ProDental

What ProDental does

ProDental is a privately held dental equipment and IT services company founded in 2014 and headquartered in New Albany, Indiana, with 21 employees. It serves independent dental practices across Kentucky and the Indianapolis market, functioning as a one-stop vendor across equipment, IT support, supplies, and financing.

The company's product portfolio is organized around four interconnected lines: (1) dental equipment sales and service, including chairs, intraoral scanners, imaging systems, sterilizers, compressors, and vacuums sourced from a broad branded supplier roster (Launca, Tuttnauer, Scican, Solmetex, Carestream, BienAir, MyRay, Belmont, AIRTECH, Accutron, MCC, BDS, ICW, ZUBARC); (2) on-site and depot equipment maintenance with emergency stock ready for same-day replacement of critical items; (3) managed IT services comprising HIPAA training, HIPAA-compliant data backup, and remote monitoring via the NinjaOne Agent platform; and (4) a dental supplies storefront plus equipment financing facilitated through partner CLA Lease.

ProDental monetizes primarily through one-time hardware sales and recurring professional and managed service engagements. Go-to-market is regional and direct: phone-based consultative selling supported by a website store, LinkedIn and YouTube presence, and in-person service calls. Pricing is custom-quoted with no published rate cards, and the customer base sits entirely within the SMB/private-practice segment, with no enterprise or Dental Service Organization (DSO) accounts disclosed. Underlying technology is conventional managed-IT infrastructure rather than proprietary software, and no AI/ML capabilities are referenced in the available data.

Name

ProDental

Website

https://prodentalsupplies.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ProDental is a regional dental equipment distributor and managed IT services provider serving independent dental practices across Kentucky and Indianapolis with equipment sales, on-site service, HIPAA-compliant IT support, supplies, and financing.

Ownership category

akta.pro rank

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Equipment Sales: Sale of dental equipment including chairs, scanners, imaging systems, sterilization equipment, compressors, and vacuums. Equipment sold from branded partners including Launca, Tuttnauer, Scican, Solmetex, and others.
2. Service and Maintenance: Quick professional service to dental practices for equipment maintenance and repairs, including emergency equipment availability for vacuums, compressors, and sterilizers.
3. IT Support Services: IT support including HIPAA training, data backup, and on-call technical support for dental practices.
4. Dental Supplies: Sale of dental supplies through their store.
5. Equipment Financing: Financing options for dental equipment through partner CLA Lease, allowing practices to acquire equipment with competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ProDental is a regional dental equipment and IT services provider serving independent dental practices in Kentucky and Indianapolis. It sells and services dental equipment (chairs, scanners, imaging systems, sterilizers, compressors, vacuums) from brands such as Launca, Tuttnauer, Scican, Solmetex, and Belmont, while also providing HIPAA-compliant IT support, dental supplies, and equipment financing through CLA Lease. The company emphasizes emergency readiness with stocked equipment and on-call technicians for rapid response.

Product overview

ProDental is a dental equipment and IT services company that operates as a multi-product provider for dental practices. The core offering combines dental equipment sales and service (including emergency equipment like vacuums, compressors, and sterilizers from brands such as Tuttnauer, BienAir, SciCan, and Launca) with IT support services (including HIPAA training and compliant data backup). These are complemented by dental supplies and equipment financing options through CLA Lease. The portfolio is organized as a unified service model where equipment provision, technical support, and operational supplies work together to minimize practice disruptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Equipment Sales & Service Comprehensive sales, installation, and service for dental equipment including vacuums, compressors, sterilizers, chairs, imaging systems, and intraoral scanners from brands such as Launca, Tuttnauer, Scican, Solmetex, Belmont, MyRay, BienAir, Carestream, Accutron, MCC, BDS, AIRTECH, ICW, and ZUBARC. Includes emergency equipment availability and qualified technician support for dental practices.
• IT Support Services Managed IT support services for dental practices including phone and in-person technical assistance, HIPAA training for staff, HIPAA-compliant data backup, and remote monitoring via NinjaOne. Designed to minimize lost revenue from network, software, and computer issues.
• Dental Supplies Retail dental supplies available through ProDental's online store for ongoing practice operations and consumable needs.
• Equipment Financing Equipment financing facilitation through partnership with CLA Lease, enabling dental practices to acquire equipment with flexible payment terms rather than large upfront purchases.

