organic content organized by gifting occasion, presence on Twitter, Facebook, and Instagram, an email newsletter, and earned media on ITV, Quest, Sky News, and Channel 5. Three Managing Directors (Verena Argauer, Dr. Andreas Betzer, Valentin Schütt) plus a fourth named in the privacy policy (Florian Pauthner) collectively run the entity; no outside institutional capital is disclosed.

Name

EVERYWISH LTD

Legal name

Wishcard UK GmbH

Website

https://every-wish.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Short description

EVERYWISH (Wishcard UK GmbH) operates an e-commerce platform selling universal multi-brand gift cards redeemable at 500-plus retailers, serving UK individual consumers and a B2B corporate gifting segment via direct storefront and major UK retail distribution.

Ownership category

akta.pro rank

Product category

Gift Cards & Vouchers

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC)

akta.pro secondary industry

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)

Keywords

• Gift card platform
• Multi-brand vouchers
• Digital gift cards
• Corporate gifting
• Personalized greeting cards

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain

Revenue model

1. Gift Card Sales: One-time purchase of Everywish universal gift vouchers sold directly to consumers. Customers pay face value (£15-£150) plus optional shipping fees. The company earns revenue on the spread between purchase price and redemption value at partner brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

EVERYWISH sells a single universal gift voucher (the "EVERYWISH Gift Card") redeemable at over 500 partner brands including Amazon, ASOS, JD Sports, TK Maxx, Uber Eats, H&M, Adidas, Marks & Spencer, and Foot Locker. The card is sold at fixed denominations between £15 and £150 via the company's own e-commerce storefront and through major UK retailers, with both physical postal delivery and instant PDF/email digital delivery options, and optional free personalization with custom messages and greeting-card designs.

Product overview

EVERYWISH is a multi-brand universal gift card platform operated by Wishcard UK GmbH. The core product is the EVERYWISH Gift Card, a single voucher redeemable at over 500 partner brands. The company offers two delivery formats: physical gift cards sent by post (4-6 days, free standard or £10 premium) and instant digital gift cards delivered via email with customizable animated greeting cards. Optional personalization allows users to add custom messages. The platform also serves corporate customers through B2B bulk gifting solutions. Partner brands include major retailers such as Amazon, ASOS, JD Sports, Foot Locker, TK Maxx, Uber Eats, H&M, Just Eat, Mango, Adidas, and Marks & Spencer. Value denominations range from £15 to £150, with a 2-year validity period from purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• EVERYWISH Gift Card Universal gift card redeemable at over 500 partner brands including Amazon, Foot Locker, ASOS, JD Sports, TK Maxx, Uber Eats, H&M, Just Eat, Mango, Adidas, and Marks & Spencer. Sold to individual UK consumers in fixed denominations between £15 and £150 with complimentary greeting card design and free envelope. Delivered as physical mail (4-6 days) or instant PDF email.
• B2B Corporate Gifting Corporate gifting solution for businesses to purchase bulk or customised EVERYWISH gift cards for employees, clients, or partners. Enquiries are handled via a dedicated B2B form (b2b-form.every-wish.co.uk/everywish) and email ([email protected]).

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core.

• AmazoncoreOthersAmazon is one of 500+ brands where Everywish vouchers can be redeemed. Customers purchasing Everywish gift cards can exchange them for Amazon gift vouchers to use on the Amazon platform.
• ASOScoreOthersASOS is a key fashion retail partner where Everywish recipients can redeem their voucher value for ASOS clothing and accessories.
• JD SportscoreOthersSports fashion retailer partner JD Sports accepts Everywish redemptions for footwear and sports apparel purchases.
• TK MaxxcoreOthersDiscount fashion retailer TK Maxx is a partner brand where Everywish vouchers can be exchanged for TK Maxx gift cards.
• Uber EatscoreOthersFood delivery service partner allowing Everywish recipients to use their voucher value for Uber Eats orders.
• H&McoreOthersGlobal fashion retailer H&M accepts Everywish voucher redemptions for clothing and home goods purchases.
• Just EatcoreOthersFood delivery platform partner Just Eat enables Everywish voucher holders to order food delivery using their redeemed gift cards.
• MangocoreOthersSpanish fashion retailer Mango is a partner brand where Everywish vouchers can be exchanged for Mango gift cards.
• AdidascoreOthersSportswear giant Adidas accepts Everywish redemptions for athletic apparel and footwear.
• Marks & SpencercoreOthersUK department store chain Marks & Spencer is a partner where Everywish recipients can redeem their voucher value for M&S gift cards.
• Foot LockercoreOthersAthletic footwear retailer Foot Locker is a partner brand accepting Everywish voucher redemptions.
• ZalandocoreOthersEuropean online fashion retailer Zalando is included in the 500+ brand network where Everywish vouchers can be redeemed.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Prezzee: Digital multi-brand gift card marketplace with strong UX focus, operating across Australia and recently expanding into the UK and other markets. Comparable product overlap (digital-first multi-merchant gift card) with overlapping redemption partners in fashion, food delivery, and entertainment.

Others

• Tillo: B2B gift card exchange and distribution platform connecting brands with resellers. Comparable as a marketplace infrastructure layer in the digital gift card ecosystem, serving adjacent buyer personas (resellers, rewards platforms) to Everywish's direct consumers.

Direct peers

• Love2shop (Highstreetvouchers / Park Christmas Savings): Multi-retailer gift voucher product from Park Group, accepted across many UK high-street brands. Directly comparable as another universal gift card option competing for the same consumer gifting spend.
• Wunschgutschein (Wishcard GmbH): Sister brand and originating entity of the Everywish platform, operating the same multi-merchant gift card model in Germany. Directly comparable as the parent product Everywish is forked from, sharing redemption network, technology, and management.
• One4all: UK-based multi-brand gift card (operated by Blackhawk Network) redeemable across many retailers. Closest direct competitor to Everywish in the UK universal gift card category with overlapping redemption partners and similar consumer use cases.
• Perfect Gift (Blackhawk Network Ireland): Ireland/UK multi-merchant gift card from Blackhawk Network. Directly comparable offering — single voucher redeemable at multiple retailers — competing for the same gifting occasions as Everywish in adjacent markets.
• The Gift Card Centre: UK retailer specializing in multi-brand and single-brand gift cards, including physical and digital formats sold through own e-commerce. Comparable distribution and product mix to Everywish, with overlap on partner brands.

Broad incumbents

• Blackhawk Network: Global leader in branded payment solutions, operating One4all, Perfect Gift, and many other multi-merchant gift card programs. A scaled, well-capitalized incumbent with broader geographic reach than Everywish and overlapping redemption merchants.
• Givex: Established gift card, stored value, and loyalty platform serving global retailers and restaurants. Comparable as a B2B gift card infrastructure and program management provider with broader portfolio than Everywish's consumer-facing gift card marketplace.
• Moonpig Group: UK-listed personalized greetings card and gifting platform. Comparable in the greeting-card-plus-gifting positioning and the digital personalization feature set Everywish is investing in (animated cards, GIFs, custom messages).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wunschgutschein
• Facebookfacebook.com/wunschgutschein
• Instagraminstagram.com/wunschgutschein

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVERYWISH LTD