Profit Protection Future Forum

What Profit Protection Future Forum does

Profit Protection Future Forum (PPFF) is a not-for-profit industry association founded in 2014 and headquartered in Heatherton, Melbourne, Australia, operating as the leading regional platform dedicated to retail loss prevention across Australia, New Zealand, and the broader Asia Pacific. The organisation is governed by a Board of Directors and a Steering Committee of senior loss prevention and security leaders from major retailers (Woolworths NZ, Cotton On, David Jones, Officeworks, The Warehouse Group, Foodstuffs NZ, JD Sports, Premier Retail) and academic partners (Griffith University, University of Western Australia).

PPFF's product portfolio is centred on knowledge exchange and community rather than technology delivery. It comprises four main programme lines: (i) a longitudinal research programme, the ANZ Retail Crime Study, published in 2019, 2022, and 2024, with a 2026 edition commissioned and led by university researchers; (ii) the PPFF Elevate monthly webinar series launched in October 2025; (iii) the Re-Tales podcast distributed via Spotify, Amazon Music, and Apple Podcasts; and (iv) annual in-person conferences across the APAC region, with 2026 events scheduled in Auckland, Melbourne, and Kuala Lumpur. The Triple T (Targeting, Testing, Tracking) framework and the Total Retail Loss model underpin the evidence-based methodology promoted to members.

The business model is sponsorship-funded: PPFF does not publicly disclose pricing, derives revenue from nine named technology sponsors (Checkpoint Systems, Gatekeeper Systems, ADT Security, Southern Cross Protection, P4G Security, Dahua, Agilence, Axon, Accertify), and offers access to research, events, and networking at no disclosed cost to loss prevention professionals. Operating with a 7-person team, PPFF positions itself as a neutral community-of-practice rather than a vendor, with no conventional equity funding, M&A activity, or app/SaaS product disclosed.

Name

Profit Protection Future Forum

Legal name

Profit Protection Future Forum Ltd

Website

https://profitprotection.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Profit Protection Future Forum is a not-for-profit industry association founded in 2014 that serves retail loss prevention professionals across Australia, New Zealand, and Asia Pacific through sponsored research (ANZ Retail Crime Studies), webinars, podcasts, and annual conferences.

Ownership category

akta.pro rank

Headquarters

HQ city

Heatherton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels5 records

Core offering

Profit Protection Future Forum (PPFF) is a not-for-profit industry organisation that serves as the leading platform for retail loss prevention in Australia, New Zealand, and the broader Asia Pacific region. It publishes retail crime studies, runs the monthly PPFF Elevate webinar series, produces the Re-Tales podcast, and hosts annual conferences for loss prevention professionals, retailers, law enforcement, and academic partners.

Product overview

Profit Protection Future Forum (PPFF) is a not-for-profit industry organization serving as the leading platform dedicated to retail loss prevention in Australia, New Zealand, and the broader Asia Pacific region. PPFF operates as a knowledge-sharing and research collective rather than a technology product company. Its portfolio consists of research publications (including the 2024 and 2022 ANZ Retail Crime Studies, and the upcoming 2026 Retail Crime Study), educational programs (the PPFF Elevate monthly webinar series), content programming (Re-Tales podcast), annual conferences and events, and the Triple T loss prevention framework. The organization is governed by a Board of Directors and supported by a Steering Committee of retail loss prevention leaders, and is funded by industry sponsors.

Differentiator

Problem solved

Functional benefit

Products and services

• 2024 ANZ Retail Crime Study
• 2026 Retail Crime Study
• PPFF Elevate Webinar Series
• Re-Tales: Conversations with Profit Protection (Podcast)
• Annual Conferences & Events
• Triple T Model (Targeting, Testing, Tracking)

Quantifiable outcome

• Over 250 years of combined experience in loss prevention across committee members

