Project Soar

Name

Project Soar

Legal name

Project Soar

Website

https://projectsoar.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Girls' Empowerment and Social Services

NAICS

Child and Youth Services (624110), Educational Support Services (611710), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Gender Equality, Inclusion & Social Protection Programs (BPADABAK), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), School Climate, Culture & Belonging Initiatives (DEI-Aligned) (EDAKAMAM)

Keywords

• Girls empowerment programs
• Menstrual health education
• Community-led curriculum
• Adolescent girls advocacy
• Sustainable menstrual kits

Headquarters

HQ city

Marrakesh

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: Direct donations from individuals via website (projectsoar.org/donate). Individual major donors listed include Youssef Berrada, Marina Fanning, Sharon and Scott Nichols, Ernie & Jeanne Gabiati, and others.
2. Institutional Grants: Grants from foundations and government agencies including Norwegian Embassy, Swiss Embassy, European Commission, Ashoka, Amplify Change, Peace Winds Japan/Korea, Lemlem Foundation, Personio Foundation, Doria Feminist Fund.
3. Corporate Partnerships: Corporate supporters include Personio (unrestricted funding and HR software), various donors and partners listed on website.
4. Event-Based Fundraising: Partnership with IMF/World Bank as Charity Partner for 2023 Global Annual Meetings. Hosting volunteering events for 200+ senior staff.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Project Soar delivers a holistic girls' empowerment program to underserved teen girls (ages 12-18) through the award-winning "Soar in a Bag" curriculum (25 workshops based on 5 Principles: Value, Voice, Body, Rights, Path) led by trained local women facilitators in schools and communities. Its offerings also include the Ask Marwa AI WhatsApp chatbot for sexual/reproductive health information and the Talili sustainable menstrual kit, supported by advocacy, career readiness, school-based child marriage prevention, positive masculinities, and emergency relief programs across Morocco, Uganda, Ivory Coast, and Guinea.

Product overview

Project Soar is a holistic girls' empowerment organization offering multiple interconnected programs. The core offerings include: (1) Soar in a Bag - an award-winning 25-workshop empowerment curriculum kit based on 5 pillars (Value, Voice, Body, Rights & Path), delivered by local facilitators to squads of teen girls; (2) Ask Marwa - an AI-powered WhatsApp chatbot providing confidential SRHR information; (3) Talili Kit - a sustainable menstrual kit made in Morocco lasting 3-5 years. Supporting programs include Career Readiness (8-module toolkit for professional development), BIGGER Écoles (school-based child marriage prevention), BIGGER Movement (teen advocacy training), Positive Masculinities (UN Women partnership for engaging men as allies), and Emergency Relief (crisis response). Key community structures include Soar Clubs (girl-led peer groups) and Soar Dialogues (parent/community engagement forums).

Differentiator

Problem solved

Functional benefit

Brands

• Ask Marwa: An AI-powered WhatsApp chatbot providing confidential information on menstruation and sexual and reproductive health for adolescent girls and young women in Morocco.
• Talili Kit
• BIGGER Écoles
• BIGGER Movement
• BIGGER Health
• DAREtoCARE
• Soar in a Bag
• Soar Clubs
• Soar Dialogues

Products and services

• Soar in a Bag (Empowerment Curriculum)
• Ask Marwa AI Chatbot
• Talili Sustainable Menstrual Kit
• Career Readiness Program
• BIGGER Écoles (Schools for Girls' Rights)
• BIGGER Movement (Advocacy Campaigns)
• DAREtoCARE (Positive Masculinities)
• Emergency Relief Program

Quantifiable outcome

• 37,557 total beneficiaries across 255 locations in 4 countries
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• UNFPA MoroccocoreStrategic or Co-development PartnerStrategic partner since 2021 for education and raising awareness of menstrual health & hygiene. UNFPA Morocco supports teen girls empowerment program for 3 squads in Amizmiz. UNFPA Scientific Commission approved the Soar curriculum.
• GlobalGivingcoreGTM or Marketing PartnerPartnership since 2019. Platform for fundraising to expand empowerment programs, deliver menstrual health products, and provide emergency relief after 2023 earthquake. Project Soar named Top-Ranked organization in 2024.
• AshokacoreStrategic or Co-development PartnerMaryam Montague named Ashoka Fellow in 2022, joining world's largest network of leading social entrepreneurs. Membership in Ashoka Gender Commission since 2022.
• AREF (Regional Academy of Education - Marrakech-Safi)coreStrategic or Co-development PartnerPartnership convention signed after 2023 earthquake for providing menstrual and mental health workshops to teen survivors. Groundbreaking agreement with regional arm of Ministry of Education overseeing schools in earthquake-affected areas.
• Moroccan Ministry of Health and Social ProtectioncoreStrategic or Co-development PartnerCollaboration partner in developing Ask Marwa AI chatbot for sexual and reproductive health information. Ensures culturally appropriate and medically accurate content.
• FNAPEM (National Federation of Moroccan Parents' Associations)coreStrategic or Co-development Partner2024 partnership to launch program fostering societal change around child marriage in Morocco. Co-creation workshop participant for BIGGER Écoles.
• Moroccan Family Planning AssociationminorStrategic or Co-development Partner2024 partnership to empower women and girls with knowledge and resources for reproductive health, menstrual management with dignity, and informed decisions.
• Girls Not BridesminorGTM or Marketing PartnerMember since 2018. Maryam Montague shared Soar Solution at Global Meeting in Malaysia. Featured multiple times on social media as organization combatting early marriage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Girl Rising: Education-focused NGO using storytelling, curriculum, and partnerships to advance girls' secondary education in low-income countries. Closely parallels Project Soar's empowerment curriculum and media-driven advocacy model.
• CAMFED (Campaign for Female Education): Pan-African NGO supporting girls' education through peer-led mentorship, leadership training, and post-school transitions. Operates in similar geographies (including Uganda) and serves comparable beneficiaries with comparable program architecture.
• Days for Girls International: Global NGO providing reusable menstrual kits and menstrual health education to girls in low-resource settings. Directly comparable to Project Soar's Talili Kit and menstrual health curriculum.

Broad incumbents

• BRAC: One of the largest development NGOs globally, with deep programs in girls' empowerment, education, and adolescent health across Africa and Asia. Comparable thematic focus but vastly larger scale.
• Plan International: Large international NGO operating globally on girls' rights, child marriage, and education, with comparable programmatic focus on adolescent girls' empowerment and school-based delivery. Substantially larger and more institutionalized than Project Soar but occupies the same thematic space.
• YouthNet: Reproductive health and rights organization for young people in Nepal and Asia; comparable to Project Soar's Ask Marwa in using digital and chatbot channels to deliver SRHR information to adolescents.

Emerging players

• African Gift Foundation: Smaller nonprofit delivering holistic empowerment and educational support to underserved girls in Africa; comparable in programmatic philosophy and target beneficiary to Project Soar.
• United Girls of the World: Curriculum-based nonprofit delivering empowerment and leadership content to adolescent girls globally, with a comparable focus on body autonomy, voice, and rights education.

Regional players

• Spark MicroGrants: Africa-focused community-driven development NGO working in Uganda and Rwanda with girls' empowerment and community dialogue components, similar in scale and methodology to Project Soar.

Others

• Girls Not Brides: Global partnership of over 1,500 civil society organizations committed to ending child marriage. Project Soar is a member (since 2018), and the two are directly comparable as advocacy and movement-building entities in the child marriage space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/projectsoar
• LinkedInlinkedin.com/company/project-soar
• Instagraminstagram.com/projectsoar

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Project Soar