Proyectar
Proyectar is a La Plata, Argentina-based design and visual communication agency founded circa 2005, offering branding, web design, social media marketing, and signage services to institutions and enterprises across Argentina and Latin America via project-based engagements.
- Company typePrivate
- Founded2005
- HeadquartersLa Plata, Argentina
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Proyectar does
Proyectar is a design and visual communication agency headquartered in La Plata, Buenos Aires, Argentina, founded circa 2005. It delivers an integrated portfolio of four core services to institutions and enterprises: branding, custom website design and development, social media and digital marketing (including Google Ads and Facebook Ads campaign management), and signage and environmental graphics. The agency's underlying technology stack is conventional web (WordPress/PHP/MySQL/HTML/CSS/JQuery), with an emphasis on self-manageable client sites and responsive design optimized for search positioning.
The business operates as a privately-held partnership. The publicly listed team comprises approximately nine professionals across art direction, account management, development, web design, social media, graphic design, and motion graphics, led by partners Martín Carbonari, Alina Varela, Luciano Desojo, and Arol Echenique. Revenue is generated through project-based, quote-based professional services engagements, with multi-year contracts on key accounts. Named clients span sports (Estudiantes de La Plata, Estadio UNO, AFA Football Technology Institute, Golf Estudiantes de La Plata), automotive (Zingaro VW), agribusiness (Ledesma), real estate (Dacal Bienes Raíces), food and beverage (Virgen Natural Mineral Water), and publishing (Ediciones Larivière), with service delivery extending across Argentina and Latin America. The firm has no disclosed external funding, subsidiaries, acquisitions, or public listing, and is differentiated operationally by a strategic co-production partnership with InPlace for integrated branding and spatial/architectural design work.
Proyectar firmographics
Firmographics- Name
- Proyectar
- Legal name
- Proyectar
- Website
- https://proyectar.com.ar
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Proyectar is a La Plata, Argentina-based design and visual communication agency founded circa 2005, offering branding, web design, social media marketing, and signage services to institutions and enterprises across Argentina and Latin America via project-based engagements.
- Ownership category
- akta.pro rank
Proyectar industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Social Media & Community Management (PR-led) (BPAFADAM), Corporate Event Decor, Branding & Signage (HSACADAJ)
Keywords
Where Proyectar is headquartered
LocationHeadquarters
- HQ city
- La Plata
- HQ country
- Argentina
- HQ region
- Latin America
Offices2 records
Markets served
Proyectar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Services: Professional design and communication services including branding, web design, social media marketing, and signage/ambiance solutions for institutions and enterprises
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Proyectar product offering
Product offeringCore offering
Proyectar is a design and visual communication agency that provides four integrated services to institutions and enterprises: Branding (brand identity development with strategic positioning), Diseño y Desarrollo web (custom responsive, self-manageable website design and development), Social Media y Marketing Digital (organic social media management plus Google Ads and Facebook Ads campaigns), and Señalización y ambientación (spatial communication and environmental graphics for physical spaces). The agency serves both digital and physical visual communication channels through a single interdisciplinary team.
Product overview
Proyectar is a design and visual communication agency offering an integrated portfolio of four core services: Branding (brand identity development with strategic communication approach), Diseño y Desarrollo web (custom website design and development with self-manageable platforms), Social Media y Marketing Digital (social media management with Google Ads and Facebook Ads campaigns), and Señalización y ambientación (spatial communication and environmental graphics). The agency serves institutions and businesses across both digital and physical channels, with a team of interdisciplinary professionals including art direction, development, web design, social media management, and motion graphics specialists.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Brand identity development service for institutions and enterprises, including strategic communication consulting and creation of distinctive brand personalities positioned to differentiate clients from competitors.
- Diseño y Desarrollo web (Web Design and Development) Custom website design and development service for institutions and enterprises, specializing in self-manageable (autoadministrable) responsive websites built with WordPress/PHP/MySQL/HTML/CSS/JQuery and optimized for search engine positioning.
- Social Media y Marketing Digital (Social Media and Digital Marketing) Social media design and dissemination service for institutions and enterprises, including organic social media management and paid advertising campaigns on Google Ads and Facebook Ads to drive potential clients to the client's website and social channels.
