Prophet SA
Prophet SA is a South African software company that develops Prophet/Pr3/QX, a vertical-specific ERP platform for fresh produce supply chain operators covering packhouse, logistics, financials, and traceability, served through enterprise licensing, managed cloud (Atom DTS), and regional subsidiaries in North America and the UK.
- Company typePrivate
- Founded-
- HeadquartersSomerset West, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Prophet SA does
Prophet SA is a Somerset West, Western Cape-based software company that has developed and continuously evolved a vertical-specific ERP platform — Prophet (Pr3 / QX) — for the fresh produce supply chain over more than two decades. Its system handles packhouse management, perishable inventory, cold-chain logistics, financials, and full traceability from bulk-bin intake through settlement, and runs on Microsoft SQL Server with Microsoft Visual Studio for development, deployed either on-premise or via its Atom DTS managed-cloud division with data centers in Durban, Johannesburg, and Cape Town. Functional modules include Prophet Workspaces (configurable user-specific navigation), Connect2Prophet API gateway (for industry file-transfer and third-party integrations such as Project44, Xero, and SAP Crystal Reports), and Atom DTS-managed BI/analytics services built around Power BI.
The company monetizes through a combination of ERP software licensing (subscription/recurring revenue), managed cloud hosting via Atom DTS (Infrastructure as a Service), implementation and training professional services, and data/BI services. It serves growers, packers, shippers, exporters, and distributors — predominantly mid-to-large enterprises in fresh produce — and operates through wholly-owned regional subsidiaries Prophet North America and Prophet UK alongside the South African parent, Prophet PLC (England, company no. 2432936). Its go-to-market is enterprise field sales reinforced by a heavy event presence (IFPA, CPMA, Southern Exposure, Viva Fresh, New York Produce Show) and industry-association sponsorships (FPEF covers 90%+ of South African produce exports). The customer base spans hundreds of companies and thousands of users across three continents, with named clients including Fruitways Marketing, Komati Fruit, Epping Fruit Terminal, Giddings Berries USA, Pacific Produce, Lone Star Citrus, Forever Fresh LLC, and GrowUp Farms.
Prophet SA firmographics
Firmographics- Name
- Prophet SA
- Legal name
- Prophet PLC
- Website
- https://prophetize.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prophet SA is a South African software company that develops Prophet/Pr3/QX, a vertical-specific ERP platform for fresh produce supply chain operators covering packhouse, logistics, financials, and traceability, served through enterprise licensing, managed cloud (Atom DTS), and regional subsidiaries in North America and the UK.
- Ownership category
- akta.pro rank
Prophet SA industry classification
Industry- Product category
- Fresh Produce ERP Software
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where Prophet SA is headquartered
LocationHeadquarters
- HQ city
- Somerset West
- HQ country
- South Africa
- HQ region
- Africa
Offices4 records
Markets served
Prophet SA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- ERP Software Licensing: Prophet Pr3 and QX ERP software licensing for fresh produce companies with perpetual or subscription licensing models for packhouse, logistics, and financial management
- Cloud Hosting Services (Atom DTS): Infrastructure as a Service (IaaS) platform providing cloud server hosting for Prophet clients with managed VM solutions, data centers in Durban, Johannesburg, and Cape Town
- Implementation and Training Services: Professional services including software implementation, training, and on-site support for fresh produce ERP deployments
- BI and Analytics Services: Data engineering and visualization services incorporating Power BI and other BI technologies for strategic insights
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise ERP licensing with custom implementation and support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Prophet SA product offering
Product offeringCore offering
Prophet SA sells a vertically specialized ERP platform (Prophet / Pr3 / QX) for the fresh produce supply chain, covering packhouse operations, logistics, financials, quality analysis, lot accounting, and full traceability from bulk-bin intake through to settlement. The offering is complemented by configurable Prophet Workspaces, managed cloud hosting and BI services through its Atom DTS division, and the Connect2Prophet API gateway for industry and third-party integrations such as Project44 and Xero.
Product overview
Prophet SA offers a unified ERP system specifically designed for the fresh produce supply chain. The core product portfolio includes Prophet ERP (the main platform), Pr3 (used by Prophet North America and UK operations), and QX (logistics and financial module). These are complemented by Prophet Workspaces for configurable user-specific task navigation, Atom DTS (the managed cloud services division providing Infrastructure as a Service), and the Connect2Prophet API Gateway for third-party integrations. The system provides real-time data capabilities and decision-making tools across the fresh produce supply chain.
Differentiator
Problem solved
Functional benefit
Brands
- Atom DTS: Prophet SA's service division providing Data, Technology and Software services including managed Cloud solutions, application hosting, and integrations
- QX
- Pr3
- Prophet Workspaces
- Connect2Prophet API
Products and services
- Prophet ERP Full-featured ERP system specifically developed for fresh produce supply chain operations, delivering solutions and real automation to fresh produce companies, covering packhouse management, logistics, financials, and traceability.
- Pr3 Main Prophet ERP product used by Prophet North America and Prophet UK for fresh produce operations management, including packhouse, logistics, and financial modules.
- QX Prophet's logistics and financial module handling packhouse workflows and operations management, with web-access capability enabling on-the-go users to access Prophet software from anywhere.
- Prophet Workspaces Configurable user-specific workspaces allowing users to easily navigate system tasks for all circumstances without management supervision, increasing data accuracy.
- Atom DTS Cloud Services Prophet SA's service division providing managed Data, Technology, and Software services including cloud server hosting, always-on access to data, and online operations supported by modern security services.
- Connect2Prophet API Gateway API gateway platform enabling industry API integrations and migration of legacy PIPOPS file transfers to modern APIs.
