PRO-TRADE UPVC LIMITED

Name

PRO-TRADE UPVC LIMITED

Legal name

PRO-TRADE UPVC LIMITED

Website

https://protradeupvc.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

PRO-TRADE UPVC LIMITED is a Midlands-based B2B trade counter supplier of windows, doors, conservatories, and building plastics serving installers, builders, and merchants across four UK branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Swadlincote

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trade Supply of Fenestration Products: Wholesale/supply model selling uPVC windows, aluminium windows, doors, conservatories, roofing, fascias, soffits, decking, drainage, and internal panelling to trade professionals and installers. Products sourced from manufacturer partners and resold. Free local delivery included for trade customers within 20-mile radius.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Pro-Trade uPVC is a Midlands-based B2B trade specialist supplier of uPVC and aluminium windows, doors, conservatory roofing systems, and ancillary building plastics. The company sources products from leading manufacturers (Profile 22, Kommerling, Spectus, Smart Systems, Sheerline, Solidor, Rockdoor, Residence Collection, Ultraframe, Guardian, Firestone, Stratus, Saint-Gobain, Pellini, FloPlast, Deeplas) and resells them to trade installers, builders, and merchants through four trade counter branches. Free local delivery is provided within a 20-mile radius of the Midlands branches.

Product overview

PRO-TRADE UPVC LIMITED is a trade specialist supplier of windows, doors, conservatories, and building plastics serving the Midlands. The company operates as a unified product platform with multiple interconnected categories: windows (uPVC and aluminium casement, flush, sash, vertical sliding, and heritage styles from brands including Profile 22, Spectus, Residence Collection, and Smart); doors (uPVC entrance, composite from Rockdoor/Solidor, sliding patio, French, bi-fold from Smart Systems, and aluminium doors from Smart/Sheerline); conservatory roofing (tiled roofs from Guardian, glass roofs from Ultraframe, flat roofs with Firestone EPDM, and Stratus lanterns/rooflights); and ancillary building products (Pellini integral blinds, Deeplas/FloPlast fascias and soffits, Durasid/Guardian composite decking and cladding, FloPlast underground drainage, and Plastivan/Deeplas internal panelling). All products are supplied through four trade counter locations with free delivery in the Midlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Casement Windows uPVC casement windows sourced from Profile 22 and Kommerling, featuring PAS24 security approval, multiple colour options, and configurable inward/outward opening configurations for trade installers.
• Flush Casement Windows Premium flush casement windows from Profile 22 and Kommerling featuring a sleek modern appearance where the window sits flush within the frame, supplied to trade installers for residential and commercial projects.
• Flush Sash Windows (Residence 9) Timberweld flush sash windows from the Residence Collection, offering a contemporary alternative to traditional timber designs with excellent energy efficiency and low maintenance, for trade installers working on heritage and period properties.
• Vertical Sliding Windows (Spectus) Vertical sliding windows combining contemporary uPVC technology with traditional period window charm, featuring single-hung and double-hung configurations, sourced from Spectus and supplied to trade customers.
• Aluminium Heritage Windows (Smart Alitherm) Aluminium heritage windows designed for period properties and traditional architectural settings, combining modern thermal performance with traditional aesthetics, sourced from Smart Alitherm.
• Glass Units Double glazing glass units featuring superior insulation and thermal performance, with options including solar control, decorative, obscure, and bespoke configurations, sourced from Saint-Gobain.
• uPVC Entrance Doors (Profile 22) External uPVC entrance doors from Profile 22 with 18 colour options, available in sliding bi-fold, inward/outward opening, and double-opening configurations with multi-point locking as standard.
• Composite Doors (Rockdoor and Solidor) High-quality composite doors from Rockdoor and Solidor blending classic aesthetics with contemporary advantages, available in RAL colours and woodgrain effects for residential and commercial properties.
• Sliding Patio Doors (Smart and Profile 22) Aluminium sliding patio doors from Smart Systems and uPVC options from Profile 22, featuring 18 colour choices, anti-jacking systems, and multi-point locking.
• French Doors (Sheerline) High-quality French doors featuring internal beading, steel reinforcement, and multi-point locking systems for enhanced safety and security.
• Bi-fold Doors (Smart Visofold) Premium bi-folding doors from Smart Systems with slim frames, smooth collapsing mechanism, 18 colour options, and Saint-Gobain glazing for indoor/outdoor living.
• Smart Heritage Aluminium Doors Aluminium heritage doors designed for listed building renovations and replica refurbishment projects, combining modern aluminium with traditional steel door aesthetics.
• Tiled Conservatory Roofs (Guardian) Durable, robust tiled conservatory roof systems with weather resistance and thermal efficiency, available in terracotta and mulberry colours, supplied with 10-year guarantee.
• Glass Conservatory Roofs (Ultraframe) Glass conservatory roofing systems from Ultraframe with ultra-thin frames, available in white, black, and anthracite grey, featuring u-values as low as 1.1W/m2k and able to withstand winds of up to 130mph.
• Flat Conservatory Roofs (Firestone) Premium flat roofing solutions with EPDM rubber membranes from Firestone, featuring 10-year guarantee and weather resistance for trade installer projects.
• Lanterns and Rooflights (Stratus) Contemporary rooflights and lanterns from Stratus with slim frames, self-cleaning glass options, 20-degree pitch design, and made-to-measure sizes up to 3m x 6m, claimed up to 65% more thermally efficient than conventional aluminium systems.
• Integral Blinds (Pellini) Customisable integral blinds sealed between glass panes, manufactured by Pellini, suitable for residential, commercial, and industrial applications, providing up to 78% sunlight mitigation with certain colours.
• Fascias and Soffits (Deeplas and FloPlast) High-quality uPVC fascias and soffits from Deeplas and FloPlast, rot, warp, and bend resistant, available in white, black, brown, and caramel colours for trade roofline installations.
• Composite Decking and Cladding (Durasid and Guardian) Low-maintenance composite decking and cladding from Durasid and Guardian, featuring weather and slip resistance, rot resistance, available in multiple colours and textures for trade landscaping and exterior projects.
• Underground Drainage (FloPlast)

