Pro Football Arena

What Pro Football Arena does

Pro Football Arena (legal name: Box Football Limited) operates a single indoor six-a-side football facility located in Cheadle Hulme, Cheshire, United Kingdom. The venue contains three state-of-the-art 5G synthetic pitches equipped with PlayCam HD recording technology, and operates alongside an on-site licensed Bar & Cafe with wood-fired pizza oven. The company was founded in 2017 and runs as a privately held UK limited company (registration 10933028) with 1-10 employees.

The business generates revenue from five distinct streams: pitch hire (from £60 per booking, with weekly and 10-week block options), tiered children's party packages (Premier League £295, Champions League £495, World Cup £599), junior football coaching programmes for ages 2-14 delivered by partner Pro Football Academy (including holiday camps from £35/day and Little Dribblers through Academy Sessions), corporate tournament packages (£100-£150 per team across Bronze and Silver tiers with Gold POA), and food and beverage sales. Pricing is predominantly unit-based with one-off payment per transaction; corporate Gold packages operate on application-based custom quotes.

The go-to-market is direct-to-consumer with self-serve online booking through the website (processed via PCI DSS-compliant Global Payments), supplemented by phone, email, and walk-in traffic for the bar and cafe. The venue serves three customer segments: families with children (primary, for parties and coaching), adult football teams and leagues (for pitch hire), and corporate clients (for team-building events). Marketing relies on the website, email newsletter, social media, customer testimonials from multiple UK cities, and a referral relationship with Pro Football Academy.

Name

Pro Football Arena

Legal name

Box Football Limited

Website

https://profootballarena.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pro Football Arena operates a single indoor six-a-side football venue in Cheadle Hulme, UK, offering pitch hire, junior coaching, children's parties, and corporate events, serving families, adult players, and local businesses.

Ownership category

akta.pro rank

Product category

Indoor Sports Facilities

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Indoor football facilities
• Six-a-side pitches
• Junior football coaching
• Children's party venue
• Corporate team building

Headquarters

HQ city

Manchester, County (optional)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pitch Hire: One-off and recurring weekly pitch bookings for six-a-side indoor football. Features state-of-the-art synthetic pitches with PlayCam recording technology.
2. Kids Party Packages: Three-tiered party packages (Premier League, Champions League, World Cup) ranging from £295 to £599, including pitch time, food, drinks, party extras, and optional add-ons. Additional children charged at £17.50-£20 per child.
3. Football Coaching & Academy: Junior football coaching delivered by Pro Football Academy including holiday camps (£35 single day, £90 three-day bundle), academy sessions, 1-to-1 coaching, Little Dribblers (ages 2-4), and Super Kickers (ages 4-6).
4. Corporate Events: Indoor corporate football tournaments and events with three packages: Bronze (£100/team), Silver (£150/team), and Gold (POA). Includes organisation, referees, catering, and trophy ceremonies. Minimum 5 teams, maximum 18 teams.
5. Food & Beverage: On-site Bar & Cafe serving stone-baked pizzas, pasta, chicken wraps, snacks, soft drinks, draught and bottled beers, coffee, tea, and prosecco. Parent refreshments available as add-ons to party bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pro Football Arena operates an indoor six-a-side football venue with three state-of-the-art synthetic 5G pitches, offering hourly pitch hire, school holiday camps, junior football coaching (ages 2-14), three-tiered children's football party packages, and corporate tournament events. The venue is supported by an on-site Bar & Cafe with wood-fired pizzas and integrated online booking and payment systems.

Product overview

Pro Football Arena operates as an indoor football facility offering a unified experience centered around three 6-a-side 5G synthetic pitches. The core product portfolio includes Pitch Hire for casual and block bookings, Kids Party Packages (Premier League, Champions League, World Cup tiers), Corporate Events and Tournaments (Bronze, Silver, Gold packages), and Junior Football Coaching programs for ages 2-14 delivered through Pro Football Academy partnership. Holiday Football Camps provide school holiday childcare. A Bar & Cafe operates as an on-site amenity for post-match dining and refreshments. All pitches feature PlayCam HD recording technology for game footage capture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pitch Hire Hourly rental of one of three indoor six-a-side 5G synthetic football pitches equipped with PlayCam HD recording. Priced from £60 per booking with 10-week block booking options, available for casual games, league play, and recurring weekly bookings.
• Junior Football Coaching Structured football coaching for children aged 2-14 delivered by FA/UEFA licensed coaches from Pro Football Academy. Includes Little Dribblers (ages 2-4), Super Kickers (ages 4-6), Academy Sessions (ages 6-14), and 1-to-1 coaching.
• Holiday Football Camp Full-day football camps during school holidays for children in Year 1-Year 6, featuring mini tournaments, football golf, and dartboard challenges. Available as single day (£35) or 3-day bundle (£90) with early/late drop-off options.
• Kids Party Packages Football-themed birthday party packages with three tiers: Premier League (£295), Champions League (£495), and World Cup (£599). Each tier includes pitch hire, food, drinks, party host, and tier-specific extras such as PlayCam highlights, Champions League anthem walkout, trophy presentation, and optional add-ons like personalised shirts and medals.
• Corporate Events & Tournaments Indoor corporate football tournaments and team-building events for 5-18 teams. Three packages: Bronze (£100/team), Silver (£150/team), and Gold (Price on Application). Includes refereeing, fixtures, league tables, catering, trophies, and optional branded shirts and edited highlights video.
• Bar & Cafe On-site licensed bar and cafe serving stone-baked pizzas from a wood-fired oven, pasta, chicken wraps, snacks, beers, coffees, and prosecco. Supports post-match social dining and event catering for parties and corporate events.

