PROMEDICA PLUS Franchise GmbH

What PROMEDICA PLUS Franchise GmbH does

PROMEDICA PLUS Franchise GmbH is the German franchise operation of the Promedica24 Group, providing 24-hour in-home care services for elderly individuals who wish to remain in their own homes rather than move to nursing facilities. The company was founded in 2004 and is headquartered in Essen, North Rhine-Westphalia, while the operational backbone — caregiver recruitment, training coordination, and logistics — is managed by the parent entity Promedica24 EU Sp. z o.o. Sp.j. in Warsaw, Poland, which maintains a pool of over 6,800 Eastern European caregivers. Across Germany, local franchise partners in cities such as Chemnitz, Kassel, Hagen, Rostock, Leverkusen, Neuss, Regensburg, Siegen, Kaiserslautern, Düren, Zwickau, and Konstanz act as field consultants, conducting in-home needs assessments and matching families with caregivers via a five-step process from initial phone consultation to care commencement.

The core product is 24-Stunden-Betreuung, a round-the-clock live-in care service covering body care, household assistance, meal preparation, and mobility support, with caregivers working 40 hours per week including standby time and rotating as Stammkraft (core caregiver) duos or trios on 4–6 week cycles for continuity. Supporting products include Express Start (caregiver placement within four business days for urgent situations), Senioren-WGs (shared senior living with professional caregiving), and a customer referral program. The proprietary technology stack consists of a customer portal app with automatic translation chat for overcoming language barriers between families and Polish-speaking caregivers, an online 7-step Sofort-Check intake questionnaire, and a Pflegegradrechner that estimates eligibility for German long-term care insurance subsidies. The company operates a proprietary shuttle bus service that transports caregivers from Warsaw to client locations across Germany.

PROMEDICA PLUS generates revenue through recurring monthly subscription fees for care services, with pricing individualized based on the care recipient's Pflegegrad (levels 1–5), required support areas, caregiver qualifications, and language competencies. Government subsidies through Pflegeversicherung (German long-term care insurance) typically offset a portion of costs for eligible families. Go-to-market is a hybrid digital-plus-field-sales motion: a content-rich website, social channels (Instagram, Facebook, YouTube, LinkedIn, Xing), and digital intake tools drive top-of-funnel awareness, while local franchise partners convert leads through personalized in-home consultations. The company holds ISO 9001:2015 (DEKRA) and TÜV Rheinland certifications and maintains memberships in Arbeitgeberverband Pflege, Verband Deutscher Alten- und Behindertenhilfe, and the Landesverband der Alzheimer Gesellschaften NRW.

Name

PROMEDICA PLUS Franchise GmbH

Legal name

PROMEDICA PLUS Franchise GmbH

Website

https://promedicaplus.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PROMEDICA PLUS Franchise GmbH operates a Germany-wide franchise network delivering 24-hour in-home elderly care, sourcing caregivers from a Warsaw-managed pool of 6,800+ and serving families seeking alternatives to nursing home placement.

Ownership category

akta.pro rank

Product category

Home-Based Senior Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• 24-hour senior care
• Live-in caregiver services
• In-home elderly care
• Eastern European caregivers
• Franchise care network

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. 24-Stunden-Betreuung Dienstleistungen: Recurring service fees for around-the-clock home care services. Caregivers work 40 hours per week including standby time, providing body care, household assistance, meal preparation, and mobility support. Pricing is individualized based on care needs and caregiver qualifications. Stammkraft (core caregiver) duos/trios rotate on 4-6 week cycles to maintain continuity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PROMEDICA PLUS Franchise GmbH provides 24-Stunden-Betreuung — round-the-clock, all-inclusive live-in senior care delivered in the client's own home by caregivers recruited and employed (with full insurance and tax compliance) by the parent Promedica24 group in Poland. Services cover body care, household assistance, meal preparation, mobility support, and dementia care, and are delivered to families across Germany through a nationwide franchise partner network of local advisors who perform in-home consultations and ongoing case management.

