What Professional support s.r.o. does

Professional Support s.r.o. is a Brno-based B2B distributor and service provider of professional cleaning, dishwashing, laundry, and hygiene solutions, founded in 2006 as a spin-off of Procter & Gamble's former technical and service support team. The company operates as the official direct distribution partner of P&G Professional in the Czech Republic and Slovakia, distributing Ariel, Jar, Lenor, Mr. Proper, and Ambi Pur professional product lines alongside its own Professional Support System (a modular additive range: A, B, C, D, N, S, R, STAIN), the eco-positioned Green Line (Green Basis, Green Boost, Green Control, Green Oxy under Burnus branding), and third-party hygiene brands (Manox, Dezox, Sinnis, Arco). It also distributes and services automated dosing equipment from SEKO, Brightwell, and others, and sells bundled technical-consulting services including energy consumption optimization (heat-recovery systems, water recycling) and sanitation planning.

The company serves five vertical segments — commercial laundries (its origin and primary segment), restaurants and commercial kitchens, general professional cleaning, healthcare and social care, and hotels and hospitality — with documented customer outcomes including 40% water savings, 48–80% steam reduction in case studies, and sub-2-year ROI on energy projects. Its go-to-market is a sales-led direct field model supported by dedicated sales representatives and a B2B-only proprietary e-commerce platform restricted to registered customers with framework purchase agreements; it does not sell to end consumers. Distribution is hybrid: direct field sales plus the e-shop, with delivery direct to customer facilities accompanied by technical service.

R&D activity is conducted through consortium partnerships with ASIO TECH, spol. s r.o., supported by Czech public funding: the WEGEN water-recycling + heat-recovery integration project under the Ministry of Industry and Trade Aplikace program (2021–2023), and the HOTAIR waste-air heat-recovery project under the Technology Agency of the Czech Republic (TAČR) Théta program (2024–2027, project TS01020116). The company operates with approximately 11 employees from its headquarters in Brno-Kohoutovice, holds memberships in the Association of Laundries and Cleaners of the Czech Republic and the Association of Social Services Providers, and is GDPR-compliant. No revenue, external funding, or headcount growth data is disclosed.

Name

Professional support s.r.o.

Legal name

Professional support s.r.o.

Website

https://profsupport.cz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Support s.r.o. is a Brno-based B2B distributor and service partner of Procter & Gamble Professional, founded in 2006, supplying commercial laundries, healthcare, hospitality, restaurants, and social care facilities in the Czech Republic and Slovakia with professional cleaning chemistry, dosing equipment, and energy-optimization consulting.

Ownership category

akta.pro rank

Product category

Professional Cleaning and Hygiene Distribution

NAICS

Soap and Cleaning Compound Manufacturing (32561), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH)

akta.pro secondary industries

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA), Produce Wash & Food-Contact Surface Dish Cleaning Solutions (CRAJABAI)

Keywords

• Professional cleaning products
• Commercial laundry chemicals
• Dosing equipment systems
• Energy optimization services
• Commercial hygiene solutions

Headquarters

HQ city

Brno - Kohoutovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Cleaning Products Distribution: Distribution of professional cleaning, dishwashing, laundry, and hygiene products to commercial facilities. Products include detergents, disinfectants, fabric softeners, and specialized cleaning solutions from brands like Ariel Professional, Jar Professional, Lenor Professional, Mr. Proper Professional, and own Professional Support brand.
2. Dosing Equipment Sales and Service: Sale, installation, and servicing of dosing equipment for precise chemical dispensing in professional operations.
3. Energy Optimization Consulting: Technical consulting services including energy consumption optimization, water management solutions, sanitation planning, and implementation of heat recovery and water recycling systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Professional support s.r.o. distributes professional cleaning, dishwashing, laundry, and hygiene chemicals — primarily Procter & Gamble Professional brands plus its own PS System and Green Line lines — to commercial facilities in the Czech Republic and Slovakia. The company also sells, installs, and services automated dosing equipment (SEKO, Brightwell, Valmon, PSG) and provides technical consulting for energy optimization, water management, and sanitation planning for commercial laundry, hospitality, healthcare, and food-service operations.

Product overview

Professional support s.r.o. is a direct distribution partner for Procter & Gamble Professional, established in 2006 as a spin-off from a technical support team serving commercial laundries. The company operates as a B2B cleaning and hygiene products distributor and service provider serving commercial laundries, healthcare facilities, hotels, restaurants, and social services institutions across the Czech Republic and Slovakia. Their product portfolio centers on P&G Professional brands (Ariel, Jar, Lenor, Mr. Proper, Ambi Pur) supplemented by their own Professional Support System (proprietary laundry additives), eco-friendly Green Line products, and third-party cleaning/hygiene brands (Arco, Burnus, Manox, Dezox, Sinnis). The company also distributes and services automated dosing equipment from manufacturers including SEKO, Brightwell, Valmon, and PSG. Beyond product supply, they offer installation and servicing of dosing equipment, energy consumption optimization consulting, sanitation planning, and other technical advisory services. The offering follows a products-plus-services model where physical cleaning chemicals and dosing systems are bundled with technical consulting to optimize operational efficiency in professional washing, dishwashing, kitchen cleaning, and general facility cleaning.