Quantifiable outcome

• State-of-the-art synthetic pitches using latest infill technology marketed as the safest playing surface of its kind for up to twelve players

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pro Football AcademycoreStrategic or Co-development PartnerPro Football Academy is described as the UK's leading private football provider and delivers all junior football coaching at Pro Football Arena. The partnership includes 1-to-1 sessions, football team training for Richmond Rovers JFC, and weekly academy sessions. Sessions are delivered by FA/UEFA licensed coaches using a pioneering player-focused coaching syllabus. The academy drives customer referrals to the venue and manages coaching programme bookings.
• Richmond Rovers JFCminorStrategic or Co-development PartnerRichmond Rovers JFC is a junior football club that receives team training sessions at Pro Football Arena facilities. Training is delivered by Pro Football Academy coaches as part of the venue's coaching programme offerings.
• PlayCamcoreTechnology or IntegrationPlayCam is an HD camera recording technology installed on all pitches at Pro Football Arena. The system records full-length games which are posted to the PlayCam website after sessions. Customers can view and share their game highlights. PlayCam footage is subject to privacy policy terms and the hirer is responsible for ensuring player consent for recording.
• Global PaymentscoreTechnology or IntegrationGlobal Payments is the third-party payment specialist used by Pro Football Arena for processing all online bookings. The service is PCI DSS compliant. Payment terms and privacy policy available on Global Payments website.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TopGolf: Global tech-enabled golf entertainment venue with F&B, parties and corporate events. Analogous venue-economics model (activity + technology + bar + events), though operating in golf rather than football and at much larger scale.
• David Lloyd Leisure: National premium family leisure club operator with racquet sports, swimming, coaching and children's programmes. Broad incumbent that overlaps with Pro Football Arena on youth coaching, family leisure spend and corporate hospitality.
• Better Leisure (GLL): Large UK leisure operator running local authority leisure centres with pitches, swimming and coaching. Competes for family leisure and youth coaching demand, though typically on public-sector terms rather than premium private positioning.

Direct peers

• Soccerdome: Mid-sized UK indoor football operator offering 5-a-side pitches, parties and corporate events. Closely comparable venue format and customer segments to Pro Football Arena, focused on similar small-format urban indoor football.
• Powerleague: Established UK operator of small-sided football pitches with party packages and corporate leagues. Direct peer in indoor small-sided football, leagues and venue-based events, operating at greater national scale than Pro Football Arena.
• Goals Soccer Centres: UK's largest chain of small-sided football centres with multiple pitches, party offerings and corporate events. Direct competitor to Pro Football Arena's indoor 5-a-side/6-a-side pitch hire model, with national scale advantages and a comparable product mix.

Regional players

• Goals Dudley / Goals Star (regional UK indoor football operators): Sub-regional UK indoor football operators (e.g. individual Goals sites, regional Soccerdome franchises, local independents like Cheadle-based indoor football centres). Closest local competitive set to Pro Football Arena's Cheadle Hulme catchment.

Emerging players

• Oxygen Freejumping: UK trampoline park operator competing for the same family party and children's activity market. Comparable go-to-market (premium parties, group bookings, on-site hospitality) though anchored to a different core activity.
• The Padel Club: UK indoor padel venue operator targeting adults and corporates with a similar premium indoor facility + bar + booking platform model. Emerging adjacent competitor for the same discretionary sport-and-social spend in UK cities.
• Jump In Trampoline Parks: UK chain of trampoline and adventure parks targeting families, parties and group events. Comparable to Pro Football Arena in party/venue model and family leisure positioning, but differentiated by activity type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profootballarena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Football Arena