Produit sur son 31

What Produit sur son 31 does

Produit sur son 31 is a French agricultural association (loi 1901) founded in 2011 at the initiative of the Chambre d'Agriculture de Haute-Garonne, headquartered at the MIN de Toulouse. It functions as a logistics and commercial aggregation platform connecting approximately 180 regional producers in Haute-Garonne, Tarn, and the broader Occitanie region to professional buyers including restaurants, colectividades, épiceries, bouchers, and magasins fermiers. The association operates a refrigerated depot at MIN Toulouse, an antenna in Albi, and a proprietary truck fleet for deliveries, with carrier-based shipping for longer distances.

The platform distributes six product categories: fruits and vegetables, grocery items (flours, oils, legumes, honey, jams), meats (pork, poultry, duck, veal, beef, lamb, eggs), fish and seafood, dairy products, and beverages including AOP/IGP wines and organic beers. Products are bound by a quality charter guaranteeing origin, traceability, and freshness from farm to delivery. The association handles offer aggregation, management, promotion, commercialization, and invoicing on behalf of its member producers, who participate in governance via the board of directors.

Revenue is generated through transaction fees on product sales to professional clients, with quoted net pricing ex-VAT, a €250 HT free-delivery threshold, and payment terms of 20 days for meat and 30 days for other products. The GTM motion is enterprise field sales, requiring form-based initial contact, an in-person presentation of producers and offerings, administrative onboarding, and then scheduled ordering and delivery. The association is co-presided by Patrick Davezac and Pascal Pélissou, with Etienne Sassé as director, and has seven employees. It has been a member of APPRO, the regional network of 7+ farmer-run platforms, since June 2020. Following a difficult 2022 fiscal year (deficit, premises relocation, elevated energy costs), the association has been pursuing financial recovery through price increases, payroll cost reductions, and exploration of new verticals such as food aid and the armed forces.

Name

Produit sur son 31

Legal name

Association Produit sur son 31

Website

https://produitsurson31.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Produit sur son 31 is a producer-owned French association that aggregates and distributes local agricultural products from around 180 Occitanie farmers to professional buyers (restaurants, public caterers, grocery stores, butchers, and farm shops) via its own refrigerated depot and truck fleet.

Ownership category

akta.pro rank

Product category

Local Food Distribution and Agricultural Producer Cooperative

NAICS

Fish and Seafood Merchant Wholesalers (42446), Meat and Meat Product Merchant Wholesalers (42447), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Bulk Produce & Farm-Direct Wholesale Markets (CRAHAMAJ)

akta.pro secondary industries

Butcher Box / DTC Meat & Seafood Delivery (AFAIANAD), Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

Keywords

• Local food distribution
• Agricultural producer cooperative
• Farm-to-table logistics
• Regional food sourcing
• Short supply chain

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product sales through platform aggregation: Association of producers distributing agricultural products from member farms to professional clients. The organization handles offer aggregation, management, promotion, commercialization, and invoicing of products. Revenue comes from the margin on product sales to restaurants, colectividades, groceries, butchers, and farm shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Produit sur son 31 is a B2B logistics and commercial platform operated by a producer association that aggregates and distributes 100% local agricultural products (fruits, vegetables, meats, fish, dairy, grocery, and beverages) from approximately 180 member farmers in Haute-Garonne, Tarn, and the broader Occitanie region to professional clients including restaurants, public-sector canteens, grocery stores, butchers, and farm shops. The association handles offer aggregation, management, promotion, commercialization, and invoicing for its members, owning and operating a refrigerated depot at MIN Toulouse and an antenna in Albi, with distribution via own truck fleet and carrier-based shipping. Pricing is transaction-based with a free-delivery threshold of €250 HT and standard payment terms of 20 days for meat and 30 days for other products.

