Proficient
Proficient Group is a Kolkata-based, SEBI-registered full-service Indian stock brokerage founded in 2006, operating across NSE, BSE, MCX, and NCDEX with proprietary algo-trading platforms, depository, and mutual fund distribution services for retail, NRI, and institutional clients.
- Company typePrivate
- Founded2006
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Proficient does
Proficient Group is a Kolkata-headquartered, SEBI-registered full-service Indian stock broking franchise operating since 2006, structured across two subsidiaries — Proficient Equities Pvt Ltd (capital markets) and Proficient Commodities Pvt Ltd (commodity derivatives). The firm holds memberships and depository licences spanning NSE, BSE, MCX, and NCDEX, with additional CDSL Depository Participant and AMFI Mutual Fund registrations that enable bundled trading, depository, research advisory, and mutual fund distribution services. Its customer base is segmented across retail investors, NRIs, Foreign Portfolio Investors, and algo traders, with dedicated desks for each cohort and an Authorised Person/sub-broker distribution layer.
The technology stack is centred on a portfolio of proprietary platforms: PARTH (automated algorithmic trading, launched 2011), KeenQuant, KeenTrade, Dojo, and Tabloid (trade analytics), supplemented by Diet ODIN desktop software, the BOW mobile app (BSE-backed), and NOW Equity. The firm positions itself as a top-three arbitrage trading desk in India and offers algorithmic strategies to clients. Operationally, the company runs on a lean ~17-employee footprint.
Revenue is generated through a mix of transactional brokerage commissions, flat-rate monthly subscription plans (Rs 3,999/month for commodity, Rs 6,999/month for equity), call-and-trade fees (Rs 15/trade), Annual Maintenance Charges on Demat accounts, depository service fees, IPO application services, and mutual fund distribution commissions. The pricing architecture signals a pivot toward productised, recurring revenue streams alongside the legacy transaction-based brokerage model.
Proficient firmographics
Firmographics- Name
- Proficient
- Legal name
- Proficient Group (Proficient Equities Pvt Ltd & Proficient Commodities Pvt Ltd)
- Website
- https://proficientgroup.in
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proficient Group is a Kolkata-based, SEBI-registered full-service Indian stock brokerage founded in 2006, operating across NSE, BSE, MCX, and NCDEX with proprietary algo-trading platforms, depository, and mutual fund distribution services for retail, NRI, and institutional clients.
- Ownership category
- akta.pro rank
Proficient industry classification
Industry- Product category
- Retail Stock Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
- akta.pro secondary industries
- Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA), Independent Broker-Dealer / Registered Representative Networks (FSAEACAG), Multi-Asset / Cross-Asset Brokerage (FSAEACAM)
Keywords
Where Proficient is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Proficient business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Brokerage Commissions: Revenue generated from per-executed order brokerage charges across equity, commodity, and currency segments. Different pricing plans (Flat, Fixed, Flexible) generate transaction-based revenue.
- Annual Maintenance Charges: Demat account maintenance fees charged annually under various plans (Regular Rs 300, Advanced Rs 800, Lifetime Rs 999).
- Fixed Monthly Plans: Fixed Com plan at Rs 3999/month for MCX commodity trading and Fixed EQ plan at Rs 6999/month for equity and currency trading under NSE & BSE.
- Call & Trade Service: Dealer-assisted trade execution service charging Rs 15 per executed trade for flat and fixed plan customers.
- Depository Services: CDSL depository participant services including dematerialisation, rematerialisation, and account management.
- IPO Application Services: Online facility to apply for IPOs with processing speed and systematic approach. No additional fees mentioned for this service.
- Mutual Fund Distribution: Distribution of mutual fund schemes from various fund houses. Registered with AMFI (ARN-108196). Revenue from transaction charges and trail commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flat Plan - Rs 15 per executed order |
| Subscription | Monthly | Fixed COM - Rs 3999/month for commodity |
| Subscription | Monthly | Fixed EQ - Rs 6999/month for equity |
| Hybrid | Monthly | Flexible Plan - Customised pricing |
| Transaction based/ take rate | Pay-as-you-go | Call & Trade Service - Rs 15 per trade |
| Subscription | Annual | Demat AMC - Regular Plan Rs 300/year |
| One time/ perpetual license | One time/ perpetual license | Account Opening - Rs 250 |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels5 records
Proficient product offering
Product offeringCore offering
Proficient Group operates as a multi-asset stock brokerage in India, offering retail and institutional clients trading access across NSE, BSE, MCX, and NCDEX in equities, derivatives, commodities, and currencies. The firm bundles proprietary trading platforms (KeenQuant, KeenTrade, Dojo, Tabloid), algorithmic trading (PARTH), depository services via CDSL, mutual fund distribution, IPO applications, and a dedicated Institutional Desk serving Foreign Portfolio Investors (FPIs), alongside NRI account services and call-and-trade support.
Product overview
Proficient is a multi-segment financial services and trading platform operating as a unified ecosystem offering both core trading products and specialized add-on modules. The core offerings include IPO applications, Mutual Funds distribution, Depository Services (CDSL), and Algorithmic Trading capabilities through the proprietary PARTH platform. These core services are enhanced by specialized add-on modules including: automated trading platforms (KeenQuant, KeenTrade), BSE-provided trading application (BOW), backtesting platform (Dojo), data recording tool (Tabloid), and multiple trading utilities (Diet ODIN, NOW Equity). The platform also provides supporting tools such as Back Office access, financial Calculators, Margin Calculator, Institutional Desk for FPI clients, NRI Account services, Call & Trade, and Freezing services. The company serves retail investors, institutional clients, algo traders, and NRIs across NSE, BSE, MCX, and NCDEX exchanges.
Differentiator
Problem solved
Functional benefit
Brands
- KeenQuant: Auto trading platform that optimizes advance technologies and profitable strategies for trading experience
- BOW
- KeenTrade
- Dojo
- Tabloid
- PARTH
Products and services
- KeenQuant
Quantifiable outcome
- Top 3 arbitraging firm in India
- +1 more outcomes
Companies that use Proficient
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Proficient technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature7 records
Proficient partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- KeenQuantcoreKeenQuant is an auto trading platform partner offering algorithmic trading capabilities integrated with Proficient's services. The platform optimizes advance technologies and profitable strategies to provide best trading experience.
- BOW (Bolt Plus On Web)coreBSE-backed trading application (Bolt Plus On Web) providing widely trusted trading application with latest features and tools, with the trust and security of BSE.
- NSE (National Stock Exchange)coreNSE membership (NSE/BSE INZ000218531) for equity and equity derivative trading. Member code NSE(13475) for Cash/FAO/CD segments.
- BSE (Bombay Stock Exchange)coreBSE membership (BSE(4025)) for equity and equity derivative trading.
- MCX (Multi Commodity Exchange)coreMCX membership (Member Code: 31220) for commodity derivatives trading. SEBI registration number INZ000058734.
- NCDEX (National Commodity & Derivatives Exchange)coreNCDEX membership for commodity derivatives trading.
- CDSL (Central Depository Services India Limited)coreCDSL depository participant (DP ID: IN-DP-157-2015) holding all securities in electronic form. Provides dematerialisation, rematerialisation, and online access via E-Voting API integration.
- Mutual Fund HousesminorPartnership with multiple fund houses for mutual fund distribution including Kotak, UTI, DSP, Mirae, IDFC, and HDFC. Registered with AMFI (ARN-108196).
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
Proficient competitors and assessment
Company assessmentDirect peers
- Angel One: Listed Indian full-service broker offering equity, commodity, and currency trading, mutual fund distribution, algo trading, and depository services across retail and institutional clients — directly comparable to Proficient's multi-vertical brokerage model.
- Zerodha: India's largest discount broker with multi-exchange access, proprietary trading platforms (Kite), algo infrastructure, and mutual fund distribution (Coin) — competes for the same retail and algo trader segments with a flat-fee model.
- 5paisa: Discount-to-mid-tier Indian online broker with multi-exchange trading, MF distribution, and algo capabilities — comparable in product breadth but smaller scale and similar digital-first positioning.
- IIFL Securities: Full-service Indian broker-dealer offering equity, commodity, currency, MF distribution, depository, and research across retail and institutional segments — closely comparable multi-vertical model.
- Motilal Oswal Financial Services: Full-service Indian broker-dealer with equity, commodity, currency, mutual fund distribution, and proprietary research — comparable in product breadth and retail-plus-institutional positioning.
- Sharekhan: Indian full-service broker with multi-exchange access, trading platforms, depository services, and mutual fund distribution targeting retail and active traders — directly comparable product set.
Broad incumbents
- HDFC Securities: Bank-affiliated Indian broker-dealer offering equity, derivatives, IPO, MF distribution, and depository services — comparable multi-segment offering with materially larger distribution.
- Kotak Securities: Bank-affiliated Indian broker with equity, derivatives, currency, commodity, MF distribution, and depository services — broader scale but same multi-asset retail-plus-institutional franchise.
- ICICI Direct: Bank-affiliated full-service Indian broker with equity, derivatives, MF, IPO, and research capabilities serving retail and institutional clients — broader scale and balance-sheet but same product universe.
Emerging players
- Choice Broking: Emerging Indian full-service broker with multi-exchange trading, mutual fund distribution, depository services, and research — smaller scale but directly comparable product suite and target customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Proficient social profiles
Digital presenceProficient compliance and trust
Trust signalCompliance8 records
Proficient financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proficient leadership team
Management profileNumber of profiles
Profiles5 records
Proficient subsidiaries and ownership
Company hierarchySubsidiaries2 records
Proficient funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proficient M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proficient
What does Proficient do?
Proficient Group operates as a multi-asset stock brokerage in India, offering retail and institutional clients trading access across NSE, BSE, MCX, and NCDEX in equities, derivatives, commodities, and currencies. The firm bundles proprietary trading platforms (KeenQuant, KeenTrade, Dojo, Tabloid), algorithmic trading (PARTH), depository services via CDSL, mutual fund distribution, IPO applications, and a dedicated Institutional Desk serving Foreign Portfolio Investors (FPIs), alongside NRI account services and call-and-trade support.
Is Proficient a public or private company?
Proficient is a private company. It is classified as family owned and is currently operating.
When was Proficient founded?
Proficient was founded in 2006. It employs 11 to 50 people.
Where is Proficient based?
Proficient is headquartered in Kolkata, India, in the Asia region.
How does Proficient make money?
Seven revenue lines are on record. Brokerage Commissions are the primary driver. The others are annual Maintenance Charges, fixed Monthly Plans, call & Trade Service, depository Services, IPO Application Services and mutual Fund Distribution.
Who are Proficient's main competitors?
Direct peers on record are Angel One, Zerodha, 5paisa, IIFL Securities, Motilal Oswal Financial Services and Sharekhan. Broad incumbents are HDFC Securities, Kotak Securities and ICICI Direct. Choice Broking is listed as an emerging player.
Does Proficient have an API?
No public API is recorded for Proficient.
What industry is Proficient in?
Proficient's product category is Retail Stock Brokerage. Its primary akta.pro industry code is FSAEABAB, Broker-Dealer Affiliated Wealth Advisory, with a secondary code of FSAAAAAA, Full-Service Retail Brokerage & Wealth Platforms. Its NAICS code is 5231 and its SIC code is 6211.