Project Avatar - Online Team Building and Virtual Escape Room

What Project Avatar - Online Team Building and Virtual Escape Room does

Project Avatar, operated as a Ukrainian sole proprietorship (Individual entrepreneur Nataliya Tarkhanova) founded in 2014, delivers live-streamed virtual team building games and online escape rooms via Zoom. The core product is a proprietary "Avatar Control System" in which players direct a live actor stationed in a physical location through voice commands; every session is staffed by a Host, the Avatar actor, and a Live Broadcast Operator. The platform offers five primary formats (Avatar Standard, Avatar Battle, Tournament, Mystery Hotel, and the upcoming Curse of the Beast) plus two premium customization packages (Online Unity Boost, Motivational Booster), serving groups of 2 to 200+ players. The company pivoted from physical escape rooms to the online format in 2020, accumulating nine industry awards that year including Best Innovator of the Year, the Golden Lock Awards, and a TERPECA Top Escape Rooms designation, alongside a 9th-place global ranking.

The technology stack is straightforward: Zoom for video conferencing, an integrated in-game HUD, custom motion graphics and sound effects, and a broadcast operation layer. Games are available in English, Ukrainian, and Polish. The company operates from Lviv, Ukraine (headquarters at Oleksandra Konys'koho St, 6/7) with a contact office in Krakow, Poland, and is listed on Airbnb Experiences (Experience ID 2559362) where it has accumulated 222+ reviews averaging 4.92 stars and a 98% customer recommendation rate. There is no use of AI or machine learning in the product; gameplay is entirely human-powered.

The business model is transactional and direct-to-consumer, with per-event pricing ranging from $250 (Mystery Hotel, up to 10 players) to $800+ for premium customized packages, and per-player tournament pricing from $25 down to $19 at 200+ player scale. Go-to-market is primarily through the company's own website (multi-language SEO and blog) supplemented by Airbnb marketplace listing and organic social channels (Instagram, Facebook, YouTube). Customer mix is broad and anonymous, comprising corporate HR/team leaders, multinational teams, and consumer/family groups, with no named enterprise anchors and no recurring contracts. The company is bootstrapped with no institutional funding.

Name

Project Avatar - Online Team Building and Virtual Escape Room

Legal name

Individual entrepreneur Nataliya Tarkhanova (ФОП Тарханова Наталія)

Website

https://projectavatar.fun

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Avatar, a Ukrainian sole proprietorship founded in 2014 and pivoted online in 2020, delivers live-streamed virtual team building games and escape rooms via Zoom where players voice-command a live actor in real-world locations; it serves corporate teams, multinational groups, and consumer bookings globally through per-event pricing.

Ownership category

akta.pro rank

Product category

Virtual Team Building and Online Escape Room Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industries

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Virtual team building
• Online escape rooms
• Remote corporate events
• Live-streamed games
• Virtual employee engagement

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Game Booking - Per Event: Transaction-based pricing where customers pay per game session based on team size. Different pricing tiers for different game formats (Standard, Battle, Tournament, Mystery Hotel). Additional fees for extra players beyond base package.
2. Customized Team Building Packages: Premium packages including personalized video teasers, custom video quiz questions about company, and branded content integration. Examples: Online Unity Boost ($570 for up to 10 participants), Motivational Booster ($800 for up to 20 participants).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Project Avatar delivers live-streamed virtual escape room and team building experiences for corporate clients via Zoom. Players remotely direct a live actor ("Avatar") through real-world game sets using voice commands, with a live HUD, video scenes, and sound effects integrated into the broadcast. Each session is facilitated by a Host, an Avatar actor, and a Live Broadcast Operator, and supports team sizes from 2 to 200+ players across multiple game formats and customized packages.