Quantifiable outcome
- Hundreds of satisfied companies and thousands of users across three continents
- +3 more outcomes
Companies that use Prophet SA
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Prophet SA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Prophet SA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting and core.
- The UntappedsupportingMarketing consultancy partnership focused on improving customer service by ensuring processes and products remain customer centric
- Project44 (Ocean Insights)coreFull integration to Prophet SA clients providing real-time shipping milestones and predicted arrival times. Project44 tracks 350,000 containers daily across 700 seaports and 5,000+ vessels
- Microsoft Partner NetworkcoreProphet operates as a Microsoft Partner with software running on Microsoft Server family using Microsoft SQL Server database and Microsoft Visual Studio for development tools within the Microsoft partner scheme
- SAP Crystal ReportscoreCrystal Reports is integrated as Prophet's supported report writing software, helping companies implement reporting solutions with up-to-date interrogable information
- Atom DTScoreAtom DTS provides managed Cloud-solutions for Prophet SA with Infrastructure as a Service (IaaS) platform, hardware infrastructure, and data centers in Durban, Johannesburg, and Cape Town. Also provides BI, data, and professional services
- XerosupportingEnd-to-end API integration to Xero accounting software - newest addition to Prophet's accounting package integration module
- International Fresh Produce Association (IFPA)supportingTrade organization representing companies from every segment of the global fresh produce and floral supply chain. Prophet sponsors and attends IFPA events including Southern Africa Conference
- Fresh Produce Exporters' Forum (FPEF)supportingVoluntary non-profit organization with over 130 members accounting for over 90% of fresh produce exported from South Africa. Member of Fruit South Africa
- Western Growers AssociationsupportingOne of the oldest produce representative bodies in the US, founded 1926. Prophet North America members with WGA representing growers and shippers contributing over half of US produce
- Fresh Produce Consortium (FPC)supportingUK's fresh produce trade association, widely recognised as the voice of the UK industry. Prophet UK sponsors FPC Awards and events
- Center for Innovation and TechnologysupportingBased in Salinas CA, established 2015 by WGA to find and develop new technologies for produce industry. Prophet North America sponsors this innovation facility with 50+ startups developing new technologies
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Prophet SA competitors and assessment
Company assessmentDirect peers
- iTradeNetwork: Trade and supply chain platform built specifically for the fresh produce industry, providing trading, traceability, and analytics functionality to the same grower/shipper/packer buyer segment Prophet serves.
- FoodLogiQ: Food safety, traceability, and supplier management SaaS widely used across fresh produce and food companies. Overlaps with Prophet's traceability and quality modules.
- Aptean: Vertical ERP vendor with food and beverage ERP suites including fresh produce processors; directly comparable as a vertical-specific ERP alternative to Prophet for produce companies.
Emerging players
- Trimble Agriculture: Agriculture software and hardware vendor providing farm-to-fork data tools; adjacent to Prophet on the grower side of the produce value chain.
- ProducePay: Fintech and supply-chain platform serving fresh produce growers and distributors; an emerging ecosystem participant overlapping with Prophet's customer base.
Broad incumbents
- Blue Yonder: Enterprise supply chain planning platform (formerly JDA) covering demand planning, logistics, and execution across grocery and food — competes for the same supply-chain-ERP wallet at larger produce customers.
- SAP Business One: Mid-market ERP from SAP used by some larger produce operations; Prophet competes for the same ERP budget and integrates with SAP Crystal Reports.
- Oracle NetSuite: Cloud ERP suite increasingly adopted by mid-market and larger produce companies globally; a generalist alternative to Prophet's vertical ERP.
- Microsoft Dynamics 365: Broad ERP and CRM suite that Prophet sits on top of and competes against at the high end; a generalist option that some produce companies evaluate versus a vertical specialist like Prophet.
- Infor CloudSuite Food & Beverage: Industry-specific ERP suite from Infor with food and beverage editions; competes with Prophet in fresh produce ERP evaluation cycles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prophet SA social profiles
Digital presenceProphet SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prophet SA leadership team
Management profileNumber of profiles
Profiles8 records
Prophet SA subsidiaries and ownership
Company hierarchySubsidiaries3 records
Prophet SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prophet SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prophet SA
What does Prophet SA do?
Prophet SA sells a vertically specialized ERP platform (Prophet / Pr3 / QX) for the fresh produce supply chain, covering packhouse operations, logistics, financials, quality analysis, lot accounting, and full traceability from bulk-bin intake through to settlement. The offering is complemented by configurable Prophet Workspaces, managed cloud hosting and BI services through its Atom DTS division, and the Connect2Prophet API gateway for industry and third-party integrations such as Project44 and Xero.
Is Prophet SA a public or private company?
Prophet SA is a private company. It is classified as corporate owned and is currently operating.
When was Prophet SA founded?
Prophet SA was founded in -1. It employs 11 to 50 people.
Where is Prophet SA based?
Prophet SA is headquartered in Somerset West, South Africa, in the Africa region.
How does Prophet SA make money?
Four revenue lines are on record. ERP Software Licensing is the primary driver. The others are cloud Hosting Services (Atom DTS), implementation and Training Services and BI and Analytics Services.
Who are Prophet SA's main competitors?
Direct peers on record are iTradeNetwork, FoodLogiQ and Aptean. Emerging players are Trimble Agriculture and ProducePay. Broad incumbents are Blue Yonder, SAP Business One, Oracle NetSuite, Microsoft Dynamics 365 and Infor CloudSuite Food & Beverage.
Does Prophet SA have an API?
Yes. Prophet SA has developed and migrated PIPOPS files to Application Programming Interfaces (APIs) via their Connect2Prophet API gateway. They also offer an end-to-end API integration to Xero accounting software.
What industry is Prophet SA in?
Prophet SA's product category is Fresh Produce ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse).