Grupo Promojoya

What Grupo Promojoya does

Grupo Promojoya (legal entity PROMOJOYA S.L.) is a Spanish B2B jewelry company founded in 2000 by Susana Martín and Óscar Pérez, headquartered in Espartinas, Seville. The company designs, manufactures, and imports silver 925, 18k gold-plated silver, 316 stainless steel, and natural stone jewelry, organized across 12+ proprietary branded collections including ROCÍO MARTÍN, A TU LADO, ERES LO MÁS (its top-selling collection with over 100 exclusive personalized models), LAVIDA, MR. JEWEL, TOP STYLE, NOMEOLVIDES, HISTORIAS DE AMOR, LITTLE RAINBOW, PARTY, LLÉVAME CONTIGO, and INICIALES. Each collection addresses a distinct retail occasion — personalized professions, customizable charm bracelets, bridal, memorial, children's, fashion color, and initial letter jewelry — supported by specialized packaging designed for retail display.

The company's customers are exclusively professional jewelers, jewelry stores, and boutiques, with sales channeled through a registered-only B2B online ordering portal (pedidos.promojoya.net), a domestic commercial sales network, and an international trade show presence at Madridjoya, BCNjoya, Bijorcha (Paris), and Vicenzaoro (Italy). Pricing is not publicly disclosed and is gated behind a business validation registration process. The company self-describes as the leading silver jewelry provider for professionals in Spain and reports 25+ years of continuous operation.

Grupo Promojoya is a privately held, founder-owned SME with no disclosed institutional investors, subsidiaries, funding rounds, or M&A activity. It operates with a small team of approximately 11 employees from a single headquarters and is compliant with EU GDPR and Spanish e-commerce regulations. The company participated in the EU NextGenerationEU-funded Cámara de Comercio Mentoring Programme, indicating engagement with public-sector business development support. Its growth path is founder-led, organic, and dependent on trade show-driven international expansion and continuous product portfolio refresh.

Name

Grupo Promojoya

Legal name

PROMOJOYA S.L.

Website

https://promojoya.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Promojoya is a Spanish B2B wholesaler of silver, gold-plated, steel, and natural stone jewelry, serving professional jewelers and retailers through 12+ proprietary branded collections, a gated online ordering portal, and international trade show presence across Spain, France, and Italy.

Ownership category

akta.pro rank

Product category

Wholesale Silver Jewelry Manufacturing and Distribution

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Wholesale silver jewelry
• Branded jewelry collections
• Semi-precious stone jewelry
• Professional jewelry distribution
• Customizable silver jewelry

Headquarters

HQ city

Espartinas

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Jewelry Distribution: B2B wholesale distribution of silver and semi-precious stone jewelry to professional jewelers. Sales are made exclusively to registered professional clients through an online catalog system, commercial network, and trade show presence.
2. Branded Collection Licensing: Distribution of proprietary branded jewelry collections to retailers, including ROCÍO MARTÍN, MR. JEWEL, and other brand lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Promojoya designs, manufactures, and distributes silver (925), 18k gold-plated, 316 stainless steel, and natural/semi-precious stone jewelry through 12+ proprietary branded collections. The company sells exclusively to registered professional jewelers, retailers, and boutiques via a B2B online catalog (pedidos.promojoya.net), a dedicated commercial sales network, and presence at major international jewelry trade shows.

Product overview

Grupo Promojoya is a Spanish jewelry company with over 25 years of experience designing, manufacturing, and importing silver and semi-precious stone jewelry for professional jewelers. The company operates a multi-brand portfolio strategy with 12 distinct collections targeting different market segments: ROCÍO MARTÍN and MR. JEWEL (steel jewelry), TOP STYLE, L A V I D A, LLÉVAME CONTIGO, and INICIALES (silver and silver-plated jewelry with various finishes and stones), ERES LO MÁS and A TU LADO (personalized/customizable pieces), NOMEOLVIDES (memorial jewelry), HISTORIAS DE AMOR (bridal and special occasion), LITTLE RAINBOW (children's jewelry), and PARTY (colorful fashion jewelry). Products are sold exclusively to jewelry professionals through an online store, trade shows (Madridjoya, BCNjoya, Bijorcha Paris, Vicenzaoro Italy), and a commercial sales network.