Product overview

Project Avatar offers a portfolio of live-streamed virtual team building games and escape rooms delivered via Zoom. The core products include Avatar Standard (small groups up to 20), Avatar Battle (competitive teams up to 50), Tournament (large groups 50-200), Mystery Hotel (mystery escape room), and Curse of the Beast (horror escape room). Each game features real actors (Avatars) controlled by participants via voice commands on real-world locations, with professional hosts and broadcast operators. Add-on packages include Online Unity Boost and Motivational Booster with personalized video content. The company has operated since 2014 (physical escape rooms) and launched online products in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• Margonix: Parent company/operator name mentioned in copyright footer as Margonix (Project Avatar) 2021-2023

Products and services

• Avatar Standard (Pawn Shop Phase One & Two) Live-streamed virtual team building game for small groups of 1-20 players where teams control an Avatar via voice commands over Zoom through two chapters of a pawn shop adventure, up to 90 minutes, family-friendly arthouse comedy style.
• Avatar Battle Competitive live virtual team building game for medium groups of up to 50 players split into two rival teams exploring a 600m² game area to collect more coins, with the ability to freeze opponent Avatars and exchange items via sign language; priced at USD 500 per team of up to 20 players.
• Tournament Scalable live virtual team building event for 50-200+ participants conducted as multiple sequential 90-minute games, with tiered per-player pricing from USD 25 (50-80 players) down to USD 19 (200+ players) and optional video quiz and personalized teaser add-ons.
• Mystery Hotel Mystical detective-themed virtual escape room for 1-15 players where teams direct an Avatar by voice to solve logical puzzles in a spooky hotel setting and uncover the cause of magical trouble; up to 70 minutes, priced at USD 250 per team of up to 10 players.
• Curse of the Beast Horror-themed virtual escape room for 1-10 players (18+) in which teams guide an Avatar through a witch's hut to save a cursed hotel owner; listed as 'Coming soon' on the website.
• Online Unity Boost Package Premium customization package based on the Standard format that adds a personalized video teaser and four custom video quiz questions about the customer's company, with 60-second team discussion time per question and in-game bonus rewards; priced at USD 570 for 2-10 participants plus USD 30 per additional player.
• Motivational Booster Package Premium customization package based on the Battle format that adds a personalized video teaser, four custom video quiz questions, and in-game bonus rewards to create a competitive motivational environment; priced at USD 800 for 2-20 participants plus USD 30 per additional player.

Quantifiable outcome

• 98% customer recommendation rate
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Zoom Video CommunicationscoreTechnology or IntegrationPrimary video conferencing platform used to deliver all Project Avatar games. Players connect via Zoom (or similar service) to participate in live-streamed gameplay. Company depends on Zoom's platform for core service delivery.
• WayForPaycoreTechnology or IntegrationUkrainian payment processing platform used for online payments. Primary payment method referenced in Terms & Conditions for service payments.
• AirbnbcoreGTM or Marketing PartnerProject Avatar is listed as an Experience Host on Airbnb (Experience ID 2559362). Platform provides customer acquisition channel and third-party reviews/credibility. Company maintains 4.92 rating with 222+ reviews on the platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Escape Game: The Escape Game is a major US escape room operator that has added virtual/remote experiences to its portfolio — broader incumbent offering overlap (escape room content) but not specializing solely in the virtual niche that is Project Avatar's core market.

Direct peers

• Let's Roam: Let's Roam operates virtual scavenger hunts and remote team-building experiences delivered via video conferencing to corporate groups — directly comparable in target customer (corporate teams) and delivery model (live, hosted virtual events).
• TeamBonding: TeamBonding is an established virtual team-building provider running live-hosted corporate events, icebreakers, and escape-room-style programs for organizations — directly comparable as a same-category competitor.
• TeamBuilding.com: TeamBuilding.com is a marketplace and provider of virtual team-building activities (escape rooms, trivia, scavenger hunts) for corporate clients — a direct competitor serving the same HR/team-manager buyer with similarly priced virtual events.
• Wildly Different: Wildly Different offers curated virtual and hybrid team-building events for corporate clients, with live hosts delivering experiences over video conferencing — directly comparable to Project Avatar's hosted virtual format.
• The Go Game: The Go Game is a leading virtual and live corporate team-building company that hosts video-conferenced events for remote teams worldwide — directly comparable to Project Avatar's Zoom-delivered, hosted game-based team-building offering.
• Outback Team Building: Outback Team Building provides corporate team-building events including virtual programs hosted online for distributed teams — competing in the same corporate virtual events category with comparable per-session pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMC5W76UBiAGVGq8iEzwRkA
• Facebookfacebook.com/projectavataronline
• Instagraminstagram.com/projectavatar.fun
• LinkedInlinkedin.com/company/project-avatar-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Avatar - Online Team Building and Virtual Escape Room