Provisions Natural Foods

What Provisions Natural Foods does

Provisions Natural Foods Market & Organic Cafe is a privately held, founder-owned natural foods retailer and cafe operating from a single storefront at the corner of Bay & Division Streets in Sag Harbor, New York. Founded around 1993 by a young couple who wanted to open a health food store, the business has operated continuously for over 30 years serving the Hamptons region (Sag Harbor, Water Mill, Bridgehampton, East Hampton, Southampton). The company runs two integrated lines under one roof: an organic market carrying groceries, produce, vitamins, supplements, personal care, baby, and pet products; and an organic cafe plus full-service juice bar serving breakfast and lunch daily. Pricing follows standard unit pricing across the menu (breakfast items $4.50-$15.50, sandwiches $10.25-$17.25, wraps/burritos $14.50-$18.25, juices $9.95-$11.50, smoothies $10.25-$12.95). The business also operates the Fruit & Nut Club, an annual loyalty membership offering a 10% discount on cafe and market purchases with a December-February enrollment window. Distribution is exclusively direct-to-consumer through the physical storefront plus online pickup ordering via the Toast Tab platform; no proprietary technology, app, or e-commerce site of its own has been disclosed. The company has 17 employees, no disclosed external funding, no subsidiaries, and no documented M&A activity. Its customer base is split between year-round local residents seeking organic and natural products and seasonal Hamptons visitors, with marketing conducted through organic social media (Twitter, Instagram), a basic website, on-site community bulletins, and partnerships with local nonprofits (HARLI, The Retreat) and values-aligned organizations (Non-GMO Project, 350.org, Peconic Land Trust, Group for the East End, The Nature Conservancy). Revenue is generated entirely from retail grocery sales, cafe foodservice, juice bar sales, and loyalty program enrollment, with no enterprise or B2B contracts and no disclosed financials.

Name

Provisions Natural Foods

Legal name

Provisions Natural Foods Market & Organic Cafe

Website

https://provisionsnaturalfoods.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Provisions Natural Foods is a founder-owned, single-location natural foods market and organic cafe in Sag Harbor, New York, serving year-round Hamptons residents and seasonal visitors with organic groceries, breakfast and lunch, and a juice bar for over 30 years.

Ownership category

akta.pro rank

Product category

Natural Foods Grocery Retail

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Limited-Service Restaurants (722513), Food (Health) Supplement Retailers (456191)

SIC

Retail-Food Stores (5400), Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Organic grocery retail
• Natural foods market
• Organic cafe
• Juice bar
• Health food store

Headquarters

HQ city

Sag Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Grocery/Market Sales: Retail sales of organic groceries, produce, vitamins, supplements, personal care products, baby products, pet products, and specialty items. The market carries a wide selection of organic and natural products including organic snacks, gluten-free products, frozen foods, bulk items, and beverages.
2. Cafe and Foodservice: On-site organic cafe serving breakfast and lunch daily with full-service juice bar. Menu includes egg dishes, sandwiches, wraps, burritos, salads, soups, and specialty items like the popular Baby Buddha bowl. Revenue generated from dine-in, takeout, and online orders.
3. Juice Bar and Smoothies: Full-service juice bar offering fresh juices and smoothies including varieties like Dressed in Green, Morning Sunrise, The Hempster, and Aloha. Provides both health-focused and indulgent beverage options.
4. Fruit & Nut Club Membership: Loyalty program offering 10% discount on purchases in both cafe and market. Enrollment period December 1st through February 28th, valid for one year. Generates membership fee revenue and drives customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Provisions Natural Foods operates a full-scale natural foods grocery market combined with an organic cafe and juice bar at a single storefront in Sag Harbor, New York. The market sells organic groceries, produce, vitamins, supplements, personal care, baby products, pet products, and specialty items. The on-site cafe serves breakfast and lunch daily with fresh juices and smoothies. A loyalty membership program (Fruit & Nut Club) provides a 10% discount to members.

