Project Roadmap Murals

What Project Roadmap Murals does

Project Roadmap Murals is a Miami-based creative production company founded in 2021 that designs, paints, and produces custom murals and art-driven activations for commercial, residential, and community clients. The company was founded by husband-and-wife team Roc Sol (CEO, Artist and Muralist) and Christine Olivera (Co-Founder, Creative Director) and operates as a private Florida LLC (Project Roadmap LLC) with a core team of approximately five and a broader curated network of muralists, DJs, video producers, breakdance troupes, and a Grammy Recording Academy-affiliated music producer (Miami Beat Wave). Its service catalog spans commercial, community, residential, school, hospital, restaurant, and storefront murals, supplemented by add-on offerings including paint-by-numbers community murals, augmented reality murals, a 360° video booth, live painting, DJ and breakdance performances, music production, content creation, art workshops, painted step-and-repeat backdrops, and wall fabrication. Pricing is project-based at $20-$50 per square foot with custom quotes tied to scope, complexity, and add-on services; the company travels to project sites nationally across Florida, Georgia, California, Nevada, and Texas.

The company's go-to-market is hybrid: a sales-led direct motion via website quote requests and phone inquiries with a stated 24-hour follow-up SLA, layered with an event-driven presence anchored at Art Basel / Miami Art Week, the Otherblock festival series (co-founded with Space Dust), and major Web3 conferences produced in partnership with Nolcha Shows. Distribution relies on organic social (Instagram), an email newsletter of 1k+ subscribers, a website portfolio, and earned media in Billboard, CBS News, NPR, Univision, and South Florida Business Journal. The firm has no app, no API, no disclosed patents, no external funding, and no parent company; ownership and operating control remain concentrated with the founding team.

Project Roadmap's customer base spans more than 30 brands worldwide, including Verizon (multi-city mural series and Super Bowl LIX FanFest at Hard Rock Stadium), Simon Malls (Coral Square Mall 48-foot fabricated wall), Live Nation, Jarritos, Mandarin Oriental Miami, Megadeth Digital, Holtz Children's Hospital, the French Consulate of Miami, and a deep roster of Web3/NFT projects (Yuga Labs/BAYC, Doodles, Cool Cats, VeeFriends, World of Women, Sappy Seals, Degen Toonz, Quirkies). The claimed customer-outcome metric is a 70% increase in sales margins and foot traffic for clients following mural installations. Revenue, funding, and detailed unit economics are not disclosed.

Name

Project Roadmap Murals

Legal name

Project Roadmap LLC

Website

https://projectroadmap.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Roadmap Murals is a Miami-based creative production company founded in 2021 that designs custom murals, paint-by-numbers activations, and AR-augmented art experiences for enterprise brands, Web3/NFT communities, hospitality, and residential clients across the United States.

Ownership category

akta.pro rank

Product category

Mural Design & Art Production Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Venue Decor Setup, On-Site Styling & Breakdown (HSACAOAO)

Keywords

• Custom mural painting
• Art activations
• Live painting experiences
• Experiential marketing
• Community murals

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Custom Mural Commissions: One-time fees for design and painting of custom murals ranging from small residential projects to large-scale commercial installations. Pricing based on square footage, complexity, and scope.
2. Art Activations and Events: Event entertainment services including live painting, paint-by-numbers experiences, 360 video booths, DJ services, and breakdance performances. Typically sold as add-ons or full packages.
3. Content Production: Professional photography, videography, and social media content creation bundled with mural and event projects.
4. Art Keepsakes and Merchandise: Custom keepsake items including painted spray cans, signed art prints, coloring books, sticker packs, tote bags, and live-painted merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Project Roadmap Murals is a Miami-based mural company and creative production team that designs, paints, and installs custom murals for commercial, community, residential, school, hospital, restaurant, storefront, and Airbnb settings. Beyond painting, they deliver bundled art-driven event activations including augmented reality murals, paint-by-number community murals, live painting, a 360 video booth, DJ and breakdance entertainment, original music production, content creation, wall fabrication, and merchandise/keepsakes, operating as a full-stack experiential production partner for brands and communities.

Product overview

Project Roadmap Murals is a Miami-based mural company and creative production team offering a comprehensive suite of art services centered around custom mural design and painting. The core offering consists of murals across multiple categories including commercial, community, residential, school, hospital, restaurant, and storefront murals. The company provides optional add-on services including paint-by-numbers community murals, augmented reality murals, live painting experiences, 360 video booth, DJ services, breakdance performances, content creation, music production, art workshops, and event production. Additional offerings include wall fabrication, portable mural walls, step and repeat backdrops, and keepsake merchandise. Services are available for Art Basel, Miami Art Week, and general brand activations and events. The company operates as a project-based service business rather than a software platform, with all offerings delivered through their multidisciplinary team of muralists, artists, and production specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Mural Painting Services Custom mural design and painting across commercial (offices, storefronts, exterior walls), community (neighborhoods, municipalities, corporate teams), residential (homes, apartments, kids' rooms, outdoor spaces), school (hallways, gymnasiums, outdoor walls), hospital (pediatric facilities, patient care areas, waiting rooms), restaurant (interior feature walls, storefronts), and Airbnb/vacation rental settings. Each mural is thoughtfully designed to reflect brand identity, celebrate local culture, or match individual style.
• Paint by Number Community Murals
• Augmented Reality Murals
• Out of Home Mural Advertising
• Mural Campaigns
• Live Painting Experiences
• Art Activations & Event Production
• Art Workshops
• 360 Video Booth
• Content Creation Services
• Music Production
• DJ Services
• Breakdance Performances
• Art Keepsakes & Custom Merchandise
• Wall Fabrication Services
• Painted Step & Repeat Backdrops
• Street Marketing Campaigns
• Creative Consulting

Quantifiable outcome

• 70% increase in sales margins and foot traffic for clients
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Space DustcoreStrategic or Co-development Partner · 1 January 2023Los Angeles mural collective co-founded Otherblock BAYC community festival series with Project Roadmap. Collaborated on Otherblock Supercharged L.A. 2023 during NFT L.A. 2023, creating coast-to-coast Bored Ape community experience.
• Miami Beat WavecoreStrategic or Co-development PartnerGrammy Recording Academy member music producer providing original custom music for all video content. Ensures zero copyright restrictions on client content. Collaborated on Bored Ape Yacht Club anthem 'Yacht All Day'.
• Future Force CrewminorStrategic or Co-development PartnerBreakdancing performance troupe providing high-energy entertainment at events and activations. Featured at Super Bowl LIX FanFest and various mural unveilings.
• Miami Bboy AcademyminorStrategic or Co-development PartnerBreakdance performance group directed by Michael Lo (Kid Jet) providing entertainment for French Consulate Bastille Day event.
• Nolcha ShowsminorStrategic or Co-development PartnerProduced official opening night VIP receptions for Consensus Miami, ETHDenver, Bitcoin Vegas, NFT NYC, and Art Basel. Collaborated with Project Roadmap on art activations.
• Yuga Labs / Bored Ape Yacht ClubcoreStrategic or Co-development PartnerNFT project client for multiple murals and activations including Ape Wall of Fame, Otherblock festivals, and community events. Co-founded Otherblock community festival series.
• DoodlescoreStrategic or Co-development PartnerNFT project client for Art Basel Wynwood mural with White Walls. Community-focused physical art activations.
• Cool CatscoreStrategic or Co-development PartnerArt Basel 2023 collaboration mural with Clon, founder of Cool Cats. Largest mural Clon has painted to date.
• VeeFriendsminorStrategic or Co-development PartnerGary Vee NFT project client for custom canvas commissions and step and repeat backdrops for events.
• World of WomenminorStrategic or Co-development PartnerNFT project client for Wynwood mural projects during Art Basel season.
• QuirkiesminorStrategic or Co-development PartnerNFT community client for Wynwood mural celebrating community members' PFP characters. Sponsored by community member Papii.
• Sappy SealsminorStrategic or Co-development PartnerNFT community client for Arf Basel 2023 mural and full art/music event experience at Stevo79.
• Degen ToonzminorStrategic or Co-development PartnerNFT project client for large-scale Wynwood mural at 3200 N Miami Ave. Community Twitter contest selected characters. Includes QR code linking to OpenSea page.
• French Consulate of MiamiminorStrategic or Co-development PartnerGovernment client for Bastille Day 2024 live painting celebration at Paradise Plaza, Miami Design District. Featured Paris 2024 Olympics tribute.
• Simon MallscoreStrategic or Co-development PartnerShopping mall operator client for Coral Square Mall community mural with 48-foot fabricated wall and paint-by-numbers activation.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Lion'esque Group: Art-driven creative agency and collective specializing in mural art, brand activations, and artistic marketing campaigns. Directly comparable as a mural-first agency serving enterprise clients with art-driven experiential work.
• Colossal Media: Largest hand-painted outdoor advertising and large-scale mural company in the US, working with major brands on commercial wallscapes and OOH campaigns. Closest direct competitor in the enterprise commercial mural category that Project Roadmap serves.
• Wonderwall Studios: Commercial mural and art installation studio producing branded wallscapes for offices, hospitality, and retail. Directly comparable commercial mural shop serving enterprise interior and exterior walls.
• Nolcha Shows: Event production partner that has collaborated with Project Roadmap on Consensus Miami, ETHDenver, Bitcoin Vegas, NFT NYC, and Art Basel. Directly comparable in producing VIP receptions and art activations for Web3 and cultural events.

Emerging players

• Latitude Group: Creative agency focused on live brand experiences, art-driven marketing, and experiential campaigns. Comparable for the boutique-style, art-led experiential work Project Roadmap delivers for enterprise brands.
• Mural Arts Philadelphia: Long-running public art and mural program producing community murals, public art installations, and art-driven placemaking. Comparable for community mural production, although organized as a nonprofit rather than a commercial shop.

Broad incumbents

• MKG: Experiential marketing and brand experience agency specializing in immersive events, activations, and creative production. Competes for the same enterprise experiential marketing budgets Project Roadmap captures through murals and activations.
• Jack Morton Worldwide: Global brand experience agency (IPG) producing experiential campaigns, events, and activations for major brands. Comparable as an incumbent competitor for the high-profile brand activation and live event work Project Roadmap delivers.
• Sparks: Global experiential marketing agency delivering brand experiences, live events, and activations for enterprise clients. Comparable as a broader incumbent offering the kind of brand activations and event production that Project Roadmap delivers for art-driven projects.

Regional players

• Outerwalls: Australian commercial mural and street art agency producing large-scale branded murals for enterprise clients. Comparable service offering in the commercial mural category, primarily serving a different geography (APAC).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/project-roadmap-murals

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Roadmap Murals