PROMO IT - Заказная разработка ПО

What PROMO IT - Заказная разработка ПО does

PROMO IT (legal entity: ООО «ГК «ПРОМО») is a Ulyanovsk-headquartered Russian custom software development and IT services firm founded in 2012 by Denis Firsov. The company provides IT outsourcing, IT outstaffing, and turnkey software product development to enterprise and mid-market clients across banking, finance, fintech, logistics, retail, e-commerce, real estate, healthcare, and government sectors, with a distributed delivery workforce across the Russian Federation and a sales presence in Moscow. Its service portfolio spans the full software development lifecycle including custom web and mobile applications (React, Vue, Angular, .NET/C#, Java, PHP, Python, Go, Flutter, React Native, iOS/Android), 1C enterprise development, QA/AQA, DevOps, UX/UI design, business and systems analysis, game development, system modernization, and product rescue. Public customer references include Travelto, MoiSklad, BAKKA, Progressiv Media Development, Ayti Platforma, Self Soft Production, SmartSklad, and several e-commerce and logistics brands, with multi-year engagements dating back to 2021.

PROMO IT operates a sales-led, direct-engagement go-to-market model with no channel partners, selling exclusively through its website (promo-z.ru), phone, and email. Pricing is hourly per specialist, tiered by seniority (Middle, Senior, Tech Lead/Architect) and technology domain, ranging from 1,500 RUB/hour for design up to 3,700 RUB/hour for backend Tech Leads/Architects, with a stated minimum engagement of 1 million rubles per project. While the core staff is reported at 15 employees, the company claims 210,000+ development hours delivered in the most recent year, indicating significant use of subcontractors sourced through an external recruiter program. The company holds Russian government IT-company accreditation, providing access to domestic tax and procurement incentives, and runs a referral-driven talent acquisition engine supplemented by an internal Systems Analyst training course launched in August 2023.

The business is privately held with no disclosed institutional funding, parent company, or public financial reporting. Its competitive positioning relies on rapid team ramp-up (3-day average), 98% long-term specialist retention, a broad technology stack, and a decade of delivery history in the Russian mid-market IT services segment, with no proprietary product, SaaS platform, or public API disclosed.

Name

PROMO IT - Заказная разработка ПО

Legal name

Общество с ограниченной ответственностью «Группа компаний «ПРОМО»

Website

https://promo-z.ru

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PROMO IT is a Ulyanovsk-based Russian IT services firm founded in 2012 that provides custom software development, IT outsourcing, and outstaffing of dedicated development teams to enterprise and mid-market clients across multiple industries in Russia, with distributed delivery and a Moscow sales office.

Ownership category

akta.pro rank

Headquarters

HQ city

Ulyanovsk

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. IT Outstaffing: The company provides dedicated IT specialists (developers, QA, analysts, designers, DevOps) to client teams on an hourly billing model. Specialists remain employed by PROMO IT while working on the client's projects. Pricing is tiered by seniority level (Middle, Senior, Tech Lead/Architect) and role category. This is the primary revenue stream.
2. IT Outsourcing / Project-based Development: PROMO IT delivers complete IT products and systems end-to-end, from concept to deployment, including IT outsourcing, product development, game development, mobile app development, and system modernization. Billed at hourly rates per specialist or as a project contract, with minimum engagement thresholds starting at 1 million rubles per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PROMO IT is a Russian custom software development firm that provides IT outsourcing and IT outstaffing services. Under outsourcing it delivers full-cycle project execution from concept through deployment for clients across web, mobile, 1C, game, and enterprise platforms; under outstaffing it supplies dedicated specialists (developers, QA, analysts, designers, DevOps, PMs) who remain employed by PROMO IT while working on client projects. The portfolio also includes QA/testing, UX/UI design, mobile app development, 1C development, product rescue, system modernization, and business/systems analysis engagements, with billing primarily on an hourly basis in RUB tiered by seniority.