Product overview

Provisions Natural Foods Market & Organic Cafe is a single-location natural foods grocery and cafe operating in Sag Harbor, New York for over 30 years. The business comprises two core offerings: the Organic Market (a full-scale natural foods grocery) and the Organic Cafe (serving breakfast, lunch, juices and smoothies). A loyalty program called Fruit & Nut Club provides a 10% discount to members. The market carries organic groceries, produce, meat, vitamins, supplements, personal care, beauty products, baby products, pet supplies, and eco-friendly products. The cafe operates alongside the market with a full-service juice bar.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Market

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• 350.orgminorOthersListed as 'Our Friend' on About page. Climate action organization that Provisions supports as part of their environmental values alignment.
• Non-GMO ProjectminorOthersListed as 'Our Friend' on About page. Nonprofit organization dedicated to building and preserving non-GMO food supply. Alignment with Provisions' organic and natural product values.
• Peconic Land TrustminorOthersListed as 'Our Friend' on About page. Organization focused on conserving land on Long Island's East End. Local community alignment supporting sustainable agriculture.
• Group for the East EndminorOthersListed as 'Our Friend' on About page. Environmental advocacy organization for Long Island's East End.
• The Nature ConservancyminorOthersListed as 'Our Friend' on About page. Global environmental nonprofit focused on conservation.
• Climate Change OrganizationminorOthersListed as 'Our Friend' on About page. Climate awareness organization aligned with Provisions' sustainability values.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Juice Generation: Juice bar and smoothie chain offering fresh-pressed juices, smoothies, and light organic food menu. Comparable to Provisions' full-service juice bar and smoothie program, with similar health-oriented customer targeting, though operates at chain scale without an attached grocery.
• Joe & The Juice: Juice bar and light cafe concept with fresh juices, smoothies, and organic-leaning food menu. Comparable to Provisions' juice bar component on product and customer type, though its model is cafe-led rather than combined with a grocery storefront.
• Sweetgreen: Fast-casual chain offering health-focused salads, bowls, wraps, and juices with strong brand identity around fresh/organic sourcing. Comparable to Provisions' cafe menu and health-conscious customer, but limited overlap on the grocery side.

Direct peers

• New Morning Market: Independent natural foods grocer with a cafe/juice bar in Woodbury, CT. Highly comparable to Provisions: founder-rooted, single town-rooted natural foods store combining organic grocery with prepared foods and juice bar in an affluent community.
• Citarella: Long-standing Hamptons gourmet grocer and seafood specialist with prepared foods and cafe-style counters. Comparable to Provisions as a Hamptons-based premium food retailer targeting the same year-round + seasonal customer base, though its assortment skews gourmet/seafood rather than natural/organic.
• Natural Grocers: Specialty natural and organic grocery chain focused on produce, vitamins/supplements, and natural personal care. Closely comparable to Provisions on category mix (organic grocery + supplements) and customer type (health-conscious shoppers), though it is a multi-store chain rather than an independent.
• Mrs. Green's Natural Market: Independent-style natural foods market chain carrying organic produce, supplements, and natural personal care with prepared food service counters. Comparable to Provisions in its full-line natural foods + prepared foods blend, but operates across multiple locations rather than a single store.
• Lucky Brand Natural Market: Independent natural foods store with cafe and juice bar elements in a regional community setting. Comparable to Provisions on the integrated grocery + cafe format and natural/organic positioning, though geography and brand scale differ.

Broad incumbents

• Whole Foods Market: National organic and natural foods grocer with broad assortment including prepared foods, cafe seating, and juice bars. Operates as a wide-portfolio incumbent; comparable to Provisions on the grocery, prepared-food, and supplement categories, but at vastly greater scale and across many geographies.
• Sprouts Farmers Market: Large specialty grocer focused on natural and organic fresh produce, bulk foods, supplements, and natural personal care. Comparable to Provisions on category mix and health-conscious customer targeting, but operates as a multi-state chain rather than a single community store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pronaturalfoods
• Facebookfacebook.com/158484270835082
• Instagraminstagram.com/provisionssagharbor
• LinkedInlinkedin.com/company/provisions-natural-foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provisions Natural Foods