- Señalización y ambientación (Signage and Environmental Design) Spatial communication and environmental design service for institutions and enterprises, resolving functional communication problems in physical spaces while conveying institutional values and brand stories through environmental graphics (e.g., 700+ signs produced for Estadio UNO).
Quantifiable outcome
- 700+ signs produced for Estadio UNO project
Companies that use Proyectar
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Proyectar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Proyectar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- InPlacecoreCo-production partnership for projects such as Estadio UNO branding and Estudiantes de La Plata branding adjustments, combining Proyectar's design expertise with InPlace's architectural and spatial design capabilities
- Experiencia FútbolminorCollaborated on the UNO stadium campaign for Estudiantes de La Plata, providing advertising campaign services for the launch of advance ticket sales
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Proyectar competitors and assessment
Company assessmentBroad incumbents
- Publicis Worldwide: Global advertising and marketing services network with significant Argentina operations. Competes with Proyectar on integrated brand, digital, and communications mandates, with substantially greater scale and AI/data capabilities.
- Pentagram: Independent global design consultancy with strong identity and environmental design practice. Comparable to Proyectar on branding and signage projects, but operates globally with senior partner-led teams rather than a single-market footprint.
- McCann: Global advertising network with established Argentina presence (McCann Buenos Aires). Competes for the same enterprise and institutional clients as Proyectar on branding, advertising, and integrated communications.
- Interbrand: Global brand consultancy specializing in brand strategy, identity, and design — directly comparable to Proyectar's branding and environmental signage practice. Operates at scale with proprietary brand valuation methodology that Proyectar lacks.
- Landor & Fitch: Global branding and design consultancy (part of WPP) competing directly with Proyectar on brand identity and environmental/experiential design. Brings significantly larger bench depth and international execution capability for enterprise and stadium-scale mandates.
- BBDO Worldwide: Global advertising network operating in Argentina (BBDO Argentina). Offers branding, creative, and integrated marketing communications comparable to Proyectar's offering, but as part of the Omnicom network with significantly larger resource base and cross-border reach.
- Ogilvy: Global advertising and brand communications network with a long-standing Argentina presence (Ogilvy Argentina). Competes with Proyectar on branding, advertising, and integrated communications for enterprise clients, but at vastly larger scale and with broader service lines.
- DDB Worldwide: Global creative agency network with Argentina operations. Comparable to Proyectar in creative and brand work for enterprise clients, but with significantly larger scale and integrated production capabilities.
- Wunderman Thompson: Global creative, digital, and experiential agency (WPP) with Argentina operations. Overlaps with Proyectar on branding, web design, social media/digital marketing, and integrated campaigns, while adding technology and data capabilities the smaller agency cannot match.
- FutureBrand: Global brand strategy and design consultancy with LatAm presence. Directly comparable to Proyectar's branding, identity, and spatial-signage services for institutional clients, but with broader geographic footprint and holding-company backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Proyectar social profiles
Digital presenceProyectar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proyectar leadership team
Management profileNumber of profiles
Profiles8 records
Proyectar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proyectar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proyectar
What does Proyectar do?
Proyectar is a design and visual communication agency that provides four integrated services to institutions and enterprises: Branding (brand identity development with strategic positioning), Diseño y Desarrollo web (custom responsive, self-manageable website design and development), Social Media y Marketing Digital (organic social media management plus Google Ads and Facebook Ads campaigns), and Señalización y ambientación (spatial communication and environmental graphics for physical spaces). The agency serves both digital and physical visual communication channels through a single interdisciplinary team.
Is Proyectar a public or private company?
Proyectar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proyectar founded?
Proyectar was founded in 2005. It employs 51 to 100 people.
Where is Proyectar based?
Proyectar is headquartered in La Plata, Argentina, in the Latin America region.
How does Proyectar make money?
One revenue line is on record: design Services.
Who are Proyectar's main competitors?
Broad incumbents on record are Publicis Worldwide, Pentagram, McCann, Interbrand, Landor & Fitch, BBDO Worldwide, Ogilvy, DDB Worldwide, Wunderman Thompson and FutureBrand.
Does Proyectar have an API?
No public API is recorded for Proyectar.
What industry is Proyectar in?
Proyectar's product category is Graphic Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 541430 and its SIC code is 7311.