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Checkpoint SystemscoreGTM or Marketing PartnerCheckpoint Systems has been partnering with PPFF for over a decade, supporting the organization's work in promoting, collaborating, and fostering professional relationships in the Retail Loss Prevention Industry. They provide innovative solutions safeguarding retailers against theft, shrinkage, and operational inefficiencies.
• Gatekeeper SystemscoreGTM or Marketing PartnerGatekeeper Systems, headquartered in California with operations in Melbourne, offers intelligent trolley solutions aimed at enhancing safety, minimizing merchandise loss, and reducing asset and labour expenditures for retailers globally. Sponsored a webinar on Facial Recognition in Retail.
• Southern Cross ProtectioncoreGTM or Marketing PartnerOne of the largest mobile patrol companies in Australia with a national footprint providing holistic, intelligent approach to security on a localized basis. Provides precision technologies and risk management expertise.
• P4G Security (Platform 4 Group)coreGTM or Marketing PartnerFounded in 2012, Platform 4 Group (P4G Security) provides security services for businesses, government offices, major sporting bodies, entertainment providers, local authorities, and exhibitions in New Zealand across hospitality, commercial, construction, events, education, retail, and industrial sectors.
• Dahua TechnologycoreGTM or Marketing PartnerDahua Technology provides retailers with innovative security infrastructure to help maximise profits while minimising losses and expenses. Solutions help stores in analysing customer and operation data, preventing unnecessary loss, and reducing operating inefficiencies.
• AxoncoreGTM or Marketing PartnerThe Axon Network connects people, devices, and apps to protect life. For retail, this means deterring incidents or de-escalating violent situations to keep team members and customers safe, empowering loss prevention and store teams with necessary kit and technology.
• AgilencecoreGTM or Marketing PartnerAgilence empowers loss prevention, asset protection, and operations teams to drive measurable impact on profitability by combining exception-based reporting, centralized case management, and streamlined audit execution with AI-driven insights.
• ADT SecuritycoreGTM or Marketing PartnerFor over 30 years, ADT Security Australia & New Zealand has been a trusted partner to leading retailers, protecting people, assets, and profits across thousands of sites. Delivers intelligent, integrated security solutions including CCTV, access control, intrusion detection, video analytics, alarm verification, backed by 24/7 monitoring centres.
• AccertifycoreGTM or Marketing PartnerTrusted by many of the largest companies globally, Accertify is the leading digital platform assessing risk across the entire customer journey, from account monitoring and payment risk to refund fraud and dispute management, helping maximize revenues and user experience whilst minimizing financial loss.
• University of Western AustraliacoreStrategic or Co-development PartnerConducts the 2026 Retail Crime Study funded by PPFF. Research team includes Professor Joe Clare from UWA and Professor Michael Townsley from Griffith University. Study provides independent evidence about current retail crime issues, prevention challenges, reporting practices, and policy needs.
• Griffith UniversitycoreStrategic or Co-development PartnerProfessor Michael Townsley serves as Director & Academic Lead of PPFF. University researchers collaborate on retail crime studies and research initiatives, bringing academic excellence and practical applications in crime prevention.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• British Retail Consortium (BRC): BRC is the leading UK retail trade association covering crime, retail standards, and policy advocacy. It serves as the closest geographic peer to PPFF for retail crime and LP advocacy outside of ANZ, with comparable structure and stakeholder mix.
• EuroCommerce: EuroCommerce is the principal European retail and wholesale trade association, covering crime prevention, safety, and policy. It is comparable to PPFF as the corresponding regional retail body advocating on crime/safety issues, but serving EU rather than APAC geographies.
• Australian Retailers Association (ARA): ARA is the peak national body representing retailers in Australia across all retail categories. It overlaps with PPFF's domestic Australian footprint on retail risk, safety, and policy issues, though it covers a much broader mandate than LP specifically.
• Retail NZ: Retail NZ is the peak industry body for NZ retailers, representing the same domestic market PPFF serves. It engages on crime, safety, and operational issues that overlap with PPFF's loss prevention agenda, though its scope is wider than LP.

Broad incumbents

• National Retail Federation (NRF): NRF is the largest US retail industry body, with LP content nested within a much broader retail advocacy and events portfolio. Compares to PPFF as a larger incumbent that has overlapping loss prevention programming alongside wider trade association scope.
• ASIS International: ASIS International is the global professional association for security management practitioners, with chapters and certifications spanning physical security, asset protection, and LP-adjacent disciplines. It overlaps with PPFF's professional development and certification mission across a broader security remit.

Direct peers

• Loss Prevention Foundation (LPF): LPF is the US-based non-profit focused on LP education, certification (LPQ/LPC), and professional development for loss prevention practitioners — directly comparable to PPFF's professional development and credentialing role for APAC LP professionals.
• Retail Industry Leaders Association (RILA): RILA is the leading US retail trade association with a dedicated Asset Protection community, directly analogous to PPFF's ANZ/APAC LP forum function. Both operate as retailer-led industry bodies advancing loss prevention, sharing best practices, and convening senior practitioners.
• Loss Prevention Research Council (LPRC): LPRC is the academic-anchored US research body (founded by Dr. Read Hayes at the University of Florida) conducting empirical retail crime and loss prevention research — the closest direct analogue to PPFF's university-led ANZ Retail Crime Studies with UWA and Griffith University.

Emerging players

• National Association for Shoplifting Prevention (NASP): NASP is a US non-profit focused specifically on shoplifting prevention, offender education, and retailer support. It overlaps with PPFF's narrower focus on retail crime (vs. broader LP), serving as a niche specialty analogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/profit-protection-future-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profit Protection Future Forum