RX Deutschland GmbH

What RX Deutschland GmbH does

RX Deutschland GmbH operates the PSI Product Finder, a B2B digital marketplace positioned as Europe's largest database for promotional products. The platform connects approximately 3,400 supplier members listing 200,000 products and 400,000 variants with 4,000+ certified PSI retailers (Händler/distributors) who source promotional merchandise for their end customers. The company is headquartered in Düsseldorf, Germany, and operates as a division of RELX Group plc, the publicly listed international information services conglomerate, using the PSI (Promotional Product Service Institute) brand under license.

The platform's core technology is a structured product catalogue with a proprietary PSI Codelist classification system spanning categories, color groups, material groups, certificates, countries of origin, and finishing methods. Suppliers can manage product data via an online form, Excel data table import, or a documented REST API (v2.0.0) supporting authentication, product CRUD operations, image uploads, and product group searches. Supporting modules include a Product Sourcing service with a dedicated expert team, a Product Lists feature with landing page generation, an integrated Nachrichtencenter (message center) for quotation and enquiry handling, and directory tools (PSI Supplier Finder and PSI Distributor Finder).

The business model is a subscription-based membership model: both suppliers and distributors pay PSI Network membership fees that bundle access to the Product Finder, directory tools, the PSI Journal, and PSI trade show events. Product listing is included with membership at no incremental cost. The go-to-market is channel-led through the PSI Network membership, supplemented by the PSI trade show, Digital Friday events, and content marketing via the PSI Journal. Customer concentration is structurally low given the marketplace's distributed base of thousands of suppliers and distributors.

Name

RX Deutschland GmbH

Legal name

RX Deutschland GmbH

Website

https://psiproductfinder.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RX Deutschland GmbH operates the PSI Product Finder, Europe's largest B2B digital marketplace for promotional products, connecting 3,400 suppliers with 4,000+ certified retailers via a subscription-based membership platform. The company is a division of RELX Group plc.

Ownership category

akta.pro rank

Product category

Promotional Products Database

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

Keywords

• Promotional products database
• B2B product sourcing
• Product information platform
• Promotional merchandise marketplace
• Supplier directory platform

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. PSI Network Membership Fees: Access to the PSI Product Finder and all platform features is included as part of PSI Network membership. Both supplier and distributor members pay membership fees to access the platform. The product listing functionality and support are included within the membership with no additional costs for product submissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RX Deutschland GmbH operates the PSI Product Finder, Europe's largest B2B digital marketplace for the promotional products industry. The platform indexes over 200,000 products and 400,000 variants from 3,400 suppliers, connecting them with 4,000+ certified PSI retailers across Europe. Suppliers list products via online form, Excel import, or REST API, while distributors search by category, color, material, supplier, and certificates.

Product overview

RX Deutschland GmbH operates the PSI Product Finder as its primary digital platform—a B2B marketplace for the European promotional products industry. The core offering is the PSI Product Finder database, which indexes over 200,000 products, 400,000 variants, and 3,400 suppliers. Supporting modules include PSI Sourcing (expert product research services), Product Lists (customizable wishlists with landing page generation), the Nachrichtencenter (quotation and enquiry management with real-time messaging), and the PSI Backend API for programmatic product data management. Related directory tools—PSI Supplier Finder and PSI Distributor Finder—complement the platform for member discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• PSI Product Finder
• PSI Sourcing
• PSI Backend API
• PSI Supplier Finder
• PSI Distributor Finder

Quantifiable outcome

• 3,400 suppliers actively listing products in the database
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• nauten GmbHminorImplementation/ SI/ Consulting Partnernauten GmbH is responsible for the concept, design, and implementation of the PSI Product Finder website and digital platform.
• RELX Group plccoreOthersRX Deutschland GmbH is a division of RELX Group plc, an international information services company. RX operates business-to-business exhibitions and digital platforms globally.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• PromoStandards: PromoStandards is an industry initiative developing data standards and APIs for the promotional products industry. It is thematically adjacent to PSI's Codelist system, both seeking to standardize data exchange in the promotional products supply chain.
• Tundra: Tundra is a zero-commission B2B wholesale marketplace connecting brands and retailers. Like PSI Product Finder, it operates a digital marketplace model with supplier listings and buyer discovery, though serving broader merchandise categories.
• RangeMe: RangeMe is a B2B product discovery platform that helps retailers find new products from suppliers across multiple categories. It shares the supplier-to-retailer discovery model with PSI Product Finder, though with broader category coverage and a focus on retail buyers rather than promotional products distributors.

Broad incumbents

• Alibaba: Alibaba is the world's largest B2B e-commerce marketplace, connecting global buyers with suppliers across all categories. While not specialized in promotional products, it represents the largest competitive threat for any B2B sourcing platform given its scale and cross-category reach.
• Global Sources: Global Sources is a B2B sourcing platform with a strong presence in Asia, connecting international buyers with manufacturers and suppliers. It shares the B2B marketplace and sourcing model with PSI Product Finder, though with a different geographic focus and broader product category.
• ThomasNet: ThomasNet is a long-established B2B sourcing platform for industrial and commercial buyers in North America. It shares the B2B product discovery and supplier directory model with PSI Product Finder, though it serves different verticals and geographies.

Direct peers

• Faire: Faire is a leading B2B wholesale marketplace connecting independent retailers with brands and suppliers. Like PSI Product Finder, it operates a two-sided marketplace with discovery, sourcing, and supplier-distributor connection at its core, though Faire focuses on broader retail categories rather than promotional products.
• ASI (Advertising Specialty Institute): ASI is the largest North American promotional products industry association and media platform, providing supplier directories, product databases, and industry data. While North America-focused, ASI is a direct functional analog to PSI in the promotional products vertical.
• commonsku (formerly DistributorCentral): commonsku is a business management platform purpose-built for the promotional products industry, combining CRM, product sourcing, and supplier catalogs. It is the most direct competitor to PSI Product Finder, serving the same distributor and supplier base in the same vertical with overlapping sourcing functionality.

Regional players

• Ankorstore: Ankorstore is a European B2B wholesale marketplace connecting brands and retailers across Europe. It shares the same two-sided B2B marketplace model and European footprint as PSI Product Finder, though it spans broader retail categories rather than specializing in promotional products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rx-deutschland-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RX Deutschland GmbH