Proppick.com
Proppick.com (Houzekey) is a Hyderabad-based, non-brokerage online property marketplace enabling consumers in Indian cities to buy, sell, and rent residential and commercial properties through a subscription-based listing platform with ancillary mortgage and property management services.
- Company typePrivate
- Founded2015
- Headquartershyderabad, telangana, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Proppick.com does
Proppick.com, operating under the brand Houzekey, is an India-based online property marketplace headquartered in Hyderabad, Telangana. The platform enables consumers to buy, sell, and rent residential and commercial properties through a non-brokerage model that positions itself as eliminating broker intermediation. Its core product is a self-serve property listing and search portal covering major Indian cities including Guntur, Vijayawada, Bangalore, Hyderabad, Mumbai, Warangal, Karimnagar, and Amravati. The platform serves three primary user segments — property buyers, sellers, and renters — with real estate agents as a secondary persona.
The technology stack is built on a WordPress-based CMS with conventional property search functionality, including multi-filter search (property type, location, price, year built, lot area, rooms, amenities), saved search email alerts with customizable frequency, and a basic mortgage calculator. The company also offers ancillary modules for property management, mortgage services, and loan services. The team is minimal (1-10 employees) and no mobile app, API, or AI/ML capabilities are present.
The revenue model is subscription-based, charging property listers across three tiers: a free Basic plan (10 listings, 30 days), Professional at $599 (20 listings, 60 days), and Business at $999 (30 listings, 90 days). Distribution is primarily through SEO-optimized property listings, blog content, and a small agent network. Despite claiming 745,000+ properties on the platform, only approximately 15 active listings are visible across all city pages, and no revenue, funding, or subscriber figures are disclosed. The company's strategic positioning as a no-broker alternative competes in a crowded Indian proptech market against significantly larger and better-funded players.
Proppick.com firmographics
Firmographics- Name
- Proppick.com
- Legal name
- Houzekey
- Website
- https://proppick.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proppick.com (Houzekey) is a Hyderabad-based, non-brokerage online property marketplace enabling consumers in Indian cities to buy, sell, and rent residential and commercial properties through a subscription-based listing platform with ancillary mortgage and property management services.
- Ownership category
- akta.pro rank
Proppick.com industry classification
Industry- Product category
- Online Property Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Proppick.com is headquartered
LocationHeadquarters
- HQ city
- hyderabad, telangana
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Proppick.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Property Listing Subscriptions: Three-tier subscription model providing property listing submission with varying features: Basic (free, 10 listings, 30 days), Professional ($599, 20 listings, 60 days), and Business ($999, 30 listings, 90 days). Listings expire based on tier duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier - 10 property listings, 30 days availability |
| Subscription | Multi-year contract | Professional - 20 property listings, 60 days availability |
| Subscription | Multi-year contract | Business - 30 property listings, 90 days availability |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Proppick.com product offering
Product offeringCore offering
Proppick.com (Houzekey) operates a non-brokerage online property marketplace that enables individual users to buy, sell, and rent residential and commercial properties directly. The platform aggregates 745,000+ apartment, place, and plot listings across major Indian cities with advanced multi-filter search, saved-search alerts, and an embedded mortgage calculator. Revenue is generated primarily through tiered listing subscriptions, supplemented by ancillary property management, mortgage, and loan services.
Product overview
Houzekey operates as a unified non-brokerage property platform accessible via Proppick.com, combining core property listing and transaction services (buy, sell, rent) with ancillary modules including Property Management, Mortgage Services, and Loan Services. The platform is organized around three paid pricing tiers (Basic, Professional, Business) alongside its free user-facing listing browsing functionality. Property listings span multiple types including Apartments, Bungalow, Houses, Loft, Office, Townhome, and Villa across Indian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Houzekey Property Platform
- Property Management Services
- Mortgage Services
- Loan Services
Quantifiable outcome
- 745,000+ properties available on platform
- +1 more outcomes
Companies that use Proppick.com
Customer profileSegments4 records
Ideal customer profiles3 records
Proppick.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Proppick.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Proppick.com competitors and assessment
Company assessmentDirect peers
- Housing.com: Indian real estate platform offering property search, listings, and home loan services. Directly comparable product offering with mortgage integration similar to Houzekey's.
- 99acres: Indian real estate portal owned by InfoEdge, providing listings for buy, rent, and commercial properties. Direct competitor in the same online real estate classifieds category.
- NoBroker: India's leading non-brokerage real estate platform operating in the same zero-brokerage model targeting buyers, sellers, and renters. Directly competes with Houzekey on disintermediation thesis and PLG online marketplace model.
- MagicBricks: One of India's largest property listing portals covering sale, rent, and new launches. Competes directly with Houzekey for property listings and buyer traffic across Indian metros.
- Square Yards: Indian real estate platform with mortgage and property management services. Highly comparable full-stack offering including ancillary services like Houzekey.
- PropTiger: Indian property brokerage and listings platform owned by REA Group. Competes with Houzekey on residential listings while offering additional advisory services.
- OLX India (Housing): Indian classifieds platform with significant real estate vertical. Competes with Houzekey on free/basic-tier listings for apartments, houses, and rental properties.
- CommonFloor: Indian online real estate platform focused on apartment listings and community discovery. Comparable target market and listing-based business model.
Broad incumbents
- Realtor.com: Major US real estate listing portal operated by Move Inc. Similar marketplace model with property search, filters, and alerts comparable to Houzekey's offerings.
- Zillow: US-based real estate marketplace leader with extensive listings, search tools, and mortgage services. Comparable product/feature set but at massively larger scale and geographic reach.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Proppick.com social profiles
Digital presenceProppick.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proppick.com leadership team
Management profileNumber of profiles
Profiles2 records
Proppick.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proppick.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proppick.com
What does Proppick.com do?
Proppick.com (Houzekey) operates a non-brokerage online property marketplace that enables individual users to buy, sell, and rent residential and commercial properties directly. The platform aggregates 745,000+ apartment, place, and plot listings across major Indian cities with advanced multi-filter search, saved-search alerts, and an embedded mortgage calculator. Revenue is generated primarily through tiered listing subscriptions, supplemented by ancillary property management, mortgage, and loan services.
Is Proppick.com a public or private company?
Proppick.com is a private company. It is classified as unknown and is currently operating.
When was Proppick.com founded?
Proppick.com was founded in 2015. It employs 1 to 10 people.
Where is Proppick.com based?
Proppick.com is headquartered in hyderabad, telangana, India, in the Asia region.
How does Proppick.com make money?
One revenue line is on record: property Listing Subscriptions.
Who are Proppick.com's main competitors?
Direct peers on record are Housing.com, 99acres, NoBroker, MagicBricks, Square Yards, PropTiger, OLX India (Housing) and CommonFloor. Broad incumbents are Realtor.com and Zillow.
Does Proppick.com have an API?
No public API is recorded for Proppick.com.
What industry is Proppick.com in?
Proppick.com's product category is Online Property Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.