Project 351

Name

Project 351

Legal name

Massachusetts Project 351, Inc.

Website

https://project351.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Civic Engagement & Leadership Development

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)

akta.pro secondary industries

Leadership, Character Education & Values Development (EDAMAIAG), Student Government & Leadership Programs (EDAJAJAH)

Keywords

• Youth leadership development
• Civic engagement programs
• Community service campaigns
• Nonprofit education programs
• Ambassador mentorship

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting youth leadership development. Monthly giving program 'Give Monthly' allows donors to contribute at various levels ($10, $25, $50, $100/month) with specific impact tiers.
2. Corporate and Foundation Grants: Funding from corporations, foundations, and private sector partners including Martin Richard Foundation, John Hancock, Blue Cross Blue Shield of Massachusetts, Boston Celtics Shamrock Foundation, and individual investors.
3. Giving Circles: Strong Circle and Commonwealth Circle giving circles provide structured donation opportunities for families, alumni, and community champions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Project 351 operates a year-long youth civic leadership development program that selects one 8th-grade Ambassador from each of Massachusetts' 351 cities and towns. The free program delivers leadership training through Launch Day, the Service Leadership Academy, and three statewide service campaigns (Spring Service for Cradles to Crayons, 9.11 Tribute for Massachusetts Military Heroes Fund, Fall Service for local food pantries), with continued engagement through an Alumni Organization and Alumni Leadership Council.

Product overview

Project 351 is a youth service nonprofit organization operating as a single unified program (not a platform-plus-modules architecture). The organization's core offering is the Ambassador Journey, a year-long leadership development program for 8th graders from all 351 Massachusetts cities and towns. Key products include: the Ambassador Journey (with monthly activities like Launch Day, Service Leadership Academy, and three statewide service campaigns supporting Cradles to Crayons, Massachusetts Military Heroes Fund, and food banks); the 35ONE brand identity representing the youth service movement; the Alumni Organization providing continued engagement for program graduates; and the Alumni Leadership Council (ALC) offering advanced leadership opportunities for high-performing alumni. Additional offerings include the Playbook Initiative (anti-bias program in partnership with Boston Celtics), the Myra H. Kraft Giving Back Scholarship ($20,000 award), and various resource hubs for current Ambassador classes.

Differentiator

Problem solved

Functional benefit

Brands

• 35ONE: A sub-brand representing the year-round service and leadership continuation program, also used in contexts like '35ONE Service Leadership Academy' and the Alumni Organization membership branding.
• Strong Circle
• Commonwealth Circle

Products and services

• Ambassador Journey

Quantifiable outcome

• 1.6 million lives impacted since 2011
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Boston Celtics Shamrock FoundationcoreStrategic or Co-development PartnerPartnership through the Playbook Initiative, an anti-discrimination and bias-prevention program led by Alumni Playbook Trainers through interactive workshops with middle-school youth.
• Massachusetts Association of School SuperintendentscoreStrategic or Co-development PartnerFounding partner supporting ambassador selection process and statewide educator engagement.
• Cradles to CrayonscoreOthersPrimary beneficiary of Spring Service campaign. Ambassadors collect new and gently worn clothing, shoes, and financial donations. Project 351 is the largest youth-led service generating in-kind donations to C2C annually.
• Massachusetts Military Heroes FundcoreOthersBeneficiary of 9.11 Tribute Service, supporting bereaved families of Fallen military and community need through Home Base partnership.
• Bridgewater State UniversityminorOthersAwarded Distinguished Service Award to Founder Carolyn Casey in 2026. Home to the Martin Richard Institute for Social Justice.
• Gillette StadiumminorOthersHost venue for annual Leadership Reunion bringing together Ambassadors and Alumni for workshops and community building.
• College HypeminorOthersProvides ambassador t-shirts and apparel. Created 'Resilience 2020' tee generating $25,000+ for Boston Medical Center and South Shore Health.
• City YearminorStrategic or Co-development PartnerCo-founded by Michael Brown (quoted supporter). Youth education organization sharing commitment to service leadership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Points of Light: Points of Light is a major nonprofit focused on volunteer service and civic engagement across all age groups. Comparable as a broader incumbent in the volunteer mobilization space where Project 351 operates with youth-specific programming.
• Big Brothers Big Sisters of America: Big Brothers Big Sisters is a large national youth mentoring organization. Comparable as a broader incumbent in the youth development space with a similar model of pairing adult mentors with youth for leadership development.

Direct peers

• Youth Service America (YSA): YSA is a national leader in youth service-learning and civic engagement programs. Comparable as a peer organization promoting youth-led service projects and Global Youth Service Day, with similar audience of K-12 students.
• iCivics: iCivics is a civics education nonprofit founded by Justice Sandra Day O'Connor providing civic education curriculum and games for K-12 students. Comparable peer in civic education space for the same middle-school audience.
• DoSomething.org: DoSomething is a youth civic engagement nonprofit activating young people across the U.S. on social causes. Directly comparable as a national-scale youth service and civic action platform, though larger in scope than Project 351's statewide focus.
• Close Up Foundation: Close Up Foundation provides civic education programming for middle and high school students in Washington D.C. and beyond. Comparable peer targeting the same 8th-12th grade audience for civic leadership and engagement development.
• Mikva Challenge: Mikva Challenge develops youth civic engagement through action civics programming in Chicago-area schools. Comparable as a peer organization focused on developing young people's voice and leadership through civic participation.
• City Year: City Year is a youth service organization deploying young adults for a year of service in schools. Comparable to Project 351 through shared mission of youth civic engagement and service leadership, and notably co-founded by Michael Brown who is a quoted Project 351 supporter.
• Generation On: generationOn is a youth service organization focused on engaging young people in community service and service-learning projects. Comparable peer organization targeting youth service leadership development.

Emerging players

• Lead for America: Lead for America places young leaders in local government and nonprofit roles across the country. Comparable through shared mission of developing young leaders committed to community service and civic impact.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/project351
• Instagraminstagram.com/project351
• LinkedInlinkedin.com/company/project351

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Project 351