PSI Tanzania
PSI Tanzania is a Dar es Salaam-based non-profit social marketing organization operating since 1993 that delivers HIV, malaria, reproductive health, and safe water products and services across Tanzania through Salama condoms, WaterGuard, ITNs, and the Familia franchise network.
- Company typePrivate
- Founded1993
- HeadquartersDar es Salaam, Tanzania
- Headcount51–100
- GTM typeB2C
- OfferingServices
What PSI Tanzania does
PSI Tanzania (Population Services International Tanzania) is a Dar es Salaam-headquartered non-profit social marketing organization that has operated in Tanzania since 1993 as the country office of global PSI. It delivers health information, products, and services across four programmatic areas: HIV/AIDS, malaria, reproductive health, and safe water. Core commercial products include Salama condoms (three sub-brands holding over 50% Tanzanian market share), WaterGuard liquid and tablet water treatment solutions (TSH 75 per tablet at retail), and insecticide-treated nets (ITNs). Service delivery is channeled through the Familia social franchise network of 120+ private facilities in 18 regions, mobile outreach teams in 20 regions, 80+ Regional Distributors, IPC Agents conducting house-to-house mobilization, and public health facility networks in 14 high-malaria-prevalence regions.
The technology backbone comprises Connecting with Sara (CwS), a flexible communication and MIS platform used by IPC Agents to register users and issue referrals, and Mjanja Connect, an interactive app funded by Vodafone Foundation targeting adolescent girls with sexual and menstrual health education. Other operational tools include a Quality Assurance Application and an IPC Agent Referral Tracking system. Integration partners include Vodacom Tanzania for mobile connectivity and USAID as initial pilot funder.
PSI Tanzania's revenue model is a hybrid: the bulk of programmatic funding comes from grants and donor contracts (Gates Foundation, DFID, Children's Investment Foundation Fund, Vodafone Foundation, USAID, KfW, Irish Aid, and private foundations), while WaterGuard runs on a sustainable commercial platform and Salama condoms are sold through private-sector channels at various price points. ITNs are distributed free through public health facilities. End-user beneficiaries (women, adolescent girls, children under 5, and at-risk populations) typically receive services free of charge, with products and services priced at subsidized retail rates for the consumer market. Customer/government counterparts include MoHCDGEC, ZAMEP, PORALG, and the Tanzania National AIDS Control Program.
PSI Tanzania firmographics
Firmographics- Name
- PSI Tanzania
- Legal name
- Population Services International
- Website
- https://psi.or.tz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PSI Tanzania is a Dar es Salaam-based non-profit social marketing organization operating since 1993 that delivers HIV, malaria, reproductive health, and safe water products and services across Tanzania through Salama condoms, WaterGuard, ITNs, and the Familia franchise network.
- Ownership category
- akta.pro rank
PSI Tanzania industry classification
Industry- Product category
- Non-profit Public Health Services & Social Marketing
- NAICS
- Voluntary Health Organizations (813212), Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- International & Local Implementing NGOs (HLAJAKAD)
- akta.pro secondary industries
- Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)
Keywords
Where PSI Tanzania is headquartered
LocationHeadquarters
- HQ city
- Dar es Salaam
- HQ country
- Tanzania
- HQ region
- Africa
Offices2 records
Markets served
PSI Tanzania business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Donor Funding / Grants: PSI Tanzania operates as a non-profit organization funded primarily through international donors including DFID, Gates Foundation, Children's Investment Foundation Fund, Vodafone Foundation, and private foundations. Funding supports health programs in malaria, HIV, family planning, and safe water.
- Social Marketing Product Sales: PSI sells health products including WaterGuard water treatment tablets and Salama condoms through commercial distribution channels (pharmacies, shops, kiosks) and Regional Distributors. Some products like ITNs for malaria prevention are distributed free through public health facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | WaterGuard tablets sold at TSH 75 per tablet through retail channels |
| Unit Pricing | Pay-as-you-go | Salama condoms distributed through commercial channels at various price points |
| Other | Multi-year contract | ITNs distributed free of charge through public health facilities |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
PSI Tanzania product offering
Product offeringCore offering
PSI Tanzania is a non-profit social marketing organization that delivers life-saving health products and services across HIV/AIDS, malaria, reproductive health, and safe water. It commercially markets branded products such as Salama condoms (over 50% market share) and WaterGuard water treatment tablets, distributes insecticide-treated nets, and operates the Familia social franchise network and mobile outreach teams providing family planning and post-abortion care services. Programs are funded primarily through international donor grants and reach vulnerable populations across all regions of Tanzania.
Product overview
PSI Tanzania operates a multi-product health portfolio across four programmatic areas: HIV/AIDS, Malaria, Reproductive Health, and Safe Water. Core products include WaterGuard (water treatment solution in liquid and tablet forms), Salama Condoms (three brands with over 50% market share), and insecticide-treated nets (ITNs). Technology offerings include the Connecting with Sara (CwS) platform and Mjanja Connect app for client communication and referrals. Service delivery is organized through the Familia social franchise network (120+ facilities), outreach mobile teams, and IPC Agents. The Adolescent 360 (A360) project with Kuwa Mjanja brand targets youth reproductive health. PSI Tanzania operates independently from donor dependence for WaterGuard, which runs on a sustainable commercial platform.
Differentiator
Problem solved
Functional benefit
Brands
- Salama Condom: Male latex condoms distributed in Tanzania with over 50% market share, including brands Salama Halisi, Salama Studs, and Salama 3Bomba.
- WaterGuard
- Connecting with Sara (CwS)
- Mjanja Connect
- Familia
- Kuwa Mjanja
- A360 (Adolescent 360)
Quantifiable outcome
- 2,754 mothers saved; 1,056,275 unintended pregnancies prevented; 46,834 new HIV infections stopped; 7,600 deaths avoided over 3 years
- +5 more outcomes
Companies that use PSI Tanzania
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
PSI Tanzania technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PSI Tanzania partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Vodacom TanzaniacoreVodacom Tanzania partners with PSI for scaling up the Connecting with Sara technology platform through mobile connectivity, enabling IPC Agents to use the system for client registration and referrals.
- PMI-funded VectorWorks ProjectcorePartnership with PMI-funded VectorWorks Project for distribution of ITNs free of charge through public health facilities in 14 high prevalence malaria regions of mainland Tanzania and Zanzibar.
- Ministry of Health, Community Development, Gender, Elderly and Children (MoHCDGEC)corePSI works in partnership with MoHCDGEC as the primary government counterpart for health programs including HIV/AIDS, Malaria, Reproductive Health, and Safe Water. PSI officially started operations in Tanzania in 1993 under the Ministry of Health.
- Swiss Tropical and Public Health InstituteminorSwiss Tropical and Public Health Institute is a sub-partner in the Malaria Elimination in Zanzibar project, working with PSI on technical implementation.
- Zanzibar Malaria Elimination Program (ZAMEP)coreZAMEP is the government malaria elimination program that PSI supports through the MEZA project. PSI provides technical and implementation support to improve malaria surveillance and response at national and district levels.
- Tanzania National AIDS Control ProgramcorePSI partners with Tanzania National AIDS Control Program for HIV prevention interventions including condom distribution and behavior change communication campaigns.
- PORALG (President's Office - Regional Administration and Local Government)corePORALG partners with PSI for scaling up adolescent sexual and reproductive health services in priority regions including Rukwa, Katavi, Ruvuma, Mwanza, and Tabora.
Scale indicators12 records
Recent moves2 records
Expansion highlights5 records
PSI Tanzania competitors and assessment
Company assessmentDirect peers
- Jhpiego: Jhpiego is a global health NGO affiliated with Johns Hopkins, focused on women's health, family planning, and malaria in Tanzania and other African countries. It competes with PSI Tanzania for donor funding and government partnerships in reproductive and maternal health.
