PROUD

What PROUD does

PROUD (legally Proud V.O.F.) is a small Dutch graphic design bureau founded in 2008 by Geert Wassenberg and headquartered in Horn, Limburg, Netherlands. The firm operates with a 9-person team and is structured as a Vennootschap onder Firma (Dutch general partnership). PROUD delivers three core service lines under direct designer-to-client engagement: Identity Design (corporate identity, brand identity, logos, typography, and visual recognition systems or 'huisstijlen'); Print Design (brochures, leaflets, factsheets, magazines, roll-up banners, signing, and outdoor advertising, produced in collaboration with network specialists); and Digital Design (corporate websites, careers sites, webshops, PowerPoint presentations, and UX/UI wireframing and prototyping aimed at conversion).

The studio serves clients across multiple industries including manufacturing (Vekoma Rides Manufacturing, Kersten Europe, Dutch Wheels, Beeren Plantproducts, Vestjens Straw Products), healthcare and elderly care (Kalorama, Malderburch, Vincent Depaul, Beek & Bos, Sint Jozef, Fysiotherapie van den Schoor-de Maat), energy (DSM Advanced Solar, Green Power), education (Procestechniek & Maintenance Limburg), and circular-economy startups (QuinLyte). Customer engagements span small businesses, mid-market care organizations, and larger industrial enterprises, with project scope calibrated per client.

PROUD runs on a quote-based, project-by-project professional services model with no subscription or recurring revenue streams. Pricing is opaque, characterized by the firm as 'aantrekkelijke tarieven' (attractive rates), supported by detailed cost estimates delivered prior to project commencement. The go-to-market is sales-led and relationship-driven, anchored by Geert Wassenberg's 25+-year design career (since 1997) and prior agency experience; client acquisition relies on direct outreach, referrals, and the public portfolio at proud.nl. A minor channel partnership with digital agency Syveon routes a subset of projects to PROUD as subcontractor. The underlying technology is standard graphic design and DTP software, supplemented by external specialists in copywriting, photography, printing, web development, and online marketing. PROUD is GDPR/AVG compliant.

Name

PROUD

Legal name

Proud V.O.F.

Website

https://proud.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PROUD is a small Dutch graphic design bureau founded in 2008 that delivers identity, print, and digital design services directly to clients across healthcare, manufacturing, energy, and education verticals in the Netherlands.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Graphic design services
• Visual identity design
• Print design services
• Corporate website design
• Brand identity development

Headquarters

HQ city

Horn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design services (project-based): Project-based professional services revenue generated from identity design (huisstijl), print design, and digital design engagements. No subscription or recurring revenue streams. Pricing is quote-based and project-specific.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PROUD is a small Dutch graphic design bureau that develops visual identities (huisstijlen), designs and oversees production of print materials (brochures, leaflets, magazines, roll-up banners, and signing), and designs and builds user-friendly corporate websites, careers websites, and webshops. All work is delivered project-by-project with direct collaboration between the client and the designer, supported when needed by a network of specialists in text, photography, printing, web development, and online marketing.

Product overview

PROUD is a small graphic design agency (grafisch ontwerpburo) offering three core service areas: Identity Design (visual branding/huisstijl including logos, corporate identity, and brand identity), Print Design (brochures, leaflets, factsheets, magazines, roll-up banners, signing, and outdoor advertising), and Digital Design (corporate websites, careers websites, webshops, and presentations). They work with clients of various sizes to develop visual recognition that fits their DNA, using a no-nonsense approach with direct collaboration with the designer.

Differentiator

Problem solved

Functional benefit

Products and services

• Identity Design

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SyveonminorChannel Partner/ Reseller/ DistributorSyveon is a digital agency that acts as an intermediary, commissioning PROUD for design work on behalf of its own clients. Several projects are explicitly marked as being conducted 'i.o.v. Syveon' (on behalf of Syveon), including the Kussens op maat kopen webshop and the Fysiotherapie van den Schoor and Beeren Plantproducts websites.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Landor: Global brand consulting and design firm with deep identity design expertise. Overlaps with PROUD's core identity and branding services but operates as a large incumbent with broader strategic consulting capabilities and international scope.
• Wieden+Kennedy: Large independent creative agency with substantial design and brand identity capabilities. Overlaps with PROUD's identity and digital design offerings as part of a much broader advertising and creative portfolio, but not a focused design specialty firm.

Direct peers

• Pentagram: Global partner-led design firm built around independent designers who handle clients directly. Highly comparable to PROUD's operating model of direct designer-to-client engagement for identity, print, and digital design work, though at a much larger and international scale.
• Bruce Mau Design: Design studio led by a renowned individual practitioner, offering identity, print, and experiential design. Comparable to PROUD's founder-led boutique model anchored by a single high-profile designer's reputation and direct client relationships.
• Fabrique: Dutch design and innovation agency offering brand strategy, identity, and digital design. Comparable to PROUD in its horizontal service offering across identity, print, and digital channels for Netherlands-based clients.
• Mucho: Independent design studio specializing in branding, identity, and visual systems. Comparable to PROUD as a boutique design firm focused on identity-driven client work delivered directly by senior designers.
• Studio Dumbar: Dutch design agency historically renowned for corporate identity, visual identity systems, and branding work. Comparable to PROUD as a Netherlands-based design firm specializing in identity and brand design, though at a much larger scale and international reputation.
• Total Design: Iconic Dutch design firm providing identity, print, and digital design services. Directly comparable to PROUD in service mix (identity, print, digital) and Dutch market focus, though operating at significantly greater scale and with broader international clientele.
• Manual: Design agency offering branding, identity, and digital design services to a broad client base. Comparable to PROUD's three-pillar service offering (identity, print, digital) and horizontal client mix across SMB and enterprise segments.
• Booreiland: Dutch creative agency offering branding, identity, and digital design. Comparable to PROUD as a Netherlands-based boutique design firm serving clients across multiple verticals with identity-led design services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proud

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROUD