Proyecto Aventura Ecuador

What Proyecto Aventura Ecuador does

Proyecto Aventura Ecuador is a privately held adventure sports event organizer operating as Proyecto-Aventura S.A.S. under Ecuadorian law (RUC 1792017092001), headquartered in Cumbayá, Quito. The company runs a portfolio of competitive outdoor events across trail running, mountain biking, multi-discipline adventure racing, and rogaine-format navigation, including the flagship Huairasinchi (since 2003), El Reto Novopan championship series, Vuelta al Cotopaxi Toyota GO, Tour Montaña Zuleta, Non Stop Imptek, and Saludsa Vitality RUN Cuenca. With 23+ years of operation, 203+ events completed, and 90,000+ cumulative participants, it has hosted the 2024 Adventure Racing World Championship (ARWC) in Ecuador under the Imptek Huairasinchi brand with 70 teams from 30 countries.

The technology stack centers on operational event-management tools: an online registration platform on proyectoaventura.com, GPS and satellite-based live tracking for safety (notably during multi-day races), chip-based or manual timing systems, digital and paper georeferenced race maps, and supporting digital touchpoints including a Strava club, blog (vamos.proyectoaventura.com), and social channels. The business model is event-driven and multi-stream. Primary revenue comes from per-registration fees ranging from $30 for individual trail entries to $150-165 for elite/adventure team categories, structured as early-bird pre-sale vs. regular pricing with discounts for seniors (65+), people with disabilities (CONADIS card), and volume map buyers. Secondary streams include kayak rentals ($25-35/day + IVA), digital georeferenced map sales, custom corporate adventure events, and sponsorship contributions from title sponsors (Novopan, Toyota/Produbanco, Imptek, Saludsa/Vitality, Himla/Chery) and category partners. The core operating team is 10-15 staff, including a Director de Carrera, operations, commercial/marketing, logistics, and communications functions.

Name

Proyecto Aventura Ecuador

Legal name

Proyecto-Aventura S.A.S.

Website

https://proyectoaventura.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Proyecto Aventura Ecuador organizes multi-discipline adventure sports events (adventure racing, mountain biking, trail running, rogaine navigation) across Ecuador under brands including Huairasinchi, El Reto Novopan, Vuelta al Cotopaxi, and Vitality RUN, serving individual participants, teams, families, wellness runners, and corporate team-building clients.

Ownership category

akta.pro rank

Product category

Adventure Sports Event Organization

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Tour Operators (561520)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Adventure race organization
• Mountain bike events
• Trail running races
• Outdoor sports events
• Corporate team building

Headquarters

HQ city

Tumbaco- Quito, Pichincha

HQ country

Ecuador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Race Registration Fees: Primary revenue stream from participant registration fees across multiple race formats. Fees vary by event type and team configuration: Elite/Adventure team races (3-person teams) at $150; Adventure Pairs at $100; Trail Individual at $30; Trail Teams at $50-$67. Additional fees charged for late/regular registration periods vs. early-bird pre-sale pricing.
2. Additional Services: Kayak rentals ($35/day with equipment; $25/day kayak-only), map/georeferenced race map sales ($25 each, 20% discount for 5+ maps), and corporate adventure event design and facilitation services.
3. Sponsorship and Co-Organization: Revenue and value-in-kind support from title sponsors (e.g., Novopan for El Reto, Toyota/Produbanco for Vuelta al Cotopaxi, Imptek for Non Stop, Saludsa Vitality for running events) and numerous category/sponsorship partners across all events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Proyecto Aventura Ecuador organizes competitive adventure sports events across multiple disciplines including adventure racing (Huairasinchi, El Reto Novopan championship, Non Stop Imptek), mountain biking (Vuelta al Cotopaxi, Tour Montaña), and trail running (Saludsa Vitality RUN). The company sells race registrations to individual participants and teams, with additional revenue from equipment rentals, georeferenced race map sales, and custom corporate team-building events. All events take place at specific geographic locations across Ecuador's natural landscapes.

Product overview

Proyecto Aventura Ecuador is an adventure sports event organizer operating a portfolio of competitive racing events across multiple disciplines. The core product portfolio includes adventure races (Huairasinchi, El Reto Novopan championship, Non Stop), mountain biking events (Vuelta al Cotopaxi, Tour Montaña), and running competitions (Saludsa Vitality RUN). Additional revenue streams include equipment rental (kayaks), digital products (georeferenced race maps), and corporate team-building event services.

