Promocar Veículos

What Promocar Veículos does

Promocar Veículos is a privately held, independent used and new vehicle dealership headquartered at Av. Paulo Schroeder, 1920, Boehmerwald, Joinville, Santa Catarina, Brazil. The company operates a single physical showroom with a staff of approximately 9 employees and maintains an active online inventory of around 15 vehicles spanning economy hatchbacks (Volkswagen Gol at R$25,500), mid-size sedans (Honda City, Toyota models), SUVs (Hyundai ix35), and premium pickups (Toyota Hilux at R$135,000). Brands carried include Chevrolet, Citroën, Ford, Honda, Hyundai, Toyota, and Volkswagen, with model years ranging from 2009 to 2021.

The dealership operates a direct-to-consumer go-to-market motion across three complementary channels: a LitoralCar-powered website (promocarveiculos.com.br) with brand/model/year/price filtering, WhatsApp-based sales at (47) 99919-9737 with pre-filled inquiry messaging, and an in-person showroom operating Monday–Friday 8h–18h and Saturday 8h–12h. The technology stack is conventional — a standard automotive inventory platform with no proprietary technology, AI/ML capability, or disclosed integrations beyond WhatsApp and email contact. No founding date, parent company, funding history, or institutional ownership is disclosed.

The business model is unit-pricing transaction-based retail: each vehicle is sold as a one-time purchase, with financing offered in installments from 6x to 72x and trade-in (Aceita Troca) accepted. The customer base consists entirely of individual retail buyers in Joinville and surrounding Santa Catarina. The company differentiates on a rigorous technical vehicle evaluation process and self-described ethical conduct, but no certifications, awards, patents, or formal quality programs are documented in the source material.

Name

Promocar Veículos

Legal name

Promocar Veículos

Website

https://promocarveiculos.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Promocar Veículos is a small independent used and new vehicle dealership in Joinville, Santa Catarina, Brazil, serving individual retail buyers with a curated inventory of approximately 15 vehicles and offering financing in 6x to 72x installments.

Ownership category

akta.pro rank

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: One-time transaction-based sales of used and zero-kilometer vehicles (nacionais e importados). The company sells a variety of brands including Chevrolet, Citroën, Ford, Honda, Hyundai, Toyota, and Volkswagen. Vehicles range from economy cars (R$25,500) to premium pickups (R$135,000).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Promocar Veículos is a physical and online used vehicle dealership that sells semi-new and zero-kilometer passenger cars and pickup trucks from multiple brands (Chevrolet, Citroën, Ford, Honda, Hyundai, Toyota, Volkswagen). Customers can browse inventory online, contact the dealership via WhatsApp, phone, or email, visit the showroom in Joinville, SC, and complete purchases with optional financing (6x to 72x installments) and trade-in of their existing vehicle.

Product overview

Promocar Veículos operates as a traditional used and new automobile dealership in Joinville, Santa Catarina, Brazil. The company offers a diverse inventory of semi-new and new vehicles from multiple brands including Chevrolet, Citroën, Ford, Honda, Hyundai, Toyota, and Volkswagen. The business provides vehicle sales with financing options, customer registration forms for financing applications, and WhatsApp-based customer communication. The product portfolio consists of 15 distinct vehicle listings ranging from economy cars (Volkswagen Gol starting at R$ 25,500) to premium pickups (Toyota Hilux at R$ 135,000), with financing terms available in 6x to 72x installments.

Differentiator

Problem solved

Functional benefit

Products and services

• Used vehicle retail sales Direct retail sale of used and semi-new passenger vehicles and pickup trucks from multiple brands (Chevrolet, Citroën, Ford, Honda, Hyundai, Toyota, Volkswagen) for individual consumers in Joinville and the surrounding Santa Catarina region.
• Vehicle financing registration Financing application flow available to buyers via the dealership's website, offering installment plans ranging from 6x to 72x payments to support purchase of inventory vehicles.
• Vehicle trade-in acceptance Dealer accepts trade-in ("Aceita Troca") of the customer's current vehicle as part or full payment toward a vehicle purchase from inventory.

Quantifiable outcome

• Quality and provenance guaranteed through rigorous technical evaluation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Direct peers

• KAVAK: Latin American end-to-end used car platform with operations in Brazil offering inspected vehicles, financing, and delivery; competes for the same trust-conscious Brazilian used car buyer.
• OLX Brasil: Major Brazilian classifieds platform with a significant vehicles category hosting both private sellers and dealers; directly comparable as a discovery and lead-generation channel for used vehicles.
• Webmotors: Brazil's largest online automotive marketplace connecting buyers with new and used vehicle dealers; directly comparable as it serves the same consumer purchase journey and competes for the same used car shopper Promocar targets.
• Volanty: Brazilian online used car retailer offering inspected inventory, financing, and home delivery; competes head-to-head for digitally-oriented used car buyers in Brazil.

Others

• AutoAvaliar: Brazilian vehicle evaluation and pricing intelligence platform serving dealers; adjacent because it supports the technical evaluation and pricing rigor that Promocar positions as a differentiator.

Broad incumbents

• Localiza Seminovos: Used car retail arm of Brazil's largest rental company, offering certified pre-owned vehicles from a national footprint; comparable as a scaled, brand-backed alternative for used car buyers.
• Mercado Livre (Motors): Latin America's largest e-commerce marketplace with a vehicles category hosting both individual and dealer listings; competes as a broad, well-funded discovery channel for used car shoppers.

Emerging players

• Carro Web: Brazilian online used car platform combining listings, inspection, and financing; emerging competitor targeting the same digitally-engaged Brazilian used car buyer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promocar-ve%C3%ADculos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promocar Veículos