PROMOTEQ
Promoteq AB is a Swedish defense and security systems integrator, founded in 1995, that customizes and supplies mission-critical equipment — including medical, soldier, sensor, unmanned, CBRN, communications, and vehicle systems — to military, law enforcement, and intergovernmental customers across Europe, North America, and Asia.
- Company typePrivate
- Founded1995
- HeadquartersSandviken, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PROMOTEQ does
Promoteq AB is a Swedish defense and security systems integrator, founded in 1995 and headquartered in Sandviken, that sources, customizes, and integrates mission-critical equipment for military, law enforcement, and medical professional customers. Its stated customer set includes the Swedish Armed Forces, the United Nations, and specialized CBRN, EOD, SOF, and CTU units. The company operates with roughly 26 employees across offices in Sweden, Norway, the United States, and India, supported by subsidiaries Nodin Aviation AS and Nordic Resilience.
Promoteq's offering spans seven product lines: the REVIVE Modular Medical System, Soldier Systems, Sensors & Countermeasures, Unmanned Systems, Combat Engineering / EOD / CBRN equipment, Communication & Tech Supply, and Vehicle Platforms & Integrations. Rather than designing primary platforms, the company configures and integrates third-party OEM hardware into customer-specific kits, qualification-tested for defense and intergovernmental buyers. Long-duration exclusive framework agreements, including a 7-year deal with Avon Protection and a partnership with L3Harris for Swedish Armed Forces programs, anchor its supply-side rights.
The business model is B2B and contract-driven. Revenue is generated through product resale, system integration, customization, and life-cycle support under framework agreements and project-based tenders with government and intergovernmental procurement entities. Multi-year contract structures provide revenue visibility but tie growth to the procurement cycles of a narrow set of large institutional customers. Recent strategic activity — a new facility (Nov 2025), a UN Long-Term Agreement (Jan 2026), subsidiary launches, and a first marketing hire — points to a deliberate scaling effort built on top of the existing integrator chassis.
PROMOTEQ firmographics
Firmographics- Name
- PROMOTEQ
- Legal name
- Promoteq AB
- Website
- https://promoteq.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Promoteq AB is a Swedish defense and security systems integrator, founded in 1995, that customizes and supplies mission-critical equipment — including medical, soldier, sensor, unmanned, CBRN, communications, and vehicle systems — to military, law enforcement, and intergovernmental customers across Europe, North America, and Asia.
- Ownership category
- akta.pro rank
PROMOTEQ industry classification
Industry- Product category
- Defense Systems Integration
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Turrets, Remote Weapon Stations (RWS) & Armament Integration (IMABAJAI)
- akta.pro secondary industries
- IFF/Identification, Beaconing & Cooperative Surveillance Systems (IMABAGAF), Guidance, Navigation & Control (GNC) Electronics for Weapons (IMABAGAH), Infantry Fighting Vehicles (IFVs) (IMABAJAB)
Keywords
Where PROMOTEQ is headquartered
LocationHeadquarters
- HQ city
- Sandviken
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
PROMOTEQ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Defense Equipment Sales: Sale of military, police, and medical equipment including soldier systems, sensors, unmanned platforms, combat engineering gear, CBRN equipment, communication systems, and vehicle integrations. Primarily one-time hardware sales with potential for recurring consumables and spare parts.
- Systems Integration & Customization: Integration services creating customized solutions by developing customer-specific use cases and integrations with partner OEMs. Comprehensive support covering pitching to final sale in target markets.
- Medical Training & Consultations: Training services for medical personnel as well as medical equipment consultations. Part of the REVIVE system offering includes training provisions.
- Framework Contracts: Multi-year framework contracts (e.g., 7-year contract with Avon Protection for respiratory systems) providing ongoing product supply, quality management, and continuous sourcing of new products throughout contract duration.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PROMOTEQ product offering
Product offeringCore offering
Promoteq AB develops, integrates, and supplies customized defense and security equipment — including soldier systems, sensors, unmanned platforms, CBRN gear, communications, vehicle integrations, and the proprietary REVIVE modular medical system — to military, law enforcement, and medical/first responder organizations. It acts as an exclusive partner and integrator for world-leading OEM defense manufacturers, tailoring solutions to mission-specific requirements under multi-year framework contracts.