Differentiator

Problem solved

Functional benefit

Brands

• Huairasinchi: Flagship adventure race series ranging from 150 to 400 km, with multiple categories including Expedition (50 hours), Aventura (24 hours), Trail Parejas (8 hours), and Non Stop (12 hours). Since 2003.
• El Reto Novopan
• Vuelta al Cotopaxi Toyota GO
• Tour Montaña
• Saludsa Vitality RUN Cuenca
• Non Stop Imptek
• Vamos Blog

Products and services

• Huairasinchi Flagship adventure race ranging from 150 to 400 km, incorporating disciplines such as mountain biking, trekking, packrafting, and rope systems. Multiple categories including Expedition (50 hours), Aventura (24 hours), Trail Parejas (8 hours), and Non Stop (12 hours). Hosted ARWC 2024 World Championship with 70 teams from 30 countries covering 550+ km.
• El Reto Novopan

Quantifiable outcome

• 203+ events organized over 23+ years with 90,000+ total participants
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Novopan del EcuadorflagshipGTM or Marketing Partner · 1 January 2026Title sponsor of El Reto championship series. Novopan's branding prominently featured on 'El Reto Novopan.' Commitment described as firm and ongoing, aligned with adventure sports, sustainability, and community support.
• Toyota / ProdubancoflagshipGTM or Marketing Partner · 1 January 2026Title sponsor of Vuelta al Cotopaxi MTB race, branded 'Vuelta al Cotopaxi Toyota GO.' Toyota's SUV/crossover brand positioning aligns with MTB adventure and outdoor exploration.
• Saludsa / VitalitycoreStrategic or Co-development Partner · 1 January 2026Co-organizers of Saludsa Vitality RUN Cuenca - a wellness-focused running event in its 3rd edition. Saludsa is an Ecuadorian health insurance provider; Vitality is a global wellness program. Jointly designed event targeting health-conscious Ecuadorians regardless of Saludsa membership.
• Himla (Chery Ecuador)coreGTM or Marketing Partner · 1 January 2026Sponsor of El Reto championship and Tour Montaña. Chery's Himla sub-brand positioning aligns with outdoor/adventure lifestyle.
• Explorer EcuadorminorGTM or Marketing Partner · 1 January 2026Sponsor of El Reto Novopan 2026, contributing to the championship's prize pool and event logistics.
• ToscanaminorGTM or Marketing Partner · 1 January 2026Sponsor across El Reto, Tour Montaña, and Non Stop events. Toscana appears as an event supporter in multiple race series.
• Cannondale / TaxominorGTM or Marketing Partner · 1 January 2026Bicycle brand sponsor for El Reto Novopan, providing product support and prize contributions.
• 226ersminorGTM or Marketing Partner · 1 January 2026Sports nutrition brand sponsor across multiple events (El Reto, Tour Montaña, Non Stop), providing product samples and prizes.
• La RedminorGTM or Marketing Partner · 1 January 2026Sponsor across El Reto and Tour Montaña events, providing support and prizes.
• Medactiva / MedcminorGTM or Marketing Partner · 1 January 2026Sponsor across El Reto, Tour Montaña, and Non Stop events, likely providing health/medical support products.
• Sarylab LaboratoriosminorGTM or Marketing Partner · 1 January 2026Laboratory/health sponsor across multiple events, providing health-related prizes and support.
• Sabai / SabaibeerminorGTM or Marketing Partner · 1 January 2026Beer/brewery brand sponsor across El Reto, Tour Montaña, and Non Stop events.
• Awa NutritionminorGTM or Marketing Partner · 1 January 2026Nutrition brand sponsor of El Reto Novopan 2026.
• Chery HimlacoreGTM or Marketing Partner · 1 January 2026Primary sponsor of Huairasinchi 2026, branded as 'Imptek Huairasinchi.' Himla is the outdoor/lifestyle sub-brand of Chery Ecuador.
• ImptekflagshipGTM or Marketing Partner · 1 January 2025Title sponsor of Non Stop Imptek, the ROGAINE-style adventure race. Imptek appears as primary sponsor across event branding, uniforms, and marketing materials.
• ARWC (Adventure Racing World Series)flagshipStrategic or Co-development Partner · 1 January 2024Adventure Racing World Series awarded Proyecto Aventura hosting rights for ARWC 2024 World Championship (Huairasinchi). 70 teams from 30 countries participated in 550+ km race across Ecuador. Event classified teams for ARWS Croacia 2027.
• Seguro de Accidentes / Accident Insurance ProvidercoreOthers · 1 January 2024Accident insurance coverage provided for Saludsa Vitality RUN Cuenca participants. Separate insurance partner for Huairasinchi (Seguros Interoceánica referenced for ARWC 2024).
• Afuera ProduccionescoreStrategic or Co-development Partner · 1 January 2023Ecuadorian audiovisual production company specializing in adventure sports documentation. 15+ years producing dynamic content for outdoor brands. Creator of documentary content for Proyecto Aventura events including ARWC 2024 Huairasinchi World Championship highlights.
• NahualcoreStrategic or Co-development Partner · 1 January 2023Ecuadorian adventure and sustainable tourism company integrating outdoor activities with environmental education and safety. Offers expeditions, training programs, and projects promoting responsible nature connection and Andean ecosystem respect.
• Lanza.fitminorStrategic or Co-development Partner · 1 January 2023Sports photography, video, and digital strategy company that transforms sporting events into unique visual experiences. Creates content to maximize reach and impact for Proyecto Aventura events.
• TrotamundosminorStrategic or Co-development Partner · 1 January 2023Tourism and adventure sports company promoting healthy lifestyle and nature connection through exploration, personal challenge, and authentic outdoor experiences.
• Fundación MingaicoreStrategic or Co-development Partner · 1 January 2006Ecuadorian foundation dedicated to wilderness first aid education, medicine, and community health programs since 2006. Provides certified courses, medical brigades, and environmental projects that strengthen safety and ecological awareness. Essential partner for medical safety protocols at adventure races.
• Ruta CerocoreStrategic or Co-development Partner · 1 January 200420+ years of experience marking cycling and trail running routes in Ecuador's most remote and beautiful areas. Essential partner for route design and marking for Huairasinchi, Non Stop, El Reto, Vuelta al Cotopaxi, and Tour Montaña.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tough Mudder: Operator of obstacle and adventure-style endurance events with corporate team-building offerings. Comparable business model around paid obstacle/endurance event registrations, sponsor activation, and B2B team-building revenue.
• Spartan Race: Global organizer of obstacle course and endurance racing events. Comparable as a multi-format endurance race operator with branded events, title sponsor relationships, and year-round calendars spanning elite to beginner tiers.
• Ecomotion: International multi-day adventure race organizer serving teams across continents. Directly comparable as a multi-day expedition-format adventure race operator working with international four-person teams and sponsors.
• Kiwani-X (formerly Kiwi Adventure): International adventure race organizer specializing in multi-day expedition-format races. Comparable as a similar-scale ARWS-affiliated operator running flagship adventure races for international four-person teams.
• Expedition Africa: Multi-day adventure race event series that sits within the ARWS ecosystem. Highly comparable as a multi-day expedition-format adventure race with international teams navigating remote terrain.

