PROSALUD

What PROSALUD does

PROSALUD (Asociación de Protección a la Salud) is a private Bolivian non-profit organization founded on August 21, 1985, with headquarters at Av. Lucas Saucedo Sevilla #3595 in Santa Cruz de la Sierra. It operates the most complete nationwide network of health centers and clinics in Bolivia, spanning nine departments including Santa Cruz, La Paz, El Alto, Cochabamba, Oruro, Tarija, Beni, Chuquisaca, Pando, and border localities (Riberalta, Yacuiba, Puerto Quijarro), and serving the general Bolivian population plus the public health system through integrated service delivery.

Its core offering combines medical specialties, diagnostic imaging, a 24-hour pharmacy network, a 24-hour clinical laboratory network, and free public health programs (immunization, tuberculosis detection/treatment, child growth monitoring). The organization also operates a Social Marketing Program distributing branded contraceptive products (CYCLOFEM, DEPO-PROVERA, DIFEM, PANTERA condom variants, T DE COBRE IUD) and the VITAL DÍA nutritional supplement. Logistically, PROSALUD serves as the national logistics operator for HIV/AIDS medications and reagents, distributing to 10 CDVIR centers, 19 civil society organizations, and 3 reference laboratories.

PROSALUD's business model blends low-cost fee-for-service healthcare, multilateral donor funding (Global Fund via Fundación HIVOS for HIV/AIDS, Global Fund for TB, US Government for COVID-19), individual/corporate donations through the #QUIERODONARAHORA campaign, social marketing of health products at affordable prices, and health insurance administration through eight 2024-era strategic alliances (Alianza, Coboser, InnovaSalud, Fortaleza, Inmedical, Proassismed, IGS Bolivia, Nacional Seguros). With ~900 employees, 39 years of institutional presence, 24.5 million+ cumulative health attendances, and 50,301+ births delivered in Santa Cruz, PROSALUD functions as a complementary health system to the Bolivian public sector rather than a traditional for-profit provider.

Name

PROSALUD

Legal name

ASOCIACIÓN DE PROTECCIÓN A LA SALUD - PROSALUD

Website

https://prosalud.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PROSALUD is a Bolivian non-profit founded in 1985 that operates a nationwide network of health centers, clinics, pharmacies, and laboratories, delivering affordable primary care, free public health programs, and social marketing of health products to the Bolivian population.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Health Care and Social Assistance (62), Offices of Physicians (except Mental Health Specialists) (621111), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Hospitals (8060)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

akta.pro secondary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Primary healthcare services
• Clinical laboratory services
• Pharmaceutical distribution network
• Social marketing health products
• Health insurance administration

Headquarters

HQ city

Santa Cruz de la Sierra

HQ country

Bolivia

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Service Fees: Revenue generated from providing healthcare services at affordable/low cost through a network of health centers, clinics, pharmacies, and laboratories. Services are priced to be accessible while maintaining financial sustainability.
2. Donations and Fundraising: The #QUIERODONARAHORA campaign collects donations from individuals, companies, and institutions for community and preventive health activities.
3. Social Marketing of Health Products: Distribution and facilitation of contraceptive products and multivitamins at affordable prices through the Social Marketing Program, contributing to public health policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

PROSALUD operates the most complete nationwide network of health centers and clinics in Bolivia, providing affordable primary healthcare services including medical specialties, diagnostic services, pharmacy and laboratory networks, and free public health programs. The organization also administers health insurance services and operates a social marketing program distributing contraceptive products and nutritional supplements at accessible prices.

Product overview

PROSALUD operates as a healthcare services organization offering a comprehensive network of medical services including medical specialties, diagnostic services, pharmacies, and laboratories. Their product portfolio focuses on reproductive health through contraceptive pharmaceuticals (CYCLOFEM, DEPO-PROVERA, DIFEM), male condoms under the PANTERA brand (Cereza, Chocolate, Classic, Gold), copper IUDs (T DE COBRE), and nutritional supplements (VITAL DÍA). The organization also provides free public health programs including immunization, tuberculosis detection/diagnosis/treatment, and child growth monitoring, alongside health insurance administration services.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Specialties Services (Especialidades Médicas)
• Diagnostic Services (Medios de Diagnóstico)
• Free Public Health Programs (Programas Gratuitos)
• Pharmacy Network (Red de Farmacias)
• Laboratory Network (Red de Laboratorios)
• Health Insurance Attention Services (Atención Seguros Salud)
• Health Services Administration (ADM. Servicios de Salud)
• CYCLOFEM
• DEPO-PROVERA
• DIFEM
• PANTERA Male Condoms (Cereza, Chocolate, Classic, Gold variants)
• T DE COBRE (Copper IUD)
• VITAL DÍA

