ProGym Fitness

What ProGym Fitness does

ProGym Fitness is a privately held, single-site fitness club headquartered in Hillegom, Zuid-Holland, Netherlands, operating from a 2,000 m² facility located at Vosselaan 156 since its founding in 2018. The company sells recurring fitness memberships (Pro Max, Pro Duo, Pro Student) and ancillary services — including training support, sunbed, ProDrink beverage, personal training, teen fitness, corporate wellness, and subsidized programs — through direct in-club sign-ups, online registration with SEPA direct debit, and channel partnerships. The core technology stack centers on TechnoGym cardio and strength equipment paired with the TechnoGym digital ecosystem, which provides members access to 350+ workouts, online class booking, and progress tracking; this is supplemented by a proprietary nutrition app (Progym Voedingsapp) and a group-class library anchored on licensed programs from ClubJoy and House of Workouts, plus branded routines such as BRN, XCORE, and SclptCycle.

Name

ProGym Fitness

Legal name

ProGym Fitness

Website

https://progymfitness.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ProGym Fitness operates a single 2,000 m² fitness club in Hillegom, Netherlands, offering TechnoGym equipment, 45+ weekly group classes, and tiered memberships to individual consumers, students, teens, sports clubs, and corporate clients through direct sign-ups and channel partnerships.

Ownership category

akta.pro rank

Product category

Fitness Club Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

HIIT & Circuit Bootcamps (HSADABAA), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Fitness club memberships
• Group exercise classes
• Personal training services
• Corporate wellness programs
• Nutrition coaching apps

Headquarters

HQ city

Hillegom, Zuid-Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring revenue from membership fees paid every 4 weeks via SEPA direct debit. Memberships include unlimited fitness and group classes with various contract lengths (2 year, 1 year, flex). Members aged 14+ can join with parental consent for those under 18.
2. Trial Sessions and Day Passes: One-time fee of €10 for trial lessons or day passes, credited toward membership subscription if member signs up.
3. Add-on Services: Additional recurring revenue streams: Training support (€10/4 weeks), Pro Drink sports beverage (€5.99/4 weeks), Sunbed access (€15/4 weeks). Also offers one-time personal training introduction session (€30).
4. Teen Fitness Programs: Specialized fitness programs for teenagers aged 12-15 with structured training times (Wed/Fri 17:00-18:00). 6-month programs: 1x/week for €135 or 2x/week for €195.
5. Sports Club Partnerships: Specialized annual memberships for sports club members (e.g., SV Hillegom football/handball players) at €350/year with access to football-specific training programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ProGym Fitness operates a 2,000 m² fitness facility in Hillegom, Netherlands, providing members unlimited access to TechnoGym cardio and strength equipment, more than 45 hours per week of group exercise classes across 14+ class types, and certified personal training. Revenue is driven primarily by recurring memberships (Pro Max, Pro Duo, Pro Student) billed every four weeks via SEPA direct debit, supplemented by training support add-ons, personal training sessions, and digital services such as the TechnoGym App and ProGym Voedingsapp.

Product overview

ProGym Fitness operates as a single-site fitness club in Hillegom, Netherlands, offering a unified fitness service rather than a platform-plus-modules architecture. The core offering consists of a 2,000 m² fitness facility with TechnoGym equipment and over 45 hours weekly of group exercise classes (including Zumba, Spinning, Pilates, Yoga, XCORE, BRN, Booty, BodyShape, Club Power, SclptCycle, Zaktraining, Senioren Fit, Pump 30, and Buikspierkwartier). Membership tiers include Pro Max, Pro Duo, and Pro Student plans, all providing unlimited fitness and group class access. Supplementary services include the TechnoGym App for digital coaching and workout tracking, the Progym Voedingsapp for personalized meal planning, Trainingsondersteuning training support add-on, ProDrink sports beverage, and Zonnebank tanning service. Specialized programs target teens (Tienerfitness), corporate clients (Bedrijfsfitness, HOZO Fitness Totaal), youth/young adults (Jeugdfonds/Volwassenenfonds), and local sports club members (SV Hillegom Abonnement). Personal Training sessions are available as an individual add-on.

