Spectus

Name

Spectus

Legal name

Cuebiq Group, LLC

Website

https://spectus.ai

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Location Intelligence Platform

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Alternative Data Providers (Web, Satellite, Geolocation, ESG Signals) (FSAFAIAH)

Keywords

• Location intelligence
• Geospatial analytics
• Data cleanroom
• Footfall measurement
• Audience targeting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Location Intelligence Platform (PaaS): Platform-as-a-service providing privacy-controlled environment for analyzing location and mobility data. Clients access tools, data assets, and Snowflake infrastructure for custom analytics and attribution studies.
2. Footfall Measurement: Measurement solutions for tracking store visits, comparing regions, and measuring campaign impact at location level. Revenue from measurement service provision to brands and agencies.
3. Audience Targeting: Audience activation and optimization across advertising platforms using privacy-compliant location data. Targets based on where people go, not just online behavior.
4. Brand Affinity Data Asset: Aggregated datasets available through Snowflake Marketplace providing county-level brand loyalty insights for competitive intelligence and audience targeting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Spectus operates a Snowflake-based Data Cleanroom platform (Spectus PaaS) for privacy-safe geospatial analytics. The platform enables brands, agencies, and research institutions to analyze location and mobility data for footfall measurement, audience targeting, and offline attribution. It also offers Clara (SaaS for precomputed reports) and the Brand Affinity Data Asset distributed via Snowflake Marketplace.

Product overview

Spectus operates a platform-plus-modules architecture centered on the Spectus PaaS (Platform-as-a-Service) and Cuebiq Location Intelligence Platform. The core platform provides an open, privacy-controlled Snowflake-based environment for data analysis, while modules include Dataflow Studio for job management, Cuebiq Audiences for advertising targeting, and the Brand Affinity Data Asset for competitive intelligence. Additional offerings include Clara (SaaS for precomputed reports), Device Recurring Areas (home/work location inference), Device Metrics Asset (aggregated metrics), and the Social Impact Program for research applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Spectus PaaS Platform-as-a-Service providing an open, secure, and privacy-controlled environment for customers to analyze, create, optimize, and export data through a combination of provided tools, data, and third-party integrations via Snowflake. Used by brands, agencies, and research institutions for footfall measurement, audience targeting, and offline attribution.
• Clara Software-as-a-Service providing precomputed reports for customers. Cuebiq acts as data controller, directing processing of location data to generate reports for end customers.
• Brand Affinity Data Asset County-by-county ranking of brands by customer loyalty based on retail footfall visitation patterns, with loyalty indices from 0-1 indicating brand strength per county-month. Available through Snowflake Marketplace for competitive intelligence and audience targeting use cases.

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Clear Channel OutdoorcoreGTM or Marketing PartnerClear Channel Outdoor integrates Cuebiq's location intelligence and measurement into their CCO RADAR suite, measuring KPIs including store visits, TV viewing, app downloads, web activity, and product purchases. Strategic partnership combining out-of-home advertising with footfall attribution.
• ViantcoreGTM or Marketing PartnerViant leverages Cuebiq's mobility data to enrich user attributes and analyze consumer journeys across multiple channels. Partnership enables cross-device identity resolution and location-based targeting.
• AttaincoreStrategic or Co-development PartnerPartnership to deliver unparalleled campaign insights combining Cuebiq's foot traffic data with Attain's transactional data for comprehensive measurement.
• Affinity SolutionscoreStrategic or Co-development PartnerPartnership to deliver privacy-first, holistic attribution combining device-level IRL visits with store-level sales data for complete campaign measurement.
• Amazon DSPcoreTechnology or IntegrationDirect integration with Amazon DSP enables seamless activation of Cuebiq audiences directly within Amazon's demand-side platform for programmatic advertising.
• InnovidminorGTM or Marketing PartnerCuebiq and Innovid partnership enables creative optimization based on real-world behavior, connecting CTV advertising with physical store visitation outcomes.
• SnowflakecoreTechnology or IntegrationPlatform migrated to Snowflake SQL engine in 2024. Data assets including Brand Affinity available through Snowflake Marketplace. Deep technical integration with Snowflake's data infrastructure.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS Partner with recognition as EMEA's 2023 AWS Partner of the Year. Data available through AWS Data Exchange. Cloud infrastructure and partnership supporting platform operations.
• The Trade DeskcoreGTM or Marketing PartnerMajor SSP/platform partner using Cuebiq location intelligence for advertising audience targeting and campaign measurement. Listed as prominent partner and customer.
• Adobe AdvertisingcoreGTM or Marketing PartnerIntegration with Adobe Advertising for measurement and attribution capabilities. Partnership enables Adobe clients to access Cuebiq's footfall measurement.
• NetflixminorGTM or Marketing PartnerPartner in Cuebiq's partner program ecosystem. Netflix represents a brand/advertiser customer of Cuebiq's measurement solutions.
• CadentminorGTM or Marketing PartnerPartner in Cuebiq's partner ecosystem, Cadent is an addressable TV and cross-screen advertising platform.
• YelpminorGTM or Marketing PartnerPartner in Cuebiq's partner program. Yelp integration likely involves location data and POI enrichment.
• LiveRampcoreTechnology or IntegrationData partner providing identity resolution and data connectivity. LiveRamp listed as both data partner and technology partner.
• EpsiloncoreTechnology or IntegrationData partner providing enhanced consumer data to complement Cuebiq's location intelligence offerings.
• ExperiancoreTechnology or IntegrationData partner providing consumer data enhancement. Experian data enriches Cuebiq's location intelligence capabilities.
• YahoominorGTM or Marketing PartnerData feed partner receiving location data for advertising and targeting purposes.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SafeGraph: SafeGraph provides POI data, foot traffic data, and geospatial datasets to enterprises and data teams. Direct competitor in alternative location data and geospatial analytics, with overlapping Snowflake Marketplace distribution.
• Blis: Blis is a location-powered programmatic advertising platform offering audience targeting and campaign measurement based on location signals. Overlaps with Spectus's audience targeting and offline attribution offerings.
• GroundTruth: GroundTruth is a location-based marketing and advertising platform using device location data for audience targeting and campaign measurement. Comparable to Spectus's Cuebiq Audiences and footfall attribution products.
• Foursquare: Foursquare operates a location data platform with POI data, foot traffic analytics, and audience targeting tools for advertisers and agencies. Overlaps directly with Spectus's location intelligence, footfall measurement, and audience products.
• Placer.ai: Placer.ai is a footfall analytics and location intelligence platform serving retailers, real estate, and CPG brands with visitation insights. Direct competitor to Spectus in offline attribution, audience targeting, and competitive benchmarking use cases.
• Near (formerly UberMedia): Near provides location intelligence, footfall analytics, and consumer behavior insights for brands and agencies globally. Competes directly with Spectus on retail footfall measurement and audience data products.

Others

• LiveRamp: LiveRamp is a data connectivity and identity resolution platform partnering with Spectus; while not a direct competitor, it is a comparable data collaboration infrastructure player in the same enterprise data ecosystem.
• CARTO: CARTO is a cloud-native geospatial analytics platform providing location intelligence and spatial data infrastructure. Adjacent peer enabling geospatial workloads that often consume Spectus-like location datasets.
• Dataminr: Dataminr is an alternative data and real-time information platform using AI on public signals. Adjacent in alternative data and event detection, but focused on corporate risk and news intelligence rather than marketing measurement.

Broad incumbents

• Esri: Esri is an established GIS and geospatial analytics platform used by enterprises and governments. While broader in scope, ArcGIS provides location analytics capabilities that overlap with Spectus's geospatial platform offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spectus-ai
• Xx.com/spectus_ai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectus