Protect Our Winters Germany

What Protect Our Winters Germany does

POW Germany e.V. is a registered non-profit charitable association (eingetragener Verein) headquartered in Munich, Germany, that mobilizes the outdoor sports community—skiers, snowboarders, climbers, trail runners, and other outdoor enthusiasts—to advocate for effective climate protection policy. The organization operates as the German chapter of the international Protect Our Winters network, coordinating three structured alliance programs: the Athlete Alliance (professional and amateur athletes using their platforms for climate advocacy), the Brand Alliance (outdoor industry companies collaborating on sustainability initiatives such as materiality analyses), and the Creative Alliance (photographers, filmmakers, and designers producing advocacy content). Educational offerings include the Hot Planet Cool Athletes workshop program delivered in schools and at brand events, and collaborative ClimateFresk workshops based on puzzle-based climate-science learning.

The organization's commercial offerings are limited to a supporting membership program (Fördermitgliedschaft) priced at €30 per year via SEPA direct debit or bank transfer, a donation program (including a Geschenkspende/gift donation product with personalized certificates delivered by email or print), and branded merchandise distributed through partner Blue Tomato, with proceeds supporting climate work. POW Germany's go-to-market motion is community-led and event-driven: the annual POW Germany Summit convenes volunteers, athletes, and partners; the Klimadialog am Berg series brings policymakers and athletes onto mountains (notably the Zugspitze in 2023 with Bavarian political parties); and volunteer-led activations sustain grassroots engagement across Germany. The technology stack is standard nonprofit infrastructure—Mailchimp for email, Google Analytics for web, and Monday.com for forms—with no proprietary platforms or AI/ML capabilities. The organization is governed by an elected volunteer board (Chair Lukas Winter, Deputy Chair Ana Zirner, Treasurer Sören Fechner) with a small paid core staff of approximately 10, led by General Manager Mats Mosel, and the majority of operational work is carried out by volunteers. POW Germany is a member of Klima-Allianz Deutschland and an Environmental Partner of 1% for the Planet, and coordinates with POW Europe (headquartered in Brussels as of 2026) and sister organizations such as POW Norway.

Name

Protect Our Winters Germany

Legal name

POW Germany e.V.

Website

https://protectourwinters.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

POW Germany is a Munich-based nonprofit that mobilizes the German outdoor sports community—skiers, snowboarders, climbers, trail runners, and outdoor brands—to drive political climate action through athlete ambassadors, brand partnerships, educational workshops, and policy dialogue events.

Ownership category

akta.pro rank

Product category

Climate advocacy and environmental nonprofit services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Climate Policy, Governance & NDC Support (BPADALAA), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Climate advocacy nonprofit
• Outdoor sports community
• Climate education workshops
• Environmental policy engagement
• Athlete brand partnerships

Headquarters

HQ city

Oberaudorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual supporting membership at 30 EUR per year, collected via SEPA direct debit or bank transfer.
2. Donations: One-time and recurring donations from individuals, including gift donations (Geschenkspende) for special occasions. Tax-deductible for German taxpayers.
3. Merchandise: POW branded merchandise sold through partner Blue Tomato, with proceeds supporting climate work.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Protect Our Winters Germany e.V. is a non-profit charitable association that mobilizes the German outdoor sports community for climate protection. It operates supporting memberships, donation programs, and gift donations; runs educational workshops (Hot Planet Cool Athletes, ClimateFresk); convenes political dialogue events (Klimadialog am Berg); and coordinates the Athlete, Brand, and Creative Alliances to amplify climate advocacy.

Product overview

POW Germany is a nonprofit organization (e.V.) serving as the voice of the outdoor community for climate protection. The organization operates a membership-based supporting program (Fördermitgliedschaft) with tiered benefits, alongside donation and gift donation (Geschenkspende) programs for direct financial support. Core engagement products include the Athlete Alliance (professional athlete climate advocates), Brand Alliance (industry brand partnerships), and Creative Alliance (visual content creators). Educational offerings include the Hot Planet Cool Athletes school workshop program and ClimateFresk collaborative learning workshops. The organization also maintains a newsletter program for ongoing community engagement. All offerings are oriented toward mobilizing the outdoor sports community for political climate action, education, and community building rather than commercial technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• POW Germany Supporting Membership (Fördermitgliedschaft) Annual subscription membership for individuals supporting POW Germany's climate protection mission, with event invitations, volunteer opportunities, and community access.
• Donation Program Tax-deductible monetary donation program for individuals supporting POW Germany's climate protection work in the outdoor sports community, accepted via bank transfer to GLS Gemeinschaftsbank eG.
• Geschenkspende (Gift Donation) Climate protection gift donation service that allows users to give a donation in someone else's name, with personalized certificates delivered via email or print.
• Hot Planet Cool Athletes Education Program Educational workshop program in which POW athlete ambassadors visit schools and brand events to teach participants about climate science and empower them to become effective climate protectors.
• Athlete Alliance Network Network of professional outdoor athletes (skiers, snowboarders, trail runners, climbers) who serve as climate advocates and program ambassadors for POW Germany.
• Brand Alliance Network Partnership network of outdoor industry brands (such as ALPINA/UVEX Group) collaborating on sustainability initiatives, climate advocacy, and industry-wide standards.
• Creative Alliance Network Network of creative professionals (photographers, filmmakers, designers) producing visual content and storytelling that supports POW Germany's climate mission.