Differentiator

Problem solved

Functional benefit

Products and services

• ProGym Fitness Club Membership

Quantifiable outcome

• 400-600 calories burned per Body Shape class
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• TechnoGymcoreTechnology or IntegrationTechnoGym is the primary equipment and technology partner for ProGym. The gym uses TechnoGym cardio and strength training equipment throughout their 2,000 m² facility. Members receive access to the TechnoGym app which provides over 350 workouts, class booking functionality, and progress tracking features. This partnership is foundational to ProGym's technical infrastructure.
• ClubJoycoreTechnology or IntegrationClubJoy provides licensed group class programs including Yoga, Pilates, and Booty classes. These branded class formats are delivered by ProGym's certified instructors using ClubJoy's established methodology and music.
• House of WorkoutscoreTechnology or IntegrationHouse of Workouts is referenced as a provider of group class content alongside ClubJoy. Their branded workout programs are used in ProGym's group class schedule.
• Bedrijfsfitness NederlandmajorChannel Partner/ Reseller/ DistributorBedrijfsfitness Nederland is a corporate fitness program that enables employees to access ProGym through employer-sponsored fitness benefits. This partnership provides ProGym with a steady stream of corporate members while offering employees discounted access to fitness facilities. It serves as a B2B channel for employee wellness programs.
• HozomajorChannel Partner/ Reseller/ DistributorHozo is a company that provides exclusive corporate fitness benefits to their employees through ProGym. Hozo employees receive special pricing at €30.72/month with 50% discount on registration and free training support. This is a direct B2B partnership for employee wellness.
• SV HillegommajorStrategic or Co-development PartnerSV Hillegom is a local sports club (football and handball) that has partnered with ProGym to provide discounted fitness memberships for their players. The partnership includes access to 20+ football-specific training programs and team training sessions. Players must have valid KNVB registration numbers.
• Gemeente HillegomcoreStrategic or Co-development PartnerThe municipality of Hillegom works with ProGym to make fitness accessible to low-income residents through the Jeugdfonds Sport & Cultuur (youth 14-17) and Volwassenenfonds Sport & Cultuur (adults 18+). The municipality subsidizes membership costs, with residents paying only a €100 own contribution for 1 year unlimited fitness.
• QWIN VitaminminorOthersQWIN Vitamin provides the Pro Drink low-calorie sports beverage sold at ProGym. Members can add unlimited Pro Drink to their membership for €5.99 per 4 weeks. Available in Cherry, Raspberry Lemon, Passionfruit Lime, and Orange flavors.
• Michel Vellekoop (Personal Trainer)minorOthersIndependent certified personal trainer with 10+ years experience offering one-on-one training at ProGym. Specializes in strength training, cardio improvement, weight loss, and rehabilitation. Offers introductory sessions at €30 one-time fee.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holmes Place: European premium health-club chain combining fitness, group classes, spa and wellness — comparable in the group-class-plus-add-on revenue model that ProGym operates at a single site.
• David Lloyd Leisure: European premium health-club chain with extensive group-class catalogs, family and junior programs, and spa/wellness add-ons — overlaps with ProGym's premium positioning but at much larger scale.
• Anytime Fitness: Global 24/7 fitness franchise with strong presence in the Netherlands; comparable as a subscription-based Dutch fitness operator though broader/lower-priced than ProGym's premium tier.

Others

• ClubJoy: Licensor of branded group-class formats (Yoga, Pilates, Booty) used at ProGym; included as a comparable for group-class content methodology and ecosystem participation rather than as a direct operator competitor.

Direct peers

• Basic-Fit: Largest low-cost gym operator in the Netherlands and Europe with 1,300+ clubs; directly comparable as a Dutch fitness subscription business competing for the same individual consumer fitness wallet, but at materially lower price points.
• TrainMore: Dutch premium boutique gym chain emphasizing group classes and upscale facilities — closest peer in positioning to ProGym's premium, group-class-heavy model within the Netherlands.
• SportCity: Dutch fitness chain with broad group-class programming and family membership tiers; comparable in offering breadth (group classes, personal training, family plans) at similar Dutch mid-market price points.
• FitnessWorld: Mid-market Dutch fitness chain with multi-tier memberships (individual/dual/student) — comparable in pricing architecture and Dutch consumer target market to ProGym.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/progymfitness
• LinkedInlinkedin.com/company/progymfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProGym Fitness