Protraining.com
Protraining.com is a Canadian evidence-based de-escalation and mental health training company serving primarily law enforcement and other front-line workers (transit, EMS, housing, security, government), via online eLearning courses, in-person scenario training, and a Train the Trainer program developed with the University of Alberta.
- Company typePrivate
- Founded-
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Protraining.com firmographics
Firmographics- Name
- Protraining.com
- Legal name
- Protraining De-escalation Training
- Website
- https://protraining.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Protraining.com is a Canadian evidence-based de-escalation and mental health training company serving primarily law enforcement and other front-line workers (transit, EMS, housing, security, government), via online eLearning courses, in-person scenario training, and a Train the Trainer program developed with the University of Alberta.
- Ownership category
- akta.pro rank
Protraining.com industry classification
Industry- Product category
- Law Enforcement and Frontline Worker Training
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM)
- akta.pro secondary industries
- Test Strategy & Prep Integrated with Admissions (EDAFAMAE), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)
Keywords
Where Protraining.com is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Protraining.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Online Course Sales: Individual and organizational purchases of online eLearning courses sold on a per-seat basis. Courses include Mental Health Awareness & De-Escalation ($65 CAD), Introduction to Resiliency ($19.95 CAD), and Psychological Safety and Resilience ($100 CAD). Volume discounts available for bulk purchases (25-49 seats: 5% off, 50-99: 10% off, 100+ seats: 15% off).
- In-Person Training Services: Hands-on scenario-based training delivered in-person at client locations. Course description indicates 7 hours in-person training based on class size of 12, with 2-4 mental health scenario role-plays. Customized courses available for specific organizational needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | Mental Health Awareness & De-Escalation Online Training - $65.00 CAD per seat |
| Per seat | Pay-as-you-go | Introduction to Resiliency - $19.95 CAD per seat |
| Per seat | Pay-as-you-go | Psychological Safety and Resilience for Police Organizations - $100.00 CAD per seat |
| Other | Multi-year contract | In-Person Training - Custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Protraining.com product offering
Product offeringCore offering
Protraining.com sells evidence-based de-escalation and mental health awareness training courses primarily to law enforcement agencies, government organizations, and other frontline worker institutions. The portfolio spans online eLearning courses (Mental Health Awareness & De-Escalation, Introduction to Resiliency, Psychological Safety and Resilience) and live in-person training programs featuring scenario role-plays with professional actors, all built on a four-level De-escalation Academy curriculum developed with the University of Alberta.
Product overview
Protraining.com offers a unified training platform centered on de-escalation and mental health awareness for front-line workers, particularly police officers. The portfolio consists of online eLearning courses (Mental Health Awareness & De-Escalation Online Training, Introduction to Resiliency, Psychological Safety and Resilience for Police Organizations) combined with structured in-person training programs. The De-escalation Academy for Police provides a tiered progression from beginner online self-paced courses through intermediate live instructor-led training with professional actors, to advanced monthly webinars and train-the-trainer programs. All offerings are built on evidence-based research developed at the University of Alberta.
Differentiator
Problem solved
Functional benefit
Products and services
- Mental Health Awareness & De-Escalation Online Training
- Introduction to Resiliency
- Psychological Safety and Resilience for Police Organizations
- De-escalation Academy for Police (Intermediate: The De-escalation Roadmap)
- De-escalation Academy for Police (Advanced: Train the Trainer)
- In-Person Training
Quantifiable outcome
- 23% increase in self-reported police officer confidence (32% at 6 months)
- +6 more outcomes
Companies that use Protraining.com
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Protraining.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Protraining.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mental Health Commission of CanadacoreThe benefits of Protraining's program have been supported by a report from the Mental Health Commission of Canada, validating the evidence-based approach to police mental health training.
- University of Alberta Department of PsychiatrycoreTraining program was initially developed at the University of Alberta to advance the mental health training of police officers in Edmonton. Created by Dr. Yasmeen Krameddine and Liana Lentz from the Department of Psychiatry. The Psychological Safety and Resilience course was created jointly with 20 local police organization members providing feedback.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Protraining.com competitors and assessment
Company assessmentDirect peers
- Crisis Prevention Institute (CPI): CPI is one of the largest specialized de-escalation and crisis prevention training providers globally, serving healthcare, education, and public-sector frontline staff. It directly overlaps with Protraining's core focus on de-escalation skills for frontline workers, though CPI's curriculum is broader and less police-specialized.