Quantifiable outcome

• Bavaria's goal of climate neutrality by 2040, with POW driving party-crossing political dialogue on renewable energy and mobility

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• POW NorwaycoreStrategic or Co-development Partner · 1 April 2026POW Norway is a sister organization within the POW Europe network. Representatives Charlott and Gustav attended the POW Germany Summit 2026, with inspiring exchanges on aligning outdoor sports with climate protection across European nations.
• ALPINA (UVEX Group)coreStrategic or Co-development Partner · 1 April 2026ALPINA, a member of the Brand Alliance, presented their sustainability management and decade-long sustainability reporting experience at the POW Germany Summit 2026. Their Wesentlichkeitsanalyse (materiality analysis) demonstrated how companies can identify high-impact sustainability measures.
• ClimateFreskcoreStrategic or Co-development Partner · 1 April 2026ClimateFresk provided volunteer facilitators for an interactive workshop at the POW Germany Summit 2026, where participants assembled cause-and-effect relationships around climate and biodiversity crises using scientific understanding.
• POW EuropecoreStrategic or Co-development Partner · 1 April 2026POW Europe coordinates transnational climate advocacy. In 2026, POW Europe's headquarters relocated from Innsbruck to Brussels, enabling closer collaboration with EU political decision-makers on issues like tourism strategy and VAT packages.
• 1% for the PlanetminorGTM or Marketing PartnerPOW Germany is an Environmental Partner member of 1% for the Planet, an organization enabling businesses to donate 1% of sales to environmental causes. Listed in their partner directory.
• Blue TomatominorChannel Partner/ Reseller/ DistributorBlue Tomato distributes POW Germany merchandise through their online retail platform, making POW-branded products accessible to the outdoor sports community.
• FairPlay (climate partner)minorStrategic or Co-development PartnerPOW Germany issued a joint statement with FairPlay regarding Milano Cortina 2026 Winter Olympics, advocating for more sustainable Olympic Games.
• Klima-Allianz DeutschlandminorStrategic or Co-development PartnerPOW Germany is a member of Klima-Allianz Deutschland (Climate Alliance Germany), participating in coordinated climate advocacy efforts among German climate organizations since 2020.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Greenpeace Deutschland: Major German branch of the global Greenpeace network and fellow Klima-Allianz member. Competes for the same donor attention and policy influence, though Greenpeace's confrontational campaign model differs from POW's community/athlete-led approach.
• NABU (Naturschutzbund Deutschland): Germany's largest environmental nonprofit with ~900,000 members, focused on biodiversity and climate. Broad incumbent in the same environmental advocacy space as POW Germany, but operating at vastly greater scale across many domains beyond outdoor sports.
• BUND (Bund für Umwelt und Naturschutz Deutschland): One of Germany's leading environmental NGOs and a federal working group of Friends of the Earth Germany. Comparable as a broad-based environmental advocacy nonprofit and a fellow member of Klima-Allianz Deutschland, but with much broader policy scope than POW's outdoor-community focus.

Direct peers

• POW Europe: The European umbrella network coordinating POW national chapters (Germany, Norway, France, etc.). Direct peer in mission and structure; POW Germany's activities feed into POW Europe's EU-level advocacy, and the Brussels HQ relocation makes POW Europe both a peer and a strategic partner.
• Protect Our Winters France: French national chapter within the POW Europe network, operating the same athlete-led climate advocacy model in the French outdoor sports market. Direct peer in mission, structure, and revenue model (memberships, donations, brand alliances).
• Protect Our Winters (US): The original Protect Our Winters chapter founded by pro snowboarder Jeremy Jones. It is the direct parent/sibling organization of POW Germany within the global POW network, sharing the same mission of mobilizing the outdoor sports community for climate advocacy, and operates as a 501(c)(3) nonprofit with comparable athlete, brand, and creative alliance structures.
• POW Norway: Sister Norwegian chapter within the POW Europe network. Operates with the same athlete-and-brand alliance model targeting climate advocacy in winter sports; the 2026 Summit featured joint participation with POW Germany, confirming direct operational comparability.

Emerging players

• Mountain Wilderness Deutschland: German chapter of the international Mountain Wilderness network advocating for the responsible use and protection of mountain environments. Comparable niche advocacy nonprofit focused on outdoor recreation areas, though less athlete-centric than POW Germany.

Others

• 1% for the Planet: Global network whose Environmental Partner program includes POW Germany. Functions as an enabling/funding intermediary rather than a peer advocacy organization, but materially relevant because it channels brand contributions toward POW's climate work.
• Klima-Allianz Deutschland: German climate coalition of ~140 organizations of which POW Germany is a member since 2020. Not a direct competitor but an adjacent ecosystem player that channels collective advocacy and amplifies member campaigns; relevant as a coalition peer and shared coordination platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProtectOurWintersGermany
• LinkedInlinkedin.com/company/protect-our-winters-germany
• Instagraminstagram.com/protectourwintersgermany

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protect Our Winters Germany