Product overview
Promoteq AB is a developer and integrator of security and defense capabilities, offering a portfolio of specialized product categories rather than a single unified platform. The core offerings include the REVIVE Modular Medical System as a flagship modular product, alongside six additional solution categories: Soldier Systems (integrated soldier technologies and gear), Sensors & Countermeasures (sensor packages and electronic warfare), Unmanned Systems (UAVs, UGVs, maritime solutions), Combat Engineering/EOD & CBRN (explosive disposal and CBRN protection), Communication & Technical Supply (radios, SATCOMs, power management), and Vehicle Platforms & Integrations (military vehicle modifications). The company acts as an exclusive partner and integrator, combining world-leading defense capabilities tailored to military, police, and medical professionals.
Differentiator
Problem solved
Functional benefit
Brands
- REVIVE Modular Medical System: End-to-end pre-hospital medical system that is adaptive, scalable and treats casualties at all levels. From minor wounds to advanced resuscitation and surgery in the field.
Products and services
- REVIVE Modular Medical System Proprietary end-to-end pre-hospital medical system that is adaptive and scalable, treating casualties at all levels from minor wounds to advanced resuscitation and surgery in the field, including mass casualty situations and contaminated environments. Aligned to TCCC, Prolonged Field Care, Remote Damage Control Resuscitation, and Damage Control Surgery standards.
- Soldier Systems Integrated and interconnected technologies, equipment, and gear designed to enhance the capabilities, effectiveness, and survivability of individual soldiers on the battlefield, including personal protective equipment, navigation systems, and health monitoring.
- Sensors & Countermeasures Soldier-carried sensor packages supporting around-the-clock operations, including thermal devices, image intensifiers, laser modules, beacons, reflective panels, and electronic warfare / counter-UAS solutions for air, sea, and land operations.
- Unmanned Systems Unmanned systems portfolio covering air (UAVs), sea (maritime solutions), and land-borne (UGVs) operations, delivering performance for intelligence, surveillance, reconnaissance, EOD, and tactical applications.
- Combat Engineering, EOD & CBRN Vast collection of combat engineering equipment, explosive ordnance disposal (EOD) tools including bomb suits and detection equipment, and CBRN protective gear plus detection and monitoring devices for military and emergency response personnel.
- Communication & Technical Supply Full spectrum communication solutions including radios, SATCOMs, mobile communication systems, data links, LRADs, and smart power management systems with solar integration for command and control.
- Vehicle Platforms & Integrations Light tactical mobility vehicles and integration solutions for armored personnel carriers, tanks, and utility vehicles with modular design for flexible customization and scalability for military and first responders.
Companies that use PROMOTEQ
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PROMOTEQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PROMOTEQ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Avon ProtectioncorePromoteq collaborates with Avon Protection to deliver Air-Purifying Respirators (APR), Powered Air-Purifying Respirators (PAPR), and Self-Contained Breathing Apparatuses (SCBA) to specialized units handling CBRN, EOD, SOF, and CTU tasks. The comprehensive framework contract spans seven years and includes quality management and continuous sourcing of new products.
- L3HarriscorePromoteq partnered with L3Harris to supply Swedish Armed Forces with cutting-edge laser modules and weapon lights. The system was tailored to integrate seamlessly with the client's specified weapon systems. The agreement includes quality management, training provisions, and continuous supply of spare parts.
- Nodin Aviation AScoreSubsidiary company based in Norway (Larvik), operating under the Promoteq group structure as part of the company's international operations.
- Nordic ResiliencecoreSubsidiary company operating as part of the Promoteq group structure for Nordic operations.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PROMOTEQ competitors and assessment
Company assessmentBroad incumbents
- Thales Group: Global French defense electronics and systems integrator covering sensors, communications, missile electronics, and integrated battlefield systems. Broad incumbent overlap with Promoteq's sensor, communications, and CBRN-adjacent portfolio at much larger scale.
- Teledyne FLIR Defense: US-based provider of thermal imaging, night vision, and sensor solutions for military and security applications. Overlaps with Promoteq's soldier-carried sensor packages (thermal devices, image intensifiers) as both an OEM and incumbent in the same product category.