Differentiator

Problem solved

Functional benefit

Brands

• ROCÍO MARTÍN: Jewelry collection in steel plated with 18kt gold, waterproof, high durability.
• A TU LADO
• ERES LO MÁS
• LAVIDA
• MR. JEWEL
• TOP STYLE
• NOMEOLVIDES
• HISTORIAS DE AMOR
• LITTLE RAINBOW
• PARTY
• LLÉVAME CONTIGO
• INICIALES

Products and services

• ROCÍO MARTÍN Luxury jewelry brand featuring 316 stainless steel pieces gold-plated in 18kt, offering high durability, waterproof resistance, and exclusive premium design details for professional retail sale.
• A TU LADO Customizable 925 silver bracelet collection where professional retailers' customers can combine beads and charms to create personalized bracelets reflecting individual personality and life moments.
• ERES LO MÁS Top-selling personalized jewelry collection featuring bracelets, earrings, and rings customized for different professions, hobbies, and family relationships, with over 100 exclusive models and special retail packaging.
• LAVIDA Natural stone jewelry collection of carefully selected and hand-carved stones set in 18K gold-plated silver, offering bracelets, necklaces, and earrings in onyx, amazonite, and other natural stones.
• MR. JEWEL 316 stainless steel jewelry collection representing trend-driven, universal and exclusive pieces filled with character and personality, suitable for all styles in professional retail.
• TOP STYLE Elegant and timeless jewelry collection in 925 silver and 18K gold-plated silver with cubic zirconia, featuring ear cuffs and other sophisticated pieces for professional retail.
• NOMEOLVIDES Memory-holding jewelry designed to preserve the imprint of loved ones, special memories, or unforgettable moments, including pieces for remembering people, pets, life milestones, and absences.
• HISTORIAS DE AMOR Jewelry collection for special occasions with carefully curated pieces for brides, godmothers, and wedding guests, including necklaces, bracelets, and earrings.
• LITTLE RAINBOW Children's jewelry collection for babies and girls featuring necklaces, bracelets, and earrings in rhodium-plated 925 silver and 18K gold-plated silver with vivid enamels, including unicorn and floral designs with custom packaging.
• PARTY Colorful jewelry collection featuring emerald, ruby, sapphire, and amethyst tones in pastel shades, offering elegant pieces designed to enhance any look with guaranteed sophistication.
• LLÉVAME CONTIGO Jewelry collection in 18K gold-plated silver and rhodium-plated 925 silver featuring meaningful messages, designed as heartfelt gifts with spectacular presentation for retail display.
• INICIALES Custom initial and letter jewelry collection featuring personalized pieces where customers choose letters and combine them with chain styles, available in silver and gold-plated options with cubic zirconia accents.

Quantifiable outcome

• 100+ exclusive personalized jewelry models available in top-selling collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rio Grande: Major US-based B2B jewelry supplier offering finished jewelry, findings, and tools to professional jewelers. Closely comparable to Promojoya in selling exclusively to trade buyers with a catalog-based distribution model.
• Richline Group: US-based B2B jewelry manufacturer and wholesaler (Berkshire Hathaway subsidiary) supplying finished jewelry to retailers globally. Comparable B2B-only wholesale jewelry model with proprietary brand collections.
• Stuller, Inc. One of the largest B2B jewelry manufacturers and wholesalers in North America, supplying finished jewelry, findings, and metals to professional jewelers. Highly comparable B2B-only model with broad catalog and proprietary brand collections.

Broad incumbents

• Swarovski: Austrian precision-cut crystal and jewelry manufacturer with a global B2B and B2C presence. Comparable in operating as a multi-line branded jewelry supplier with strong wholesale distribution.
• Pandora: Global jewelry brand built around charm bracelets and personalized collections sold through wholesale and branded retail. Comparable collection strategy with A TU LADO and ERES LO MÁs at much larger scale.
• TOUS: Established Spanish jewelry brand with global retail presence and a multi-collection portfolio. Comparable as a Spanish-headquartered multi-brand jewelry operator, though at significantly larger scale and more retail-skewed.

Regional players

• Majorica: Spanish pearl jewelry manufacturer with a long heritage and wholesale plus retail model. Comparable as a Spanish-headquartered jewelry manufacturer with branded collections and international distribution.
• UNOde50: Spanish-origin jewelry brand with proprietary collections and a multi-market wholesale + retail presence. Comparable in country of origin, multi-brand portfolio model, and bias toward differentiated statement jewelry.

Emerging players

• SELECTED Jewellery: European B2B jewelry brand offering curated silver and gold-plated collections to independent retailers. Comparable in targeting independents with trend-driven, multi-collection assortments at mid-market price points.
• Singularu: Spanish-origin personalized jewelry brand with customizable and customizable pieces sold through physical retail and e-commerce. Comparable in targeting personalized/customizable silver jewelry at a similar price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Promojoya-SL-109560110629450
• LinkedInlinkedin.com/company/promojoya
• Instagraminstagram.com/promojoya

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Promojoya