Broad incumbents

• UTMB Group: Global organizer of ultra-trail running events and series. Comparable as a higher-scale organizer that combines elite trail running championships with branded trail-running championships and sponsor-driven event portfolios.
• Ironman / World Triathlon Corporation: Largest global endurance event organizer across triathlon, running, and mountain biking. Comparable as a multi-discipline, multi-geography endurance event brand with deep sponsor and title partnerships.

Others

• Adventure Racing World Series (ARWS): Governing body and international organizer hub for adventure racing world championships. Proyecto Aventura is an ARWS partner (hosted ARWC 2024) and a direct peer for international championship hosting and elite-team participation flows.

Regional players

• Patagónica Aventura: Regional Latin American adventure race organizer operating in Patagonia/Argentina. Comparable as a LatAm-based adventure racing operator targeting similar team-based endurance racing niches across remote natural landscapes.

Emerging players

• World Obstacle: International obstacle course and adventure racing federation organizing world championships. Comparable as a competing platform for obstacle/adventure racing championship hosting and as a parallel route into elite international competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Proyaventura
• Facebookfacebook.com/ProyectoAventuraEcuador
• Instagraminstagram.com/proyectoaventuraec
• LinkedInlinkedin.com/company/proyecto-aventura-ecuador

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proyecto Aventura Ecuador