Quantifiable outcome

• Glass conservatory roofs with u-value as low as 1.1W/m2k
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

18 partnerships are on record, tiered core and secondary.

• Profile 22coreTechnology or IntegrationStrategic partnership with Profile 22, an award-winning uPVC product manufacturer. Profile 22 supplies casement windows, flush casement windows, uPVC doors, and associated systems including Optima, Sculptured, and Chamfered profiles. Pro-Trade sources from Profile 22 for core uPVC fenestration products.
• Smart SystemscoreTechnology or IntegrationLeading UK supplier of aluminium glazing systems. Partnership covers Visoglide Plus sliding patio doors, Visofold bi-fold doors, and Smart Alitherm Heritage aluminium doors and windows. Smart Systems is the leading supplier of aluminium glazing systems in the UK.
• KommerlingcoreTechnology or IntegrationGerman-engineered uPVC windows and doors supplier known for innovation, energy efficiency, and temperature regulation. Kommerling products are sourced for casement and flush casement window ranges.
• SolidorcoreTechnology or IntegrationHigh-quality composite door manufacturer supplying products for residential and commercial properties. Solidor offers 23 colour options and robust security features. Supplied to Pro-Trade for the composite door range.
• SpectuscoreTechnology or IntegrationSince 1981, Spectus has been a trusted uPVC windows and doors supplier. Pro-Trade sources vertical sliding (sash) windows from Spectus, known for durability, performance, energy efficiency, and style.
• PellinicoreTechnology or IntegrationGlobal integral blind supplier with over 40 years of industry expertise. Pellini produces blinds sealed within insulated glass units, used in windows and bi-fold doors. Partnership since 1974 legacy underpins quality supply chain.
• SheerlinecoreTechnology or IntegrationPremium aluminium windows and doors made in Britain. Sheerline products feature an in-built Thermlock multi-chamber thermal break, slim sightlines, and multi-point locking systems. Supplied for French doors and aluminium window range.
• RockdoorcoreTechnology or IntegrationDoor manufacturer renowned for aluminium reinforced frames with 360-degree aluminium reinforced inner frame and high-density PU foam. Rockdoor Door Designer tool allows full customisation. Supplied for composite door range.
• DurasidsecondaryTechnology or IntegrationPremium exterior cladding distributor. Durasid products feature a rigid foam core with coextruded top coat for longevity, with quick installation and insulation properties. Supplied for composite cladding range.
• Residence Collection (Residence 9)coreTechnology or IntegrationResidence 9 windows and doors replicate 19th-century timber elegance with modern technology. R9 features a nine-chamber design for thermal performance and 23 colourways. Supplied for flush sash window range.
• DeeplascoreTechnology or IntegrationSupplier of fascias, soffits, and internal panelling products. Deeplas uPVC products are rot, warp, and bend resistant. Supplied for roofline and internal panelling product ranges.
• FloPlastcoreTechnology or IntegrationTrusted underground drainage product supplier. FloPlast PVC products are durable, lightweight, and comply with British Standards. Supplied for underground drainage system range. Also provides fascias and soffits.
• PlastivansecondaryTechnology or IntegrationSupplier of internal panelling products. Plastivan products use modern materials mimicking textures such as timber and stone with contemporary benefits. Supplied for internal panelling range.