Differentiator

Problem solved

Functional benefit

Products and services

• Ariel Professional

Quantifiable outcome

• 80% reduction in thermal energy (steam) consumption in laundry operations
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ASIO TECH, spol. s r.o.coreStrategic or Co-development Partner · 1 January 2024R&D partnership for the HOTAIR project - utilization of waste air energy as source of low-potential heat in energy-intensive industrial operations. Project funded by Technology Agency of Czech Republic (TAČR) under program Théta (2024-2027), project number TS01020116. ASIO TECH is lead recipient, Professional Support is co-participant.
• ASIO TECH, spol. s r.o.coreStrategic or Co-development Partner · 1 January 2021R&D partnership for the WEGEN project (Water Energy Generator) - integration of water recycling and heat recovery technologies into a single functional unit for laundry operations. Project funded by Ministry of Industry and Trade (MPO) under program Aplikace (2021-2023). Professional Support is co-researcher in this consortium project.
• Procter & Gamble ProfessionalcoreTechnology or Integration · 1 January 2006Direct distribution partner and official service partner of Procter & Gamble Professional since company founding in 2006. Distributes P&G Professional products including Ariel, Jar, Lenor, Mr. Proper, Ambi Pur brands. Provides technical service support for professional operations using P&G products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dr. Schnell Chemie: German manufacturer of professional cleaning, disinfection, and hygiene chemicals serving healthcare, hospitality, and food service operators. Comparable to Professional Support as a European specialty-chemicals peer with overlapping professional customer segments and a similar mix of surface care, kitchen hygiene, and laundry chemistry.
• Hagleitner: Austrian family-owned manufacturer and direct distributor of professional hygiene, cleaning, and dosing products with strong DACH and CEE presence. Comparable to Professional Support as a regional mid-sized hygiene specialist with similar direct-B2B distribution of cleaning chemicals and dosing systems into commercial laundries, hospitality, and healthcare.
• Christeyns: Belgium-based manufacturer of professional laundry, dishwashing, and hygiene chemicals serving hospitality, healthcare, and food-service operators. Directly comparable to Professional Support because both supply professional-grade laundry and hygiene chemistry and target overlapping commercial laundry, healthcare, and hospitality buyers across Europe.
• Burnus: German specialty manufacturer of laundry detergents and cleaning/hygiene products including eco-friendly lines used in commercial and industrial laundries. Directly comparable to Professional Support because Burnus's "Green Basis" eco-detergent is actively listed on Professional Support's Czech e-shop, showing direct product overlap in the Green Line laundry range.
• Werner & Mertz: German family-owned professional cleaning products manufacturer known for sustainable and ecological lines such as Green Care Professional. Comparable to Professional Support as a European specialty cleaner with professional laundry, kitchen, and facility cleaning products aimed at hospitality and institutional buyers.

Broad incumbents

• Henkel: German consumer and industrial products giant with a dedicated Professional division offering laundry, cleaning, and surface treatment solutions for hospitality, laundry, healthcare, and food service operators. A broad incumbent overlapping with Professional Support in commercial laundry and professional cleaning categories, but competing from a multinational conglomerate position.
• Ecolab: US-headquartered global leader in hygiene, infection prevention, water treatment, and cleaning chemistry serving hospitality, food service, healthcare, and industrial customers. A broader incumbent competing with Professional Support in the same professional hygiene and cleaning categories, but across a vastly larger global portfolio and customer base.
• CWS International: Germany-based international workplace and hygiene solutions provider offering washroom hygiene, textile services, mats, and cleanroom products. A broader incumbent operating in adjacent workplace hygiene and laundering categories that overlap with Professional Support's customer segments in hospitality, healthcare, and social care.
• Diversey (now part of Solenis): Global hygiene, cleaning, and sanitation solutions provider serving hospitality, healthcare, food service, and commercial laundry customers with chemistry, dosing, and digital service platforms. A broader incumbent competitor to Professional Support in overlapping verticals, with a much wider international footprint.

Others

• SEKO: Italian-headquartered manufacturer of peristaltic and diaphragm dosing pumps and chemical dispensing systems for industrial cleaning, laundry, and food service. Relevant to Professional Support because Professional Support distributes SEKO dosing equipment (e.g., SEKO Smart Evo) into the Czech market, making SEKO a supplier partner and a category peer on the equipment side.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCOwRFScx1G9DFLYllaNEy1g
• Facebookfacebook.com/Professional-support-CZ-1233684363437796
• LinkedInlinkedin.com/company/professional-support

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional support s.r.o.