Orange Naturals
Orange Naturals is a Toronto-based Canadian natural health company that formulates and distributes approximately 85–86 Naturopathic-Doctor-developed supplements, homeopathics, herbal tinctures, and topical creams for women, children, and general wellness consumers via its DTC site and major Canadian pharmacy and grocery chains.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Orange Naturals does
Orange Naturals is a Canadian natural health company headquartered in Toronto, Ontario, that develops, markets, and distributes a portfolio of approximately 85–86 formulated natural health products spanning vitamins, minerals, probiotics, omega-3, collagen, herbal tinctures, homeopathics, and topical creams. The catalog is organized across family life stages, with dedicated lines for women (prenatal, hormonal balance, beauty), children (Kids Iron, Kids Probiotics, traditional remedies for colic, teething, cough/cold), and general wellness consumers, plus a vegan segment. All products are formulated by Naturopathic Doctors and positioned around clean-ingredient standards (non-GMO, gluten-free, dairy-free, vegan options) and a "Made in Canada" identity.
The commercial model is a hybrid direct-to-consumer / retail-brand model. The company sells through its own e-commerce storefront at orangenaturals.com with a $49 free-shipping threshold, while simultaneously distributing through every major Canadian retail channel, including Shoppers Drug Mart, Rexall, Loblaws, Real Canadian Superstore, Metro, Sobeys Pharmacy, and Fortinos, alongside third-party online retailers such as Well.ca, Healthy Planet Canada, and Vitasave. Products are sold at unit prices ranging from approximately $10 to $55 with pay-as-you-go (non-subscription) billing. Customer acquisition is supported by content marketing through the Natural Notes Blog, organic social (Instagram, Facebook, Twitter), email, a free Beginner's Guide to Supplements, and a wellness ambassador program.
Operationally, the company is a private, for-profit entity with 11–50 employees, a single Canadian domicile, and no disclosed funding history, M&A activity, or parent-company relationship. Forward indicators include an active international distributor inquiry channel, ongoing 2025–2026 product launches (including ingestible beauty with clinically-positioned branded actives such as VERISOL and Ceramosides), and new site navigation categories (Men, Beauty, Collagen, Vegan) that point to measured expansion beyond the core women-and-kids franchise.
Orange Naturals firmographics
Firmographics- Name
- Orange Naturals
- Legal name
- Orange Naturals
- Website
- https://orangenaturals.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orange Naturals is a Toronto-based Canadian natural health company that formulates and distributes approximately 85–86 Naturopathic-Doctor-developed supplements, homeopathics, herbal tinctures, and topical creams for women, children, and general wellness consumers via its DTC site and major Canadian pharmacy and grocery chains.
- Ownership category
- akta.pro rank
Orange Naturals industry classification
Industry- Product category
- Natural Health Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Children’s Vitamins & Supplements (CRADAGAJ), Herbal & Botanical Supplements (CRADAGAD), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
Keywords
Where Orange Naturals is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Orange Naturals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Revenue generated through direct-to-consumer online sales on orangenaturals.com with free shipping threshold of $49.
- Retail Distribution: Products sold through major Canadian retail chains including pharmacies, health-food stores, and grocery stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Iron - Liquid - Green Apple |
| Unit Pricing | Pay-as-you-go | Everyday Multi |
| Unit Pricing | Pay-as-you-go | Magnesium Glycinate 400mg Powder |
| Unit Pricing | Pay-as-you-go | Collagen Active Joints - Powder |
| Unit Pricing | Pay-as-you-go | Berberine 500mg |
| Unit Pricing | Pay-as-you-go | Everyday Probiotic |
| Unit Pricing | Pay-as-you-go | 5-HTP 100mg with B6 and magnesium |
| Unit Pricing | Pay-as-you-go | B-Complex with L-theanine |
| Unit Pricing | Pay-as-you-go | Restore Probiotic 50B |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels6 records
Orange Naturals product offering
Product offeringCore offering
Orange Naturals formulates, brands, and sells natural health products designed by Naturopathic Doctors, including adult and children's vitamins, minerals, probiotics, omega-3 fish oils, collagen supplements, herbal tinctures, homeopathic remedies, and topical creams. The lineup spans approximately 85-86 SKUs across supplementation concerns including immune, digestive, hormonal, joint, sleep, and stress support, with strong coverage across women's, men's, kids', and beauty categories, distributed through its own e-commerce site and major Canadian pharmacy, grocery, and online health retailers.
Product overview
Orange Naturals is a Canadian natural health company that offers a comprehensive portfolio of supplements, traditional remedies, homeopathics, and topical creams designed for the whole family. The product line includes: Everyday Essentials (multivitamins, minerals, omega-3), Probiotics (adult and children's formulations), Vitamins (A-K, D3, B-complex, C), Minerals (iron, magnesium, zinc), Collagen products (for skin, joints, and muscles), Beauty supplements (hair, skin, nails), Women's health products (prenatal, hormonal balance), Kids line (iron, probiotics, D3, traditional remedies for common childhood conditions), Traditional Remedies (herbal tinctures including ashwagandha, cough/cold formulas), and Topical Creams (pain relief, eczema, acne, burn relief). Products are formulated by Naturopathic Doctors and made in Canada with natural ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Everyday Multi Daily nutritional support multivitamin for the maintenance of good health, providing essential vitamins and minerals for adult consumers.
- Kids Iron – Liquid – Green Apple A gentle and easily absorbed iron supplement with a kid-approved green apple taste, designed for children's nutritional support.
- Berberine 500mg Berberine supplement supporting metabolism and helping maintain healthy glucose levels for adult consumers.
- Collagen Active Joints – Powder Collagen powder formulated to help reduce joint pain and support joint and cartilage health for adults.
- Collagen Body Balance (formerly Active Muscle) – Powder Collagen supplement that supports collagen formation in muscles for active individuals.
- Collagen Peptides – Powder Collagen peptides powder featuring VERISOL Bioactive Collagen Peptides designed to stimulate natural collagen production; tasteless and odorless.
- Collagen Peptides – Liquid (Natural Orange Flavour) Liquid natural orange-flavored collagen supplement that activates skin collagen production and visibly delays skin aging.
- Magnesium Glycinate 400mg – Powder Highly absorbable magnesium powder supplement used for bone building, muscle function, and supporting over 800 different bodily reactions.
- Magnesium Glycinate 180mg Magnesium supplement for bone building, muscle function, and supporting over 800 different bodily reactions.
- B-Complex with L-theanine Full-spectrum B-vitamin supplement in preferred or most absorbable forms combined with L-theanine for stress support.
- D3 + K2 Drops 250IU/30mcg orange flavour MCT Vitamin D3 and K2 combination drops in MCT oil for the development and maintenance of bones and teeth.
- D3 Drops 1000IU orange flavour MCT Orange-flavored vitamin D3 drops in MCT oil base for development and maintenance of bones and teeth.
- D3 + K2 Softgels – organic coconut oil Softgel vitamins D3 and K2 in organic coconut oil for bones and teeth development and maintenance.
- B12 Drops 500mcg Liquid-drop vitamin B12 supplement formulated to help prevent B12 deficiency.
- 5-HTP 100mg with B6 and magnesium Supplement promoting healthy mood and sleep through 5-HTP combined with B6 and magnesium.
- Omega-3 Fish Oil 400/200mg Fish oil omega-3 supplement promoting heart and cognitive health, made from responsibly sourced certified fish oil.
- Everyday Probiotic Daily probiotic supplement that helps maintain a healthy balance of intestinal flora for digestive wellness.
- Baby Probiotics + D3 Drops Combined probiotic and vitamin D3 supplement for babies that helps reduce colic symptoms in breastfed infants.
- Kids Probiotics – Unflavoured Unflavoured probiotic supplement for children that helps maintain a healthy balance of intestinal flora.
- Kids Probiotics Chewables – Delicious Berry Berry-flavored chewable probiotic that encourages favourable gut flora to strengthen immune response and reduce flu-like symptoms in children.
- Restore Probiotic 50B (formerly Rapid Restore) High-potency 50 billion CFU probiotic that promotes a healthy gut and digestive system.
- Ashwagandha 600mg Traditional adaptogen that may help increase resistance to stress, relieve restlessness or nervousness, and support sleep quality, memory, energy, and overall vitality.
- Ashwagandha Tincture Supportive tonic for the nervous system using ashwagandha herb in tincture form.
- Bounce Back Recharge Adaptogen supplement designed to improve energy and combat stress for adrenal support.
- L-Theanine 250mg Supplement that promotes relaxation without reducing alertness, supporting calm mental focus.
- Peace of Mind Ashwagandha + L-Theanine Nourishing formula combining ashwagandha and L-theanine that helps reduce stress and encourages calm mental focus.