- PowerDMS: PowerDMS provides a training and policy compliance platform purpose-built for law enforcement, healthcare, and other regulated industries. It competes with Protraining in delivering online training, accreditation tracking, and scenario-based content to police agencies in North America.
- Lexipol: Lexipol is a leading provider of policy, training, and wellness content for public safety and law enforcement agencies in North America. It is a direct competitor offering de-escalation, use-of-force, and crisis-response training integrated with policy management for police departments similar to Protraining's customer base.
- Police1 (PoliceOne): Police1 is a leading media, training, and resource platform for law enforcement officers that includes articles, online courses, and academy content. It overlaps directly with Protraining as a destination for officer training, including de-escalation, mental health, and use-of-force topics.
- Mental Health First Aid (MHFA): MHFA is a widely adopted mental health awareness and de-escalation training program offered through the National Council for Mental Wellbeing and partners. It is a direct competitor in the mental-health awareness training space, particularly for first responders and frontline workers.
Broad incumbents
- Vector Solutions: Vector Solutions is a large eLearning and operational readiness platform serving public safety, government, and industrial markets. It competes with Protraining as a broader incumbent offering online police, fire, and EMS training catalogs that include de-escalation and mental health content.
- Axon (TASER) Training: Axon is a dominant law enforcement technology provider (TASER, body cameras, evidence.com) that has expanded into training content including de-escalation and use-of-force. It is a broad incumbent adjacent to Protraining with much stronger procurement access to police agencies.
Emerging players
- Below 100: Below 100 is a police officer safety and use-of-force reduction training program built around reducing line-of-duty deaths and injuries. It overlaps with Protraining on the use-of-force reduction narrative but is delivered as a shorter, complementary program rather than a full curriculum.
- SafetyCulture (iAuditor): SafetyCulture provides mobile inspection and training software used by frontline teams across industries, including modules on safety, compliance, and workforce enablement. It is an emerging player intersecting with Protraining's safety training distribution model, though not police-specialized.
Regional players
- Calgary Police Service CIT Training: Many municipal and provincial police services (e.g., Calgary Police Service, Vancouver PD) operate their own in-house Crisis Intervention Team (CIT) and de-escalation programs that compete for training budgets. These regional public-sector programs are the primary alternative procurement option for Canadian police agencies evaluating Protraining's curriculum.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Protraining.com social profiles
Digital presenceProtraining.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protraining.com leadership team
Management profileNumber of profiles
Profiles1 record
Protraining.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protraining.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protraining.com
What does Protraining.com do?
Protraining.com sells evidence-based de-escalation and mental health awareness training courses primarily to law enforcement agencies, government organizations, and other frontline worker institutions. The portfolio spans online eLearning courses (Mental Health Awareness & De-Escalation, Introduction to Resiliency, Psychological Safety and Resilience) and live in-person training programs featuring scenario role-plays with professional actors, all built on a four-level De-escalation Academy curriculum developed with the University of Alberta.
Is Protraining.com a public or private company?
Protraining.com is a private company. It is classified as corporate owned and is currently operating.
When was Protraining.com founded?
Protraining.com was founded in -1. It employs 11 to 50 people.
Where is Protraining.com based?
Protraining.com is headquartered in Edmonton, Canada, in the North America region.
How does Protraining.com make money?
Two revenue lines are on record. Online Course Sales are the primary driver. The others are in-Person Training Services.
Who are Protraining.com's main competitors?
Direct peers on record are Crisis Prevention Institute (CPI), PowerDMS, Lexipol, Police1 (PoliceOne) and Mental Health First Aid (MHFA). Broad incumbents are Vector Solutions and Axon (TASER) Training. Emerging players are Below 100 and SafetyCulture (iAuditor). Calgary Police Service CIT Training is listed as a regional player.
Does Protraining.com have an API?
No public API is recorded for Protraining.com.
What industry is Protraining.com in?
Protraining.com's product category is Law Enforcement and Frontline Worker Training. Its primary akta.pro industry code is EDAOAMAM, Defensive Tactics, Use-of-Force & De-escalation Training, with a secondary code of EDAFAMAE, Test Strategy & Prep Integrated with Admissions. Its NAICS code is 61143 and its SIC code is 8200.