ProTools

What ProTools does

ProTools is the platform brand used by Revolution Entertainment Services, a San Francisco-based provider of entertainment payroll and production management software for the film, television, commercials, and live events industries. The platform is composed of five core products — ProHire (crew onboarding and timecards), ProBooks (web-based production accounting with P-Card integrations), SetKeeper (secure document distribution with watermarking), ProCal (production scheduling calendar), and TrueBudget (commercials budgeting and tracking) — which are consolidated under the OneRevolution unified suite. The company supplements its software with a layer of human services that includes RevolutionHR (HR and benefits administration), Diverse (in-house production accounting), Revolution Incentive Advisors (tax credit brokerage), Revolution Financial Services (financing advisory), residuals processing, and labor relations support. It serves entertainment production companies across the US, Canada, the UK, and Europe, reporting adoption by 1,000+ production companies, 50,000+ projects, and 100,000+ employee accounts.

The underlying technology is a cloud-based SaaS suite with multinational payroll processing capabilities and standalone applications that can be adopted individually or used together. Distribution is enterprise-driven, with "Book a Demo" as the primary conversion mechanism and direct field sales targeting entertainment production companies. Pricing is quote-based, subscription-based, and annual, with no publicly disclosed tier pricing. Revenue is generated through recurring subscription fees for the software suite and service fees for the human specialist layer. Named customers include Netflix (via Black Mirror), BBC Studios, Blumhouse Productions, Sony Television, and production titles including The Witcher, Killing Eve, Fleabag, and Rambo V: Last Blood. The company competes most directly with Wrapbook and GreenSlate and differentiates through the combination of software and dedicated production specialists, with domain expertise in IATSE agreements, residuals processing, and tax incentive tracking. AI is surfaced via the RevolutionAI sub-brand and a "Free AI Tools" page, though substantive AI capabilities are not described in detail.

Name

ProTools

Legal name

Revolution Entertainment Services

Website

https://protools.io

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

ProTools, by Revolution Entertainment Services, is a cloud-based entertainment payroll and production management platform serving film, TV, commercials, and live events production companies across the US, Canada, the UK, and Europe, combining software (ProHire, ProBooks, SetKeeper, ProCal, TrueBudget) with human specialist services.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Entertainment Payroll and Production Software Suite: Software-as-a-service platform providing entertainment payroll processing, production accounting, document management, HR services, and tax incentive advisory. Revenue generated through subscription and service fees for the comprehensive suite of tools and human services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Revolution Entertainment Services provides a cloud-based entertainment production management platform suite for film, TV, commercials, and live event productions. The platform combines software products (ProHire for crew onboarding/timecards, ProBooks for production accounting, SetKeeper for document distribution, ProCal for scheduling, TrueBudget for commercials budgeting) with human services including HR, tax incentive advisory, residuals handling, labor relations, and multinational payroll processing across US, Canada, UK and Europe.

Product overview

ProTools is a comprehensive entertainment payroll and production software platform offered by Revolution Entertainment Services, comprising a suite of interconnected products including ProHire (crew onboarding and timecard management), ProBooks (web-based production accounting with P-Card integrations), ProBooks Corporate (ERP-level accounting), SetKeeper (secure document distribution), ProCal (production calendar), and TrueBudget (commercials budgeting). These core products operate as standalone applications and are also unified under the OneRevolution platform for integrated workflows. The company supplements its software with professional services including RevolutionHR (HR and benefits), Diverse (in-house production accounting), Revolution Incentive Advisors (tax credit services), Revolution Financial Services (financing), residuals management, and multinational payroll processing.

Differentiator

Problem solved

Functional benefit

Brands

• ProHire: Crew onboarding and timecard platform. Starts and timecards in one dashboard for a more efficient workflow.
• ProBooks
• ProBooks Corporate
• SetKeeper
• ProCal
• TrueBudget
• Diverse
• RevolutionHR
• Revolution Incentive Advisors (RIA)
• Revolution Financial Services (RFS)
• RevolutionAI
• RevolutionHR

Products and services

• OneRevolution Unified technology suite that consolidates all Revolution applications (ProHire, ProBooks, SetKeeper, ProCal, TrueBudget) into a single integrated platform for entertainment productions.
• ProHire Crew onboarding and timecard platform enabling digital crew onboarding and timecard management with starts and timecards in one dashboard for efficient workflow on entertainment productions.
• ProBooks Web-based production accounting platform with P-Card integrations for managing production finances in film, TV, and commercials productions.
• ProBooks Corporate ERP-level accounting solution built on the ProBooks platform for larger production operations requiring enterprise-grade financial management.
• SetKeeper Secure document hub and distribution platform for call sheets, production reports, script breakdowns, and sensitive production documents, with watermarking and single sign-on functionality.
• ProCal Web-based production calendar that replaces classic scheduling tools for planning and sharing production schedules with teams.
• TrueBudget Commercials budgeting and tracking solution for managing production costs including POs, Payroll, and Petty Cash.
• RevolutionHR Full suite of HR and benefits services tailor-made for the entertainment industry, including policy review, compliance, training, consultation, conflict resolution, state and federal reporting, and ACA administration.
• Diverse (Production Accounting) In-house production accounting division handling production accounting from pre-to-post-production within budget, providing expert production finance services to entertainment productions.
• Revolution Incentive Advisors (RIA) Tax credit brokerage services including filing, tracking, reporting, and brokering to maximize production tax incentives for entertainment projects.
• Revolution Financial Services (RFS) Financial services group offering financing advisement, incentive advisement, incentive placement, and film and TV financing for entertainment productions.
• Residuals Residual payment handling services for new or old projects regardless of initial payroll company used.
• Multinational Payroll Processing Payroll processing services in the US and Canada directly, and through partnerships in the UK and Europe, enabling productions to access consistent payroll services across multiple jurisdictions.
• Labor Relations Expert team analyzes collective bargaining agreements to develop interpretation of intent, spirit, and contract terms for entertainment productions, including IATSE signatory rate advantages.

Quantifiable outcome

• Join 1,000+ production companies trusting Revolution
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Premiere (Labor Relations)coreStrategic or Co-development PartnerPartnership with Premiere enables productions to access lower IATSE signatory rates when bundled with Revolution payroll. Includes labor relations support as part of the bundled offering. This partnership provides cost advantages for productions using union labor under IATSE agreements.
• Multinational Payroll Partners (UK and Europe)coreStrategic or Co-development PartnerPartnership enables payroll processing in the UK and Europe, extending Revolution's service beyond North American operations. Productions can access consistent payroll services across multiple jurisdictions through this partnership arrangement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Entertainment Partners: Entertainment Partners (EP) is the long-established incumbent providing payroll, residuals, production accounting and tax incentive services across film, TV and commercials. As the legacy leader in entertainment back-office software and services, EP overlaps directly with Revolution's suite while operating at much greater scale and breadth.
• Media Services (MBS): Media Services provides entertainment payroll, production accounting and tax incentive services to film and TV clients. As an established mid-size back-office vendor in the same vertical, it competes for the same production-company and studio customers as Revolution.
• EP Financial Solutions / PSL: EP Financial Solutions provides production accounting software and services for the entertainment industry, sitting within the Entertainment Partners ecosystem. It overlaps with Revolution's ProBooks/TrueBudget products on production budgeting, payroll and accounting workflows.
• Cast & Crew Entertainment Services: Cast & Crew is a large incumbent entertainment payroll and production services provider serving studios, networks and independent productions. Its service breadth (payroll, residuals, HR/benefits, production accounting) maps almost entirely onto Revolution's offering, making it the closest legacy peer in vertical breadth.

Direct peers

• Wrapbook: Wrapbook is the closest direct competitor to Revolution, offering entertainment payroll, production accounting and tax incentive management for film, TV and commercials. Revolution explicitly publishes a head-to-head comparison page against Wrapbook on its website, confirming identical customer segment and product overlap.
• GreenSlate: GreenSlate provides payroll and accounting software specifically built for entertainment productions, including productions, residuals and fringe handling. Revolution explicitly cites GreenSlate as a competitor in its comparison pages, making them a direct product and customer-segment peer.

Emerging players

• Final Draft: Final Draft is the leading screenwriting software used across film and TV productions. While it focuses upstream on script creation rather than payroll/accounting, it shares the same entertainment-vertical SaaS distribution motion into production offices that Revolution targets.
• CrewBoss / SmartStart (CTS): CTS provides crew start, payroll and production accounting software for the entertainment industry. It overlaps with Revolution's ProHire and ProBooks on crew onboarding and production accounting workflows for production-office teams.
• Movie Magic Budgeting (Entertainment Partners): Movie Magic Budgeting is the legacy industry-standard film/TV budgeting tool now under the Entertainment Partners umbrella. It overlaps directly with Revolution's TrueBudget product on production cost budgeting and is an established alternative for production-office teams.

Others

• Investec (Production Finance): Investec and similar film/TV financing institutions compete with Revolution's Revolution Financial Services (RFS) division on production financing and incentive placement. While they don't offer SaaS, they compete for the same production-side financial services wallet.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sigmacloud

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProTools