Awa Nutrition

What Awa Nutrition does

Awa Nutrition (legal entity: AWÁ Nutrition S.A., originally operating as TRIBU Nutrition) is an Ecuadorian direct-to-consumer plant-based nutrition company founded in 2016 by brothers Felipe and Bernardo Guevara in Quito, Ecuador. The company formulates and sells clean-label dietary supplements derived from Andean superfoods — primarily chocho (Andean lupine), quinoa, and green peas — sourced under fair trade principles from small indigenous Andean agricultural communities. Its product portfolio spans 15+ SKUs organized into three main protein lines (Lifestyle Active / Performance Protein at 11g per serving; High Performance Series at 21g; premium ISO Protein at 28g with 85% protein purity) plus adjacent functional supplements including the Amino Charge x9 BCAA complex, Carbolyte Pro endurance carbohydrate fuel featuring a proprietary DUALFUEL CARB COMPLEX (2:1 dextrose/Palatinose) and iON5 Matrix 5-electrolyte system, Hydrolyte Pro hydration drink, R3COVERY FUEL, Glutamine, Creatine, Collagen Booster, and Super Greens.

The company's go-to-market is hybrid: a direct-to-consumer e-commerce storefront at awanutrition.com (primary channel, generating one-time unit sales priced in USD with volume discounts of 5%/10% for 2/3-unit orders) combined with physical distribution through Ecuadorian supermarket and health food retail chains. End-customers are active athletes, fitness enthusiasts, and health-conscious consumers across two primary personas: (1) competitive and recreational athletes requiring banned-substance-free, high-protein supplementation, and (2) clean-eating/plant-based consumers seeking daily nutrition, with a secondary family wellness segment. Revenue streams are unit-priced product sales with no subscription or licensing model in evidence.

The business is founder-controlled (Guevara brothers), bootstrapped with no disclosed institutional investment, and operates as AWÁ Nutrition S.A. (RUC 1792697921001) from its Quito headquarters. It holds no patents or trademarks of record and complies with Ecuador's LOPDP data protection framework. Marketing relies on owned content (AWAKEN newsletter, blog, professional-backed webinars), professional endorsements from named nutritionists and fitness personalities, and upcoming 2026 international exposure via its finalist selection in the Sony Pictures Television 'Shark Tank Latam' / Misión Emprende 593 program (top 15 of 4,100+ applicants).

Name

Awa Nutrition

Legal name

AWÁ Nutrition S.A

Website

https://awanutrition.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Awa Nutrition is an Ecuadorian direct-to-consumer company founded in 2016 that formulates and sells clean-label, plant-based protein supplements and functional nutrition products derived from Andean superfoods (chocho, quinoa, green peas), serving active athletes and health-conscious consumers in Ecuador via e-commerce and retail distribution.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Health Food & Supplement Stores (CRAHAEAC), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Plant-based protein supplements
• Sports nutrition supplements
• Andean superfood nutrition
• Clean-label dietary supplements
• Vegan protein powder

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (B2C E-commerce): Revenue generated through direct online sales via the company's own e-commerce storefront (awanutrition.com), serving end-consumer athletes, fitness enthusiasts, and health-conscious individuals in Ecuador and internationally.
2. Retail/Distribution Sales: Revenue generated through distribution partnerships with Ecuadorian retail chains (supermarkets, health food stores), as evidenced by the retail partner logos displayed on the website and the store locator feature.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Awa Nutrition manufactures and sells plant-based nutritional supplements — primarily protein powders and complementary sports-nutrition products — formulated from Andean superfoods (chocho/Andean lupine, quinoa, green peas) sourced from small indigenous Andean communities under fair-trade principles. Its product portfolio spans protein series (Lifestyle Active, High Performance, ISO Protein), endurance carbohydrates (Carbolyte Pro with DUALFUEL complex), hydration (Hydrolyte Pro with iON5 Matrix), BCAAs (Amino Charge x9), glutamine, creatine, collagen, super greens, and pre-workout, alongside accessories (shakers, water bottles). Distribution is via direct-to-consumer e-commerce (awanutrition.com) and through Ecuadorian retail chains, serving athletes, fitness enthusiasts, and health-conscious consumers.