Product overview

Produit sur son 31 is a logistics and commercial platform operated by an association of producers. It aggregates and distributes 100% local agricultural products from member farmers in the Occitanie region (primarily Haute-Garonne and Tarn departments) to professional clients. The platform offers five main product categories: Fruits et Légumes (seasonal fresh produce), Produits d'Épicerie (grains, flours, oils, legumes), Viandes (meat and poultry), Poissons (fish and seafood), Produits Laitiers (cheese, yogurt, dairy), and Boissons (wines, juices, beers). Products are sourced from approximately 180 regional producers and distributed through the platform's own truck fleet or via carrier for other destinations. The association handles offer aggregation, management, promotion, commercialization, and invoicing for its member producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruits et Légumes Seasonal fresh fruits and vegetables sourced exclusively from regional producers in Haute-Garonne, Tarn, and Occitanie, available in organic or conventional farming. Products are stored in refrigerated facilities at the MIN de Toulouse to preserve quality and taste. Targeted at professional food buyers including restaurants, grocery stores, and public-sector canteens.
• Produits d'Épicerie Grocery and pantry products including flour (wheat, spelt, buckwheat), oils (linseed, sunflower, olive), pasta, lentils, chickpeas, split peas, honey, and jams from organic or conventional agriculture. Sourced exclusively from regional producers and distributed to professional buyers.
• Viandes Meat products from regional farmers including pork (ham, sausage, escalope, loin), poultry (chicken, guinea fowl, fillet, thigh, gizzards), duck (magret, foie gras, heart), veal (ribs, steak, osso buco, knuckle, merguez), beef (sirloin, ribeye, stew, tournedos), lamb (leg, shoulder, navarin, offal), and eggs. Targeted at restaurants, butchers, and public-sector catering.
• Poissons Fish and seafood products including oysters, mussels, trout, trout eggs, trout fillets, and canned products (trout rillettes, trout crumbles, trout terrines). Sourced from regional aquaculture producers and supplied to professional food buyers.
• Produits Laitiers Dairy products from farm or farm-transformed sources including yogurts (plain and flavored, fromage blanc, faisselle), milk, cow cheese (tomme, butter, cream, palet, raclette, blue), goat cheese (galet, brick, cabécou, buchettes, crottins), and sheep cheese (pavers, hearts, butter, tomme, milk jam). Distributed to professional food buyers.
• Boissons Beverages including AOP and IGP wines (red, rosé, white), herbal teas, fruit juices (apple, grape, kiwi, apple-cinnamon), and organic beers (blonde, amber, white). Sourced from regional producers and offered to professional food buyers.

Quantifiable outcome

• Commercial margin improved from 19.18% (2021) to 21.81% (2022)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• APPRO (Association des Plateformes de Producteurs de la Région Occitanie)coreStrategic or Co-development Partner · 1 June 2020Created in June 2020, APPRO groups the network of Chambres d'agriculture and logistics distribution platforms run by farmers in Occitanie. Its main objectives are to promote this model of local product offer massification and to facilitate commercial exchanges while guaranteeing fair farmer remuneration. Produit sur son 31 is an adherent member of APPRO, which includes more than 7 platforms.
• Chambre d'Agriculture de Haute-GaronnecoreStrategic or Co-development PartnerThe association was initiated in 2011/2012 by the Haute-Garonne Chamber of Agriculture, which continues to support and accompany the association in its projects. The board of directors includes members of the Haute-Garonne and Tarn chambers of agriculture.
• Chambre d'Agriculture du TarncoreStrategic or Co-development PartnerThe Tarn Chamber of Agriculture joined the association in 2016. Jean-Claude Huc is president of the Chamber of Agriculture of Tarn and is involved in the association's activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drive Fermier: Federation of farmer-driven online sales 'drives' across France where producers deliver directly to consumers — parallel organizational structure to PSS31's producer-led aggregation model adapted to e-commerce.
• Pour de Bon: Paris-based B2B food platform connecting producers directly to restaurants and caterers with short-supply-chain logistics — the closest direct comparison to PSS31's farmer-to-professional model, just at a different French region.
• Open Food France: French local-food network/e-commerce that aggregates regional producers; operates with similar producer-platform mechanics and traceability claims.
• La Ruche qui dit Oui: French community-supported agriculture platform organizing direct farm-to-buyer sales; comparable on producer aggregation and logistics intermediation, though more consumer-facing than PSS31's purely B2B model.

Broad incumbents

• BlueWhale (Coopérative Blue Whale): Large French fruit cooperative organizing multi-producer production and distribution — analogous producer-cooperative aggregation, though at much larger scale and single-category focus.
• Sysco France: Major B2B foodservice distributor in France — overlapping buyer base (restaurants, canteens) with PSS31 and offering scale-driven assortment and pricing pressure.
• Terrena (Coopérative Terrena): Major French agricultural cooperative operating multi-product and multi-channel distribution; comparable governance/cooperative structure and upstream aggregation logic to PSS31.
• Pomona (Groupe Pomona): France's largest B2B food distributor serving restaurants and collective catering; competes for the same restaurants/colectividades buyers PSS31 serves, but with national breadth and broader assortment.
• Brake France: Specialized B2B foodservice distributor in France with broad multi-category ranges; competes with PSS31 for the same restaurateurs and public catering accounts.

Emerging players

• Locavor: French farm-direct online marketplace that picks up from producers and delivers to consumers — a comparable short-supply-chain model, smaller scale and consumer-leaning vs PSS31's B2B.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/produitsurson31.fr
• LinkedInlinkedin.com/company/produit-sur-son-31
• Instagraminstagram.com/produitsurson31

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produit sur son 31