• UltraframecoreTechnology or IntegrationLeading glass conservatory roof supplier. Ultraframe products feature ultra-thin frames and superior construction. Supplied for glass conservatory roof range.
• GuardiancoreTechnology or IntegrationGuardian provides warm roof tiled conservatory roofs and composite decking and fencing. Guardian warm roofs and composite decking products are supplied to Pro-Trade's trade customers.
• StratuscoreTechnology or IntegrationIndustry leader in rooflights and lanterns. Stratus products feature slim frames and durable construction with 20-degree pitch design. Supplied for lantern and rooflight product range.
• Saint-GobaincoreTechnology or IntegrationGlass and glazing supplier for all window and door products. Saint-Gobain provides solar control, decorative, and obscure glass units for insulated glazing. Partnership ensures quality glazing across product range.
• Winkhaus, Avantis, and Fab 'n' FixcoreTechnology or IntegrationPremium hardware suppliers for windows and doors. Winkhaus, Avantis, and Fab 'n' Fix provide hardware options including multi-point locks, handles, letterboxes, and door knockers. Ensures high security and quality across window and door products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wickes: UK home improvement retailer and trade supplier serving DIY and trade customers with building materials and select fenestration products. Adjacent competitor on building plastics and trade pricing.
• Travis Perkins: UK's largest builders' merchant group serving trade professionals across construction materials. Overlaps with Pro-Trade's trade customer base on fascias, soffits, drainage and roofline products.
• Everest: UK national manufacturer-retailer of windows, doors and conservatories serving retail and trade. Overlaps with Pro-Trade's fenestration product categories at a larger, vertically integrated scale.
• Jewson: UK national builders' merchant supplying timber, building materials and ancillary products including fascias, soffits and drainage. Competes with Pro-Trade's builder merchant customer base on ancillary ranges.

Direct peers

• Safestyle UK: UK retailer and installer of uPVC and aluminium windows and doors. Overlaps with Pro-Trade's product range and installer customer base, particularly in the replacement window market.
• Zenith Staybrite: Midlands-based trade supplier of windows, doors, conservatories and roofline products. Direct regional competitor with overlapping trade counter footprint.
• Eurocell: UK's largest specialist trade distributor of PVC-U windows, doors and roofline products, operating a national branch network serving installers. Directly comparable to Pro-Trade's uPVC and roofline trade supply model.
• Nationwide Windows: Trade and retail supplier of uPVC and aluminium windows, doors and conservatories across the Midlands and UK. Closely comparable regional trade counter and product offering.

Others

• Saint-Gobain: Global building materials group supplying glass and glazing units to Pro-Trade. Relevant adjacency as a strategic supplier and benchmark for fenestration materials sourcing.
• VEKA: UK subsidiary of one of the world's largest PVC-U profile manufacturers. Comparable as an upstream supplier relationship and as a benchmark for the systems Pro-Trade distributes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pro-trade-upvc-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO-TRADE UPVC LIMITED