- MagPop! Effervescent Drink Effervescent magnesium drink mix with electrolytes and vitamin C for refreshment and magnesium supplementation.
- Iron Complex 20mg Iron supplement formulated to help prevent iron deficiency anemia.
- Vitamin C 1000mg High-potency vitamin C antioxidant supplement for the maintenance of good health.
- Zinc + Vitamin C Combined zinc and vitamin C supplement that supports proper immune function.
- Prenatal Multi (new formula) Prenatal multivitamin providing essential nutrients for a healthy pregnancy.
- Women's Everyday Probiotic Probiotic supplement specifically formulated to support women's health.
- Estro Calm with I-3-C 200mg Women's supplement that supports healthy estrogen metabolism.
- Thyroid Spark Supplement formulated to support healthy thyroid gland function.
- Hair Bliss with Ceramides Beauty blend supplement clinically proven to help reduce hair loss and improve hair health.
- Hya Skin for Hydration Skin hydration supplement containing hyaluronate, biotin, silicon, lysine, and vitamin C.
- Skin Bliss with Ceramides Skin supplement featuring Ceramosides clinically proven to help reduce wrinkles and increase skin elasticity.
- Cardio Multi Daily multivitamin with additional cardiovascular support for heart health.
- Jointly Stiffness & Joint Pain Supplement for joint and cartilage health that helps address joint stiffness and pain.
- Joint Pain Cream Gentle, fragrance-free topical cream designed to relieve joint pain.
- Pain Relief Cream All-natural pain relief cream for bruises, strains, and muscle pain.
- Eczema Relief Cream Topical homeopathic cream that alleviates itchiness, redness, and irritation associated with eczema.
- Acne Control Cream Topical homeopathic cream that helps reduce acne and blackheads.
- Burn Relief Cream Topical homeopathic cream that helps relieve minor burns, scalds, or sunburns by alleviating redness and soothing pain, burning, stinging, and inflammation.
- Kids Cough + Cold Tincture Herbal tincture that shortens the duration of respiratory tract infections in children.
- Cough + Cold Night Traditional herbal formulation providing safe and effective night-time relief from the common cold.
- Kids Colic Traditional remedy that calms and quiets babies with colic or irritable bellies.
- Kids Constipation Traditional remedy for the temporary relief of symptoms associated with difficulty passing stool or constipation in children.
- Kids Teething Traditional remedy that soothes gum pain and inflammation associated with teething.
- Kids Appetite Traditional remedy for children with poor appetite or picky eaters.
- Kids Fever Traditional remedy that helps reduce fever and alleviate pain and inflammation in children.
- Kids Focus Traditional remedy formulated to improve concentration and attention span in children.
- Kids D3 Drops 1000IU Vitamin D3 drops for children that help in the development of bones and teeth.
- Kids Magnesium Chewables 50mg – Tangerine Tangerine-flavored chewable magnesium supplement for children.
- Kids Magnesium Drink Mix – Orange Tangerine Highly absorbable magnesium drink mix for children with a natural orange tangerine flavor.
- Kids Calcium with Magnesium, D3 + K2 – Blueberry Blast Children's blueberry-flavored calcium supplement with added magnesium, D3, and K2 to help build strong bones and teeth.
- Kids Zinc + C Chewables – Delicious Orange Orange-flavored chewable supplement that helps build a strong immune system and healthy bones and teeth in children.
- Kids Elderberry + Vitamin C – Liquid Liquid supplement using elderberry and vitamin C designed to help relieve cough, cold, and flu symptoms in children.
- Kids Vitamin C Chewables + Elderberry Chewable supplement combining vitamin C and elderberry antioxidants for immune support in children.
- Kids Organic Fibre Organic fiber supplement that supports healthy and regular bowel movements for children.
- Kids Omega Squeeze – Peach Mango Mania Peach mango-flavored omega-3 squeeze supplement for children that supports healthy brain development.
- Oil of Oregano min 75% carvacrol, orange MCT High-potency oil of oregano supplement with minimum 75% carvacrol antioxidant for fighting off toxins.
- Silicon + Biotin Fresh Look Essential mineral supplement designed to support hair, skin, and nail growth.
Quantifiable outcome
- Products available in health-food stores, pharmacies, and grocery stores across Canada
- +1 more outcomes
Companies that use Orange Naturals
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Orange Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Orange Naturals partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Shoppers Drug MartcoreNational pharmacy chain retail partner distributing Orange Naturals products across their Canadian store locations and online platform.
- RexallcoreNational pharmacy chain retail partner distributing Orange Naturals natural health products.
- LoblawscoreMajor Canadian grocery retailer carrying Orange Naturals products in their health and wellness sections.
- Real Canadian SuperstorecoreLarge-format grocery retailer under Loblaws distributing Orange Naturals products.
- MetrocoreMajor Canadian grocery retailer carrying Orange Naturals health and wellness products.
- Sobeys PharmacycoreNational pharmacy chain under Sobeys distributing Orange Naturals natural health products.
- FortinoscoreOntario-based grocery retailer with health and wellness sections carrying Orange Naturals products.
- Well.cacoreLeading Canadian online health retailer distributing Orange Naturals products nationwide.
- Healthy Planet CanadacoreCanadian online health retailer specializing in natural health products.
- VitasavecoreCanadian online retailer of natural health products and supplements.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Orange Naturals competitors and assessment
Company assessmentDirect peers
- CanPrev Natural Health Products: Canadian natural health supplement brand offering vitamins, minerals, herbal formulas, and condition-specific products through retail and practitioner channels. Highly comparable to Orange Naturals on geography, category mix, and professional-formulation positioning.
- Thorne: US-based premium supplement brand with practitioner-grade positioning, broad SKU catalog, and strong DTC e-commerce. Comparable on professional-grade formulation, premium pricing, and condition-specific portfolio.
- Genuine Health: Canadian natural health brand with vitamins, probiotics, protein, and condition-specific products sold through Canadian retail and DTC. Comparable Canadian footprint, premium natural positioning, and category mix.
- Pure Encapsulations: US practitioner-grade supplement brand offering condition-targeted, hypoallergenic formulations. Comparable on clean-label, practitioner-formulated positioning and condition-specific SKU strategy.
- Organika Health Products: Canadian supplement brand with broad vitamin, mineral, collagen, and wellness portfolio sold across Canadian health retailers. Comparable on geography, distribution model (national retail plus DTC), and multi-category CPG positioning.
- Webber Naturals: Canadian supplement brand owned by Factors Group, offering a broad vitamins, minerals, and herbal portfolio through Canadian mass retail. Comparable geographic focus and broad-line CPG supplement model.
- Advanced Orthomolecular Research (AOR): Canadian practitioner-grade supplement brand with condition-specific formulations sold through health professionals and retail. Comparable professional-formulation positioning and Canadian market focus.
Broad incumbents
- Natural Factors: Major Canadian supplement manufacturer with broad vitamins, minerals, and herbal portfolio across all Canadian retail channels. Comparable category but much larger scale and longer retail history.
- Jamieson Laboratories: Canada's largest supplement manufacturer with extensive distribution across drug, grocery, and mass channels. Comparable category but operates at significantly larger scale with broader portfolio.
- NOW Foods: Large US-based supplement manufacturer with broad vitamins, minerals, herbal, and condition-specific portfolio sold through health-food retail and DTC. Comparable category breadth but operates at substantially larger scale globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Orange Naturals social profiles
Digital presenceOrange Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Naturals leadership team
Management profileNumber of profiles
Orange Naturals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Naturals
What does Orange Naturals do?
Orange Naturals formulates, brands, and sells natural health products designed by Naturopathic Doctors, including adult and children's vitamins, minerals, probiotics, omega-3 fish oils, collagen supplements, herbal tinctures, homeopathic remedies, and topical creams. The lineup spans approximately 85-86 SKUs across supplementation concerns including immune, digestive, hormonal, joint, sleep, and stress support, with strong coverage across women's, men's, kids', and beauty categories, distributed through its own e-commerce site and major Canadian pharmacy, grocery, and online health retailers.
Is Orange Naturals a public or private company?
Orange Naturals is a private company. It is classified as unknown and is currently operating.
When was Orange Naturals founded?
Orange Naturals was founded in -1. It employs 11 to 50 people.
Where is Orange Naturals based?
Orange Naturals is headquartered in Toronto, Canada, in the North America region.
How does Orange Naturals make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Orange Naturals's main competitors?
Direct peers on record are CanPrev Natural Health Products, Thorne, Genuine Health, Pure Encapsulations, Organika Health Products, Webber Naturals and Advanced Orthomolecular Research (AOR). Broad incumbents are Natural Factors, Jamieson Laboratories and NOW Foods.
Does Orange Naturals have an API?
No public API is recorded for Orange Naturals.
What industry is Orange Naturals in?
Orange Naturals's product category is Natural Health Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2833.