Quantifiable outcome

• 24.5 million+ health attendances provided in 39 years
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• AlianzaminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner listed in PROSALUD's alliance section for collaborative health initiatives
• CoboserminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner listed in PROSALUD's alliance section
• InnovaSaludminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner listed in PROSALUD's alliance section
• FortalezaminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner for health insurance administration services
• InmedicalminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner listed in PROSALUD's alliance section
• ProassismedminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner for health insurance administration services
• IGS BoliviaminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner for health insurance services
• Nacional SegurosminorStrategic or Co-development Partner · 1 November 2024Strategic alliance partner for health insurance services listed in PROSALUD's alliance section
• Comité Cívico FemeninocoreStrategic or Co-development Partner · 12 October 2022Collaborative partnership with the Women's Civic Committee for cervical cancer prevention campaign using Visual Inspection with Acetic Acid (VIAA) method. Campaign reached 900 women in periurban areas of Santa Cruz from October 2022 to December 2023.
• SEDES Departamentales (La Paz, Oruro, Chuquisaca, Tarija, Pando, Beni, Santa Cruz)coreImplementation/ SI/ Consulting Partner · 1 January 2022Collaborative agreements with Departmental Health Services for EpiC project implementation. Training laboratories were transferred to SEDES, and rapid assessments were conducted in public hospitals to strengthen the medicinal oxygen ecosystem.
• Fundación HIVOScoreStrategic or Co-development Partner · 1 January 2007HIVOS Foundation serves as the principal recipient of the Global Fund for the HIV/AIDS component in Bolivia. PROSALUD acts as sub-recipient executing logistics operations activities nationwide. This partnership has operated continuously for over 15 years (2007-2023), ensuring availability and timely access to antiretroviral medications, reagents, and essential supplies for treating STIs and HIV/AIDS.
• Banco Mercantil Santa CruzminorOthersBank account holder for donation collections. Account: Cuenta Corriente Nro. 4010726801 - Moneda Nacional for the #QUIERODONARAHORA campaign

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Management Sciences for Health (MSH): Global health non-profit managing pharmaceutical supply chains, TB/HIV programs, and health system strengthening funded by USAID and Global Fund. Comparable through its national logistics operator role for HIV/AIDS and TB commodities in multiple African and Latin American countries.
• Marie Stopes International (MSI Reproductive Choices): Global non-profit providing contraception, safe abortion, and reproductive health services across Latin America, Africa, and Asia. Comparable through its social marketing of Pantera/Cyclofem-equivalent contraceptives and clinic network model.
• Jhpiego (Johns Hopkins affiliate): Global health non-profit affiliated with Johns Hopkins delivering reproductive, maternal, and primary health programs in low-resource settings. Comparable through donor-funded health program execution, training laboratory models (similar to PROSALUD's oxygen therapy training), and government partnerships in Latin America.
• International Planned Parenthood Federation (IPPF): Global federation of national family planning NGOs operating across Latin America. Comparable through its member-organization model (national affiliates providing clinic services and contraceptive social marketing) and donor-funded program execution.
• Pathfinder International: US-headquartered NGO delivering reproductive health, family planning, and primary health programs across 20+ countries including Latin America. Comparable through donor-funded program execution and clinic-based service delivery in low-resource settings.
• Partners in Health (PIH): Global health non-profit delivering primary care, TB/HIV treatment, and health system strengthening in low-income countries. Comparable through multi-country clinic networks, TB program management (with similar DOTS success metrics), and reliance on Global Fund financing.

Direct peers

• CEMOPLAF: Ecuadorian private non-profit providing primary healthcare, reproductive health, and community-based services. Comparable as a Latin American non-profit operating integrated clinic-pharmacy-laboratory services for underserved populations.
• Profamilia: Colombian non-profit offering reproductive health, sexual health, and primary care services through a national clinic network. Directly comparable as a Latin American non-profit health provider with social marketing of contraceptives.
• APROFE (Asociación Pro Bienestar de la Familia): Ecuadorian private non-profit providing affordable reproductive health, primary care, and social marketing of contraceptives. Closest analog: similar Latin American NGO model combining clinics, contraceptive distribution, and donor-funded programs.

Regional players

• Fundación Huésped: Argentine non-profit focused on HIV/AIDS, sexual health, and public health research. Comparable as a Southern Cone health NGO with HIV/AIDS program delivery and donor-funded operations, though focused more on advocacy/research than clinic networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProsaludOficial
• YouTubeyoutube.com/@prosaludbolivia
• Facebookfacebook.com/ProsaludBolivia
• Instagraminstagram.com/prosaludbolivia
• TikToktiktok.com/@prosaludbolivia
• LinkedInlinkedin.com/company/prosalud

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROSALUD