Name

Project Wingman

Legal name

The Project Wingman Foundation Ltd

Website

https://projectwingman.co.uk

Company type

Private

Founded year

2020

Operating status

Closed

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthcare Well-being Services

NAICS

Other Individual and Family Services (62419), Social Assistance (624)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industry

Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)

Keywords

• Healthcare well-being support
• NHS staff training
• Mobile well-being lounges
• Charitable mental health services
• Preventative wellbeing training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Grant Funding: As a charity, Project Wingman relied on donations from the public, companies, and grant-giving trusts to fund operations including mobile bus lounges, fuel, peer support, volunteer administration, and marketing. The charity is no longer accepting public donations.
2. Training Programme Fees: Preventative wellbeing training is delivered by LMQ Ltd as the Project Wingman Legacy Programme. LMQ is not a charity but its directors strive to use excess funds to support NHS Trusts in developing internal tutors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Project Wingman operated hospital-based and mobile well-being lounges staffed by trained aviation volunteers providing "Tea & Empathy" support to NHS healthcare workers. The charity also developed and delivered the Preventative Wellbeing Training programme (flagship course "Civility and Developing Better Relationships") to NHS trusts, and produced the WingTips mental health magazine. Services were delivered free at the point of use during the charity's operation.

Product overview

Project Wingman is a well-being charity (now ceased operating as of 2024-2025) that supported NHS healthcare workers during and after the COVID-19 pandemic. The organization offered a portfolio of services including mobile well-being lounges (via converted double-decker buses called Wellbee and Wingbee), static hospital lounges, preventative well-being training courses delivered with partner LMQ Ltd, and peer support programmes in partnership with the Centre for Aviation Psychology. The flagship Preventative Wellbeing Training course 'Civility and Developing Better Relationships' continues as a legacy programme delivered by LMQ Ltd. WingTips magazine provided mental health advice and information. The services were delivered by volunteers from the aviation sector who provided 'Tea & Empathy' support.

Differentiator

Problem solved

Functional benefit

Brands

• Wingman Wheels: Mobile well-being lounge service using converted double-decker buses to provide mental health support to healthcare workers across the UK.
• Wellbee
• Wingbee
• WingTips
• Preventative Wellbeing Training

Products and services

• Static Well-being Lounges Hospital-based well-being lounges established as permanent fixtures or on a pop-up basis within NHS hospitals, staffed by trained aviation volunteers to provide a safe space for healthcare workers to decompress, de-stress and unwind during the working day.
• Wingman Wheels Mobile Lounge Bus A fleet of converted double-decker buses (Wellbee and Wingbee) transformed into mobile well-being lounges with raised perspex roof, onboard kitchen, smart galley, and flexible seating, providing self-sufficient "Tea & Empathy" support at hospitals across the UK from Brighton to Dundee, Newport to Manston.
• Preventative Wellbeing Training Training programme providing NHS healthcare workers with sound well-being and human factors knowledge, delivered in conjunction with LMQ Ltd. Flagship course "Civility and Developing Better Relationships" introduced to nearly 10 NHS Trusts with over 40 NHS tutors certified to deliver it.
• WingTips Magazine Magazine packed full of advice and information to support the mental health of healthcare workers.
• Peer Support Programme Peer support for Project Wingman volunteers, delivered in partnership with the Centre for Aviation Psychology, providing trained peers to support volunteers experiencing personal challenges while delivering the well-being service.

Quantifiable outcome

• 99% of 555 surveyed respondents at Harefield Hospital stated training will affect how they deal with situations at work
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• LMQ LtdcoreStrategic or Co-development Partner · 1 January 2022LMQ Ltd delivers the Preventative Wellbeing Training as the Project Wingman Legacy Programme. The charity encouraged LMQ to continue the training after the charity ceased operating in 2024. LMQ is not a charity but its directors use excess funds to support NHS Trusts in developing internal tutors.
• Centre for Aviation PsychologycoreStrategic or Co-development PartnerPartnership with leading providers of peer support within aviation to support Project Wingman volunteers. The Centre provides trained peer support for volunteers who may be experiencing personal challenges while delivering the service.

Scale indicators7 records

Recent moves7 records

Broad incumbents

• Mental Health Foundation: UK charity focused on prevention and early intervention in mental health, including workplace wellbeing programmes. Comparable prevention/training orientation with broader population reach.
• Samaritans: UK charity providing emotional listening and support to anyone in distress, staffed by trained volunteers. Comparable volunteer-led empathetic listening model, though serving the general public rather than a specific workforce.
• Mind: Major UK mental health charity providing advice, support and resources across the general population. Comparable wellbeing-and-mental-health mission at much greater scale, though not healthcare-worker-specific.

Direct peers

• Doctors in Distress: UK charity dedicated to supporting the mental health and wellbeing of doctors, offering peer support and reflective spaces. Directly comparable target audience (UK clinicians) and intervention model (peer-driven wellbeing support).
• Frontline19: UK charity that provided free mental health therapy to frontline workers during the pandemic. Highly analogous COVID-era, volunteer-and-partner-staffed model serving the same population as Project Wingman.
• NHS Practitioner Health Programme: NHS-commissioned service providing confidential mental health and addiction support for healthcare professionals in England. Comparable target audience and wellbeing service offering, though delivered through NHS infrastructure rather than volunteer model.
• The Laura Hyde Foundation: UK-registered charity providing mental health support, resources and counselling specifically for frontline NHS and emergency service workers. Closest mission-aligned peer to Project Wingman's wellbeing-for-healthcare-staff focus.
• You Okay, Doc?: UK charity supporting the mental health of doctors through peer support programmes and mental health awareness. Overlaps directly with Project Wingman's NHS staff support mission and similar volunteer-driven delivery model.

Others

• Centre for Aviation Psychology: Aviation psychology consultancy that partnered with Project Wingman to deliver peer support to volunteers. Comparable cross-domain expertise (aviation + wellbeing) and a current/former ecosystem partner.

Emerging players

• March on Stress: UK provider of mental health training, resilience programmes and critical incident support primarily for emergency services and healthcare organisations. Directly comparable commercial training offering targeting similar institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/project-wingman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Wingman