- Clinton Health Access Initiative (CHAI): CHAI works in Tanzania on HIV, malaria, and reproductive health with government partners. It shares PSI Tanzania's model of donor-funded technical assistance to ministries of health and operates in overlapping geographies.
- DKT International: DKT International is a social marketing NGO that distributes contraceptives and reproductive health products across Africa and other developing regions. It shares PSI Tanzania's social franchise and commercial distribution approach, particularly in condom and FP markets.
- Population Services International (PSI): PSI is the parent organization of PSI Tanzania and operates in 60+ countries with similar social marketing models for health products and services. PSI Tanzania's structure, approaches, and product portfolio directly mirror PSI's global playbook.
- Pathfinder International: Pathfinder International implements sexual and reproductive health programs across Africa, including Tanzania. Its service delivery model (community health workers, facility-based FP) overlaps with PSI Tanzania's IPC Agents and Familia network.
- Amref Health Africa: Amref Health Africa is an African-led health NGO headquartered in Kenya with major operations in Tanzania. It provides community health, reproductive health, and water/sanitation services, overlapping with PSI Tanzania's programmatic areas.
- MSI Reproductive Choices (Marie Stopes International): MSI operates in 37 countries providing contraception and post-abortion care through clinic networks and outreach. It competes directly with PSI Tanzania's Familia franchise and reproductive health outreach services.
- FHI 360: FHI 360 is a global health and development NGO implementing HIV, FP, and malaria programs in Tanzania. It shares PSI Tanzania's donor base (USAID, Gates) and operates through similar public-sector partnership models.
Regional players
- Tanzania Health Promotion Support (THPS): THPS is a Tanzanian health NGO focused on HIV, TB, and malaria programs with CDC/PEPFAR funding. It shares PSI Tanzania's implementing partner model with government health facilities in Tanzania.
- Save the Children Tanzania: Save the Children operates in Tanzania with programs in health, nutrition, and child protection. While broader in scope, it competes with PSI Tanzania for donor funding and government partnerships in malaria and maternal/child health.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PSI Tanzania social profiles
Digital presencePSI Tanzania financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSI Tanzania leadership team
Management profileNumber of profiles
Profiles3 records
PSI Tanzania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSI Tanzania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSI Tanzania
What does PSI Tanzania do?
PSI Tanzania is a non-profit social marketing organization that delivers life-saving health products and services across HIV/AIDS, malaria, reproductive health, and safe water. It commercially markets branded products such as Salama condoms (over 50% market share) and WaterGuard water treatment tablets, distributes insecticide-treated nets, and operates the Familia social franchise network and mobile outreach teams providing family planning and post-abortion care services. Programs are funded primarily through international donor grants and reach vulnerable populations across all regions of Tanzania.
Is PSI Tanzania a public or private company?
PSI Tanzania is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PSI Tanzania founded?
PSI Tanzania was founded in 1993. It employs 51 to 100 people.
Where is PSI Tanzania based?
PSI Tanzania is headquartered in Dar es Salaam, Tanzania, in the Africa region.
How does PSI Tanzania make money?
Two revenue lines are on record. Donor Funding / Grants are the primary driver. The others are social Marketing Product Sales.
Who are PSI Tanzania's main competitors?
Direct peers on record are Jhpiego, Clinton Health Access Initiative (CHAI), DKT International, Population Services International (PSI), Pathfinder International, Amref Health Africa, MSI Reproductive Choices (Marie Stopes International) and FHI 360. Regional players are Tanzania Health Promotion Support (THPS) and Save the Children Tanzania.
Does PSI Tanzania have an API?
No public API is recorded for PSI Tanzania.
What industry is PSI Tanzania in?
PSI Tanzania's product category is Non-profit Public Health Services & Social Marketing. Its primary akta.pro industry code is HLAJAKAD, International & Local Implementing NGOs, with a secondary code of HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs. Its NAICS code is 813212 and its SIC code is 8300.