Quantifiable outcome

• Minimized lost revenue from network, software, computer, and equipment issues

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core.

• CLA LeasecoreChannel Partner/ Reseller/ DistributorCLA Lease provides equipment financing solutions for ProDental customers. Through this partnership, dental practices can access financing options to acquire equipment from ProDental, enabling flexible payment terms rather than large upfront purchases.
• LauncacoreChannel Partner/ Reseller/ DistributorProDental is a distributor/reseller of Launca dental scanners. They provide sales, installation, training, and ongoing support for Launca scanning devices in dental practices.
• TuttnauercoreChannel Partner/ Reseller/ DistributorProDental distributes Tuttnauer dental sterilizers and related equipment to dental practices, with emergency stock available.
• ScicancoreChannel Partner/ Reseller/ DistributorProDental distributes Scican dental equipment including sterilizers and cleaning systems.
• SolmetexcoreChannel Partner/ Reseller/ DistributorProDental distributes Solmetex dental equipment and products.
• Carestream DentalcoreChannel Partner/ Reseller/ DistributorProDental distributes Carestream Dental imaging equipment and solutions.
• BienAircoreChannel Partner/ Reseller/ DistributorProDental distributes BienAir dental handpieces and surgical instruments.
• MyRaycoreChannel Partner/ Reseller/ DistributorProDental distributes MyRay dental imaging equipment including X-ray systems.
• BelmontcoreChannel Partner/ Reseller/ DistributorProDental distributes Belmont dental chairs and delivery systems.
• AIRTECHcoreChannel Partner/ Reseller/ DistributorProDental distributes AIRTECH dental equipment.
• AccutroncoreChannel Partner/ Reseller/ DistributorProDental distributes Accutron dental equipment.
• MCC (Midwest Curing & Compression)coreChannel Partner/ Reseller/ DistributorProDental distributes MCC dental equipment.
• BDScoreChannel Partner/ Reseller/ DistributorProDental distributes BDS dental equipment.
• ICW (Integrated Dental Systems)coreChannel Partner/ Reseller/ DistributorProDental distributes ICW dental equipment and systems.
• ZUBARCcoreChannel Partner/ Reseller/ DistributorProDental distributes ZUBARC dental equipment.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Net32: Online dental supplies marketplace and distributor, comparable in selling dental supplies to practices through a digital channel. Represents an alternative distribution model within the same dental supply market.
• Benco Dental: US dental distributor offering equipment, supplies, and technology solutions to dental practices. Comparable in providing comprehensive one-stop solutions to dental professionals, including equipment and practice services.
• Patterson Companies: Largest US dental distributor offering equipment, supplies, and technology solutions to dental practices. Directly comparable to ProDental's distribution model, though at much larger national scale with broader product breadth.
• Henry Schein: Major global dental and medical distributor offering equipment, supplies, and practice solutions. Directly comparable in business model and product breadth, serving dental practices with similar offerings at a much larger scale.
• Dental City: Online dental supplies distributor offering equipment and consumables to dental practices. Comparable in targeting dental offices through a digital distribution channel.
• Burkhart Dental: Privately-held dental distributor serving practices with equipment, supplies, and services. Similar regional/national distribution model with focus on dental practice support, comparable in size and operating philosophy to ProDental.
• Darby Dental Supply: Dental supplies and equipment distributor serving dental practices. Similar business model of distributing dental products to professional clients, including the SMB dental practice segment that ProDental targets.

Broad incumbents

• A-dec: Major dental equipment manufacturer producing chairs, delivery systems, and lights. A-dec is a broad incumbent in the dental equipment industry and a vendor partner comparable to those ProDental distributes.
• Midmark: Established dental and medical equipment manufacturer, including dental chairs and equipment. Comparable as a broad incumbent in the dental equipment space and a vendor partner to ProDental.

Emerging players

• ItSynergy: IT support and managed services firm specifically focused on dental practices. Comparable to ProDental's IT support component, providing technology services targeted at the dental industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqXKPr1MLYm_TkMaYrn1dRw
• LinkedInlinkedin.com/company/prodental-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProDental