Progress Coffee Co

What Progress Coffee Co does

Progress Coffee Roasting is an Austin, Texas-based specialty coffee roaster founded in 2004 that operates an integrated retail, wholesale, and direct-to-consumer business. The company roasts coffee in small batches using a deliberately zero-automation process — guided by sound, color, and aroma — and sources beans through direct-trade relationships with family farms in Honduras, Ethiopia, Indonesia, and Mexico. Its product portfolio centers on single-origin coffees (e.g., Ethiopia Harrar, Mexico Chiapas, Honduras Santa Lucia) and signature classic blends (House, Cowboy, Mohawk, Espresso, Cold Brew), with a Coffee of the Month subscription ($18 every two months, 10% subscription discount) powered by ReCharge Payments on Shopify. Pricing is premium: 12 oz at $17–18, 16 oz at $19–21, 5 lb bulk bags at $90–95, plus merchandise (t-shirts, leather cup sleeves) and digital gift cards.

The company sells through three channels: a Shopify e-commerce storefront for individual consumers, a wholesale program offering custom blends, toll roasting, co-packing, and roaster-rental classes for B2B clients, and two physical cafe and beer garden locations in Austin (Cherrywood) and Buda, Texas (opened 2023). Its 2009 Whole Foods Local Producer Loan was the catalyst for in-house roasting, and its House Blend was historically a top seller at Whole Foods. With a 5-person headcount, Progress is a small, founder-led operator that has chosen artisanal scale over growth at the cost of automation or capital-raising.

Name

Progress Coffee Co

Legal name

Progress Coffee Roasting

Website

https://progresscoffeeroasting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Progress Coffee Roasting is an Austin-based specialty coffee roaster and cafe operator founded in 2004, selling small-batch single-origin and blended coffees via a Shopify DTC storefront, a B2B wholesale custom-blend program, and two physical cafe-and-beer-garden locations in Austin and Buda, Texas.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Coffee subscription service
• Wholesale coffee blends
• Small batch coffee

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of roasted coffee beans through their e-commerce platform, offering various blends and single origin coffees in multiple sizes and grind types. Revenue generated through one-time purchases and subscription orders.
2. Wholesale Custom Blends: Custom blend creation for business clients including custom flavors and aesthetic design for employee or customer coffee programs. Additional production services including toll roasting and co-packing.
3. Merchandise Sales: Sale of branded merchandise including t-shirts and leather coffee cup sleeves.
4. Gift Cards: Digital gift cards delivered via email with no additional processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Progress Coffee Roasting is a small-batch specialty coffee roaster that roasts single-origin and blended coffees by hand with zero automation and sells them direct-to-consumer through a Shopify e-commerce storefront and a ReCharge-backed subscription, alongside branded merchandise, gift cards, two physical cafe/beer garden locations in Austin and Buda, Texas, and a wholesale custom-blend program that includes toll roasting and co-packing services for businesses.