- Elbit Systems Ltd. Israeli defense electronics company with broad portfolio across soldier systems, sensors, unmanned platforms, communications, and integrated battlefield solutions. Comparable on the breadth of defense categories addressed and integrator/developer model overlapping with Promoteq's portfolio.
- Rheinmetall AG: German defense and automotive group with leading positions in vehicle platforms, weapon systems, ammunition, and CBRN protection. Comparable as a broad European defense systems integrator with overlap in vehicle integrations, weapon accessories, and CBRN categories where Promoteq competes.
- Hensoldt AG: German defense electronics specialist focused on sensors, radar, optics, electronic warfare, and counter-UAS solutions. Directly overlaps with Promoteq's Sensors & Countermeasures portfolio (thermal, image intensifiers, laser modules, EW/counter-UAS) at much larger scale.
Direct peers
- Systematic A/S: Danish defense and healthcare IT company specializing in integrated command-and-control, communications, and interoperability solutions for military and homeland security. Comparable as a Nordic-based defense systems integrator with proprietary software/system integration IP rather than purely reselling hardware.
- Exensor Technology AB: Swedish provider of unmanned ground sensor networks and integrated sensor solutions for defense and security applications. Closest small-cap Nordic peer with comparable mission profile (defense sensors/integration) and geographic proximity to Promoteq's HQ.
- Chemring Group PLC: UK-listed specialist in CBRN detection, EOD equipment, and countermeasure solutions for defense and security forces. Directly comparable on Combat Engineering, EOD & CBRN product line where Promoteq supplies Avon Protection respiratory systems and bomb detection gear.
- Kongsberg Gruppen: Norwegian defense and aerospace group with strong positions in integrated defense systems, communications, remote weapon stations, and unmanned platforms. Directly comparable on Nordic defense integrator profile and product categories overlapping with Promoteq's sensors, unmanned, and weapon integration offerings.
- Saab AB: Swedish defense and security prime covering sensors, vehicle integrations, soldier systems, and integrated defense solutions. Most directly comparable Nordic defense integrator with broader scope and a similar product portfolio spanning sensors, CBRN-adjacent systems, vehicle platforms, and command/control.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PROMOTEQ social profiles
Digital presencePROMOTEQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROMOTEQ leadership team
Management profileNumber of profiles
Profiles1 record
PROMOTEQ subsidiaries and ownership
Company hierarchySubsidiaries2 records
PROMOTEQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROMOTEQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROMOTEQ
What does PROMOTEQ do?
Promoteq AB develops, integrates, and supplies customized defense and security equipment — including soldier systems, sensors, unmanned platforms, CBRN gear, communications, vehicle integrations, and the proprietary REVIVE modular medical system — to military, law enforcement, and medical/first responder organizations. It acts as an exclusive partner and integrator for world-leading OEM defense manufacturers, tailoring solutions to mission-specific requirements under multi-year framework contracts.
Is PROMOTEQ a public or private company?
PROMOTEQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PROMOTEQ founded?
PROMOTEQ was founded in 1995. It employs 11 to 50 people.
Where is PROMOTEQ based?
PROMOTEQ is headquartered in Sandviken, Sweden, in the Europe region.
How does PROMOTEQ make money?
Four revenue lines are on record. Defense Equipment Sales are the primary driver. The others are systems Integration & Customization, medical Training & Consultations and framework Contracts.
Who are PROMOTEQ's main competitors?
Broad incumbents on record are Thales Group, Teledyne FLIR Defense, Elbit Systems Ltd., Rheinmetall AG and Hensoldt AG. Direct peers are Systematic A/S, Exensor Technology AB, Chemring Group PLC, Kongsberg Gruppen and Saab AB.
Does PROMOTEQ have an API?
No public API is recorded for PROMOTEQ.
What industry is PROMOTEQ in?
PROMOTEQ's product category is Defense Systems Integration. Its primary akta.pro industry code is IMABAJAI, Turrets, Remote Weapon Stations (RWS) & Armament Integration, with a secondary code of IMABAGAF, IFF/Identification, Beaconing & Cooperative Surveillance Systems. Its NAICS code is 54151 and its SIC code is 3480.