Product overview

PROMEDICA PLUS Franchise GmbH operates a franchise-based, all-inclusive 24-hour in-home senior care platform. The core offering is the 24-Stunden-Betreuung (24-hour live-in care) service, supported by Osteuropäische Betreuungskräfte sourced from a pool of over 6,800 Eastern European caregivers managed through a central Warsaw hub. These are delivered via a nationwide PROMEDICA PLUS franchise partner network of local advisors who provide in-person consultation. Key supporting products include Express Start (guaranteed 4-business-day placement for urgent needs), Senioren-WGs mit Betreuung (senior shared living), the proprietary Kundenportal-App (care contract management and auto-translation chat), the Sofort-Check online intake questionnaire, and the Pflegegradrechner benefit calculator. The company also offers a customer referral program. The franchise network handles client onboarding through a 5-step process: initial phone consultation, home visit, caregiver matching, logistics and shuttle transport, and care commencement.

Differentiator

Problem solved

Functional benefit

Brands

• Express Start: Express service for urgent care situations with caregiver arrival within 4 working days.
• Senioren-WGs

Products and services

• 24-Stunden-Betreuung (Seniorenbetreuung) Core all-inclusive 24-hour live-in senior care service providing round-the-clock caregivers in the client's home who assist with body care, household tasks, meals, mobility, and dementia support — positioned as a legal, fully insured alternative to nursing home placement for German families with care-dependent relatives.
• Osteuropäische Betreuungskräfte Placement and full employment administration of Eastern European (primarily Polish) live-in caregivers, including legal employment, social security (A1 certificates), tax compliance, insurance, recruitment, training coordination, and shuttle-bus transport logistics — supplied from a managed pool of more than 6,800 caregivers based in Warsaw.
• Express Start Premium express caregiver placement service for urgent care situations, guaranteeing a caregiver arrival within four working days for families facing a sudden or unplanned care need.
• Senioren-WGs mit Betreuung Assisted shared-living (Wohngemeinschaft) communities for seniors, paired with professional caregiving staff as an alternative to traditional nursing home placement.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Promedica24 Gruppe (Promedica24 EU Sp. z o.o. Sp.j.)coreStrategic or Co-development PartnerPROMEDICA PLUS is a franchise company within the Promedica24 Group. The Warsaw-based parent company handles caregiver recruitment, training coordination, and logistical organization including the shuttle bus service. Local franchise partners in Germany provide sales, consulting, and customer relationship management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pflegix: German digital marketplace matching families with vetted 24-hour caregivers and home-care services; competes directly with PROMEDICA PLUS in cross-border live-in care placement via a platform-led model.
• Bonitas Pflege: Germany-wide private home-care operator providing ambulatory care and 24-hour Betreuung; comparable in scale, multi-city presence, and elderly in-home care offering.
• Cura Sana Pflegedienst: German home-care provider offering ambulatory Pflegedienst services and live-in 24-hour care; directly comparable as a privately held competitor serving elderly clients with in-home personal care.
• Home Instead (Germany): Global franchise network providing non-medical in-home care for seniors; the closest direct competitor to PROMEDICA PLUS in Germany given its franchise-based, 24-hour personal-care model targeting families of elderly clients.
• Careship: Germany-based online platform for booking hourly and 24-hour in-home senior care with vetted caregivers; overlaps with PROMEDICA PLUS on live-in care but emphasizes digital self-serve booking over a franchise advisor network.
• advita Pflegedienst: Mid-sized German home-care operator with regional branches offering in-home Pflegedienst and live-in care; comparable to PROMEDICA PLUS in service mix and target population.

Emerging players

• Care.com: Global online marketplace for senior care and caregivers; relevant peer for the digital/PLG-led acquisition motion and subscription caregiver matching rather than direct in-home service delivery in Germany.

Regional players

• Vivantes Pflege (Vivantes Netzwerk für Gesundheit): Berlin-region municipal home-care and nursing provider; relevant as a comparable regional ambulatory/live-in competitor in a key German metropolitan market where PROMEDICA PLUS also operates.

Broad incumbents

• Sodexo (Germany, Seniors segment): Global facility services and quality-of-life provider with senior-services offerings in Germany; broad incumbent serving overlapping customer types (elderly end-users and institutional buyers) but with a wider portfolio than the anchor's specialized home-care focus.
• Kursana Gruppe: Large German operator combining inpatient care facilities with ambulatory and home-care services; broader incumbent competing with PROMEDICA PLUS in the institutional-vs-home alternative rather than the core niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@promedicaplus9951
• Facebookfacebook.com/24hrundumbetreuung
• LinkedInlinkedin.com/company/promedica-plus-franchise-gmbh
• Instagraminstagram.com/promedica24_de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMEDICA PLUS Franchise GmbH