Product overview

Awa Nutrition is an Ecuadorian plant-based nutrition company founded in 2016 by Felipe and Bernardo Guevara, specializing in dietary supplements and superfood products made from Andean ingredients (chocho/lupine, quinoa, peas). The product portfolio consists of three main lines: (1) Lifestyle Active Series (Performance Protein and Superfood Protein Smoothie) for general consumers seeking daily nutrition with 11g protein per serving; (2) High Performance Series for athletes requiring higher protein intake with 21g protein per serving; and (3) ISO Protein as a premium isolated protein option with 85% purity. Beyond proteins, the company offers complementary supplements including Amino Charge x9 (BCAAs), Carbolyte Pro (carbohydrate/electrolyte endurance fuel), Hydrolyte Pro (hydration support), Glutamine, Creatine, Collagen Booster, and Super Greens. The products are clean-label, vegan, gluten-free, dairy-free, non-GMO, and sweetened with stevia. Accessories include shakers and water bottles. The company sources ingredients from small Andean farming communities under fair trade principles and markets under both AWÁ and TRIBU Nutrition brands.

Differentiator

Problem solved

Functional benefit

Brands

• TRIBU Nutrition: A sub-brand of plant-based nutritional supplements featuring Andean superfoods like quinoa and chocho, developed for clean-label, science-backed sports nutrition.

Products and services

• Performance Protein (Lifestyle Active Series) High-quality plant-based protein nutritional supplement based on Andean superfoods (quinoa, Andean lupine/chocho) complemented with Andean fruit concentrates providing micronutrients. Contains 11g protein per serving, 10-11g carbohydrates, and 130 kcal per serving. Marketed for daily nutrition, meal replacement, and family use (suitable for children age 4+).
• Superfood Protein Smoothie (SPS) Plant-based protein smoothie combining Andean superfoods (chocho, quinoa) with fruit concentrates, marketed for daily health maintenance and nutritional supplementation. Available in Naranjilla and Cocoa & Coconut variants.
• ISO Protein Ultra-clean isolated plant protein formula containing isolated chocho protein and isolated pea protein, fortified with glutamine, zinc, and selenium, sweetened with stevia. Available in Chocolate, Strawberry, and Smooth Vanilla flavours, with 85% protein purity and 28g protein per serving.
• High Performance Series High-protein nutritional supplement line for performance athletes made from quinoa, Andean lupine (chocho), and green peas. Provides 21g protein per serving with 3-4g carbohydrates and 110 kcal, with added probiotics, zinc, selenium, and antioxidants. Recommended for ages 12+.
• Amino Charge x9 BCAA supplement delivering 7g of fermented BCAAs in 2:1:1 ratio (leucine, isoleucine, valine) and 2g glutamine per serving, with zero sugar, zero carbs, and zero calories. Available in Watermelon Mint, Apple Ice, Green Mango, and Blueberry Blizz flavours.
• R3COVERY FUEL Post-workout recovery supplement formulated for muscle recovery and replenishment, available in Atomic Apple and Blackberry Rush flavours.
• Carbolyte Pro Advanced functional carbohydrate and premium electrolyte supplement for endurance sports and long-duration training. Features DUALFUEL CARB COMPLEX (2:1 dextrose/Palatinose ratio) and iON5 Matrix electrolyte system. Available in Lemon Lime, Watermelon, Strawberry Mint, and Orange Splash (with caffeine) flavours in Doypack and single-sachet formats.
• Hydrolyte Pro Premium powdered hydration drink based on coconut water, electrolytes, and L-glutamine. Features iON5 Matrix with five key electrolytes (Na+, K+, Mg2+, Ca2+, Cl-) in highly bioavailable citrate/gluconate forms. Available in 255g format (30 servings) in Tropical Sunrise and Lemon Breeze flavours.
• Super Greens 330g Green superfood supplement providing daily nutritional support with antioxidant and probiotic benefits (330g format).
• Glutamine 5000mg Glutamine supplement delivering 5000mg per serving (5g) in a 300g container (60 servings), intended to support muscle recovery, immune system function, intestinal health, energy, and brain function.
• Creatine Creatine supplement for athletic performance enhancement and muscle strength.
• Collagen Booster Shake Collagen supplement shake supporting skin elasticity and joint health, available in Chocoberry flavour.
• Pre-Entrenamiento Pre-workout supplement designed to boost energy and performance prior to exercise.
• Accessories (Shakers and Sports Bottles) Mixing bottles (Shakers in Fucsia, Morado, Amarillo, and Naranja variants; 500ml and 600ml) plus sports water bottles (Caramañola 700ml) BPA-free and dishwasher-safe for preparing and carrying protein shakes and supplements.
• AWAKEN Newsletter Monthly email newsletter delivering professional-backed health content, CEO insights, and promotional offers to subscribers.

Quantifiable outcome

• 85% protein purity in ISO Protein line (28g isolated plant protein per serving)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Corporación FavoritaminorStrategic or Co-development Partner · 22 March 2026Strategic sponsor of the 'Misión Emprende 593 con Shark Tank Latam' program in Ecuador. Corporación Favorita is one of Ecuador's largest corporate groups, primarily known for operating supermarket chains (Supermaxi, Megamaxi, etc.) and is involved in entrepreneurship and innovation initiatives in Ecuador.
• Fundación FavoritaminorStrategic or Co-development Partner · 22 March 2026Corporate foundation arm of Corporación Favorita focused on social impact, entrepreneurship support, and community development in Ecuador. Sponsoring the Shark Tank Latam Ecuador program as part of the EI Awards event.
• Banco PichinchaminorStrategic or Co-development Partner · 22 March 2026Ecuador's largest private bank and a major corporate sponsor of entrepreneurship and innovation initiatives in the country. Supporting the Shark Tank Latam Ecuador program as a corporate partner.
• Alianza para el Emprendimiento y la Innovación (AEI)coreStrategic or Co-development Partner · 22 March 2026The Alliance for Entrepreneurship and Innovation (AEI) is the organizing entity behind the 'Misión Emprende 593 con Shark Tank Latam' program. AEI officially launched the program at the 10th edition of the EI Awards, selecting 15 Ecuadorian entrepreneurs to compete for over US$100,000 in prizes. AWÁ Nutrition was selected as one of these finalists.
• Small Indigenous Andean Agricultural CommunitiescoreStrategic or Co-development PartnerAWÁ Nutrition sources its core ingredients (chocho/Andean lupine, quinoa, green peas) from small indigenous agricultural communities in the Andean region. The company operates under fair trade principles, prioritizing the development of local economies and the empowerment of women within these communities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orgain: U.S.-based plant-based protein and nutrition supplements brand with a strong clean-label positioning. Directly comparable to AWÁ in plant-protein product type, clean-label positioning, and retail/DTC distribution model.
• Vega (Sequel Naturals): Plant-based sports and performance nutrition brand offering protein powders, BCAAs, hydration, and recovery products. Directly comparable to AWÁ's product mix across protein, endurance, and recovery categories with plant-based formulation.
• Garden of Life: Certified organic, plant-based sports and lifestyle nutrition brand with a clean-label, non-GMO positioning. Comparable to AWÁ in organic plant-protein sourcing narrative and sports nutrition category.
• Ritual: DTC clean-label supplement brand emphasizing traceable ingredients and transparent formulations. Comparable to AWÁ in clean-label, ingredient-traceability narrative and DTC-first distribution.
• Amazing Grass: Plant-based superfood and greens supplement brand (now part of BiOptimizers). Comparable to AWÁ's Super Greens line and plant-based, clean-label sports/wellness positioning.

Broad incumbents

• MyProtein: Global DTC sports nutrition brand owned by THG, with a vast protein, BCAA, creatine, and hydration portfolio. Comparable as a broad incumbent competing in the same sports nutrition categories AWÁ targets, with established LatAm e-commerce presence.
• Optimum Nutrition (ON): One of the largest global sports nutrition brands (Glanbia) with the iconic Gold Standard protein line. Broad incumbent in the same product categories AWÁ serves, with mass retail distribution.
• Herbalife Nutrition: Global nutrition company with deep LatAm presence and multi-level distribution. Broad incumbent operating in protein powders, meal replacements, and sports nutrition across the same geographies AWÁ targets.
• NOW Sports Nutrition: Mass-market sports nutrition brand under NOW Foods, offering protein, BCAAs, creatine, and electrolytes with strong health-food retail presence. Broad incumbent comparable to AWÁ's category breadth.

Regional players

• Nutiva: Plant-based superfood brand focused on chia, hemp, coconut, and similar plant proteins — operates in North America rather than Ecuador. Thematically comparable as a plant-based superfood supplement peer in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/awanutrition
• Facebookfacebook.com/awanutrition

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awa Nutrition