Provita Nutrition and Health

What Provita Nutrition and Health does

Provita Nutrition & Health Inc. is a privately held Canadian nutraceutical company (per firmographic data, founded 2005) operating from Port Coquitlam, British Columbia with a staff of 6. The company sells an 82-SKU catalog of practitioner-grade and consumer-grade dietary supplements through a direct-to-consumer Shopify storefront at provita-nutrition.ca, priced in CAD and shipping domestically from Canada, with a toll-free phone sales channel (+1 888-669-8999) for bottom-of-funnel conversion. The product range is organized into eight health verticals (Anti-Aging, Anti-Inflammatory, Cognitive, Digestive, Everyday Wellness, Heart, Immune, and Restorative) and includes a 10-SKU Practitioner Line for healthcare professionals and a 57-SKU Vegan-certified line. Technical differentiators include orthomolecular formulations, delayed-release vegetarian capsules, TPGS-enhanced Berberine for absorption, dual-pathway NAD support combining NADH with Nicotinamide Riboside, and 100% activated B-vitamin forms (Benfotiamine, Riboflavin-5-Phosphate, P-5-P, L-5-MTHF, Hydroxycobalamin). Pricing is a one-time unit model with no subscription tier; products range from $16.25 to $138.60 CAD with multiple size variants.

The business is run on a horizontal segmentation across persona-based customer groups (Health-Conscious Consumers, Practitioners/Healthcare Professionals, Busy Professionals/Entrepreneurs, Women in Menopause Transition 45-55), with no disclosed institutional or enterprise customers and no concentrated anchor accounts. Distribution is single-channel through the proprietary Shopify storefront augmented by educational content marketing via an 85+ article blog and organic social presence on Facebook, Instagram, YouTube, and Twitter. The company describes itself as a "family legacy committed to trust, transparency, and Canadian excellence," with current operating status active though temporarily impacted by an ongoing Canada Post strike No venture or private equity funding, no management team disclosure, no acquisitions, no partnerships, no patents or trademarks, and no AI capabilities are identified in the input.

Name

Provita Nutrition and Health

Legal name

Provita Nutrition & Health Inc.

Website

https://provita-nutrition.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Provita Nutrition & Health is a Canadian direct-to-consumer nutraceutical company selling 82+ science-backed practitioner-grade and consumer-grade supplements via Shopify to health-conscious consumers and healthcare practitioners across Canada.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Natural health supplements
• Nutraceutical products
• Orthomolecular supplements
• Herbal supplements
• Practitioner grade supplements

Headquarters

HQ city

Port Coquitlam

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: One-time purchase model for nutritional supplements sold directly to consumers through e-commerce storefront. Products range from $16.25 to $138.60 per unit with various size options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Provita Nutrition and Health is a Canadian nutraceutical company that manufactures and sells more than 80 science-backed natural health supplements (capsules, softgels, extracts and mushroom formulas) directly to consumers via its Shopify online store. Its catalog spans anti-aging, anti-inflammatory, cognitive, digestive, everyday wellness, heart, immune and restorative health categories, plus a dedicated Practitioner Line for healthcare professionals and a vegan-certified product line.

