Pro-Health Medical & Urgent Care

Name

Pro-Health Medical & Urgent Care

Legal name

Pro-Health Urgent Care of Midland

Website

https://prohealthucm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industry

Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG)

Keywords

• Urgent care services
• Walk-in medical care
• Occupational medicine
• Telemedicine consultations
• DOT physical examinations

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Urgent Care Medical Services: The primary revenue stream is fee-for-service medical care provided to patients at the urgent care facility, including treatment for acute illnesses, injuries, and various medical conditions.
2. Insurance Billing: The practice accepts numerous insurance providers and bills third-party payers for covered medical services rendered to insured patients.
3. DOT and Sports Physicals: Specialized examination services for commercial drivers (DOT physicals) and athletes (sports physicals), typically charged as one-time service fees.
4. Telehealth/Virtual Consultations: Remote healthcare consultations provided via phone or video, offering an additional revenue stream for follow-up care and minor conditions.
5. COVID-19 Testing Services: Testing services for COVID-19, which may include rapid testing and PCR testing, generating revenue through service fees or insurance billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Pro-Health Medical & Urgent Care is an independent, veteran-owned urgent care practice in Midland, Michigan delivering walk-in and by-appointment medical care for acute illnesses, minor injuries, UTIs, COVID-19 testing, DOT and sports physicals, occupational medicine, and telehealth consultations to people of all ages across the Midland, Saginaw, Bay City, Gladwin, and Mount Pleasant communities. On-site X-ray and laboratory testing, board-certified physician assistants, and extended 7-day hours support the practice's same-day care model.

Product overview

Pro-Health Urgent Care of Midland is an independent, veteran-owned urgent care practice offering a unified suite of healthcare services. The practice provides urgent care as its core offering, supplemented by telehealth virtual visits, injury treatment, and specialized services including DOT physicals, sports physicals, occupational medicine, COVID-19 testing, and urinary tract infection treatment. The practice is staffed by Board Certified Physician Assistants Timothy P. Keeler, PA-C and David Kenney, PA-C, with over 30 years of combined emergency medicine and urgent care experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Walk-in and by-appointment urgent care services for non-emergency medical conditions, including treatment of acute illnesses (cold, flu, infections), minor injuries, and same-day care for patients of all ages in the Midland, Michigan area.
• Telehealth Virtual visit services allowing patients to consult with the practice's healthcare providers remotely via phone or video appointments for follow-up care and minor conditions.
• Injury Treatment Treatment services for sports injuries, lacerations, sprains, and minor fractures, supported by on-site X-ray imaging.
• Urinary Tract Infection Treatment Diagnostic and treatment services for urinary tract infections (UTIs) provided on a walk-in or appointment basis.
• COVID-19 Testing Testing services for COVID-19 including rapid testing and PCR testing, billed through insurance or self-pay service fees.
• DOT Physicals Department of Transportation physical examinations required for commercial drivers, performed by certified DOT Providers at the practice.
• Sports Physicals Pre-participation physical examinations for athletes, typically required by schools and organized sports programs.
• Occupational Medicine Workplace-focused healthcare services including injury care, workers' compensation evaluations, and employment-related medical services for local employers.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• PatientPop/TebrasupportingTechnology or IntegrationWebsite platform provider powering the practice's online presence, appointment scheduling, patient communications, and reputation management. The PatientPop platform enables the practice to maintain their digital presence, collect patient testimonials, and manage online appointments.
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorThe practice accepts numerous insurance plans and bills insurance companies directly for covered services. The insurance provider logos displayed on the website indicate established billing relationships with major payers including Medicare, Medicaid, and commercial insurance carriers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• DispatchHealth: Mobile and in-home urgent care provider delivering acute care to patients at home. Adjacent competitor to Pro-Health's telehealth offering, capturing patients who prefer not to visit a clinic at all.

Broad incumbents

• CVS MinuteClinic: Retail clinic inside CVS pharmacies offering walk-in acute care, vaccinations, and basic screenings. Competes with Pro-Health for low-acuity visits, telehealth, and self-pay walk-in volume in Michigan.
• NextCare Urgent Care: Multi-state urgent care chain offering walk-in acute care, occupational medicine, DOT physicals, sports physicals, and telehealth. Closely aligned service portfolio to Pro-Health's offerings.
• GoHealth Urgent Care: Large urgent care operator with joint-venture locations inside retail partners. Comparable service mix (acute care, telehealth, occupational health) and a direct competitor for chain-style urgent care patients.
• WellNow Urgent Care: Multi-state urgent care chain operating walk-in clinics across the Midwest and Northeast. Comparable to Pro-Health as a directly competing urgent care operator offering similar acute care, occupational medicine, and telehealth services at a much larger scale.
• Ascension Michigan Urgent Care: Hospital-system affiliated urgent care sites operated by Ascension Michigan across the state. Competes for urgent care visits in Michigan with the backing of a large integrated health system's payer contracts and physician network.
• Concentra: National occupational medicine and urgent care operator owned by Select Medical. Directly comparable to Pro-Health's occupational medicine, DOT physicals, and workers' compensation services, though at vastly greater scale.

Regional players

• Covenant HealthCare: Regional hospital system serving Saginaw and the greater Tri-Cities area with urgent care and walk-in sites. Competes with Pro-Health for acute care patients in the same geographic footprint.
• MyMichigan Health (formerly MidMichigan Health): Regional hospital system headquartered in Midland, MI operating its own urgent care and walk-in clinics. Direct local competitor for urgent care volume in Pro-Health's primary service area, with deeper system integration and physician staffing.

Direct peers

• Hometown Urgent Care: Mid-sized independent urgent care operator with multiple locations in the Midwest. Closest analog to Pro-Health in business model: independent, multi-site urgent care with occupational medicine and DOT physical services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pro-health-medical-urgent-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro-Health Medical & Urgent Care