Product overview

PROMO IT is a custom software development and IT outsourcing company based in Ulyanovsk, Russia, offering a comprehensive portfolio of software development and IT services. The core offering consists of IT outsourcing, turnkey IT product development, game development, IT outstaffing, QA/testing, design services, mobile app development, 1C development, product rescue, system modernization, and business/systems analysis. Supplementary offerings include an employee referral bonus program, a recruiter bonus program, and an internal systems analyst training course. The company does not operate a unified SaaS product platform; instead, it provides these as professional services engagements, with each offering functioning as a distinct service line.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Outsourcing (IT-аутсорсинг) Comprehensive IT outsourcing service forming dedicated development teams and executing projects from concept to deployment for Russian enterprise and mid-market clients. Covers backend, frontend, analytics, mobile, QA, DevOps, and design needs, with project pricing starting from 1,000,000 RUB.
• Turnkey IT Product (IT-продукт под ключ) Full-cycle custom software development delivered end-to-end from initial concept through commercial deployment, covering backend and frontend development, UX/UI design, QA/testing, implementation, and ongoing support, with project pricing starting from 1,000,000 RUB.
• Game Development (Разработка игр) Full-cycle custom game development covering concept creation, programming, graphics, animation, sound design, and post-production testing through to release on trading platforms.
• IT Outstaffing (IT-аутстаффинг) Dedicated IT specialists supplied on an outstaffing basis (frontend, backend, mobile, analytics, testing, DevOps, 1C, UX/UI, and project management) to client teams, enabling flexible resource scaling without internal recruitment overhead. Pricing is per hour in RUB tiered by role and seniority (Middle, Senior, Tech Lead/Architect); specialists remain PROMO IT employees while on client projects.
• Testing / QA / AQA (Тестирование) Full-cycle QA and software testing services covering manual and automated testing (AQA), load testing, product and process audits, and QA consulting to ensure software quality and business requirement compliance for Russian enterprise clients.
• UX/UI Design Services (Дизайн) UX/UI design service covering market research, customer journey mapping, wireframing, prototyping, design mockups, and ongoing design support and evolution for software products used by Russian enterprise customers.
• Mobile App Development (Разработка мобильных приложений) Cross-platform and native mobile development covering Flutter and React Native cross-platform apps, PWA, and native development for Android (Java/Kotlin), iOS (Objective-C/Swift), and Aurora OS (C/C++) for Russian enterprise and consumer-facing clients.
• 1C Development (1С-разработка) Custom 1C enterprise software development including system integration, customization of 1C:Document Management, 1C:Accounting, 1C:Trade Management, 1C:ERP, and 1C:HR, plus automation and version migration services for Russian enterprises.
• IT Product Rescue (Спасение продукта) Recovery and turnaround service for malfunctioning or incomplete IT products, covering system analysis, code and process audit, defect remediation, urgent release preparation, and final quality delivery for Russian clients with at-risk software products.
• IT System Modernization (Модернизация существующей IT-системы) Modernization and enhancement service for existing IT systems and software projects, covering technology stack updates, security improvements, architecture redesign, and phased development planning for Russian enterprise clients.
• Business and Systems Analysis (Бизнес и системный анализ) Outstaffing of business and systems analysts with expertise in BPMN, SQL, Power BI, REST/SOAP, NoSQL, PlantUML, and documentation tools, supporting requirement gathering, process modeling, and technical solution design for Russian enterprise clients.
• PROMO IT BONUS Employee Referral Program (PROMO IT BONUS) Internal employee referral program paying a 25,000 RUB bonus for recommending middle-level or higher developers and 5,000 RUB for junior developers or other positions, paid after successful completion of the candidate's probationary period.
• PROMO IT BONUS for Recruiters (External Recruiter Bonus Program) External recruiter partnership program paying up to 30,000 RUB per month per recommended specialist (up to 150,000 RUB per candidate) for contractors who subsequently work on a subcontract basis with PROMO IT.
• Systems Analyst Course (Курс «Системный аналитик») Three-month paid systems analyst training course launched in August 2023, providing hands-on practical experience on commercial projects and an internship pathway into PROMO IT as a pipeline for systems analysts.

Quantifiable outcome

• 98% of specialists remain on projects long-term
• +5 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Effective: Effective is a Russian-headquartered custom software development and IT outsourcing firm offering dedicated teams, outstaffing, and turnkey product development to enterprise clients — the same core service mix as PROMO IT, with comparable hourly-rate billing and onshore-Russian delivery.
• Akveo: Akveo is a Russian-headquartered software development company providing custom web/mobile development, outstaffing, and product design services to enterprise and startup clients — a close analog to PROMO IT's service-line portfolio and target customers.
• Evrone: Evrone is a Russian-origin software development agency delivering custom web, mobile, and outstaffing services to international and domestic enterprise clients — overlapping directly with PROMO IT's full-cycle development and dedicated-team model.
• Alcor: Alcor is a software product development and IT outstaffing firm with operations centered on Eastern European engineering talent, directly comparable to PROMO IT in dedicated-team delivery, hourly billing, and enterprise client focus.
• Surf: Surf is a Russian custom software development agency offering full-cycle web/mobile development, UX/UI, QA, and outstaffing services — overlapping with PROMO IT's horizontal enterprise outsourcing model and Russian client base.
• Sibedge: Sibedge is a Russian custom software development and IT outstaffing company providing dedicated teams across full-stack, mobile, QA, and DevOps — directly comparable to PROMO IT's horizontal outsourced engineering offering and Russian enterprise target market.

Broad incumbents

• Andersen Lab: Andersen Lab is a larger, internationally distributed IT outsourcing firm with roots in the former Soviet IT talent pool, offering custom software development, outstaffing, and consulting at greater scale and broader geographic reach than PROMO IT.
• ICL Services: ICL Services is a larger Russian IT services provider offering outsourcing, infrastructure, and custom software development at greater scale and broader portfolio than PROMO IT, serving as a broad incumbent in the same domestic market.
• EPAM Systems: EPAM is a global IT services leader with deep roots in Belarus/Russia and historically a major employer of CIS-region software engineers; it competes with PROMO IT for enterprise custom-development and outstaffing engagements, though at vastly larger scale and international footprint.

Emerging players

• Toptal: Toptal is a global freelance talent marketplace and outstaffing platform that competes for the same enterprise demand for vetted remote developers that PROMO IT serves, though via a marketplace model rather than a dedicated-team firm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/promo-it-po

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMO IT - Заказная разработка ПО