Product overview

Provita Nutrition and Health is a Canadian natural health supplement company offering a diverse portfolio of over 80 science-backed nutraceutical products organized into distinct product lines. The core product categories include: best-selling formulations like Adaptogenix, AHCC Complex, Berberine TPGS, and NADH+ Forte; a Practitioner Line of 10 high-potency formulas including Formula Kardio Flow, Neuro Max, and Microhydrinase for clinical use; 57 vegan-certified products; Anti-Aging supplements (NADogen, Stemulin CD34+); Anti-Inflammatory formulations (Serra-Plus, Tetra Curcumin C3); Cognitive Health products (Lion's Mane 5000, PS-100 Forte); Digestive Health supplements (Liver C3, Silymarin 300); Heart Health solutions (Nattokinase, Formula Kardio Flow); Immune Health offerings (Reishi 5000, Immune 9 Complex); and Restorative Health products (Metabolix Forte, OsteoMax Forte). The company also organizes products by health concerns including Allergy, Blood Pressure, Sleep, Stress, Weight Loss, and 15 additional protocols. Products are available through the company's Shopify e-commerce platform at provita-nutrition.ca with phone (+1 888-669-8999) and email ([email protected]) customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptogenix Adaptogenic stress support supplement combining herbs that help the body manage stress, reduce mental fatigue, and promote calm without sedation. For health-conscious consumers seeking everyday stress and energy support.
• AHCC Complex AHCC (Active Hexose Correlated Compound) immune support supplement with unique antioxidant activity for strengthening the immune system. For consumers focused on immune health.
• Berberine TPGS Advanced delayed-release Berberine formula with TPGS delivery system designed to significantly improve absorption and utilization, supporting healthy glucose metabolism and metabolic balance. For consumers managing blood sugar and metabolic health.
• Dream-On with Ashwagandha Melatonin-free herbal sleep support combining ashwagandha, passionflower, and L-theanine for deeper, more restorative nights. For consumers seeking natural sleep support.
• Magnesium Threonate Brain-focused magnesium supplement with 150 mg of elemental magnesium (Magtein) for cognitive health, calm, and balanced support. For consumers focused on cognitive function and nervous system health.
• NADH+ Forte Daily cellular energy and cognitive support supplement featuring 15 mg of NADH combined with Nicotinamide Riboside for both immediate cellular energy and sustained NAD levels. For busy professionals and consumers seeking energy and mental performance support.
• Artemisinin Forte Traditional Chinese Medicine-inspired artemisinin support supplement for overall wellness. Available in 30 and 60 capsule sizes. For consumers seeking TCM-inspired natural wellness support.
• Migraine Complex Feverfew-based daily supplement designed to reduce migraine severity and frequency. For consumers experiencing migraines.
• Bioactive B Complex Forte Advanced fully active B complex supplement using 100% activated forms for daily energy and whole-body support. For consumers seeking a complete bioactive B vitamin formula.
• Formula Kardio Flow (Practitioner) Higher-potency Practitioner Line version of Formula Kardio Flow with comprehensive cardiovascular and circulation support from vitamins, minerals, and herbal extracts. For healthcare professionals recommending in a clinical setting.
• Formula Kardio Flow (Retail) Retail version of Formula Kardio Flow with cardiovascular support from botanical extracts, nutrients, and plant-derived compounds for healthy circulation. For everyday consumers seeking heart and circulation support.
• Neuro Max Practitioner Line formula for cognitive and nervous system support. For healthcare professionals recommending neurological support formulas.
• NADogen Triple-pathway NAD+ support supplement for daily cellular energy and longevity. For consumers focused on anti-aging and cellular energy.
• Immune 9 Complex Full-spectrum medicinal mushroom blend supplement for immune and antioxidant support. For consumers seeking comprehensive immune support.
• HMD (Heavy Metal Detox) Comprehensive antioxidant formula for cellular health and advanced detoxification support, targeting heavy metals. For consumers seeking detoxification support.
• Serrapeptase 120,000SU Targeted enzyme supplement (120,000 Serrapeptase Units) for pain, swelling, mucus, and inflammation support. For consumers seeking systemic enzyme support.
• Liver C3 Hepato-Protect Comprehensive herbal liver support supplement for daily bile and liver function balance. For consumers seeking digestive and liver support.
• Reishi 5000 Therapeutic reishi mushroom extract supplement for daily immune system support and stress reduction. For consumers seeking adaptogenic immune support.
• Lion's Mane 5000 Lion's mane mushroom adaptogenic supplement for brain and immune support on busy, stressed days. For consumers seeking cognitive and stress support.
• Nattokinase 2000FU Fibrinolytic enzyme supplement from natto (2000 fibrin units) for healthy circulation and cardiovascular function. For consumers seeking cardiovascular and circulation support.
• Vitexin Gentle hormonal balance support supplement for PMS, cycles, and menopause relief. For women experiencing perimenopause/menopause symptoms and for practitioners recommending women's hormonal support.

Quantifiable outcome

• Products undergo third-party testing for potency and purity verification
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Integrative Therapeutics: Integrative Therapeutics is a practitioner-channel supplement brand focused on clinical-grade natural medicines, directly analogous to Provita's evidence-based, practitioner-directed product strategy.
• CanPrev Natural Health Products: CanPrev is a Canadian practitioner-channel supplement brand selling condition-specific natural health products domestically — a direct regional peer in geography, channel and product focus.
• Orange Naturals: Orange Naturals is a Canadian natural health brand selling practitioner-grade supplements directly to consumers and professionals, directly comparable as a domestic peer with overlapping categories.
• Douglas Laboratories: Douglas Laboratories is a practitioner-grade nutraceutical brand supplying healthcare professionals with high-quality formulations, comparable to Provita's practitioner line and orthomolecular positioning.
• Priority One Vitamins: Priority One Vitamins is a practitioner-channel supplement company focused on high-quality, professional-grade formulas comparable in target audience, formulation rigor, and channel mix to Provita.
• Designs for Health: Designs for Health is a practitioner-grade supplement company founded on clinical-grade formulations and sold through healthcare practitioners, mirroring Provita's Practitioner Line model and science-backed positioning.
• Thorne: Thorne is a premium practitioner-grade supplement brand combining DTC e-commerce with practitioner channels and known for NSF-certified, science-backed formulations — closely comparable in target customer and quality positioning.
• Pure Encapsulations: Pure Encapsulations is a practitioner-grade supplement brand selling directly to healthcare professionals and consumers with a focus on hypoallergenic, science-based formulations — directly comparable to Provita's orthomolecular, practitioner-focused positioning.
• Metabolic Maintenance: Metabolic Maintenance is a practitioner-grade supplement brand producing condition-specific, professionally formulated nutraceuticals — directly comparable in formulation depth and practitioner-channel strategy.

Broad incumbents

• NOW Foods: NOW Foods is a large, diversified supplement manufacturer and retailer offering thousands of SKUs across vitamins, herbs, and specialty formulas — a broad incumbent competing on price and catalog breadth rather than Provita's premium practitioner-grade niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProvitaCanada
• YouTubeyoutube.com/@provitanutritionhealth1494/videos
• Facebookfacebook.com/provitanutritionandhealth
• Instagraminstagram.com/provitanutritionandhealth
• LinkedInlinkedin.com/company/provita-nutrition-and-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provita Nutrition and Health