Product overview

Progress Coffee Roasting is a specialty coffee company that operates as a single-platform e-commerce business built on Shopify. The product portfolio centers on two core offerings: Single Origin Coffees (seasonal selections from Ethiopia, Mexico, Honduras, and Indonesia with organic and fair trade options) and Classic Blends (signature roasts including House Blend, Cowboy Blend, Mohawk Blend, Espresso Blend, and Cold Brew Blend). A Coffee of the Month subscription service enables recurring deliveries. The company also offers bulk 5-pound bags in both blend and single origin varieties, an 8 oz Sample program for trying multiple varieties, a wholesale program for custom blends and co-packing services, plus merchandise including branded t-shirts and leather cup sleeves. Gift cards provide an additional digital product. All products are available through the Shopify-powered storefront with ReCharge integration for subscription management.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees Seasonal single-origin coffees sourced from family farms in Honduras, Ethiopia, Mexico, and Indonesia, featuring organic and fair trade options, available in 12 oz and 16 oz sizes with multiple grind types.
• Classic Blends House signature blends including House Blend, Cowboy Blend, Mohawk Blend, Espresso Blend, and Cold Brew Blend, ranging from medium to bold roasts, available in 12 oz and 16 oz sizes.
• Coffee of the Month Subscription Monthly coffee subscription delivering a new single-origin or blend to customers on a 2-month or 4-month cadence, with 10% subscription discount and modify/cancel flexibility.
• 5 lb Bulk Bag - Blend Bulk 5-pound bags of classic blends including House, Mohawk, Cowboy, Espresso, Toddy (Cold Brew), and Honduras Espresso, priced at $90-$95, intended for offices, restaurants, and cafes and recently released to at-home consumers.
• 5 lb Bulk Bag - Single Origin Bulk 5-pound bags of single origin coffees including Honduras FTO, Italian Roast, Ethiopia Harrar, Decaf Swiss Water Process, and Mexico Chiapas.
• 8 oz Sample Bags Small 8-ounce sample bags priced at $9 in Mohawk, Cowboy, Espresso, Ethiopia, Honduras, Sumatra, and House varieties, designed to let customers try multiple coffees before committing to larger purchases.
• Wholesale Program (Custom Blends, Toll Roasting, Co-Packing) B2B program offering custom blends and packaging design for businesses, plus toll roasting, co-packing, and access to roasting classes with roaster rental time for offices, restaurants, cafes, and corporate gifting clients.
• Progress Coffee Gift Card Digital gift cards available in $10, $25, $50, and $100 denominations, delivered by email with no processing fees, redeemable across the product catalog.
• Branded Merchandise Progress Coffee + Beer branded t-shirts and leather coffee cup sleeves sold as add-on retail items, with the leather sleeves available in Natural Hide, Tan, Chestnut, and Black.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• De La Finca Coffee ImporterscoreTechnology or IntegrationFifth generation coffee producer Nelson established this importer/exporter to protect his family's well-being. They work with De La Finca to source Direct Trade Honduras Santa Lucia coffee, with farmers/producers securing higher earnings through direct purchasing relationships.
• ReCharge PaymentscoreTechnology or IntegrationSubscription management platform powering the Coffee of the Month subscription service. Enables automatic delivery on customer schedule with modify/cancel flexibility.
• Whole FoodscoreOthersOne of the first ever Whole Foods Local Producer Loan recipients in 2009, which provided capital to begin roasting operations. House Blend was a top seller in Whole Foods for quite some time.

Scale indicators4 records

Recent moves7 records

Expansion highlights10 records

Emerging players

• Onyx Coffee Lab: Onyx is a specialty coffee roaster with strong DTC and competition-level coffee program. Comparable as a craft-focused roaster competing in the premium single-origin segment that Progress targets.

Regional players

• Thunderbird Coffee: Thunderbird Coffee is an Austin-based specialty roaster and cafe operator. Directly competes with Progress in the Austin specialty coffee market with similar roastery-cafe operations and DTC channels.
• Houndstooth Coffee: Houndstooth is an Austin specialty coffee roaster with multiple cafe locations in Texas. Directly competing in the same Austin market as Progress with similar third-wave positioning.
• Cuvee Coffee: Cuvee is an Austin-based specialty coffee roaster with wholesale and direct-to-consumer offerings. Competes with Progress in the Austin market on similar specialty roaster positioning.

Direct peers

• Colectivo Coffee: Colectivo is a specialty coffee roaster operating its own cafes and wholesale distribution channels across the Midwest. Highly comparable to Progress as a vertically integrated roaster-cafe with DTC and B2B channels.
• Counter Culture Coffee: Counter Culture is a specialty roaster known for direct-trade sourcing and sustainability, selling through wholesale and DTC. Comparable to Progress on ethical sourcing positioning and B2B/wholesale focus.
• Intelligentsia Coffee: Intelligentsia is a pioneering third-wave specialty roaster with wholesale, DTC, and select retail cafes. Comparable to Progress on direct-trade sourcing emphasis and barista-quality positioning.
• La Colombe Coffee Roasters: La Colombe is a specialty coffee roaster with national cafe presence, DTC subscriptions, and wholesale distribution. Comparable to Progress as an integrated multi-channel specialty coffee brand.
• Stumptown Coffee Roasters: Stumptown is a pioneer third-wave specialty roaster with cafes, wholesale, and DTC distribution. Directly comparable to Progress in offering single-origin and blend roasted coffee through multi-channel distribution.
• Blue Bottle Coffee: Blue Bottle is a specialty coffee roaster with a national cafe footprint, strong DTC subscription business, and wholesale programs—closely mirroring Progress's integrated roaster-cafe-retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/progresscoffee
• Instagraminstagram.com/progresscoffee
• LinkedInlinkedin.com/company/progress-coffee-roasting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress Coffee Co